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4 Ways to Use SlideShare for Lead Generation Slide 1 4 Ways to Use SlideShare for Lead Generation Slide 2 4 Ways to Use SlideShare for Lead Generation Slide 3 4 Ways to Use SlideShare for Lead Generation Slide 4 4 Ways to Use SlideShare for Lead Generation Slide 5 4 Ways to Use SlideShare for Lead Generation Slide 6 4 Ways to Use SlideShare for Lead Generation Slide 7 4 Ways to Use SlideShare for Lead Generation Slide 8 4 Ways to Use SlideShare for Lead Generation Slide 9 4 Ways to Use SlideShare for Lead Generation Slide 10 4 Ways to Use SlideShare for Lead Generation Slide 11 4 Ways to Use SlideShare for Lead Generation Slide 12 4 Ways to Use SlideShare for Lead Generation Slide 13 4 Ways to Use SlideShare for Lead Generation Slide 14
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4 Ways to Use SlideShare for Lead Generation

  1. 1. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Tweet 4 Ways to Use SlideShare for Lead Generation By Peg Fitzpatrick Published February 23, 2015 Are you using SlideShare as a social media marketing option? Are you using SlideShare presentations to market your business? Have you considered SlideShare as a conversion tool? SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool. In this article you’ll discover four simple ways to use SlideShare to improve your Enter your name Email HOME FREE UPDATES PODCASTS CONFERENCE EVENTS REPORTS NETWORKING STARTING ABOUT Browse Categories 4.5k Shares 2.4k 842 396 346 201 61
  2. 2. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API marketing and lead generation. Discover how to use SlideShare for lead generation. Why SlideShare? LinkedIn owns SlideShare, which means the platforms work seamlessly together. By participating on SlideShare, you have an important connection with the biggest professional social media platform. If you want to show your expertise in your industry and become a thought leader, the LinkedIn/SlideShare combination is an undeniable powerhouse. Plus, SlideShare has opened their pro features to all users at no cost. Beyond just uploading static presentation slides, you can also upload video—a perfect opportunity for repurposing webinars or company videos. You can even upload content that you make available only to a select audience. Just share the link with your VIP customers and they’ll have access to your exclusive content. 328,429 people like this. Sign Up to see w hat your friends like.Like Follow @smexaminer Follow 196k Pinterest
  3. 3. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API SlideShare analytics offer insights into w hat’s w orking and w hat’s not, so you can adjust your marketing appropriately. An important feature of any platform you work with is analytics—the dread and delight of all social media marketers. With SlideShare’s analytics, you can find out which
  4. 4. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API presentations are most popular and enhance those with additional conversion options. #1: Collect Emails From Viewers LeadShare is SlideShare’s way of allowing you to collect the emails of people who download your presentations. You can simply insert lead capture forms within presentations, documents and video. For example, you can set your contact form to show while a user is looking at your slides. The contact form will show up after the tenth slide, at the end of the deck or via a permanent display button on the slide player. LeadShare makes it easy to collect emails from view ers. And the best part? If you embed your SlideShare deck on your website or other social
  5. 5. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API networks, the contact form remains intact. Another option is to set your form to show when a user downloads your original presentation or PDF file. Regardless of which method you use, you can see your lead captures in the LeadShare section of your Pro Dashboard. As an added bonus, the information is also emailed to you. To capture the most leads, upload content to SlideShare on a regular basis and make sure your lead form shows on your download. #2: Include Links in Slides If you want to move people to your website, lead magnet or contact form, embedded
  6. 6. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API links are key. SlideShare lets you include live links starting on your fourth slide and going all the way through to the end of your presentation. You can add links to your presentation within PowerPoint or Keynote before you upload your slides. Including a link in a slide extends your interaction w ith your audience. The last page of Uberflip’s clever presentation The Content Marketing Funnel of Love has a Subscribe to Our Hub button at the end. When users click it, they are whisked away to the Uberflip splash page.
  7. 7. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Keep your subscription forms short for maximum engagement. As an aside, I like that the mailing list is easy to sign up for. Uberflip keeps the form short and sweet—users don’t have to jump through a lot of hoops. By keeping your form questions or requests to a minimum, you’re more likely to get a response. #3: Add Visual Calls to Action Your calls to action are what move users to complete your targeted task. You can’t be subtle and expect to get clicks. Be loud and clear—use graphics such as arrows and buttons combined with text to ask for the click-through. Jesse Desjardin’s popular SlideShare Why You Suck at PowerPoint has three different asks on the final slide. He asks viewers to share the presentation, download the presentation and tweet it out. If he’s wanting to get the word out, it’s working—this SlideShare presentation has almost two million views!
  8. 8. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Bring attention to your calls to action by using visual graphics and call-outs. If you didn’t use clear calls to action in your previously uploaded presentations, don’t sweat it. SlideShare is the only platform that allows you to update your posts without losing the social sharing counts and views. It’s worth taking the time to go back and update your old presentations with visual calls to action and links. #4: Create an Enticing Description The description you use for your SlideShare presentation is just as important as your slides, links, calls to action and contact forms. What you write here not only helps users, but also it’s important for SEO. Ann Smarty
  9. 9. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API says, “The text you include here is what the search engines see. What you say and how you say it can improve your SlideShare natural rankings dramatically.” Within the description, you can include links to your company website, blog or email sign-up form. But don’t feel like you have to limit yourself to the usual links —point people where you want them to go. For example, I linked my Pinterest SlideShare to both a pin and my website.
  10. 10. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Provide links in your SlideShare description to lead view ers to further information. Many companies are ignoring the opportunity to enhance their descriptions for SEO and other important factors. Don’t make the same mistake! Over to You
  11. 11. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Think ABC: Always Be Converting. While the usual suspects—your website, Facebook, etc.—are important, don’t discount SlideShare. It offers an often- overlooked lead gathering opportunity. You can present your valuable content in an interesting way to a new audience, watch how it performs and tempt your new audience to connect with you. Maximizing your content’s effectiveness by creating SlideShare presentations is something wise social media marketers will be taking advantage of. It can be fun too. What do you think? Do you use SlideShare to gather leads? What tactics have worked best for you? Please leave your comments and questions below. Related Posts Tags: leadshare, linkedin, optimize slideshare, peg f itzpatrick, slideshare analy tics, slideshare marketing, slideshare pro ABOUT THE AUTHOR, Peg Fitzpatrick Peg Fitzpatrick is a social media strategist and co-author of The A rt of Social Media: Pow er Tips f or Pow er Users w ith Guy Kaw asaki. Peg is passionate about social media and inspiring others to be their best. Othe r pos ts by Peg Fitzpatrick » How to Optimize Your SlideShare Deck for More Exposure How to Optimize Your Pins for the Pinterest Smart Feed Facebook Media Publishing Tools: This Week in Social Media 590 people like this. Sign Up to see w hat your friends like.Like Share
  12. 12. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API 12 Comments Social Media Examiner Sort by Oldest Join the discussion… • Reply • treb072410 • 21 hours ago Great post Peg, very useful tips shared here. It was a great read.. △ ▽ • Reply • Peg Fitzpatrick • 21 hours ago> treb072410 Thanks for taking the time to read and comment @treb072410! △ ▽ Charles Knighton, II MSRE • 20 hours ago I am involved with helping prevent real estate scams and fraud but when I come across marketing for real estate it usually peeks my interest. Peg, I agree with treb072410 , this is a wonderful post. Very informational. sharing! Charles Knighton II, MSRE President- The REI Consumer Charles@REIConsumer.org  Share › Share › Enter your name Email
  13. 13. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API • Reply •△ ▽ • Reply • Peg Fitzpatrick • 18 hours ago> Charles Knighton, II MSRE Thanks for reading and commenting, Charles. △ ▽ • Reply • Brian Belfitt • 20 hours ago Hi Peg, These are some great tips for generating leads with slideshare. I like the idea of adding links to your sliders. We can provide an overview on the slides and then use the links to bring them back to our blogs which will have the complete information. I also like the idea of collecting emails from the viewers. It will help in increasing the number of subscribers very quickly. Thanks for sharing these great tips. 1 △ ▽ • Reply • Peg Fitzpatrick • 20 hours ago> Brian Belfitt Hi Brian! Exactly! Adding links in your Slide Share presentations and in your description really gives you a great opportunity to reach a new audience. Thanks for reading and commenting - much appreciated! 1 △ ▽ • Reply • Nick Lucs • 15 hours ago I've recently tried adding links to the description of my SlideShare presentations but they don't become clickable. Anyone else having this problem? △ ▽ • Reply • Peg Fitzpatrick • 15 hours ago> Nick Lucs Hi Nick! You have to make them hyperlinks in PowerPoint or KeyNote prior to adding them to SlideShare and they won't link on the first four slides. Hope this helps! △ ▽ Akilah S. Richards • 7 hours ago Share › Share › Share › Share › Share › Share ›
  14. 14. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API • Reply • Exactly what I needed, Peg. Thank you. I teach online courses and I've been hearing about adding Skillshare to the marketing mix for a while. Your post helped me confirm that is in fact worth pursuing, instead of just yet another general social media channel to look into. Much appreciated! △ ▽ • Reply • Kaustav Majumdar • 6 hours ago Thanks a ton. This will help us loads. △ ▽ • Reply • Sutherland Insights • 26 minutes ago Great post & reall very information & insightful. △ ▽ • Reply • Gianch • 5 minutes ago Thanks but I think the PRO features are still very much enabled only for PRO users, not everybody as you stated Peg. But interesting post anyway. △ ▽ Subscribe✉ Add Disqus to your sited Privacy Share › Share › Share › Share › Copyright © 2015 Social Media Examiner®. All Rights Reserved. Terms of Use.
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    Feb. 28, 2015

4 Ways to Use SlideShare for Lead Generation

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