15 Types of Facebook Apps to Enhance Your Facebook Page

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15 Types of Facebook Apps to
Enhance Your Facebook Page
By Andrea Vahl
Published March 2, 2015
Want to do more with your Facebook page?
Have you considered using Facebook apps?
Facebook apps let you customize your Facebook
page in many ways.
In this article I’ll share 15 ways Facebook apps
can enhance and customize your Facebook
page.
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Discover 15 types of Facebook Apps to enhance your Facebook Page.
Note: Many of the apps listed here have some free options and some paid options, so
be aware of the pricing structure of each app. Additionally, some apps do multiple
things, so you may see them repeated several times throughout this article.
#1: Custom Tab Apps
The first type of app you should consider is a custom tab, because you can use them
to create so many different things. For example, you could include an image, a
restaurant menu, a video, and an opt-in form on a single custom tab to
basically install a mini-website on Facebook.
Heyo
Tabfoundry
ShortStack
Pagemodo
TabSite
Static HTML – Thunderpenny
LeadPages
Woobox
Wishpond
#2: Email Capture Form or Contact Form Apps
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The lines between email capture forms and custom tabs are a bit blurred. You can
typically create any email capture form with a custom tab, but these app providers can
make the form creation a bit more seamless.
Constant Contact
aWeber
MailChimp
Use MailChimp’s Facebook app to allow you to add email subscribers right from Facebook.

#3: Quiz and Poll Apps
Polls can be very engaging. They can also help you gain valuable knowledge about
your customers. Use these tools to better integrate your quiz or poll with your
Facebook page.
SurveyMonkey
AgoraPulse
Woobox
Antavo
#4: Blog or RSS Feed Apps
Again, while many of the custom tab apps can bring in an RSS feed of your blog posts,
these apps focus specifically on that feature:
Dlvr.it
RSS Graffiti
Social RSS
NetworkedBlogs

Use Netw orked Blogs to bring your posts into a tab automatically.
#5: Automatic or Scheduled Posting Apps
These tools aren’t necessarily for automatic posting and scheduling solely to
Facebook—they can also help with posting to several places at once.
Post Planner
Buffer
Hootsuite
Sprout Social
Dlvr.it
IFTTT
Shareist
Rignite
#6: Social Media Integration Apps

Pinterest
If you’ve got a thriving pin strategy going, it makes sense to share those pins and
boards with your Facebook audience. Here are some different possibilities to help
you.
Woobox
TabSite
Pagemodo
With Woobox, you can easily import your Pinterest boards onto a tab.
Instagram
Would you like to put your Instagram photos on a tab on your Facebook page?
Use one of these apps:

Iconosquare
Woobox
TabSite
Pagemodo
Use Iconosquare to put your Instagram photos on a tab.
Twitter
Depending on what you want to do, you can integrate Facebook and Twitter in a few
ways. You can use Facebook’s own Twitter app at
https://www.facebook.com/twitter/ to tweet out every post. This can be a nice way to
bring your Twitter followers to your page, but make sure you’re monitoring Twitter and
adding other content as well.

Use Facebook’s tool to link or unlink your Facebook page to Tw itter.
If you want to be more selective about what you post to both sites, use one of the
scheduling tools mentioned earlier, many of which work with multiple social sites.
If you’d like to add a tab of your tweets, here are some solutions:
Woobox
TabSite
ShortStack
Pagemodo

Use the Woobox app to add your tw eets to a tab.
YouTube
Facebook’s own Video tab is gaining functionality with Featured Videos and Playlists.
But if you have a YouTube channel with a lot of videos, you can use the YouTube Tab
app.

Embed your YouTube channel on your page.
Woobox also has a solution for adding a YouTube channel to a Facebook page.
Podcasts
It can be tricky to import a podcast to a page, depending on how you deliver your
broadcast. At Social Media Examiner, we use a custom tab to showcase the
variety of ways people can listen to our podcast.

Use a custom tab to show case a podcast w ith several w ays to listen.
Alternatively, if you use the Libsyn service, you can easily add a tab with your
episodes using the Libsyn Podcast app.

If you use Libsyn, you can easily import your podcast to your page.
 #7: Ecommerce or Page Storefront Apps
Once again, there are a lot of ways to integrate a storefront with your page. Typically I
would recommend you spend most of your energy developing your own website
as an ecommerce hub. But if you’re using a site that easily integrates with your
page, you may want to feature your products on Facebook as well.
Many of these apps integrate with your website, so you can use them to build your
ecommerce site, and then easily add it to your Facebook page.
EasySocialShop
Ecwid
Shopify
ShopTab
Storefront Social
Storenvy
Volusion

EasySocialShop w orks w ith a variety of products you might already be using such as Ebay, Etsy or
Shopify.
#8: Contest Apps
Contests are a great way to increase engagement, get leads for your business (if you
use email opt-in campaigns) and have a little fun. There are a lot of different contest
and sweepstakes service providers out there. The good news is that if an app is using
Facebook integration, you can be sure it’s complying with Facebook’s contest
terms.

There are even a couple of different apps that help you run a timeline contest, but
you want to make sure you know the rules before you get started.
Heyo
Tabfoundry
ShortStack
Pagemodo
TabSite
Woobox
Contest Domination
Offerpop
Rafflecopter
AgoraPulse
Antavo

Easypromos
Strutta
Votigo
Wishpond
WizeHive
#9: Live Video Apps
Video is a great way to let people get to know you. One of my favorite video apps on
Facebook is 22Social, which lets you integrate a Google Hangout on Air into your
Facebook page and saves it to your YouTube channel. People can comment on
your Facebook tab as well as the Google hangout, which allows them to participate
wherever they like.
Facebook Marketing for Dummies used this tool for a book launch and had great
success with hundreds of people tuning in live.

Use 22Social to host a Google Hangout on Air that is streamed to Facebook.
Another great tool for live streaming video on Facebook is LiveStream. As a bonus, it
also streams on websites.

Use Livestream on Facebook or on w ebsites.
#10: Review Apps
The best review app is the one that’s integrated into Facebook, because the star
rating shows up prominently on the timeline. To enable the Review app, all you
need to do is change your page category to a Local Business, and then add an
address to your About section.

Facebook’s ow n Review app allow s you to comment or like the review s.
A word of caution: Once a review has been submitted, it’s live. You can comment on
the review as your page and reviewers can edit their review later if somehow they’re
persuaded to change their mind, but you cannot delete it.
You can remove the entire Review app by changing your category to
something other than Local Business. But hopefully your first inclination is to work
on resolving a complaint.

A review er can edit his or her review .
If you want to create your own tab for testimonials, Tabsite has a Social Review app.
#11: Coupon Apps
There are lots of different ways to do coupons on Facebook, including using
Facebook Offers, sending people to an opt-in to receive the coupon or using a custom
tab. But these Facebook apps (some of which have options to increase engagement)
offer easy-to-use solutions:
Woobox
Antavo
AgoraPulse
Wishpond
Offerpop
#12: Appointment Scheduling Apps
If you want someone to be able to easily schedule an appointment with you, consider
one of these apps. Each works both as a standalone appointment-setter, but can be
easily pulled into a Facebook tab.
vCita
Appointy

SetMore
Schedulicity
vCita brings in your appointment scheduler to a tab.
You can also use tools like Custom Tabs to bring your appointment scheduler
tool into Facebook.
#13: Statistics and Measurement Apps
Most of the Facebook measurement tools aren’t Facebook apps themselves; they
access your stats and can analyze them in different ways. You can do a lot with
Facebook Insights, but sometimes you want to see the data differently or track multiple
platforms at once. These tools can help.
AgoraPulse
Simply Measured
Sprout Social
Zuum

Socialbakers
Quintly
Quintly compares your stats against competitors’.
#14: Customer Service Apps
Typically people use social sites as a way to contact companies and get customer
service. If you want to track those interactions more specifically, you can use an app
like Get Satisfaction to help you.

Use the Get Satisfaction app to allow people to submit a request for service.
#15: Jobs Listing Apps
If you have multiple job openings and want to feature them on your Facebook
page, there are a few apps that can help you get the word out.
Jobvite
Jobcast
Work4

Tools like Jobvite can make recruiting easier.
Facebook Apps Basics
There are three apps that show up with an “app cover image” you can customize
on the left sidebar.

Apps can enhance a Facebook page, but are less visible than they used to be.
All of the apps installed on your page are visible under the More menu just under
your cover image.

Use the More menu to see a list of your apps.
You can manage and remove installed apps from your page dashboard by going
to Settings at the top of your page and then selecting Apps.
Edit tab cover images or remove apps w ith the x.
Remember that most people connect with your page through the news feed. If
you want more visibility for your app, try sharing a direct link to the app in an
update on your page.

That said, if someone is viewing your page on a mobile device, they can’t see
your tabs. Even if you link to a tab and post that link in an update, mobile users
won’t be able to see it if the app isn’t mobile-compatible. If you use custom apps,
make sure they’re visible on mobile devices.
Conclusion
One of the big questions people ask is, “Are Facebook apps dead?” While their
visibility has decreased, I still believe you can add value to your page and your
community with apps. If you can entice someone to learn more about you and
your services, opt into your email newsletter or connect with your other
social sites without much effort, why not?
To find the direct link to the app, navigate to the app and then copythe URL.
Just remember, apps come and go frequently, so make sure the app that interests
you is active and being updated regularly to comply with Facebook’s
changes.

How about you? Do you use Facebook apps? What are your favorites? Did
you see any surprising apps that you didn’t know about in this list? Share your
thoughts with us in the comments below.
Related Posts
Tags: andrea v ahl, custom f acebook page, f acebook, f acebook app, f acebook custom tab, f acebook tool, social integration app
ABOUT THE AUTHOR, A ndrea V ahl
A ndrea V ahl is co-author of Facebook Marketing A ll-in-One f or
Dummies and also uses her improv comedy skills to blog as
Grandma Mary, Social Media Edutainer. Connect w ith her at
w w w .andreavahl.com. Othe r pos ts by A ndrea V ahl »
8 Ways to Use Facebook
Video for More
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Facebook Groups
7 Free Facebook Tools
Marketers Should
Consider
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29 Comments Social Media Examiner
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• Reply •
Andrea Vahl • 19 hours ago> Troy Johnson
Yes, it's definitely a balancing act between enhancing the Facebook experience and getting people to your
website. Ultimately getting them to your website is the primary goal but if you can get them on your e-mail list
or get more connection with your Fans, then that's a good thing too! Thanks for your thoughts!
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• Reply •
Suzanne • 14 hours ago> Troy Johnson
Mr. Johnson, while I see your perspective; there are many ways you can use this list of apps to "think outside
the box."
If you consider all of the ways you could use the apps to collect information on your customers, and/or
increase the number of leads received - this could be incredible.
Example: use the live video app for live webinars, find new clients, etc.
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• Reply •
Emeric • a day ago
Thanks for mentioning Agorapulse Andrea! We also have a Youtube app by the way (or more a video app as you can
also add Vimeo channels). On our side though, we see less and less "static content" apps being installed as tabs,
much more contest and promotions.
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• Reply •
Cindy King • a day agoStaff > Emeric
Thanks for sharing your insights about static content, Emeric!
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• Reply •
Emeric • 15 hours ago> Cindy King
You're welcome @Cindy King! Overall, Facebook app usage is not on the rise. Facebook has also
confirmed "unofficially" to many friends of mine that they don't like apps. So I assume that they will
continue to release features that are not app friendly, as they've done consistently over the last 3
years... Time to invest in other Social Media management features :-)
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• Reply •
Andrea Vahl • 19 hours ago> Emeric
Absolutely Emeric! And sorry I missed your video app! This post took on a life of it's own by the time I was
done :) Thanks for your thoughts on the tabs too.
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• Reply •
Emeric • 15 hours ago> Andrea Vahl
Hey @Andrea Vahl, I'm sure this kind of post took you a loooong time to put together! Great job :-)
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• Reply •
Riyaz Alam • a day ago
This is an awesome collection for facebook page promotion. it teaches each and every aspect of business via
facebook. thanks a lot for the contribution
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• Reply •
Andrea Vahl • 19 hours ago> Riyaz Alam
Glad you enjoyed it :)
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• Reply •
Sara Piccola • 18 hours ago
Great list of apps here Andrea. You can actually create all 15 of these Facebook apps using ShortStack! I like all the
different options you've listed here though, lots of tools for marketers to choose from!
△ ▽
Andrea Vahl • 16 hours ago> Sara Piccola
Hi Sara - I know it became super difficult to break these categories down! ShortStack does fit into every one
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• Reply •
and I think I mention that somewhere - that there are a few of these apps that can do it all :)
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• Reply •
Phyllis Khare • 17 hours ago
wow. This article is a great resource Andrea! I will be pointing lots of people here when they ask me about Facebook
apps! Sharing.
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• Reply •
Andrea Vahl • 16 hours ago> Phyllis Khare
Thanks Phyllis :)
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• Reply •
Jenny Brennan • 16 hours ago
Wow! Andrea, this is a great resource for people. Thanks for taking the time to put it all together. Great resource and
I'll share, share share :-)
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• Reply •
Andrea Vahl • 16 hours ago> Jenny Brennan
Thanks Jenny!!
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• Reply •
Angela Ponsford • 14 hours ago
Another excellent post from Andrea Vahl. I've clipped to Evernote for future reference and will of course be sharing it
around :)
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• Reply •
Andrea Vahl • 11 hours ago> Angela Ponsford
Thanks Angela!!
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• Reply •
Aimee • 14 hours ago
Do you know of any apps that enable you to show store locations?
△ ▽
Andrea Vahl • 11 hours ago> Aimee
For that I would maybe suggest making a custom tab - you could do something like this:
https://www.facebook.com/BAMCo... Or you could use http://www.mapcustomizer.com
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• Reply •
http://zeemaps.com/ and bring that into a tab. Hope that helps!
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• Reply •
nathanlatka1 • 13 hours ago
Hey Andrea, what a WHOPPER of a post! Thank you for including Heyo :)
We'll link to this as a resource to our subscriber base for everything they need to know about FB apps.
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• Reply •
Andrea Vahl • 11 hours ago> nathanlatka1
Thanks Nathan - happy to include Heyo - it can do just about everything :)
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• Reply •
Kellie Crowe • 13 hours ago
Andrea, in light of Facebook's recent announcement that pages that asked for likes or shares would be penalized by
Facebook in the newsfeed, will any of the above apps (rafflecopter, shortstack, offerpop, etc.) that are built on the
premise of contests, offers, likes and shares … harm page views in the newsfeed? Does Facebook treat apps
differently?
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• Reply •
Andrea Vahl • 11 hours ago> Kellie Crowe
Good point but the Facebook announcement was more directed towards the "Like this post if you agree" type
of posts. Contest posts are a little different and most likely wouldn't be penalized. Facebook may consider a
contest promotion and so it would be good to boost that post just to give it more visibility.
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• Reply •
Kellie Crowe • 11 hours ago> Andrea Vahl
Thank you for the clarification. Then, I'll just need to be careful to choose images for the contests that
would comply with the 20% text rule, so that we can still boost the posts. (So much to remember!)
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• Reply •
Mike Gingerich • 12 hours ago
Yo Andrea!! A real MASSIVELY useful list and appreciate the TabSite inclusions! Lots of friends on this list too. As
you note, when used well for engagement and lead capture, apps add lots of value to web marketing on Facebook,
web, and mobile!
△ ▽
Andrea Vahl • 11 hours ago> Mike Gingerich
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• Reply •
Thanks Mike! Happy to include Tabsite - great app that does a lot!
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• Reply •
Downtonian • 11 hours ago> Mike Gingerich
I love this list and am patting myself on the back because I'm already using a couple Tabsite apps, and
getting ready to add the new Pinterest one. Love that you've integrated Canva now, too! I do worry that people
don't see my tabs... really hate that they are invisible on mobile, too. But I figure having them is better than
NOT having them so I cheerfully install. Thanks, Andrea and Mike!
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• Reply •
Ranjith Kumar • 10 hours ago
Awesome apps...
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• Reply •
Manny Cortez • 9 hours ago
With the majority of Facebook users being on mobile, and mobile not being able to access Facebook, layered with
majority of users engaging with brands on newsfeeds, and not on their actual page, why create these on Facebook
instead of linking users to your owned site that you control? There's a reason why companies like Wildfire have been
shut down, I just no longer see the value of these now that mobile trends are moving farther and farther away from
this. Open to be convinced otherwise ;)
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