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THE BEST of MOBILE
MARKETING 2015
The list of projects and concepts from 2015. Only a little bit subjective. In random order. Definitely worth remembering. From @mobee_dick.
A	
  fitness	
  tracker	
  brand,	
  Fitbit,	
  has	
  
partnered	
  up	
  with	
  a	
  food	
  bank	
  
network,	
  Feeding	
  America,	
  for	
  a	
  
campaign	
  called	
  „Fit	
  for	
  Food”	
  that	
  
encouraged	
  Fitbit	
  users	
  to	
  donate	
  
their	
  burned	
  calories	
  to	
  feed	
  those	
  
hungry.	
  
	
  
106,000	
  users	
  have	
  burned	
  one	
  
billion	
  calories	
  which	
  Fitbit	
  then	
  
converted	
  into	
  a	
  donaAon	
  to	
  Feeding	
  
America.	
  
FITBIT:	
  
FIT	
  FOR	
  FOOD	
  
wearable	
  devices	
  
acAvity	
  tracker	
  
Bluetooth	
  4.0	
  
1
USA	
  
Stop	
  racing	
  friends	
  on	
  fitness	
  tracking	
  
apps	
  and	
  take	
  on	
  something	
  more	
  
compeAAve	
  instead…	
  Like	
  a	
  tiger	
  with	
  
a	
  GPS	
  tracker	
  for	
  instance.	
  
	
  
Contestants	
  can	
  monitor	
  their	
  
performance	
  against	
  the	
  big	
  cat	
  and	
  
each	
  other	
  using	
  the	
  hashtag	
  
#Run4Tiger	
  on	
  TwiOer.	
  
	
  
Each	
  looser	
  needs	
  to	
  donate	
  $5	
  to	
  the	
  
WWF’s	
  Save	
  The	
  Tiger	
  campaign.	
  
WWF	
  RUSSIA:	
  
TIGER	
  CHALLENGE	
  
Russia	
  
social	
  media	
  
2
running	
  mobile	
  apps	
  
Exercise	
  brand	
  Equinox	
  was	
  losing	
  
members	
  of	
  its	
  indoor	
  cycling	
  classes	
  
to	
  bouAque	
  brands	
  like	
  SoulCycle	
  and	
  
Flywheel,	
  which	
  offered	
  a	
  more	
  
compelling	
  cycling	
  experience.	
  	
  
	
  
By	
  leveraging	
  mobile	
  technology,	
  
Equinox	
  created	
  “The	
  Pursuit,”	
  an	
  
interacAve	
  cycling	
  course	
  that	
  reported	
  
members’	
  biometrics	
  in	
  real	
  Ame	
  and	
  
set	
  up	
  compeAAons,	
  both	
  individually	
  
and	
  team-­‐based,	
  to	
  moAvate	
  beOer	
  
performances.	
  The	
  new,	
  innovaAve	
  
experience	
  helped	
  increase	
  class	
  sizes	
  
and	
  drove	
  member	
  retenAon.	
  
EQUINOX:	
  
THE	
  PURSUIT	
  
biometric	
  
3
USA	
  
second	
  screen	
  
MCDONALD’S:	
  	
  
MOVE	
  UPDATE	
  
fitness	
  mobile	
  apps	
  
Poland	
  
Move	
  Update	
  is	
  a	
  unique	
  project	
  
turning	
  real	
  life	
  data,	
  collected	
  from	
  
fitness	
  apps	
  into	
  mobile	
  games	
  
bonuses.	
  All	
  user	
  has	
  to	
  do	
  is	
  to	
  
connect	
  the	
  game	
  with	
  one	
  of	
  the	
  fit	
  
app	
  account	
  such	
  as	
  RunKeeper,	
  Fit	
  Bit	
  
or	
  Strava.	
  The	
  mechanism	
  converts	
  
data	
  collected	
  during	
  the	
  execuAon	
  of	
  
any	
  acAons	
  into	
  bonuses	
  and	
  extras	
  in	
  
games.	
  The	
  more	
  user	
  moves	
  in	
  real	
  life	
  
the	
  more	
  powerful,	
  faster	
  and	
  stronger	
  
he	
  becomes	
  in	
  the	
  mobile	
  world.	
  
	
  
The	
  project	
  won	
  Golden	
  Drum	
  2015	
  
(Branded	
  content	
  Games)	
  and	
  Cannes	
  
Lions	
  2015	
  (mobile	
  games,	
  services	
  
bronze).	
  
4
Millions	
  of	
  children	
  struggles	
  to	
  
make	
  eye	
  contact	
  due	
  to	
  AuAsm.	
  	
  
	
  
‘Look	
  At	
  Me’	
  is	
  an	
  interacAve	
  camera	
  
app,	
  that	
  is	
  scienAfically	
  designed,	
  
tested	
  and	
  proven	
  to	
  help	
  children	
  
with	
  AuAsm	
  learn	
  to	
  make	
  eye-­‐
contact	
  with	
  their	
  family	
  and	
  friends.	
  
	
  
Jong-­‐Hyun	
  trained	
  with	
  Look	
  At	
  Me	
  
every	
  day	
  for	
  eight	
  weeks.	
  And	
  it's	
  
not	
  only	
  helped	
  him	
  to	
  make	
  eye	
  
contact	
  more	
  easily,	
  but	
  also	
  
brought	
  him	
  closer	
  to	
  his	
  mom.	
  
SAMSUNG:	
  
LOOK	
  AT	
  ME	
  
mobile	
  app	
  
worlwide	
  
5
Flash	
  photography	
  is	
  one	
  of	
  the	
  
easiest	
  ways	
  to	
  detect	
  the	
  early	
  signs	
  
of	
  ReAnoblastoma	
  (Rb)	
  –	
  an	
  
aggressive,	
  deadly	
  eye	
  cancer	
  
affecAng	
  predominantly	
  young	
  
children.	
  When	
  a	
  tumour	
  is	
  growing	
  
inside	
  a	
  child’s	
  eye,	
  it	
  ogen	
  reflects	
  
back	
  as	
  a	
  white	
  pupil	
  in	
  photos,	
  
which	
  can	
  be	
  the	
  warning	
  sign	
  
parents	
  and	
  guardians	
  need	
  to	
  
ensure	
  a	
  life-­‐saving	
  early	
  diagnosis.	
  
	
  
Instead	
  of	
  posters	
  that	
  told	
  the	
  
audience	
  what	
  to	
  look	
  for,	
  the	
  
campaign’s	
  posters	
  took	
  them	
  
through	
  the	
  experience	
  of	
  seeing	
  
eye	
  cancer	
  in	
  their	
  photos.	
  
CHECT:	
  
THE	
  NEXT	
  PHOTO	
  
‘InteracAve’	
  posters	
  
UK	
  
6
SAMSUNG:	
  
BACKUP	
  MEMORY	
  
Bluetooth	
  
mobile	
  app	
  
A	
  smartphone	
  can	
  be	
  extremely	
  
important	
  for	
  an	
  Alzheimer's	
  paAent	
  -­‐	
  
it	
  helps	
  jog	
  memories	
  that	
  might	
  
otherwise	
  be	
  lost.	
  	
  
	
  
Samsung	
  is	
  clearly	
  aware	
  of	
  this,	
  as	
  it	
  
released	
  a	
  dedicated	
  Backup	
  Memory	
  
app	
  to	
  sAmulate	
  the	
  memories	
  of	
  
early-­‐onset	
  paAents.	
  The	
  Android	
  
tool	
  uses	
  Bluetooth	
  to	
  detect	
  when	
  
friends	
  and	
  family	
  running	
  the	
  app	
  
are	
  nearby.	
  If	
  they	
  are,	
  it'll	
  both	
  
idenAfy	
  the	
  person	
  and	
  show	
  user-­‐
uploaded	
  photos	
  and	
  videos	
  that	
  
recall	
  past	
  events.	
  
7
Tunisia	
  
The	
  campaign	
  encouraged	
  to	
  donate	
  	
  
virtual	
  hearts	
  through	
  taking	
  and	
  
uploading	
  photos	
  to	
  the	
  network	
  
marked	
  with	
  	
  #GiveYourHeart.	
  Images	
  
tagged	
  this	
  way	
  are	
  transferred	
  to	
  an	
  
applicaAon	
  for	
  a	
  joint	
  photograph	
  of	
  
heart	
  on	
  dawca.pl/oddajserce.	
  	
  
	
  
The	
  campaign	
  used	
  Instagram’s	
  naAve	
  
funcAon	
  –	
  double	
  tap	
  to	
  like	
  (heart).	
  
DAWCA.PL:	
  
#GIVEYOURHEART	
  
	
  
Poland	
  
social	
  media	
  (Instagram)	
  
8
VODAFONE:	
  	
  
THE	
  RED	
  LIGHT	
  APP	
  
mobile	
  app	
  
Turkey	
  
With	
  one	
  in	
  three	
  women	
  in	
  Turkey	
  
being	
  a	
  vicAm	
  of	
  domesAc	
  violence,	
  
Vodafone	
  launched	
  an	
  app	
  which	
  
allows	
  women	
  to	
  alert	
  their	
  contacts.	
  
The	
  app	
  is	
  designed	
  to	
  look	
  just	
  like	
  a	
  
flashlight,	
  and	
  when	
  the	
  phone	
  is	
  
shaken	
  three	
  trusted	
  people	
  in	
  the	
  
user’s	
  contact	
  list	
  receive	
  a	
  message	
  
that	
  the	
  user	
  is	
  in	
  trouble,	
  in	
  addiAon	
  
to	
  indicaAng	
  their	
  exact	
  locaAon.	
  
	
  
Over	
  254,000	
  women	
  have	
  
downloaded	
  the	
  app,	
  the	
  equivalent	
  
of	
  24%	
  of	
  all	
  female	
  smartphone	
  
users	
  in	
  Turkey.	
  	
  
Vodafone	
  won	
  the	
  Media	
  Grand	
  Prix	
  
at	
  Cannes	
  Lions	
  2015.	
  
9
ALWAYS:	
  
BACKMEAPP	
  
Lonely	
  and	
  late	
  home	
  return	
  can	
  be	
  a	
  
challenge,	
  especially	
  for	
  girls.	
  	
  
	
  
BackMeApp	
  offers	
  a	
  simple	
  way	
  to	
  
feel	
  more	
  confident	
  in	
  this	
  situaAon.	
  
If	
  something	
  unexpected	
  happens	
  
along	
  the	
  way,	
  such	
  as	
  deviation	
  from	
  
the	
  original	
  route,	
  our	
  friend	
  is	
  
alarmed	
  immediately	
  by	
  its	
  
smartphone.	
  
	
  
	
  
mobile	
  app	
  
10
Israel	
  
HONDA:	
  
#HRVSELFIE	
  
With	
  10	
  cameras	
  across	
  the	
  interior	
  
and	
  exterior,	
  the	
  HR-­‐V	
  Selfie	
  EdiAon	
  
allows	
  drivers	
  to	
  snap	
  self-­‐portraits	
  
while	
  the	
  car	
  is	
  in	
  park.	
  
	
  
This	
  campaign	
  was	
  organised	
  at	
  April	
  
Fool’s	
  Day	
  J	
  
	
  
3	
  months	
  later	
  Honda	
  kicked	
  off	
  
#HRVSelfie	
  Contest.	
  If	
  one	
  was	
  
interested	
  in	
  entering	
  the	
  contest,	
  
scheduled	
  their	
  Honda	
  HR-­‐V	
  test	
  
drive	
  and	
  took	
  a	
  selfie	
  with	
  Honda’s	
  
newest	
  vehicle.	
  
USA	
  
social	
  media	
  
11
DOVE:	
  
#LOVEYOURCURLS	
  
Many	
  of	
  curly-­‐haired	
  girls	
  feel	
  the	
  
exisAng	
  female	
  emojis	
  underrepresent	
  
their	
  hair	
  type.	
  
	
  
Dove	
  decided	
  to	
  help	
  every	
  woman	
  to	
  
be	
  proud	
  of	
  their	
  curly	
  hair	
  and	
  made	
  
‘Dove	
  Love	
  Your	
  Curls	
  Emojis	
  
Keyboard’	
  app.	
  The	
  app	
  works	
  with	
  all	
  
of	
  your	
  favorite	
  apps:	
  iMessage,	
  
WhatsApp,	
  Facebook	
  Messenger,	
  Kik,	
  
Viber,	
  email,	
  and	
  more.	
  
	
  
USA	
  
mobile	
  app	
  
12
social	
  media	
  (TwiOer)	
  
USA	
  
13
DOMINO’S	
  PIZZA:	
  
EMOJI	
  ORDERING	
  
Dominos	
  took	
  an	
  innovaAve	
  approach	
  
to	
  pizza	
  orders,	
  catering	
  for	
  the	
  
Snapchat	
  and	
  Yo!	
  GeneraAon	
  with	
  
emoji	
  based	
  ordering	
  system.	
  	
  
Users	
  can	
  simply	
  tweet	
  the	
  pizza	
  emoji	
  
at	
  the	
  restaurant	
  to	
  place	
  an	
  order.	
  
	
  
The	
  system	
  involves	
  registering	
  their	
  
TwiOer	
  handle	
  and	
  entering	
  their	
  
topping	
  preferences	
  and	
  payment	
  
informaAon.	
  
	
  
This	
  campaign	
  was	
  so	
  successful	
  it	
  won	
  
Cannes	
  Titanium	
  Grand	
  Prix	
  2015	
  for	
  
most	
  breakthrough	
  idea	
  of	
  the	
  year.	
  
DUREX:	
  
#CONNECT	
  
Durex	
  has	
  unveiled	
  smartphone	
  
‘technology’	
  that	
  claims	
  it	
  could	
  
change	
  couples’	
  sex	
  lives	
  forever:	
  
the	
  OFF	
  buOon.	
  
	
  
The	
  Durex	
  Connect	
  app	
  is	
  a	
  user-­‐
friendly	
  way	
  to	
  synchronise	
  your	
  
phone	
  with	
  your	
  partner’s,	
  so	
  that	
  
neither	
  can	
  renege	
  on	
  the	
  promise	
  of	
  
dedicated,	
  tech-­‐free	
  connecAon.	
  At	
  
agreed	
  Ames,	
  or	
  by	
  spontaneous	
  
agreement,	
  it	
  will	
  simply	
  mask	
  user	
  
phones’	
  home	
  screen,	
  effecAvely	
  
purng	
  the	
  handsets	
  to	
  sleep	
  and	
  
removing	
  all	
  distracAons	
  so	
  that	
  their	
  
can	
  disconnect	
  from	
  technology	
  and	
  
connect	
  with	
  each	
  other.	
  
	
  
mobile	
  app	
  
14
worldwide	
  
WHISKAS	
  AUSTRALIA:	
  
CATSTACAM	
  
	
  
A	
  wearable	
  collar	
  camera	
  lets	
  cats	
  to	
  
take	
  and	
  post	
  pictures	
  on	
  Instagram.	
  
	
  
Whenever	
  the	
  cat	
  comes	
  within	
  
range	
  of	
  a	
  Wi-­‐Fi	
  network,	
  the	
  camera	
  	
  
automaAcally	
  uploads	
  the	
  
photographs	
  to	
  the	
  Instagram	
  
account	
  set	
  up	
  for	
  the	
  cat	
  by	
  its	
  
owner.	
  
	
  
	
  
Australia	
  
wearable	
  devices	
  
15
social	
  media	
  (Instagram)	
  
PEDIGREE	
  &	
  GOOGLE:	
  
THE	
  REAL	
  TIME	
  LOST	
  
DOG	
  APP	
  
	
  
If	
  a	
  dog	
  goes	
  missing,	
  every	
  second	
  
counts.	
  Pedigree	
  has	
  created	
  a	
  
‘Found’	
  app	
  that	
  allows	
  dog	
  owners	
  
to	
  pre-­‐register	
  their	
  dog.	
  If	
  a	
  dog	
  is	
  
lost,	
  the	
  owner	
  can	
  use	
  the	
  app	
  to	
  
send	
  out	
  a	
  real	
  Ame,	
  geo-­‐targeted	
  
message	
  to	
  people	
  in	
  the	
  vicinity.	
  
	
  
When	
  an	
  owner	
  hits	
  'LOST'	
  on	
  the	
  
app,	
  a	
  pre-­‐registered	
  'lost	
  dog'	
  
adverAsement	
  featuring	
  their	
  dog	
  is	
  
created	
  and	
  instantly	
  served	
  across	
  
the	
  Google	
  Display	
  Network	
  within	
  a	
  
1.5	
  mile	
  (2.5km)	
  radius	
  of	
  the	
  owner.	
  	
  
New	
  Zealand	
  
mobile	
  app	
  	
  
16
Google’s	
  digital	
  ad	
  network	
  
Every	
  passenger	
  hopes	
  for	
  a	
  chance	
  
to	
  get	
  a	
  free	
  upgrade	
  to	
  the	
  business	
  
class.	
  
	
  
Air	
  France	
  launched	
  a	
  clever	
  liOle	
  
mobile	
  game	
  that	
  lets	
  people	
  waiAng	
  
at	
  the	
  gate	
  to	
  compete	
  against	
  each	
  
other	
  for	
  upgrades	
  to	
  business	
  class.	
  
AIR	
  FRANCE:	
  
#UPGRADE	
  CHALLENGE	
  
	
  
Asia	
  
mobile	
  game	
  
17
S7	
  AIRLINES:	
  	
  
THE	
  IMAGINATION	
  
MACHINE	
  
biometric	
  markeAng	
  
	
  
Russia	
  
S7	
  Airlines	
  used	
  EEG	
  technology	
  to	
  
turn	
  people’s	
  imaginaAon	
  into	
  game	
  
controllers	
  of	
  a	
  virtual	
  plane.	
  	
  
	
  
People	
  were	
  fiOed	
  with	
  an	
  EEG-­‐
brainwave	
  headset	
  that	
  monitored	
  
their	
  brain	
  acAvity	
  throughout	
  
gameplay	
  via	
  a	
  forehead	
  biosensor.	
  
The	
  more	
  people	
  focused	
  on	
  their	
  
dream	
  desAnaAon,	
  the	
  closer	
  the	
  
plane	
  on	
  the	
  projecAon	
  mapped	
  
globe	
  stayed	
  to	
  the	
  ideal	
  flight	
  path.	
  
If	
  people	
  were	
  able	
  to	
  stay	
  focused	
  
throughout	
  gameplay	
  they	
  would	
  
receive	
  a	
  roundtrip	
  Acket	
  to	
  actually	
  
go	
  there.	
  
18
VOLVO	
  CARS	
  US:	
  
#VOLVOREALITY	
  
mobile	
  app	
  
VR	
  -­‐	
  Google	
  Cardboard	
  
Volvo	
  had	
  to	
  find	
  a	
  way	
  to	
  fuel	
  interest	
  
in	
  its	
  not-­‐yet-­‐released	
  XC90.	
  Although	
  
the	
  car	
  wouldn't	
  be	
  available	
  unAl	
  the	
  
following	
  spring,	
  Volvo	
  wanted	
  to	
  
demonstrate	
  its	
  design	
  and	
  
capabiliAes.	
  The	
  company	
  teamed	
  up	
  
with	
  R/GA	
  and	
  FrameStore	
  to	
  design	
  
an	
  interacAve	
  experience	
  using	
  Google	
  
Cardboard,	
  a	
  new	
  and	
  low-­‐cost	
  virtual	
  
reality	
  plaxorm.	
  Ager	
  downloading	
  the	
  
Volvo	
  Reality	
  app,	
  users	
  could	
  slide	
  
their	
  smartphone	
  into	
  the	
  Google	
  
Cardboard	
  mount	
  to	
  look	
  around	
  the	
  
inside	
  of	
  the	
  car	
  and	
  take	
  a	
  virtual	
  	
  
test	
  drive.	
  
19
USA	
  
PIZZA	
  HUT:	
  	
  
BLOCKBUSTER	
  PIZZA	
  BOX	
  
dedicated	
  mobile	
  website	
  
QR	
  codes	
  
Thinking	
  that	
  movie	
  nights	
  and	
  pizza	
  
are	
  a	
  natural	
  fit,	
  Pizza	
  Hut	
  created	
  a	
  
new	
  cardboard	
  pizza	
  box	
  that	
  turns	
  into	
  
a	
  working	
  movie	
  projector	
  powered	
  by	
  
your	
  smartphone.	
  
	
  
If	
  you	
  don't	
  have	
  Nexlix,	
  Pizza	
  Hut	
  has	
  
printed	
  a	
  QR	
  code	
  on	
  each	
  box	
  that	
  you	
  
can	
  scan	
  with	
  your	
  smartphone	
  to	
  
download	
  a	
  free	
  movie	
  (there	
  were	
  
four	
  different	
  genres:	
  acAon,	
  scary,	
  
romance	
  and	
  sci-­‐fi).	
  
20
China	
  
In	
  an	
  effort	
  to	
  reclaim	
  family	
  
mealAmes	
  from	
  the	
  ringing	
  of	
  mobile	
  
phones	
  and	
  blare	
  of	
  televisions,	
  the	
  
food	
  brand	
  has	
  created	
  a	
  rather	
  
revoluAonary	
  piece	
  of	
  technology.	
  
	
  
Pepper	
  Hacker	
  is	
  a	
  pepper	
  grinder	
  
that	
  will	
  turn	
  off	
  all	
  electronic	
  devices	
  
in	
  its	
  range.	
  
	
  
It’s	
  a	
  saviour	
  for	
  all	
  frustrated	
  moms.	
  	
  
DOLMIO:	
  
PEPPER	
  HACKER	
  
electronic	
  devices	
  
Australia	
  
21
TELEKOM:	
  	
  
FESTIVAL	
  BUDDY	
  
electronic	
  device	
  
Hungary's	
  Telekom,	
  sponsor	
  of	
  the	
  
famous	
  Hungarian	
  music	
  fesAvals	
  Sziget	
  
and	
  Balaton	
  Sound,	
  wanted	
  to	
  illustrate	
  
the	
  reliability	
  of	
  its	
  4G	
  signal	
  even	
  
during	
  crowded	
  events,	
  as	
  well	
  as	
  
engage	
  fans	
  at	
  the	
  fesAvals	
  and	
  those	
  at	
  
home	
  who	
  couldn’t	
  aOend.	
  
	
  
The	
  FesAval	
  Buddies	
  were	
  sog	
  and	
  
lightweight	
  characters	
  worn	
  on	
  the	
  
shoulders	
  of	
  specially	
  recruited	
  Buddy	
  
Guides	
  at	
  the	
  event.	
  During	
  the	
  
fesAvals,	
  2,000	
  connecAons	
  were	
  
established,	
  and	
  three	
  FesAval	
  Buddies	
  
succeeded	
  in	
  showing	
  the	
  fesAval	
  from	
  
a	
  unique	
  angle	
  to	
  54,000	
  people.	
  
Hungary	
  
22
internet	
  connecAvity	
  
IDEA	
  BANK:	
  
MOBILE	
  ATM/CDM	
  
The	
  BMW	
  i3	
  allowed	
  Idea	
  Bank’s	
  
clients	
  not	
  only	
  to	
  deposit,	
  but	
  also	
  to	
  
withdraw	
  their	
  money.	
  
	
  
Ordering	
  deposit	
  machine	
  through	
  
mobile	
  app	
  at	
  defined	
  address	
  works	
  
just	
  like	
  ordering	
  a	
  taxi.	
  The	
  project	
  
was	
  developed	
  in	
  partnership	
  with	
  
iTaxi,	
  which	
  prepared	
  the	
  mobile	
  
booking	
  app	
  available	
  for	
  Android	
  
and	
  iOS.	
  
	
  
Electric	
  cars	
  driving	
  on	
  the	
  streets	
  of	
  
Warsaw	
  with	
  ATM/CDMs	
  is	
  another	
  
step	
  towards	
  making	
  banking	
  truly	
  
mobile.	
  
Poland	
  
mobile	
  app	
  
23
To	
  promote	
  the	
  new	
  308	
  GTi,	
  Peugeot	
  
has	
  launched	
  a	
  mobile	
  video	
  ad	
  
campaign	
  that	
  uses	
  hapAc	
  feedback	
  
technology	
  to	
  simulate	
  the	
  vibraAons	
  
of	
  the	
  car’s	
  engine	
  at	
  key	
  points	
  during	
  
the	
  ad.	
  
	
  
The	
  ads	
  are	
  powered	
  by	
  a	
  hapAc	
  
technology	
  called	
  TouchSense	
  Engage,	
  
produced	
  by	
  a	
  company	
  appropriately	
  
called	
  Immersion.	
  The	
  campaign	
  was	
  
only	
  available	
  for	
  Android	
  devices	
  at	
  
that	
  Ame,	
  and	
  could	
  be	
  experienced	
  
through	
  Immersions	
  Content	
  Portal	
  
app	
  on	
  Google	
  Play.	
  
mobile	
  video	
  ad	
  campaign	
  
hapAc	
  technology	
  
PEUGEOT:	
  
ENGINE	
  SIMULATOR	
  
24
UK	
  
McDonald’s	
  became	
  the	
  first	
  brand	
  to	
  
buy	
  into	
  Snapchat’s	
  latest	
  ad	
  product,	
  
geofilters.	
  ApplicaAon	
  users	
  can	
  
decorate	
  their	
  snaps	
  with	
  an	
  iconic	
  
double	
  cheeseburger,	
  or	
  other	
  equally	
  
brand-­‐specific	
  illustraAons.	
  	
  
	
  
This	
  soluAon	
  works	
  very	
  similar	
  to	
  the	
  
filters	
  that	
  display	
  locaAon.	
  
SNAPCHAT:	
  
SPONSORED	
  GEOFILTERS	
  
	
  
US	
  
social	
  media	
  (Snapchat)	
  
25
Guitar	
  players	
  were	
  challenged	
  	
  to	
  
prove	
  their	
  skills:	
  They	
  had	
  to	
  perfectly	
  
play	
  a	
  difficult	
  solo,	
  wriOen	
  by	
  Björn	
  
GeloOe	
  himself.	
  The	
  perfecAon	
  was	
  
measured	
  by	
  using	
  Shazam	
  like	
  never	
  
before:	
  as	
  a	
  musical	
  judge.	
  	
  
	
  
Only	
  if	
  the	
  user	
  played	
  well	
  enough,	
  
Shazam	
  would	
  detect	
  a	
  match	
  and	
  
reveal	
  a	
  website	
  with	
  the	
  chance	
  to	
  
exclusively	
  pre-­‐order	
  or	
  even	
  win	
  the	
  
new	
  Les	
  Paul.	
  
	
  
Shazam	
  measured	
  250+	
  successful	
  
matches.	
  One	
  lucky	
  guitar	
  mastermind	
  
got	
  the	
  new	
  Les	
  Paul	
  for	
  free.	
  The	
  rest	
  
of	
  the	
  first	
  producAon	
  batch	
  was	
  sold	
  
out,	
  before	
  it	
  was	
  even	
  in	
  stores.	
  
EPIPHONE	
  by	
  GIBSON:	
  
THE	
  LES	
  PAUL	
  SKILL	
  CHECK	
  
	
  
Germany	
  
mobile	
  app	
  Shazam	
  
26
MOTOROLA:	
  	
  
MOTO	
  EXPERIMENT	
  
adverAsing	
  campaign	
  
social	
  experiment	
  
Actor	
  Ashton	
  Kutcher	
  is	
  helping	
  to	
  
promote	
  two	
  of	
  Motorola's	
  newest	
  
smartphones,	
  the	
  Droid	
  Turbo	
  2	
  and	
  
Moto	
  X	
  Pure	
  EdiAon,	
  in	
  a	
  new	
  
markeAng	
  campaign.	
  	
  
	
  
It	
  involves	
  tricking	
  people	
  into	
  
parAcipaAng	
  in	
  an	
  "experience"	
  to	
  find	
  
out	
  their	
  relaAonship	
  with	
  their	
  
smartphones.	
  
27
worlwide	
  
EX	
  MACHINA	
  MOVIE:	
  
’HAVE	
  YOU	
  EVER	
  BEEN	
  	
  
IN	
  LOVE?'	
  
Tinder	
  users	
  at	
  the	
  SXSW	
  fesAval	
  on	
  
Saturday	
  were	
  encountering	
  an	
  
aOracAve	
  25-­‐year-­‐old	
  woman	
  named	
  
Ava	
  on	
  the	
  daAng	
  app.	
  
	
  
Ava’s	
  profile	
  was	
  promoAng	
  Ex	
  
Machina,	
  a	
  sci-­‐fi	
  film	
  that	
  just	
  
happened	
  to	
  be	
  premiering	
  Saturday	
  
night	
  here	
  in	
  AusAn.	
  The	
  link	
  in	
  her	
  
bio	
  went	
  to	
  the	
  film's	
  website.	
  And	
  it	
  
turns	
  out	
  the	
  woman	
  in	
  the	
  photos	
  is	
  
Swedish	
  actress	
  Alicia	
  Vikander,	
  who	
  
plays	
  an	
  arAficial	
  intelligence	
  in	
  the	
  
movie.	
  
social	
  media	
  (Tinder)	
  
USA	
  
28
HAPPINESS	
  BRUSSELLS:	
  
SHADOW	
  WI-­‐FI	
  
Wi-­‐Fi	
  that	
  only	
  works	
  in	
  shade	
  intends	
  
to	
  prevent	
  skin	
  cancer.	
  
	
  
The	
  system	
  lets	
  more	
  than	
  250	
  users	
  
to	
  connect	
  to	
  the	
  network	
  at	
  once.	
  A	
  
direcAonal	
  antenna	
  ensures	
  that	
  the	
  
Wi-­‐Fi	
  is	
  available	
  only	
  at	
  the	
  shadowed	
  
area.	
  When	
  the	
  sun	
  moves	
  and	
  the	
  
shade	
  shigs,	
  so	
  Wi-­‐Fi	
  seekers	
  do.	
  
Wi-­‐Fi	
  spot	
  
29
Peru	
  
VODAFONE:	
  	
  
SUNDAY	
  GRANNIES	
  
social	
  media	
  
Romania	
  
With	
  over	
  40%	
  of	
  elderly	
  people	
  in	
  
Romania	
  living	
  alone,	
  Vodafone	
  
wanted	
  to	
  help	
  combat	
  loneliness	
  
while	
  proving	
  that	
  mobile	
  internet	
  
could	
  be	
  an	
  empowering	
  force	
  
amongst	
  this	
  age	
  group.	
  Vodafone	
  
started	
  off	
  by	
  teaching	
  two	
  grannies	
  
how	
  to	
  use	
  social	
  media,	
  and	
  from	
  
there,	
  these	
  women	
  who	
  love	
  
cooking	
  but	
  no	
  longer	
  have	
  large	
  
families	
  to	
  feed,	
  created	
  Sunday	
  
lunch	
  menus	
  and	
  shared	
  them	
  on	
  
Facebook.	
  The	
  grannies	
  connected	
  
with	
  college	
  students	
  by	
  inviAng	
  
them	
  to	
  their	
  homes	
  to	
  enjoy	
  a	
  
home-­‐cooked	
  meal.	
  	
  
30
Internet	
  connecAvity	
  
Thanks for
watching!
Good luck
in 2016!
Karolina Śladkowska
@mobee_dick
Monika Mikowska
@mobimoni
Beautiful pixels crafted by mobee dick

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The best of mobile marketing 2015

  • 1. THE BEST of MOBILE MARKETING 2015 The list of projects and concepts from 2015. Only a little bit subjective. In random order. Definitely worth remembering. From @mobee_dick.
  • 2. A  fitness  tracker  brand,  Fitbit,  has   partnered  up  with  a  food  bank   network,  Feeding  America,  for  a   campaign  called  „Fit  for  Food”  that   encouraged  Fitbit  users  to  donate   their  burned  calories  to  feed  those   hungry.     106,000  users  have  burned  one   billion  calories  which  Fitbit  then   converted  into  a  donaAon  to  Feeding   America.   FITBIT:   FIT  FOR  FOOD   wearable  devices   acAvity  tracker   Bluetooth  4.0   1 USA  
  • 3. Stop  racing  friends  on  fitness  tracking   apps  and  take  on  something  more   compeAAve  instead…  Like  a  tiger  with   a  GPS  tracker  for  instance.     Contestants  can  monitor  their   performance  against  the  big  cat  and   each  other  using  the  hashtag   #Run4Tiger  on  TwiOer.     Each  looser  needs  to  donate  $5  to  the   WWF’s  Save  The  Tiger  campaign.   WWF  RUSSIA:   TIGER  CHALLENGE   Russia   social  media   2 running  mobile  apps  
  • 4. Exercise  brand  Equinox  was  losing   members  of  its  indoor  cycling  classes   to  bouAque  brands  like  SoulCycle  and   Flywheel,  which  offered  a  more   compelling  cycling  experience.       By  leveraging  mobile  technology,   Equinox  created  “The  Pursuit,”  an   interacAve  cycling  course  that  reported   members’  biometrics  in  real  Ame  and   set  up  compeAAons,  both  individually   and  team-­‐based,  to  moAvate  beOer   performances.  The  new,  innovaAve   experience  helped  increase  class  sizes   and  drove  member  retenAon.   EQUINOX:   THE  PURSUIT   biometric   3 USA   second  screen  
  • 5. MCDONALD’S:     MOVE  UPDATE   fitness  mobile  apps   Poland   Move  Update  is  a  unique  project   turning  real  life  data,  collected  from   fitness  apps  into  mobile  games   bonuses.  All  user  has  to  do  is  to   connect  the  game  with  one  of  the  fit   app  account  such  as  RunKeeper,  Fit  Bit   or  Strava.  The  mechanism  converts   data  collected  during  the  execuAon  of   any  acAons  into  bonuses  and  extras  in   games.  The  more  user  moves  in  real  life   the  more  powerful,  faster  and  stronger   he  becomes  in  the  mobile  world.     The  project  won  Golden  Drum  2015   (Branded  content  Games)  and  Cannes   Lions  2015  (mobile  games,  services   bronze).   4
  • 6. Millions  of  children  struggles  to   make  eye  contact  due  to  AuAsm.       ‘Look  At  Me’  is  an  interacAve  camera   app,  that  is  scienAfically  designed,   tested  and  proven  to  help  children   with  AuAsm  learn  to  make  eye-­‐ contact  with  their  family  and  friends.     Jong-­‐Hyun  trained  with  Look  At  Me   every  day  for  eight  weeks.  And  it's   not  only  helped  him  to  make  eye   contact  more  easily,  but  also   brought  him  closer  to  his  mom.   SAMSUNG:   LOOK  AT  ME   mobile  app   worlwide   5
  • 7. Flash  photography  is  one  of  the   easiest  ways  to  detect  the  early  signs   of  ReAnoblastoma  (Rb)  –  an   aggressive,  deadly  eye  cancer   affecAng  predominantly  young   children.  When  a  tumour  is  growing   inside  a  child’s  eye,  it  ogen  reflects   back  as  a  white  pupil  in  photos,   which  can  be  the  warning  sign   parents  and  guardians  need  to   ensure  a  life-­‐saving  early  diagnosis.     Instead  of  posters  that  told  the   audience  what  to  look  for,  the   campaign’s  posters  took  them   through  the  experience  of  seeing   eye  cancer  in  their  photos.   CHECT:   THE  NEXT  PHOTO   ‘InteracAve’  posters   UK   6
  • 8. SAMSUNG:   BACKUP  MEMORY   Bluetooth   mobile  app   A  smartphone  can  be  extremely   important  for  an  Alzheimer's  paAent  -­‐   it  helps  jog  memories  that  might   otherwise  be  lost.       Samsung  is  clearly  aware  of  this,  as  it   released  a  dedicated  Backup  Memory   app  to  sAmulate  the  memories  of   early-­‐onset  paAents.  The  Android   tool  uses  Bluetooth  to  detect  when   friends  and  family  running  the  app   are  nearby.  If  they  are,  it'll  both   idenAfy  the  person  and  show  user-­‐ uploaded  photos  and  videos  that   recall  past  events.   7 Tunisia  
  • 9. The  campaign  encouraged  to  donate     virtual  hearts  through  taking  and   uploading  photos  to  the  network   marked  with    #GiveYourHeart.  Images   tagged  this  way  are  transferred  to  an   applicaAon  for  a  joint  photograph  of   heart  on  dawca.pl/oddajserce.       The  campaign  used  Instagram’s  naAve   funcAon  –  double  tap  to  like  (heart).   DAWCA.PL:   #GIVEYOURHEART     Poland   social  media  (Instagram)   8
  • 10. VODAFONE:     THE  RED  LIGHT  APP   mobile  app   Turkey   With  one  in  three  women  in  Turkey   being  a  vicAm  of  domesAc  violence,   Vodafone  launched  an  app  which   allows  women  to  alert  their  contacts.   The  app  is  designed  to  look  just  like  a   flashlight,  and  when  the  phone  is   shaken  three  trusted  people  in  the   user’s  contact  list  receive  a  message   that  the  user  is  in  trouble,  in  addiAon   to  indicaAng  their  exact  locaAon.     Over  254,000  women  have   downloaded  the  app,  the  equivalent   of  24%  of  all  female  smartphone   users  in  Turkey.     Vodafone  won  the  Media  Grand  Prix   at  Cannes  Lions  2015.   9
  • 11. ALWAYS:   BACKMEAPP   Lonely  and  late  home  return  can  be  a   challenge,  especially  for  girls.       BackMeApp  offers  a  simple  way  to   feel  more  confident  in  this  situaAon.   If  something  unexpected  happens   along  the  way,  such  as  deviation  from   the  original  route,  our  friend  is   alarmed  immediately  by  its   smartphone.       mobile  app   10 Israel  
  • 12. HONDA:   #HRVSELFIE   With  10  cameras  across  the  interior   and  exterior,  the  HR-­‐V  Selfie  EdiAon   allows  drivers  to  snap  self-­‐portraits   while  the  car  is  in  park.     This  campaign  was  organised  at  April   Fool’s  Day  J     3  months  later  Honda  kicked  off   #HRVSelfie  Contest.  If  one  was   interested  in  entering  the  contest,   scheduled  their  Honda  HR-­‐V  test   drive  and  took  a  selfie  with  Honda’s   newest  vehicle.   USA   social  media   11
  • 13. DOVE:   #LOVEYOURCURLS   Many  of  curly-­‐haired  girls  feel  the   exisAng  female  emojis  underrepresent   their  hair  type.     Dove  decided  to  help  every  woman  to   be  proud  of  their  curly  hair  and  made   ‘Dove  Love  Your  Curls  Emojis   Keyboard’  app.  The  app  works  with  all   of  your  favorite  apps:  iMessage,   WhatsApp,  Facebook  Messenger,  Kik,   Viber,  email,  and  more.     USA   mobile  app   12
  • 14. social  media  (TwiOer)   USA   13 DOMINO’S  PIZZA:   EMOJI  ORDERING   Dominos  took  an  innovaAve  approach   to  pizza  orders,  catering  for  the   Snapchat  and  Yo!  GeneraAon  with   emoji  based  ordering  system.     Users  can  simply  tweet  the  pizza  emoji   at  the  restaurant  to  place  an  order.     The  system  involves  registering  their   TwiOer  handle  and  entering  their   topping  preferences  and  payment   informaAon.     This  campaign  was  so  successful  it  won   Cannes  Titanium  Grand  Prix  2015  for   most  breakthrough  idea  of  the  year.  
  • 15. DUREX:   #CONNECT   Durex  has  unveiled  smartphone   ‘technology’  that  claims  it  could   change  couples’  sex  lives  forever:   the  OFF  buOon.     The  Durex  Connect  app  is  a  user-­‐ friendly  way  to  synchronise  your   phone  with  your  partner’s,  so  that   neither  can  renege  on  the  promise  of   dedicated,  tech-­‐free  connecAon.  At   agreed  Ames,  or  by  spontaneous   agreement,  it  will  simply  mask  user   phones’  home  screen,  effecAvely   purng  the  handsets  to  sleep  and   removing  all  distracAons  so  that  their   can  disconnect  from  technology  and   connect  with  each  other.     mobile  app   14 worldwide  
  • 16. WHISKAS  AUSTRALIA:   CATSTACAM     A  wearable  collar  camera  lets  cats  to   take  and  post  pictures  on  Instagram.     Whenever  the  cat  comes  within   range  of  a  Wi-­‐Fi  network,  the  camera     automaAcally  uploads  the   photographs  to  the  Instagram   account  set  up  for  the  cat  by  its   owner.       Australia   wearable  devices   15 social  media  (Instagram)  
  • 17. PEDIGREE  &  GOOGLE:   THE  REAL  TIME  LOST   DOG  APP     If  a  dog  goes  missing,  every  second   counts.  Pedigree  has  created  a   ‘Found’  app  that  allows  dog  owners   to  pre-­‐register  their  dog.  If  a  dog  is   lost,  the  owner  can  use  the  app  to   send  out  a  real  Ame,  geo-­‐targeted   message  to  people  in  the  vicinity.     When  an  owner  hits  'LOST'  on  the   app,  a  pre-­‐registered  'lost  dog'   adverAsement  featuring  their  dog  is   created  and  instantly  served  across   the  Google  Display  Network  within  a   1.5  mile  (2.5km)  radius  of  the  owner.     New  Zealand   mobile  app     16 Google’s  digital  ad  network  
  • 18. Every  passenger  hopes  for  a  chance   to  get  a  free  upgrade  to  the  business   class.     Air  France  launched  a  clever  liOle   mobile  game  that  lets  people  waiAng   at  the  gate  to  compete  against  each   other  for  upgrades  to  business  class.   AIR  FRANCE:   #UPGRADE  CHALLENGE     Asia   mobile  game   17
  • 19. S7  AIRLINES:     THE  IMAGINATION   MACHINE   biometric  markeAng     Russia   S7  Airlines  used  EEG  technology  to   turn  people’s  imaginaAon  into  game   controllers  of  a  virtual  plane.       People  were  fiOed  with  an  EEG-­‐ brainwave  headset  that  monitored   their  brain  acAvity  throughout   gameplay  via  a  forehead  biosensor.   The  more  people  focused  on  their   dream  desAnaAon,  the  closer  the   plane  on  the  projecAon  mapped   globe  stayed  to  the  ideal  flight  path.   If  people  were  able  to  stay  focused   throughout  gameplay  they  would   receive  a  roundtrip  Acket  to  actually   go  there.   18
  • 20. VOLVO  CARS  US:   #VOLVOREALITY   mobile  app   VR  -­‐  Google  Cardboard   Volvo  had  to  find  a  way  to  fuel  interest   in  its  not-­‐yet-­‐released  XC90.  Although   the  car  wouldn't  be  available  unAl  the   following  spring,  Volvo  wanted  to   demonstrate  its  design  and   capabiliAes.  The  company  teamed  up   with  R/GA  and  FrameStore  to  design   an  interacAve  experience  using  Google   Cardboard,  a  new  and  low-­‐cost  virtual   reality  plaxorm.  Ager  downloading  the   Volvo  Reality  app,  users  could  slide   their  smartphone  into  the  Google   Cardboard  mount  to  look  around  the   inside  of  the  car  and  take  a  virtual     test  drive.   19 USA  
  • 21. PIZZA  HUT:     BLOCKBUSTER  PIZZA  BOX   dedicated  mobile  website   QR  codes   Thinking  that  movie  nights  and  pizza   are  a  natural  fit,  Pizza  Hut  created  a   new  cardboard  pizza  box  that  turns  into   a  working  movie  projector  powered  by   your  smartphone.     If  you  don't  have  Nexlix,  Pizza  Hut  has   printed  a  QR  code  on  each  box  that  you   can  scan  with  your  smartphone  to   download  a  free  movie  (there  were   four  different  genres:  acAon,  scary,   romance  and  sci-­‐fi).   20 China  
  • 22. In  an  effort  to  reclaim  family   mealAmes  from  the  ringing  of  mobile   phones  and  blare  of  televisions,  the   food  brand  has  created  a  rather   revoluAonary  piece  of  technology.     Pepper  Hacker  is  a  pepper  grinder   that  will  turn  off  all  electronic  devices   in  its  range.     It’s  a  saviour  for  all  frustrated  moms.     DOLMIO:   PEPPER  HACKER   electronic  devices   Australia   21
  • 23. TELEKOM:     FESTIVAL  BUDDY   electronic  device   Hungary's  Telekom,  sponsor  of  the   famous  Hungarian  music  fesAvals  Sziget   and  Balaton  Sound,  wanted  to  illustrate   the  reliability  of  its  4G  signal  even   during  crowded  events,  as  well  as   engage  fans  at  the  fesAvals  and  those  at   home  who  couldn’t  aOend.     The  FesAval  Buddies  were  sog  and   lightweight  characters  worn  on  the   shoulders  of  specially  recruited  Buddy   Guides  at  the  event.  During  the   fesAvals,  2,000  connecAons  were   established,  and  three  FesAval  Buddies   succeeded  in  showing  the  fesAval  from   a  unique  angle  to  54,000  people.   Hungary   22 internet  connecAvity  
  • 24. IDEA  BANK:   MOBILE  ATM/CDM   The  BMW  i3  allowed  Idea  Bank’s   clients  not  only  to  deposit,  but  also  to   withdraw  their  money.     Ordering  deposit  machine  through   mobile  app  at  defined  address  works   just  like  ordering  a  taxi.  The  project   was  developed  in  partnership  with   iTaxi,  which  prepared  the  mobile   booking  app  available  for  Android   and  iOS.     Electric  cars  driving  on  the  streets  of   Warsaw  with  ATM/CDMs  is  another   step  towards  making  banking  truly   mobile.   Poland   mobile  app   23
  • 25. To  promote  the  new  308  GTi,  Peugeot   has  launched  a  mobile  video  ad   campaign  that  uses  hapAc  feedback   technology  to  simulate  the  vibraAons   of  the  car’s  engine  at  key  points  during   the  ad.     The  ads  are  powered  by  a  hapAc   technology  called  TouchSense  Engage,   produced  by  a  company  appropriately   called  Immersion.  The  campaign  was   only  available  for  Android  devices  at   that  Ame,  and  could  be  experienced   through  Immersions  Content  Portal   app  on  Google  Play.   mobile  video  ad  campaign   hapAc  technology   PEUGEOT:   ENGINE  SIMULATOR   24 UK  
  • 26. McDonald’s  became  the  first  brand  to   buy  into  Snapchat’s  latest  ad  product,   geofilters.  ApplicaAon  users  can   decorate  their  snaps  with  an  iconic   double  cheeseburger,  or  other  equally   brand-­‐specific  illustraAons.       This  soluAon  works  very  similar  to  the   filters  that  display  locaAon.   SNAPCHAT:   SPONSORED  GEOFILTERS     US   social  media  (Snapchat)   25
  • 27. Guitar  players  were  challenged    to   prove  their  skills:  They  had  to  perfectly   play  a  difficult  solo,  wriOen  by  Björn   GeloOe  himself.  The  perfecAon  was   measured  by  using  Shazam  like  never   before:  as  a  musical  judge.       Only  if  the  user  played  well  enough,   Shazam  would  detect  a  match  and   reveal  a  website  with  the  chance  to   exclusively  pre-­‐order  or  even  win  the   new  Les  Paul.     Shazam  measured  250+  successful   matches.  One  lucky  guitar  mastermind   got  the  new  Les  Paul  for  free.  The  rest   of  the  first  producAon  batch  was  sold   out,  before  it  was  even  in  stores.   EPIPHONE  by  GIBSON:   THE  LES  PAUL  SKILL  CHECK     Germany   mobile  app  Shazam   26
  • 28. MOTOROLA:     MOTO  EXPERIMENT   adverAsing  campaign   social  experiment   Actor  Ashton  Kutcher  is  helping  to   promote  two  of  Motorola's  newest   smartphones,  the  Droid  Turbo  2  and   Moto  X  Pure  EdiAon,  in  a  new   markeAng  campaign.       It  involves  tricking  people  into   parAcipaAng  in  an  "experience"  to  find   out  their  relaAonship  with  their   smartphones.   27 worlwide  
  • 29. EX  MACHINA  MOVIE:   ’HAVE  YOU  EVER  BEEN     IN  LOVE?'   Tinder  users  at  the  SXSW  fesAval  on   Saturday  were  encountering  an   aOracAve  25-­‐year-­‐old  woman  named   Ava  on  the  daAng  app.     Ava’s  profile  was  promoAng  Ex   Machina,  a  sci-­‐fi  film  that  just   happened  to  be  premiering  Saturday   night  here  in  AusAn.  The  link  in  her   bio  went  to  the  film's  website.  And  it   turns  out  the  woman  in  the  photos  is   Swedish  actress  Alicia  Vikander,  who   plays  an  arAficial  intelligence  in  the   movie.   social  media  (Tinder)   USA   28
  • 30. HAPPINESS  BRUSSELLS:   SHADOW  WI-­‐FI   Wi-­‐Fi  that  only  works  in  shade  intends   to  prevent  skin  cancer.     The  system  lets  more  than  250  users   to  connect  to  the  network  at  once.  A   direcAonal  antenna  ensures  that  the   Wi-­‐Fi  is  available  only  at  the  shadowed   area.  When  the  sun  moves  and  the   shade  shigs,  so  Wi-­‐Fi  seekers  do.   Wi-­‐Fi  spot   29 Peru  
  • 31. VODAFONE:     SUNDAY  GRANNIES   social  media   Romania   With  over  40%  of  elderly  people  in   Romania  living  alone,  Vodafone   wanted  to  help  combat  loneliness   while  proving  that  mobile  internet   could  be  an  empowering  force   amongst  this  age  group.  Vodafone   started  off  by  teaching  two  grannies   how  to  use  social  media,  and  from   there,  these  women  who  love   cooking  but  no  longer  have  large   families  to  feed,  created  Sunday   lunch  menus  and  shared  them  on   Facebook.  The  grannies  connected   with  college  students  by  inviAng   them  to  their  homes  to  enjoy  a   home-­‐cooked  meal.     30 Internet  connecAvity  
  • 32. Thanks for watching! Good luck in 2016! Karolina Śladkowska @mobee_dick Monika Mikowska @mobimoni Beautiful pixels crafted by mobee dick