New Release: MLOVE ConFestival Insights Mobile pioneers and thought leaders were sharing insights at MLOVE ConFestival Europe 2012 about the change that Mobile is bringing to the world. Speakers include: Jessi Baker (TBWA), Jonathan MacDonald (this fluid world), Ben Jones (AKQA), Louisa Heinrich (Fjord), Yuri van Geest (Singularity University), Mara Belestrini (Ideas for Change) and many more. Themes include: Mobile Communications, Connected Cars, Africa, Music and New TV to name a few. If you haven’t attended one of the MLOVE ConFestivals in Monterey or Berlin yet, this is the best chance to get a glimpse of what the experience is like and why you don’t want to miss the next MLOVE ConFestival in Kamakura Japan, November 14-16 (www.mlove.com/japan2012).

1. ConFestival 2012
A Lifestyle of Mobility.
Passion.
Inspiration.
Future of Mobile.

2. ConFestival 2012
27.06. - 30.06.2012, Schloss Beesenstedt
The 19th century private castle just the MLOVE Future Cubes. Creativ- The MLOVE ConFestival 2012
south of Berlin proved to be a inspir- ity really hit the roof in this year’s 10 thanks all participants, partners and
ing hotspot for three nights and two cubes, which included themes from sponsors:
days. Mobile enthusiasts, digital ex- mobile (of course!) to sustainability
perts and developers merged with and music.
artists, architects and society entre-
preneurs to form, share and develop Provided by some of the most in-
humanity in a very relaxed and posi- spired and enthusiastic mobile lov-
tive attitude. ers in the world, the results were ex-
”By far the most stimulating
conference I’ve ever attended.
Innovation is born of serendipity –
and MLOVE’s organizers are all
about bringing speakers and
attendees from various back-
grounds together for that to
happen. – Sabrina Nagel, Venture Village
MLOVE ConFestival is a highly in- ceptionally good and have very much
teractive format that creates new the potential to help future products
sparks in an informal and playful to become the next big thing. .TV
atmosphere. Ideas are not just men-
tioned or discussed, but develop its Three days of enthusiastic sessions,
own personality and set into life by inspiring discussion and thrill-
ing workshops were summed by
the 250+ participants of the 2012
MLOVE ConFestival Europe with
amazing feedback.
”The best Event in Mobile. – WIRED
The shortumentary video ‘A Life-
style of Mobility’ is bringing together
voices from the mobile industry that
are sharing an optimistic vision for
the Future of Mobile.
http://vimeo.com/mlove/lifestyle-
of-mobility
2

3. MLOVE ConFestival
A Lifestyle of Mobility
for change and with connected
sensors and “things” Mobile
will become the new com-
puting hub and intelligence
source that will become the re-
mote control to our lives. The
automobile industry is next to
become an “experience hub”
with embedded smart mobile
technologies and sensors.
Mobile is changing all aspects
of our lives, all industries and
”MLOVE shows its potential as the society around us. This cre-
ates massive change, disrup-
an open innovation format where tion and opportunities at the
same time. Mobile is certainly
passionate participants become a catalyst for great change
family during three intense days ahead: for society, individuals,
tribes and local communities
and nights. – Harald Neidhardt – but also for brands, agencies
and incumbent industry lead-
The Future of Mobile is People are glued to their ers.
full of Opportunities and smartphones 24/7 and we
Disruption need to put up street signs While we enter into a Lifestyle
to remind people to look up of Mobility, collectively we
Mobile pioneers and thought from their busy connected have the chance to capitalize
leaders were sharing their in- lives. While disruption is run- on the huge opportunities but
sights at MLOVE ConFestival ning rampant in all industries at the same time help empow-
Europe 2012 about the change touched by mobile devices, cit- er new generations and parts
that Mobile is bringing to the izens demand faster and lean- of society that have been less
world. If you stop for a second er services from governments fortunate to this point in time.
and not indulge in a new app as well as brands.
you just downloaded for fun, Namaste!
you notice something pro- The “Internet of Things” is
found is happening around us. another term coined to bring Harald Neidhardt,
understanding to the speed Founder & Curator, MLOVE
of change that is happening
around us. Mobile is a catalyst
© MLOVE ConFestival 2012
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4. Intro
Passion for Mobile
Coming from places all over application helps users to dis-
the world, one might look at cover new business opportuni-
the MLOVE crowd and think ties and meet ups.
of one giant jigsaw puzzle. The Before heading towards Berlin
spooky, derelict, arty and styl- every MLOVE participant was
ish castle served as a melting asked to upload a passion pic-
”Passion. Inspiration. Future of Mobile. – MLOVE Theme
pot and created new bonds of ture. These images were dis-
creativity within minutes. tributed in the castle’s several
The passion to change the dining spaces and after being
world through mobile com- discovered by their owners
munication was evident right new groups of communicators
from the beginning. Eran Ben- and inspirators were formed.
Shushan officially launched One could even hear laugh-
the “Never Miss An Opportu- ter and applause, when some
nity To Make A Crucial Busi- of the participants excelled in
ness Connection”-app Bizzabo stand-up presentations about
at MLOVE ConFestival 2012. their passion in life.
The free location based mobile
These two events very much
sum up the basics of why and
how networking is the core of
MLOVE. The two-day “Con-
Festival” is part TED, part
Burning Man. Brief, inspira-
tional presentations, panels
and creative collaboration
sessions in an intimate and
communicative setting bring
together a group of innovators
from every imaginable place
and background. We are all
united by one belief – that is
our passion for changing the
world through mobile com-
munication.
© MLOVE ConFestival 2012
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5. ConFestival 2012
”MLOVE is not just what happens on stage but
all the cool interactions and conversations during
three days of intense connection. It is inspiring and
fun, it creates value, knowledge and emotions.
It is definitely an innovative format which combines
the insights of a conference with the spirit of a
summer camp. – Mara Balestrini
© MLOVE ConFestival 2012
5

6. Work Hard.
© MLOVE ConFestival 2012
6

7. Play Hard.
© MLOVE ConFestival 2012
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8. Inspirational
Chester Santos
”The most powerful
computer ever created is MLOVE ConFestival 2012
kicked off with an awesome
the human brain. – Chester Santos performance by US memory
champion Chester Santos,
who remembered the names
of all attendees he had met
earlier during the conference.
Chester demonstrated via
various exercises how we can
enhance our brains and ben-
efit from it by making better
connections and become more
successful in business.
© MLOVE ConFestival 2012
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9. Inspirational
Yuri van Geest
Yuri van Geest picked up on
Chester’s recommendations
and showed us the other side
of the coin. Experimental tech-
nology known from Hollywood
movies like Gattaca or Pro-
metheus are already breaking
through or about to in the next
ten to 20 years. The invisible
becomes visible and turns so-
cial. The whole quantified self
movement might very soon
”We are living in the
most amazing time
in Human History. – Yuri van Geest
lead to a Star Trek tricoder
and disrupte the way we deal
with our personal health. One
thing is for certain: The more
we share the more we get in
return. That’s what MLOVE’s
about!
© MLOVE ConFestival 2012
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10. Inspirational
Jonathan MacDonald
Modern mass communication rich storytelling. Our modern
can be a pain, thinks Jona- society needs more context in
than MacDonald. Words are its daily dealings and behav-
important, but often reduced ior, too. As a result, traditional
to meaningless WTF LOL beliefs and values can be over-
OMG chatter. Despite be- thrown, but this might foster
ing one of the world’s first humanity and collaboration
mobile communication de- even more. Jonathan urged us
vices, the African drum to filter, find a path, focus on
was an elaborate device of what we want to achieve and
being courageous in what we do.
”If we use mobile devices
right, we can change our
future. – Jonathan MacDonald
© MLOVE ConFestival 2012
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11. Mobility & Sustainability
Stefan Liske, Alex Nolte
One could never think that en- surroundings and turn into higher levels of empathy the
gineers are cool, but PCH In- human experience hubs which next decade could become a
novations co-founders Stefan help to monitor our heart rate new age of enlightment. If not,
Liske and Alex Nolte truly are. or overall mood. Add collec- the collapse of our current so-
Not only are they teaming up tively driven consumption and ciety dooms.
with Hollywood celebs to build
a self-sustainable off-grid hos-
pital in Africa, the two are also ”Cars will be transformed into
helping to transform the 20th experience hubs. – Stefan Liske
century car in a device fit for
our future. In ten years, cars
will be embedded in smart city
© MLOVE ConFestival 2012
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12. New TV
Björn Woltermann
Björn Woltermann is VP of hour of HD mobile TV can con- According to Björn, for the
Product and Innovations with sume up to one gigabyte. LTE first time in history cable net-
Deutsche Telekom and shared is a exciting new technology, works can directly get in touch
insights into trials they per- but needs to be refinanced by with their viewers.
formed with new TV technolo- the several connectivity pro-
gies streaming live content. viders.
Mobile TV is great, but gets
very tricky when it comes to
our individual data plans. One
”Technology is ready, business
models are not. – Björn Woltermann
© MLOVE ConFestival 2012
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13. New TV
Conrad Fritzsch, Maks Giordano
Conrad Fritzsch , CEO of tape. Tape.tv can be easily person-
tv describes himself as a typi- alized by social network likes
cal couch potato and music and other connections, so that
lover. It’s his goal, to com- music keeps making our mo-
bine the best parts of TV plus ments and emotions bigger
the intelligence of the web so and bigger.
that his couch becomes a club.
”Content is king,
package is gold: Users pay for
services, not for content. – Conrad Fritzsch
Maks Giordano is convinced,
that our mobile devices are ei-
ther too big or too small. But
in the past things were even
worse: As schoolkids we had
to stay up late, in order to par-
ticipate in all the excited chat-
ter in the schoolyard the next
morning. Mobile helps to cre-
ate a social layer, which gives
both freedom and feedback.
© MLOVE ConFestival 2012
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14. Young Talents
Max Schierer, Tobias Sturm
communicate. The project Second up was Tobias Sturm
consists of two apps: The first with his prototype Windows
is a mobile transcription app phone app Lauffeuer. The app
which cloud-recognizes the helps to sustain communica-
language spoken on phone tion in an area hit by crisis.
and translates it into text.
The second helps people with
hearing problems to train the
right pronunciation and gives
Maximilian Scherer intro- immediate feedback.
duced Echofon, which helps
hearing impaired people to
”Young students showed the Each app user of the app col-
lects stored messages of other
users and helps news about
amazed audience at MLOVE lost relatives to spread like a
how creativity is sparked by wildfire. Communication un-
der extreme circumstances is
mobile devices. – Dr. Robert Daubner, a major challenge in a region
Academic Advisor, MLOVE FutureMove Competition hit by a natural disaster and in
third-world countries. Peer-
2Peer technology can actually
help to overcome social and
economic limitations.
© MLOVE ConFestival 2012
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15. Startup Competition
... and the Winner is: 10Stamps
The exciting MLOVE start- Ellen Dudley from New York threaten the success of the
up competition was up next. introduced he exciting project app, but pictures with sound
Andrew J Scott moderated “People Hunt”. There are are less storage-consuming on
the MLOVE startup competi- million ways to connect, but it mobiles and other devices.
tion with the help of an inter- is still hard to meet the right
national Jury. person at a conferences. By Karsten Bubinger of
answering simple questions, “twofloats” also deals with
Arash Houshmand ex- the users ignite a 90 second pictures. His love-hate-rate
plained how “10 stamps” scavenger hunt and can meet LBS app puts pictures to the
connect small-business own- in an instant. place where they were taken
ers to the ability of mobile and sets them into a social
networks. 10stamps won the Have you ever taken a picture context. Users thereby can find
vote of the jury members with with sound? Ralph Talmont nearby opinion that matter for
a first prize of a NOKIA Lu- and “pixengo” are working them or even start an archive
mia smartphone and a ticket on breaking the sound bar- about soon-to-be-gone street
to MLOVE ConFestival Ja- rier of photos. Videos might art.
pan. Users scan digital stamps
at POS and receive rewards.
Pushcarts are the past, now
comes the Digital world right
to the POS.
Claus Blicher from Copen-
hagen demonstrated how
“Adzuki” solves the problems
of the publishing industry. Us-
ers can scan adverts in news-
papers and will be directly tak-
en to the campaign homepage
without even using a QR code.
Publishers benefit from get-
ting a share in revenue gener-
ated from leads and clicks. © MLOVE ConFestival 2012
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16. Music
Michael Breidenbrücker
”Mobile is were the Web was
in the 90’s. – Michael Breidenbrücker
Mobile has become a new
platform for musicians and
new music formats keep
evolving. RJDJ’s Michael
Breidenbrücker introduced
his very own 21st century
Walkman app “Music Zone” to
the MLOVE audience. The app
can learn from instant clicks
on the music played and re-
flect user’s moods within sec-
onds.
© MLOVE ConFestival 2012
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17. Music
Patrick Bosteels, Phantom
Mobiles are great to discover
new stuff. Patrick Bosteels is
very keen on finding new mu-
sic and demonstrated live the
still very new NFC technology
to the audience. Going from
offline to online has never
been so easily seamlessly.
”Not f*ucking close. – Patrick Bosteels
Hanna Toivonen started col-
laborating six month ago and
have experienced tremen-
dous success since then. Their
Kinect-inspired videos gather
more than 20.000 YouTube-
Likes in less than 24 hours.
The Finnish based band
“Phantom” brought some
SXSW atmosphere into the
MLOVE castle. Producer
Tommi Koskinen and singer
© MLOVE ConFestival 2012
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18. Mobile
Sylvie Barak
”20 years ago NASA
computers were as
powerful as cellphones
of today. – Sylvie Barak
Have you ever thought of com-
puter chip production as a piz-
za? Well, Sylvie Barak (Editor
at EE Times) does and here
comes her recipe: Chips are
crust, add some OS as sauce
and top it with apps. The big
question is: How thin can the
crust get? Moore’s Law soon
might come to an end due to
financial and physical limita-
tions.
© MLOVE ConFestival 2012
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19. Art, Culture & Photography
Projektil
The swiss art collective proj- neurons. This physical-psy-
ect Projektil is well-known at chological extension is able
MLOVE and becomes more to increase interaction, per-
and more an artist in resi- ception and action. Projek-
dence. Martin Inderbitzin in- til showed for the first time a
troduced his brain-controlled interactive art show projected
video show, which can detect on the 60m castle walls with a
the electrical flow of firing brain controlled interface that
could override the projection
”Mobile changes the way we inter- on the MLOVE castle.
act on an emotional scale, because
of the technology we have with us
all the time - and it opens up a new
field on how we design new experi-
ences.”. – Martin Inderbitzin
© MLOVE ConFestival 2012
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20. Art, Culture & Photography
Ivo Wessel, Benjamin Rabe
”It’s time for passion for
mobile art apps! – Ivo Wessel
Art can be combined with apps,
which are just new material for
artists, argues art collector Ivo
Wessel. Even before the rise
of mobile, art has first become bition within three years. Real
portable, then accessable, dis- time collaboration via apps
tributale and collectable. But like Sketchshare has really hit
before the dream combination the scene.
of mobile art apps can kick off,
iTunes should introduce an art
category.
The MLOVE crowd had al-
ready admired Benjamin
Rabe’s finger printing skills
during the visualization of the
castle the previous night, and
”Apps enable you
to play as an
artist. – Benjamin Rabe
the next morning the artist de-
scribed how his art has turned
from zero into a museum exhi-
© MLOVE ConFestival 2012
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21. Art, Culture & Photography
Nicolas Roope, Ramzi Rizk
”Do not create an
innovative department! – Nicolas Roope
Nicolas Roope, Founder of Baker Tweet do not only show
Poke London , looks at tech- when a bread is ready baked to
nology with a designer’s per- an adhoc online mobile com-
spective. It is his aim to fight munity, but even add enable-
the seduction and alienation so ment and play into a former
often imposed by new technol- mechanical atmosphere.
ogy. Automated projects like
”Natural filters need to be
translated into mobile. – Ramzi Rizk
The days of hashtags are num-
bered, if Ramzi Rizk co-found-
er of EyeEM could decide. He
argues, that the way we use our
smartphones isnt’t very smart.
The cool new technology has
already evolved, but only true
elastic networks take advan-
tage of mobil technology and
enable frictionless sharing.
© MLOVE ConFestival 2012
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22. Transmedia
Mara Balestrini
Crowd Memo, urges kids to
discover memorable places in
their neighbourhood and start
engaging with other genera-
tions in a mobile video project.
For Mara, using technology
in a meaningful way, matters
most.
”Co-Creation is
mind-blowing – Mara Balestrini
Mara Balestrini from Argen-
tina is the founder of Ideas for
Change. She showed the pas-
sionate MLOVE crowd just
a short glimpse of her busy
project-load. Her newest pet,
© MLOVE ConFestival 2012
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23. Communication
S. Hoffmann, M. Imbert
likes, shares and comments we
need to readjust our attention.
Gabi, won bigtime media at-
tention by Mashable and other
tech blogs. It is not only a self-
learning tool, but gives deeper
inside into friend relations.
”Gabi is like a social media
hairdresser. – Stefanie Hoffmann
Stefanie Hoffmann and Mar-
guerite Imbert premiered
their brand new Facebook
filter app “Gabi”. Being over-
whelmed by the daily influx of
© MLOVE ConFestival 2012
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24. Communication
Jessi Baker
”Increased connectivity helps us to
make better choices. – Jessi Baker
Jessi Baker from TBWA/Be-
ing in London advocated for
an open Internet of Things.
Nobody really knows what
happens when 50 billion de-
vices are online in 2020. But
the tons of choices can help to
quantify our decisions much
better. Open Data helps to
convey the truth and can as
much show as a production
chain coming from a develop-
ing country into our stores.
© MLOVE ConFestival 2012
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25. Communication
Louisa Heinrich
”Learn new skills for
New challenges emerge as
interfaces gradually fade
into the background. Louisa
Heinrich of Fjord would be new problems. – Louisa Heinrich
happy if us humans would
take more responsibility for
our doings. Our attention span
is not unlimited and we need
to work out now how to solve
the problems. Designers could
facilitate this change.
© MLOVE ConFestival 2012
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26. Communication
Ben Jones
”The best storytellers adapt their
stories while telling them. – Ben Jones
AKQA’s Ben Jones is con-
vinced that push-advertising
is forever gone and that the
new utilities prove to be use-
ful for the customers. Sadly,
smartphones are currently
just a piece of glass and not
playing to our full set of sens-
es. Liquid screens are about to
emerge in five to ten years and
make a online shopping tour
touchable and by that fully bi-
directional.
© MLOVE ConFestival 2012
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27. Publishing
Jan Sobota, Andrew Hyde
Jan Sobota of Condé Nast
Digital gave an insight on how
their over 100 brands world-
wide are brought into the digi-
tal world. As a large printing
company, Conde Nast has a
huge heritage, which needs
to be transformed into sexy
”We try to build a new universe
for us. – Jan Sobota
and desirable online content. like WIRED may help to get
Responsive smart design or into those designer handbags
enhanced replica magazines again.
”You do have stuff at home that
owns you, I don’t. – Andrew Hyde
Digital Nomad Andrew Hyde home? Andrew described the
challenged the MLOVE audi- learnings he made from self-
ence during his presentation publishing an e-book on the
with two important questions: travel adventures he’s been ex-
What is mobile? What means periencing for two years now.
© MLOVE ConFestival 2012
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28. Africa
Monty Monford
”Africa isn’t any longer the dark
continent of live aid. – Monty Monford
Too long Africa has been the
dark continent of live aid to us
in the west. Monty Munford
showed the MLOVE audience
that the things going on in Af-
rica might change our lives as
well. More than 735 million
mobile phones are currently
used between the Sahara and
Cape Town. Even in remote
landscapes people have access
to finance products via mo-
biles and SMS.
© MLOVE ConFestival 2012
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29. Africa
Chris Locke, Wolfram Putz
GSMA’s Chris Locke gave
more detail on the impact of
mobile in developing coun-
tries and emerging markets. A
very basic 3G phone can give
access to finance, agricultural
information, health advice,
learning opportunities and
”Access to a phone can
change a live. – Chris Locke
even enable gender equality. into the country’s larges audio
In Kenya, a BBC platform for blogging service by the users.
learning English was turned
lar business unit benefits from
the sun’s endless flow of energy
and provides green power and
private communication to re-
mote villages. The first round
The idea of Solarkiosk was of financing has been success-
premiered and a prototype fully completed. Solarkiosk
was shown for the first time at has now started in six African
”Over 1,5 billion people have
no access to electricity. – Wolfram Putz
MLOVE 2011. This year, Wol- countries and helps to develop
fram Putz of Graft architects local manufacturers, who then
gave insight into the develop- lease the product and repay
ments over the last 365 days. the upfront investment within
The autonomous solar modu- three to five years.
© MLOVE ConFestival 2012
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30. MLOVE Future Cubes
Ideation Workshop
What do we need to shape creative ideas on how mobile Using intrinsic motivation the
the future? An old barn popu- technology will influence our groups very much enjoyed the
lated with white cubicles, lego thinking about: creation process instead of
bricks, paint and post-its plus performing tasks. Although
passionate minds from all over - Africa brainstorming is widely used
the world that are passionate - Art and Culture in established organizations, it
about mobile and its impact - Music has some shortcomings. Most-
on our lives. - Education ly only one person can speak,
- Design and UI but the MLOVE Future Cubes
- Communication enabled simultaneous work-
- Advertising ing and sharing, which are also
- eCommerce some important skills for each
- Connected Cars attendees personal future.
From the outside it might
have looked surreal, when
about 200 entrepreneurs, in-
vestors, creatives and vision-
aries took the challenge and
rethought mobile in the year During the idea generation After the presentation in front
2020. Thinking about a future process the groups solely fo- of the barn MLOVE kicked into
including some high-tech gad- cused on the topic of their another gear. Almost secretly
gets in a barn of an old castle cube. Cognitive flexibility was other people had arrived at the
seems a rather stark con- sparked by the remoteness of castle, while the others were
trast at first, but soon creates the barn as well as the ability working in the Future Cubes.
its own dynamic at the very to freely use space and materi- The newbies were mostly par-
unique MLOVE ConFestival. als around you without being ticipants of the Hackcamp,
tied to an organizational order. which was about to start the
The MLOVE Future Cubes Cognitive flexibility and moti- next day.
inspired the attendes with vation are important resourc-
enough room to generate, ex- es in an ideation process and Mixing creative ideas with
change and share brilliant enhance the chance of highly technology surely can
ideas spanning beyond every- original ideas for newproducts change the world as we
one’s personal comfort zone. or new ways of using mobile know it.
In different teams the attend- technology in the future.
ees worked on solutions and
© MLOVE ConFestival 2012
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31. MLOVE HackCAMP
The MLOVE Confestival Eu- During the main HackCAMP Todd and Tobias Sasse came
rope 2012 invited hackers to event, the developers formed up with a virtual message in
participate in the unusual ex- five development teams and the bottle. People can dis-
perience of inspiration and worked on projects that could cover the world one moment
passionate MLOVE Future change the way we interact at a time and see what others
Cubes. For the first time, with each other in a highly thought and even could re-
MLOVE introduced the Hack- positive way. sponse on the thoughts and
CAMP as an official extension throw it back into the ocean
format of the main MLOVE At the end of the day, we got again.
Confestival. 3 winning teams plus a team
that was awarded with a spe- Tuna Jua (Special Prize:
cial price: Flights to visit Tech Wildcat-
ters, Dallas)
IntelliTasks (Winner of a Sebastian Stiffel and Tom
Founder’s Institute scholarship) Jaster developed a video and
Carl Ambroselli and Stephan image portal for emerging
Schultz developed an intel- countries wherein people can
ligent task management app, ask questions in a visualized
that helps to find the right form. That makes it easier for
Hosted by Thibaut Rouffineau people for the right task to less educated people to un-
from WIP connector and Jo- shorten the overall task plan- derstand the question and re-
hannes Georg, a passionate ning time and to enhance the spond to it in a proper form to
mobile developer, the devel- productivity of a project team educate the questioner. The
opers joined the evening en- or an enterprise. response can also be uploaded
tertainment, discussed mo- as video or picture.
bile developer related topics, Tansparent (Winners of
heard about the twilio API and NOKIA Lumia Phones) Another team experimented
started to realized their ideas Moritz Schröder, Nils Blum- with the API from twilio and
around the HackCAMP topic Öste and Tobias Sturm devel- came up with a new approach
‘How will Mobile change the oped a billboard system that of voice guided health checkup
world?’ on Saturday. links to petitions about local or other agents. Their voice in-
issues to comment on them or teraction is completely tran-
The moment the participants support solving the local issue. scribed and email as follow up
arrived at the MLOVE castle Thematic fitting issue partners of the call.
was very special – soon they could sponsor these bills.
realized that the MLOVE During the closing BBQ, the
HackCAMP is a different kind Yonder (Winner of Tickets to HackCAMP participants came
of mobile hackathon. The de- MLOVE ConFestival Japan) up with only positive feedback:
velopers stayed at the castle Stephen O’Conner, Travis MLOVE is different and they
over their two days to enhance all like to join another MLOVE
their MLOVE experience. © MLOVE ConFestival 2012 HackCAMP!
31

32. MLOVE Teencamp
Panel
The MLOVE Teencamp of mobile, the impact of global the teens engaged in a lively
brought impressive insight warming or the upbringing discussion with the MLOVE
into how younger people are of children. During their pre- crowd on how digital our lives
thinking of mobile. For three sentation, which reflected the should be. Although kids can
days the group has been dis- pros and cons of heavy mo- take a much more active role
cussing topics like the future bile usage in a very young age, now in shaping their future,
they urge their fellows to en-
joy spending time playing out-
”We are judging with our values, side. Ironically, mobile apps
could very much help to inter-
est kids in topics like nature or
not with those of past or a healthier diet.
future generations. – Toni Neidhardt
© MLOVE ConFestival 2012
32

33. Partners
Sponsors & Partners
© MLOVE ConFestival 2012
33

34. Speakers
MLOVE ConFestival 2012
Alexander Nolte Ben Jones
Innovation Designer, Co-Founder Head of Technology, Europe
PCH Innovations AKQA
Andrew Hyde Björn Woltermann
Author & Digital Nomad VP Emerging Technologies,
Deutsche Telekom
Andrew J Scott
Co-Founder, Bobby Gardiner
Taploid Co-Curator,
MLOVE TeenCamp
Antonia Neidhardt
Co-Curator, Chester Santos
MLOVE TeenCamp US Memory Champion
Benjamin Rabe Chris Locke
Media Artist Managing Director,
GSMA Development Fund
© MLOVE ConFestival 2012
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35. Speakers
MLOVE ConFestival 2012
Conrad Fritzsch Patrick Bosteels
CEO CEO & Co-Founder,
tape.tv TCS Digital World
Eva Peter Borchers
Singer / Songwriter Head of hub:raum,
Supported by Fontaine Burnett Deutsche Telekom
Felix Petersen Ralf-Dieter Wagner
CEO & Co-Founder, Partner, Accenture
Amen
Maks Giordano Ramzi Rizk
Gabriella Draney Managing Partner, Founder & CTO,
Co-Founder & Managing Partner, Nunatak EyeEM
Tech Wildcatters
Mara Balestrini Stefanie Hoffmann
Hanna Toivonen University Pompeu, Barcelona Co-Founder,
CEO, Mukava Music Ideas for Change GABI / Loui Apps
Performing Artist, Phantom
Marguerite Imbert Stefan Liske
Harald Neidhardt Editor in Chief, Innovation Designer, Co-Founder
Founder MLOVE, Venture Village PCH Innovations
Curator, MLOVE ConFestival
Martin Inderbitzin Sylvie Barak
Ivo Wessel Lead R&D Department, Editor
App Developer & Projektil EE Life / EE Times
Art Collector
Maximillian Scherer Tobias Sturm
Jan Sobota Developer / Co-Founder, Developer / Co-Founder,
Director Business Development Team Echo, K.I.T. Team Lauffeuer, K.I.T.
Digital,
Condé Nast (Germany) Michael Breidenbrücker Tommi Koskinen
Co-Founder & CEO, CEO, Audiodraft
Jessi Baker RJDJ, Reality Jockey Performing Artist, Phantom
Designer
TBWA / Being Monty Munford Willi Daubner
Editor & Founder DJ, nudisco
Jonathan MacDonald Mob 76
Co-Founder Wolfram Putz
this fluid world Nicolas Roope Founder,
Creative at Poke & Hulgar, GRAFT Architects
Korbinian Molitorisz Chairman Lovie Awards
Mentor & PhD Candidate, K.I.T. Yuri van Geest
Dutch Ambassador,
Louisa Heinrich Singularity University
Group Director, Strategy
Fjord
© MLOVE ConFestival 2012
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36. User Experience
”Great people, great atmosphere,
great ideas. Thank you for this
amazing experience. – Mikela Eskenazi, Galixo
”MLOVE brought us three memorable days
meeting innovators and entrepreneurs from
multiple disciplines, visionaries, artists, pioneers,
and artists. – Charlotte Bilzer, Berlin Startup Academy
”I had very interesting
experiences from morning to
midnite. I loved the MLOVE
atmosphere. – Noriko Osumi , Dentsu
”A little Mobile Zen for our Soul: MLOVE
demonstrated the progression of technology in
its most human and altruistic form – to make the
world better, a point often forgotten as we use
our social networks to spread gossip or devour
the hottest new game. – Lindsay C. Holmes, Techcocktail
© MLOVE ConFestival 2012
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37. User Experience
”Loved everything and
everyone! See you soon
@ Tokyo! – Haruko Minagawa, Hakuhodo
”Great event, inspiring people,
beautiful location, amazing
experience! – Arash Houshmand, 10stamps
”You rock, MLOVE!
Just loved it! See you in
Tokyo! – Raphael Heiner, PricewaterhouseCoopers
”An amazing place. Amazing people. Amazing insight.
Definitely the TED for Mobile. – Ben Jones, AKQA
”Namaste.
What an amazing experience for
all of us! – Lindsey C. Holmes, Tech Cocktail
© MLOVE ConFestival 2012
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38. MLOVE ConFestival 2012
Imprint
This report and the MLOVE ConFestival 2012 are
productions of MLOVE ConFestival UG, Hamburg
© copyright 2012, All Rights Reserved
www.mlove.com | info@mlove.com
Harald Neidhardt, Curator & Founder MLOVE
Ewa Opolski, Event Producer
Sebastian Weiss, Creative Director, Online & Mobile
Gianfranco Chicco, Stage Producer & Speaker Coordinator
Philipp von Roeder, Media Director
Kateryna Redka, Project Coordinator
Felix Wieduwilt, Sponsoring
Chris Weidenbaum, On-Site Organization
Advisory Board MLOVE Report MLOVE has established itself an in-
Stefanie Hoffmann Henning Neidhardt, CI & Art Director spiring new platform to collaborate
Jonathan MacDonald Dr. Jan Rode, Editor and ideate about the Future of Mo-
René Bellack Gregor Peetz, Photos bile and beyond. We are full of grati-
Andrew J. Scott tude for the amazing speakers, a
Marc O. Schmöger Graphic Recording fantastic audience and hardworking
Holger Nils Pohl team that was supported by great
Future Cubes sponsors and partners – as well as
Jonathan MacDonald, this fluid world Projektil, Visual Art Show many volunteers; all of which made
Julia Leihener, Telekom Creation Center Roman Beranek it possible to establish the MLOVE
Yasmina Haryono, Fjord Martin Inderbitzin ConFestival.
Sasha Wolff, Dark Horse
MLOVE HackCAMP We invite you to share this report,
Teen Camp Curators Johannes Georg send us your feedback and become
Toni Neidhardt Thibaut Rouffineau, WIP part of MLOVE – as a participant at
Bobby Gardiner our events, as a volunteer or part-
MLOVE Volunteers ner and online in our community at
Open Space Daniel Doherty mlove.com.
Jonathan MacDonald Johannes Georg
Stefanie Hoffmann Stefan Hanke Namaste!
Gloria Gracia
MLOVE TV Julia Kern
Michelle Uhlig, Editor Martyna Kreft
Ralph Hector, Producer Philipp Deprez
Claudia Klenke Darja Gutnick
Mark Hurt Sonja Schönburg
Thomas Degel Aydan Mehmed
Sook-Ja Rebecchi Tomasz Trela
© MLOVE ConFestival 2012
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39. ConFestival 2012
Feedback, ideas and contact:
feedback@mlove.com
Register Now:
MLOVE Japan 2012
Kamakura / Tokyo, November 14-16, 2012
www.mlove.com/japan2012
MLOVE Mobile x Music
Hamburg, September 20, 2012
www.mlove.com/mobilexmusic
Save The Date:
MLOVE ConFestival Europe
June 2013
MLOVE ConFestival USA
April 2013
For sponsorships and inquires about custom, corporate workshops
please send an email to sponsor@mlove.com
How will mobile change your future?
The MLOVE ConFestival has been named a ‘TED for Mobile’, ‘The Best Event
in Mobile’ and a meet-up of the ‘IT avantgarde’. MLOVE creates an engag-
ing and inspiring format in the setting of a 19th century castle in the former
Eastern Germany, a beach-side Resort in Monterey, CA or in Kamakura, the
former capital of Japan. The MLOVE ConFestival is focussing on innovative
mobile opportunities for brands, entertainment and advertising and the im-
pact of mobile as a social catalyst for positive change.
The MLOVE ConFestival brings together CEOs, innovators and entrepre-
neurs from across multiple disciplines to share, learn and cross-pollinate
ideas with an array of scientists, artists and other thought leaders. The event
exposes the mobile industry to the best minds outside of mobile to maximize
the opportunity of creating life-changing services and applications that can
impact us all for the better.
The MLOVE tribe started grass roots by an international group of “mobile
passionistas” in 2008. Through MLOVE “camps” in Andorra, Barcelona, San
Francisco, Munich, London, New York and Singapore the agenda for MLOVE
evolved into more than mobile: the goal is to stimulate new ideas and think-
ing which you can apply to your life, your business and to inspire others.
For more information please visit: www.mlove.com | www.mlove.tv
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