4 Ways to Use SlideShare for Lead Generation

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4 Ways to Use SlideShare for
Lead Generation
By Peg Fitzpatrick
Published February 23, 2015
Are you using SlideShare as a social media marketing option?
Are you using SlideShare presentations to market
your business?
Have you considered SlideShare as a conversion
tool?
SlideShare is useful for sharing highly informative
presentations with your audience, but it’s also a hot
social platform. Many businesses are missing out on
the huge potential of SlideShare as a social marketing and lead conversion tool.
In this article you’ll discover four simple ways to use SlideShare to improve your
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marketing and lead generation.
Discover how to use SlideShare for lead generation.
Why SlideShare?
LinkedIn owns SlideShare, which means the platforms work seamlessly together. By
participating on SlideShare, you have an important connection with the biggest
professional social media platform. If you want to show your expertise in your
industry and become a thought leader, the LinkedIn/SlideShare combination is an
undeniable powerhouse.
Plus, SlideShare has opened their pro features to all users at no cost. Beyond just
uploading static presentation slides, you can also upload video—a perfect opportunity
for repurposing webinars or company videos.
You can even upload content that you make available only to a select
audience. Just share the link with your VIP customers and they’ll have access
to your exclusive content.
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SlideShare analytics offer insights into w hat’s w orking and w hat’s not, so you can adjust your
marketing appropriately.
An important feature of any platform you work with is analytics—the dread and delight
of all social media marketers. With SlideShare’s analytics, you can find out which

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presentations are most popular and enhance those with additional conversion options.
#1: Collect Emails From Viewers
LeadShare is SlideShare’s way of allowing you to collect the emails of people who
download your presentations. You can simply insert lead capture forms within
presentations, documents and video.
For example, you can set your contact form to show while a user is looking at
your slides. The contact form will show up after the tenth slide, at the end of the deck
or via a permanent display button on the slide player.
LeadShare makes it easy to collect emails from view ers.
And the best part? If you embed your SlideShare deck on your website or other social

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networks, the contact form remains intact.
Another option is to set your form to show when a user downloads your original
presentation or PDF file.
Regardless of which method you use, you can see your lead captures in the
LeadShare section of your Pro Dashboard. As an added bonus, the information is
also emailed to you.
To capture the most leads, upload content to SlideShare on a regular basis and make
sure your lead form shows on your download.
#2: Include Links in Slides
If you want to move people to your website, lead magnet or contact form, embedded

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links are key. SlideShare lets you include live links starting on your fourth slide
and going all the way through to the end of your presentation.
You can add links to your presentation within PowerPoint or Keynote before
you upload your slides.
Including a link in a slide extends your interaction w ith your audience.
The last page of Uberflip’s clever presentation The Content Marketing Funnel of Love
has a Subscribe to Our Hub button at the end. When users click it, they are whisked
away to the Uberflip splash page.

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Keep your subscription forms short for maximum engagement.
As an aside, I like that the mailing list is easy to sign up for. Uberflip keeps the form
short and sweet—users don’t have to jump through a lot of hoops.
By keeping your form questions or requests to a minimum, you’re more likely to get a
response.
#3: Add Visual Calls to Action
Your calls to action are what move users to complete your targeted task. You can’t be
subtle and expect to get clicks. Be loud and clear—use graphics such as arrows
and buttons combined with text to ask for the click-through.
Jesse Desjardin’s popular SlideShare Why You Suck at PowerPoint has three different
asks on the final slide. He asks viewers to share the presentation, download the
presentation and tweet it out. If he’s wanting to get the word out, it’s working—this
SlideShare presentation has almost two million views!

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Bring attention to your calls to action by using visual graphics and call-outs.
If you didn’t use clear calls to action in your previously uploaded presentations, don’t
sweat it. SlideShare is the only platform that allows you to update your posts without
losing the social sharing counts and views.
It’s worth taking the time to go back and update your old presentations with visual
calls to action and links.
#4: Create an Enticing Description
The description you use for your SlideShare presentation is just as important as your
slides, links, calls to action and contact forms.
What you write here not only helps users, but also it’s important for SEO. Ann Smarty

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says, “The text you include here is what the search engines see. What you say and
how you say it can improve your SlideShare natural rankings dramatically.”
Within the description, you can include links to your company website, blog or
email sign-up form. But don’t feel like you have to limit yourself to the usual links
—point people where you want them to go. For example, I linked my Pinterest
SlideShare to both a pin and my website.

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Provide links in your SlideShare description to lead view ers to further information.
Many companies are ignoring the opportunity to enhance their descriptions for SEO
and other important factors. Don’t make the same mistake!
Over to You

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Think ABC: Always Be Converting. While the usual suspects—your website,
Facebook, etc.—are important, don’t discount SlideShare. It offers an often-
overlooked lead gathering opportunity.
You can present your valuable content in an interesting way to a new
audience, watch how it performs and tempt your new audience to connect
with you.
Maximizing your content’s effectiveness by creating SlideShare presentations is
something wise social media marketers will be taking advantage of. It can be fun too.
What do you think? Do you use SlideShare to gather leads? What tactics have
worked best for you? Please leave your comments and questions below.
Related Posts
Tags: leadshare, linkedin, optimize slideshare, peg f itzpatrick, slideshare analy tics, slideshare marketing, slideshare pro
ABOUT THE AUTHOR, Peg Fitzpatrick
Peg Fitzpatrick is a social media strategist and co-author of The
A rt of Social Media: Pow er Tips f or Pow er Users w ith Guy
Kaw asaki. Peg is passionate about social media and inspiring
others to be their best. Othe r pos ts by Peg Fitzpatrick »
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12 Comments Social Media Examiner
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• Reply •
treb072410 • 21 hours ago
Great post Peg, very useful tips shared here. It was a great read..
△ ▽
• Reply •
Peg Fitzpatrick • 21 hours ago> treb072410
Thanks for taking the time to read and comment @treb072410!
△ ▽
Charles Knighton, II MSRE • 20 hours ago
I am involved with helping prevent real estate scams and fraud but when I come across marketing for real estate it
usually peeks my interest. Peg, I agree with treb072410 , this is a wonderful post. Very informational.
sharing!
Charles Knighton II, MSRE
President- The REI Consumer
Charles@REIConsumer.org
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• Reply •△ ▽
• Reply •
Peg Fitzpatrick • 18 hours ago> Charles Knighton, II MSRE
Thanks for reading and commenting, Charles.
△ ▽
• Reply •
Brian Belfitt • 20 hours ago
Hi Peg,
These are some great tips for generating leads with slideshare. I like the idea of adding links to your sliders. We can
provide an overview on the slides and then use the links to bring them back to our blogs which will have the complete
information.
I also like the idea of collecting emails from the viewers. It will help in increasing the number of subscribers very
quickly.
Thanks for sharing these great tips.
1 △ ▽
• Reply •
Peg Fitzpatrick • 20 hours ago> Brian Belfitt
Hi Brian!
Exactly! Adding links in your Slide Share presentations and in your description really gives you a great
opportunity to reach a new audience. Thanks for reading and commenting - much appreciated!
1 △ ▽
• Reply •
Nick Lucs • 15 hours ago
I've recently tried adding links to the description of my SlideShare presentations but they don't become clickable.
Anyone else having this problem?
△ ▽
• Reply •
Peg Fitzpatrick • 15 hours ago> Nick Lucs
Hi Nick!
You have to make them hyperlinks in PowerPoint or KeyNote prior to adding them to SlideShare and they
won't link on the first four slides. Hope this helps!
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Akilah S. Richards • 7 hours ago
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• Reply •
Exactly what I needed, Peg. Thank you. I teach online courses and I've been hearing about adding Skillshare to the
marketing mix for a while. Your post helped me confirm that is in fact worth pursuing, instead of just yet another
general social media channel to look into. Much appreciated!
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• Reply •
Kaustav Majumdar • 6 hours ago
Thanks a ton. This will help us loads.
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• Reply •
Sutherland Insights • 26 minutes ago
Great post & reall very information & insightful.
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• Reply •
Gianch • 5 minutes ago
Thanks but I think the PRO features are still very much enabled only for PRO users, not everybody as you stated
Peg. But interesting post anyway.
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