Apresentação Marco Scabia e Guilherme Cavalcante @ MMA Mobile Adtech

11. "It's not just another channel," he said. "[Mobile] is probably
the most important channel that has been developed, and it
changes the way you live your life, by virtue of the fact that it's
always on, it's 24/7, and we've never had this. It's not just a
question about how you consume media, but it's how you buy
things, it's what you buy … It's a way of life.” Sir Martin Sorrell -
Adweek interview on the MWC16
"The essential problem is that big companies are not thinking about mobile in the right way," said Mr.
Sorrell. They're thinking of it as an extension of digital, just a way to reach consumers. They're not
thinking of it in a way that changes their businesses or adds values in a way they weren't able to do
previously.” Adage interview on MWC16
"We haven't adapted," said Mr. Sorrell. "When people talk
about creativity in our industry, they're talking about Don
Draper.
Sir Martin Sorrell sobre mobile e MWC16

19. COMECANDO AO CONTRARIO

27. NO BULLSHIT!

29. TODAS AS EMPRESAS SAO DE
ECOMMERCE
TODAS AS CAMPANHAS SAO DE
PERFORMANCE

30. O MELHOR VEICULO DA HISTORIA

31. Obrigado!