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What Is Social Analytics? The Theory and
Practice Broken Down
By Kevin Shively – March 24, 2015
54 0 6 6 2
“What is social analytics?” seems like an easy question to answer. It’s social media data
right? The number of Tweets and followers, Facebook posts and comments.
But, if you work in social, you know that social
analytics is anything but simple.

pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
At Simply Measured, we’ve spent countless hours
helping our clients and partners understand social
analytics and the way this process (yes, it’s an entire
process) can enable and fuel every part of their
social strategy. This is true for any business with a social media program, from the small
mom-and-pop business on the corner to the large enterprise shoe brands that fill our
closets.
Our new white paper called What Is Social Analytics? walks through the entire process of
social analytics, carefully diagramming and explaining the process of social analytics. At a high
level, here’s what you need to know about it:
Social Analytics Definition
When we say social analytics, we’re talking about a complete structure and strategy, not just
the data.
The first half of this definition focuses on the technical needs of social analytics: collection,
aggregation, and standardization. As a strategist, the part that needs to resonate the most is
“to discover and communicate meaningful patterns.” Without this component, social
analytics doesn’t exist; all you have is data.
”Social analytics is a system that allows for the collection, aggregation, and
standardization of social media data to discover and communicate meaningful patterns.
pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
Social Analytics Fuels the Marketing Process
When done right, social marketing operates with a similar
cyclical process to any other digital marketing channel.
The social analytics system needs to provide value throughout
the social marketing process by acting as the framework
for the planning and measurement categories.
In the planning category, social analytics helps marketers
understand their ecosystem and identify opportunities. In the
measurement category, social analytics enables them to optimize tactics to more effectively
reach the goals of their social programs.
The Framework for Social Analytics
”
Social strategy is rich with data. There are innumerable ways to measure success,
from simple impressions and brand awareness, to traffic to a web property or any
other brand asset, to lead generation, to product sales. – Steve Sack, VP at Edelman
Digital
pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
Our new white paper, What Is Social Analytics? delivers a complete breakdown of the theory
of social analytics, walking through each step of what we’ve started calling “the bowtie” and
explaining why that category is important, what marketers stand to gain from that type of
analysis, and the questions they should be asking.
We’re also offering papers that dive deeper into both the planning and measurement
categories, allowing you to drill down into each segment for more insight. All three papers
are available for free by clicking the links below.
pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
Kevin Shively
As Sr. Content Marketing Manager, editor of the Simply Measured blog, cohost of
the #SimplyMeasured podcast, and generally delightful person, my job is to tell
stories to the internet...You're welcome internet.
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Listen to the Podcast
Simply Measured - 114 - Bridget Quigg's Content Marketing Tips
Simply Measured - 113 - Jeff Gibb on Facebook's Newsfeed and Messenger
Simply Measured - 112: Lucy Hitz's Tips For Running Webinars
Simply Measured - 111: Damon Cortesi and Aviel Ginzburg on Twitter's Growth and Social Marketing
Simply Measured - 110: Michele Weisman on Using Social Media for Networking
Simply Measured - 109: Lee Odden on Content Marketing
Simply Measured - 108: Matt Navarra on Social Media Influencers and Content Distribution
Simply Measured - 107: Rebekah Radice on Blogging and Social Videos
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Recent Posts
6 Tips for Creating Quick Social Media Images
New Research: Who Follows Brands on
Twitter?
Podcast: Bridget Quigg’s Tips for Content
Marketing
Facebook’s Simple New App “Riff” May Be the
Key to Manufactured Virality
iTunes RSS
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Why Twitter’s New Product “Curator” Could
Save Social Marketers Hours
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Finance/Insurance Social Analytics
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Social Media Analytics Resources
Free Tools
Research, Guides & Definitions
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Trusted and Integrated
Simply Measured is the most complete social analytics solution, empowering marketers with unmatched access to their social data to more clearly define
their social strategy and to optimize their tactics for maximum impact.
Copyright © 2010–2015 Simply Measured, Inc. 2211 Elliott Ave, Suite 310, Seattle, WA 98121. All Rights Reserved. Terms of Service | Privacy Policy

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What Is Social Analytics? The Theory and Practice Broken Down

  • 1. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API What Is Social Analytics? The Theory and Practice Broken Down By Kevin Shively – March 24, 2015 54 0 6 6 2 “What is social analytics?” seems like an easy question to answer. It’s social media data right? The number of Tweets and followers, Facebook posts and comments. But, if you work in social, you know that social analytics is anything but simple. 
  • 2. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API At Simply Measured, we’ve spent countless hours helping our clients and partners understand social analytics and the way this process (yes, it’s an entire process) can enable and fuel every part of their social strategy. This is true for any business with a social media program, from the small mom-and-pop business on the corner to the large enterprise shoe brands that fill our closets. Our new white paper called What Is Social Analytics? walks through the entire process of social analytics, carefully diagramming and explaining the process of social analytics. At a high level, here’s what you need to know about it: Social Analytics Definition When we say social analytics, we’re talking about a complete structure and strategy, not just the data. The first half of this definition focuses on the technical needs of social analytics: collection, aggregation, and standardization. As a strategist, the part that needs to resonate the most is “to discover and communicate meaningful patterns.” Without this component, social analytics doesn’t exist; all you have is data. ”Social analytics is a system that allows for the collection, aggregation, and standardization of social media data to discover and communicate meaningful patterns.
  • 3. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Social Analytics Fuels the Marketing Process When done right, social marketing operates with a similar cyclical process to any other digital marketing channel. The social analytics system needs to provide value throughout the social marketing process by acting as the framework for the planning and measurement categories. In the planning category, social analytics helps marketers understand their ecosystem and identify opportunities. In the measurement category, social analytics enables them to optimize tactics to more effectively reach the goals of their social programs. The Framework for Social Analytics ” Social strategy is rich with data. There are innumerable ways to measure success, from simple impressions and brand awareness, to traffic to a web property or any other brand asset, to lead generation, to product sales. – Steve Sack, VP at Edelman Digital
  • 4. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Our new white paper, What Is Social Analytics? delivers a complete breakdown of the theory of social analytics, walking through each step of what we’ve started calling “the bowtie” and explaining why that category is important, what marketers stand to gain from that type of analysis, and the questions they should be asking. We’re also offering papers that dive deeper into both the planning and measurement categories, allowing you to drill down into each segment for more insight. All three papers are available for free by clicking the links below.
  • 5. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Kevin Shively As Sr. Content Marketing Manager, editor of the Simply Measured blog, cohost of the #SimplyMeasured podcast, and generally delightful person, my job is to tell stories to the internet...You're welcome internet.
  • 6. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API 0 Comments Simply Measured  Share⤤ Sort by Best Start the discussion… Be the first to comment. Subscribe✉ Add Disqus to your sited Privacy Recommend Follow us on social! Get the Newsletter Work Email: Recent Awards Sign Up
  • 7. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Listen to the Podcast Simply Measured - 114 - Bridget Quigg's Content Marketing Tips Simply Measured - 113 - Jeff Gibb on Facebook's Newsfeed and Messenger Simply Measured - 112: Lucy Hitz's Tips For Running Webinars Simply Measured - 111: Damon Cortesi and Aviel Ginzburg on Twitter's Growth and Social Marketing Simply Measured - 110: Michele Weisman on Using Social Media for Networking Simply Measured - 109: Lee Odden on Content Marketing Simply Measured - 108: Matt Navarra on Social Media Influencers and Content Distribution Simply Measured - 107: Rebekah Radice on Blogging and Social Videos Cookie policy Recent Posts 6 Tips for Creating Quick Social Media Images New Research: Who Follows Brands on Twitter? Podcast: Bridget Quigg’s Tips for Content Marketing Facebook’s Simple New App “Riff” May Be the Key to Manufactured Virality iTunes RSS
  • 8. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Why Twitter’s New Product “Curator” Could Save Social Marketers Hours Blog Categories Brand Profiles & Case Studies Company News Education & Analysis News & Events Podcast Social Media Studies Social Media Trends Uncategorized White Papers, Guides & Ebooks Search the Blog Search Simply Measured
  • 9. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Twitter Analytics Facebook Analytics Google+ Analytics Instagram Analytics YouTube Analytics Vine Analytics LinkedIn Analytics Tumblr Analytics Social Ads Analytics Cross-Channel Analytics Retail Social Analytics Finance/Insurance Social Analytics CPG Social Analytics Sports Social Analytics Restaurant Social Analytics Media/Publishing Social Analytics Travel/Hospitality Social Analytics Social Media Analytics Resources Free Tools Research, Guides & Definitions Our Blog Our Company About Us Careers In the Press Contact Us Follow Us Trusted and Integrated Simply Measured is the most complete social analytics solution, empowering marketers with unmatched access to their social data to more clearly define their social strategy and to optimize their tactics for maximum impact. Copyright © 2010–2015 Simply Measured, Inc. 2211 Elliott Ave, Suite 310, Seattle, WA 98121. All Rights Reserved. Terms of Service | Privacy Policy