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MLOVE ConFestival Europe 2012 Report

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New Release: MLOVE ConFestival Insights

Mobile pioneers and thought leaders were sharing insights at MLOVE ConFestival Europe 2012 about the change that Mobile is bringing to the world.

Speakers include: Jessi Baker (TBWA), Jonathan MacDonald (this fluid world), Ben Jones (AKQA), Louisa Heinrich (Fjord), Yuri van Geest (Singularity University), Mara Belestrini (Ideas for Change) and many more.

Themes include: Mobile Communications, Connected Cars, Africa, Music and New TV to name a few. If you haven’t attended one of the MLOVE ConFestivals in Monterey or Berlin yet, this is the best chance to get a glimpse of what the experience is like and why you don’t want to miss the next MLOVE ConFestival in Kamakura Japan, November 14-16 (www.mlove.com/japan2012).

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MLOVE ConFestival Europe 2012 Report

  1. 1. ConFestival 2012 A Lifestyle of Mobility. Passion. Inspiration. Future of Mobile.
  2. 2. ConFestival 2012 27.06. - 30.06.2012, Schloss Beesenstedt The 19th century private castle just the MLOVE Future Cubes. Creativ- The MLOVE ConFestival 2012 south of Berlin proved to be a inspir- ity really hit the roof in this year’s 10 thanks all participants, partners and ing hotspot for three nights and two cubes, which included themes from sponsors: days. Mobile enthusiasts, digital ex- mobile (of course!) to sustainability perts and developers merged with and music. artists, architects and society entre- preneurs to form, share and develop Provided by some of the most in- humanity in a very relaxed and posi- spired and enthusiastic mobile lov- tive attitude. ers in the world, the results were ex- ”By far the most stimulating conference I’ve ever attended. Innovation is born of serendipity – and MLOVE’s organizers are all about bringing speakers and attendees from various back- grounds together for that to happen. – Sabrina Nagel, Venture Village MLOVE ConFestival is a highly in- ceptionally good and have very much teractive format that creates new the potential to help future products sparks in an informal and playful to become the next big thing. .TV atmosphere. Ideas are not just men- tioned or discussed, but develop its Three days of enthusiastic sessions, own personality and set into life by inspiring discussion and thrill- ing workshops were summed by the 250+ participants of the 2012 MLOVE ConFestival Europe with amazing feedback. ”The best Event in Mobile. – WIRED The shortumentary video ‘A Life- style of Mobility’ is bringing together voices from the mobile industry that are sharing an optimistic vision for the Future of Mobile. http://vimeo.com/mlove/lifestyle- of-mobility 2
  3. 3. MLOVE ConFestival A Lifestyle of Mobility for change and with connected sensors and “things” Mobile will become the new com- puting hub and intelligence source that will become the re- mote control to our lives. The automobile industry is next to become an “experience hub” with embedded smart mobile technologies and sensors. Mobile is changing all aspects of our lives, all industries and ”MLOVE shows its potential as the society around us. This cre- ates massive change, disrup- an open innovation format where tion and opportunities at the same time. Mobile is certainly passionate participants become a catalyst for great change family during three intense days ahead: for society, individuals, tribes and local communities and nights. – Harald Neidhardt – but also for brands, agencies and incumbent industry lead- The Future of Mobile is People are glued to their ers. full of Opportunities and smartphones 24/7 and we Disruption need to put up street signs While we enter into a Lifestyle to remind people to look up of Mobility, collectively we Mobile pioneers and thought from their busy connected have the chance to capitalize leaders were sharing their in- lives. While disruption is run- on the huge opportunities but sights at MLOVE ConFestival ning rampant in all industries at the same time help empow- Europe 2012 about the change touched by mobile devices, cit- er new generations and parts that Mobile is bringing to the izens demand faster and lean- of society that have been less world. If you stop for a second er services from governments fortunate to this point in time. and not indulge in a new app as well as brands. you just downloaded for fun, Namaste! you notice something pro- The “Internet of Things” is found is happening around us. another term coined to bring Harald Neidhardt, understanding to the speed Founder & Curator, MLOVE of change that is happening around us. Mobile is a catalyst © MLOVE ConFestival 2012 3
  4. 4. Intro Passion for Mobile Coming from places all over application helps users to dis- the world, one might look at cover new business opportuni- the MLOVE crowd and think ties and meet ups. of one giant jigsaw puzzle. The Before heading towards Berlin spooky, derelict, arty and styl- every MLOVE participant was ish castle served as a melting asked to upload a passion pic- ”Passion. Inspiration. Future of Mobile. – MLOVE Theme pot and created new bonds of ture. These images were dis- creativity within minutes. tributed in the castle’s several The passion to change the dining spaces and after being world through mobile com- discovered by their owners munication was evident right new groups of communicators from the beginning. Eran Ben- and inspirators were formed. Shushan officially launched One could even hear laugh- the “Never Miss An Opportu- ter and applause, when some nity To Make A Crucial Busi- of the participants excelled in ness Connection”-app Bizzabo stand-up presentations about at MLOVE ConFestival 2012. their passion in life. The free location based mobile These two events very much sum up the basics of why and how networking is the core of MLOVE. The two-day “Con- Festival” is part TED, part Burning Man. Brief, inspira- tional presentations, panels and creative collaboration sessions in an intimate and communicative setting bring together a group of innovators from every imaginable place and background. We are all united by one belief – that is our passion for changing the world through mobile com- munication. © MLOVE ConFestival 2012 4
  5. 5. ConFestival 2012 ”MLOVE is not just what happens on stage but all the cool interactions and conversations during three days of intense connection. It is inspiring and fun, it creates value, knowledge and emotions. It is definitely an innovative format which combines the insights of a conference with the spirit of a summer camp. – Mara Balestrini © MLOVE ConFestival 2012 5
  6. 6. Work Hard. © MLOVE ConFestival 2012 6
  7. 7. Play Hard. © MLOVE ConFestival 2012 7
  8. 8. Inspirational Chester Santos ”The most powerful computer ever created is MLOVE ConFestival 2012 kicked off with an awesome the human brain. – Chester Santos performance by US memory champion Chester Santos, who remembered the names of all attendees he had met earlier during the conference. Chester demonstrated via various exercises how we can enhance our brains and ben- efit from it by making better connections and become more successful in business. © MLOVE ConFestival 2012 8
  9. 9. Inspirational Yuri van Geest Yuri van Geest picked up on Chester’s recommendations and showed us the other side of the coin. Experimental tech- nology known from Hollywood movies like Gattaca or Pro- metheus are already breaking through or about to in the next ten to 20 years. The invisible becomes visible and turns so- cial. The whole quantified self movement might very soon ”We are living in the most amazing time in Human History. – Yuri van Geest lead to a Star Trek tricoder and disrupte the way we deal with our personal health. One thing is for certain: The more we share the more we get in return. That’s what MLOVE’s about! © MLOVE ConFestival 2012 9
  10. 10. Inspirational Jonathan MacDonald Modern mass communication rich storytelling. Our modern can be a pain, thinks Jona- society needs more context in than MacDonald. Words are its daily dealings and behav- important, but often reduced ior, too. As a result, traditional to meaningless WTF LOL beliefs and values can be over- OMG chatter. Despite be- thrown, but this might foster ing one of the world’s first humanity and collaboration mobile communication de- even more. Jonathan urged us vices, the African drum to filter, find a path, focus on was an elaborate device of what we want to achieve and being courageous in what we do. ”If we use mobile devices right, we can change our future. – Jonathan MacDonald © MLOVE ConFestival 2012 10
  11. 11. Mobility & Sustainability Stefan Liske, Alex Nolte One could never think that en- surroundings and turn into higher levels of empathy the gineers are cool, but PCH In- human experience hubs which next decade could become a novations co-founders Stefan help to monitor our heart rate new age of enlightment. If not, Liske and Alex Nolte truly are. or overall mood. Add collec- the collapse of our current so- Not only are they teaming up tively driven consumption and ciety dooms. with Hollywood celebs to build a self-sustainable off-grid hos- pital in Africa, the two are also ”Cars will be transformed into helping to transform the 20th experience hubs. – Stefan Liske century car in a device fit for our future. In ten years, cars will be embedded in smart city © MLOVE ConFestival 2012 11
  12. 12. New TV Björn Woltermann Björn Woltermann is VP of hour of HD mobile TV can con- According to Björn, for the Product and Innovations with sume up to one gigabyte. LTE first time in history cable net- Deutsche Telekom and shared is a exciting new technology, works can directly get in touch insights into trials they per- but needs to be refinanced by with their viewers. formed with new TV technolo- the several connectivity pro- gies streaming live content. viders. Mobile TV is great, but gets very tricky when it comes to our individual data plans. One ”Technology is ready, business models are not. – Björn Woltermann © MLOVE ConFestival 2012 12
  13. 13. New TV Conrad Fritzsch, Maks Giordano Conrad Fritzsch , CEO of tape. Tape.tv can be easily person- tv describes himself as a typi- alized by social network likes cal couch potato and music and other connections, so that lover. It’s his goal, to com- music keeps making our mo- bine the best parts of TV plus ments and emotions bigger the intelligence of the web so and bigger. that his couch becomes a club. ”Content is king, package is gold: Users pay for services, not for content. – Conrad Fritzsch Maks Giordano is convinced, that our mobile devices are ei- ther too big or too small. But in the past things were even worse: As schoolkids we had to stay up late, in order to par- ticipate in all the excited chat- ter in the schoolyard the next morning. Mobile helps to cre- ate a social layer, which gives both freedom and feedback. © MLOVE ConFestival 2012 13
  14. 14. Young Talents Max Schierer, Tobias Sturm communicate. The project Second up was Tobias Sturm consists of two apps: The first with his prototype Windows is a mobile transcription app phone app Lauffeuer. The app which cloud-recognizes the helps to sustain communica- language spoken on phone tion in an area hit by crisis. and translates it into text. The second helps people with hearing problems to train the right pronunciation and gives Maximilian Scherer intro- immediate feedback. duced Echofon, which helps hearing impaired people to ”Young students showed the Each app user of the app col- lects stored messages of other users and helps news about amazed audience at MLOVE lost relatives to spread like a how creativity is sparked by wildfire. Communication un- der extreme circumstances is mobile devices. – Dr. Robert Daubner, a major challenge in a region Academic Advisor, MLOVE FutureMove Competition hit by a natural disaster and in third-world countries. Peer- 2Peer technology can actually help to overcome social and economic limitations. © MLOVE ConFestival 2012 14
  15. 15. Startup Competition ... and the Winner is: 10Stamps The exciting MLOVE start- Ellen Dudley from New York threaten the success of the up competition was up next. introduced he exciting project app, but pictures with sound Andrew J Scott moderated “People Hunt”. There are are less storage-consuming on the MLOVE startup competi- million ways to connect, but it mobiles and other devices. tion with the help of an inter- is still hard to meet the right national Jury. person at a conferences. By Karsten Bubinger of answering simple questions, “twofloats” also deals with Arash Houshmand ex- the users ignite a 90 second pictures. His love-hate-rate plained how “10 stamps” scavenger hunt and can meet LBS app puts pictures to the connect small-business own- in an instant. place where they were taken ers to the ability of mobile and sets them into a social networks. 10stamps won the Have you ever taken a picture context. Users thereby can find vote of the jury members with with sound? Ralph Talmont nearby opinion that matter for a first prize of a NOKIA Lu- and “pixengo” are working them or even start an archive mia smartphone and a ticket on breaking the sound bar- about soon-to-be-gone street to MLOVE ConFestival Ja- rier of photos. Videos might art. pan. Users scan digital stamps at POS and receive rewards. Pushcarts are the past, now comes the Digital world right to the POS. Claus Blicher from Copen- hagen demonstrated how “Adzuki” solves the problems of the publishing industry. Us- ers can scan adverts in news- papers and will be directly tak- en to the campaign homepage without even using a QR code. Publishers benefit from get- ting a share in revenue gener- ated from leads and clicks. © MLOVE ConFestival 2012 15
  16. 16. Music Michael Breidenbrücker ”Mobile is were the Web was in the 90’s. – Michael Breidenbrücker Mobile has become a new platform for musicians and new music formats keep evolving. RJDJ’s Michael Breidenbrücker introduced his very own 21st century Walkman app “Music Zone” to the MLOVE audience. The app can learn from instant clicks on the music played and re- flect user’s moods within sec- onds. © MLOVE ConFestival 2012 16
  17. 17. Music Patrick Bosteels, Phantom Mobiles are great to discover new stuff. Patrick Bosteels is very keen on finding new mu- sic and demonstrated live the still very new NFC technology to the audience. Going from offline to online has never been so easily seamlessly. ”Not f*ucking close. – Patrick Bosteels Hanna Toivonen started col- laborating six month ago and have experienced tremen- dous success since then. Their Kinect-inspired videos gather more than 20.000 YouTube- Likes in less than 24 hours. The Finnish based band “Phantom” brought some SXSW atmosphere into the MLOVE castle. Producer Tommi Koskinen and singer © MLOVE ConFestival 2012 17
  18. 18. Mobile Sylvie Barak ”20 years ago NASA computers were as powerful as cellphones of today. – Sylvie Barak Have you ever thought of com- puter chip production as a piz- za? Well, Sylvie Barak (Editor at EE Times) does and here comes her recipe: Chips are crust, add some OS as sauce and top it with apps. The big question is: How thin can the crust get? Moore’s Law soon might come to an end due to financial and physical limita- tions. © MLOVE ConFestival 2012 18
  19. 19. Art, Culture & Photography Projektil The swiss art collective proj- neurons. This physical-psy- ect Projektil is well-known at chological extension is able MLOVE and becomes more to increase interaction, per- and more an artist in resi- ception and action. Projek- dence. Martin Inderbitzin in- til showed for the first time a troduced his brain-controlled interactive art show projected video show, which can detect on the 60m castle walls with a the electrical flow of firing brain controlled interface that could override the projection ”Mobile changes the way we inter- on the MLOVE castle. act on an emotional scale, because of the technology we have with us all the time - and it opens up a new field on how we design new experi- ences.”. – Martin Inderbitzin © MLOVE ConFestival 2012 19
  20. 20. Art, Culture & Photography Ivo Wessel, Benjamin Rabe ”It’s time for passion for mobile art apps! – Ivo Wessel Art can be combined with apps, which are just new material for artists, argues art collector Ivo Wessel. Even before the rise of mobile, art has first become bition within three years. Real portable, then accessable, dis- time collaboration via apps tributale and collectable. But like Sketchshare has really hit before the dream combination the scene. of mobile art apps can kick off, iTunes should introduce an art category. The MLOVE crowd had al- ready admired Benjamin Rabe’s finger printing skills during the visualization of the castle the previous night, and ”Apps enable you to play as an artist. – Benjamin Rabe the next morning the artist de- scribed how his art has turned from zero into a museum exhi- © MLOVE ConFestival 2012 20
  21. 21. Art, Culture & Photography Nicolas Roope, Ramzi Rizk ”Do not create an innovative department! – Nicolas Roope Nicolas Roope, Founder of Baker Tweet do not only show Poke London , looks at tech- when a bread is ready baked to nology with a designer’s per- an adhoc online mobile com- spective. It is his aim to fight munity, but even add enable- the seduction and alienation so ment and play into a former often imposed by new technol- mechanical atmosphere. ogy. Automated projects like ”Natural filters need to be translated into mobile. – Ramzi Rizk The days of hashtags are num- bered, if Ramzi Rizk co-found- er of EyeEM could decide. He argues, that the way we use our smartphones isnt’t very smart. The cool new technology has already evolved, but only true elastic networks take advan- tage of mobil technology and enable frictionless sharing. © MLOVE ConFestival 2012 21
  22. 22. Transmedia Mara Balestrini Crowd Memo, urges kids to discover memorable places in their neighbourhood and start engaging with other genera- tions in a mobile video project. For Mara, using technology in a meaningful way, matters most. ”Co-Creation is mind-blowing – Mara Balestrini Mara Balestrini from Argen- tina is the founder of Ideas for Change. She showed the pas- sionate MLOVE crowd just a short glimpse of her busy project-load. Her newest pet, © MLOVE ConFestival 2012 22
  23. 23. Communication S. Hoffmann, M. Imbert likes, shares and comments we need to readjust our attention. Gabi, won bigtime media at- tention by Mashable and other tech blogs. It is not only a self- learning tool, but gives deeper inside into friend relations. ”Gabi is like a social media hairdresser. – Stefanie Hoffmann Stefanie Hoffmann and Mar- guerite Imbert premiered their brand new Facebook filter app “Gabi”. Being over- whelmed by the daily influx of © MLOVE ConFestival 2012 23
  24. 24. Communication Jessi Baker ”Increased connectivity helps us to make better choices. – Jessi Baker Jessi Baker from TBWA/Be- ing in London advocated for an open Internet of Things. Nobody really knows what happens when 50 billion de- vices are online in 2020. But the tons of choices can help to quantify our decisions much better. Open Data helps to convey the truth and can as much show as a production chain coming from a develop- ing country into our stores. © MLOVE ConFestival 2012 24
  25. 25. Communication Louisa Heinrich ”Learn new skills for New challenges emerge as interfaces gradually fade into the background. Louisa Heinrich of Fjord would be new problems. – Louisa Heinrich happy if us humans would take more responsibility for our doings. Our attention span is not unlimited and we need to work out now how to solve the problems. Designers could facilitate this change. © MLOVE ConFestival 2012 25
  26. 26. Communication Ben Jones ”The best storytellers adapt their stories while telling them. – Ben Jones AKQA’s Ben Jones is con- vinced that push-advertising is forever gone and that the new utilities prove to be use- ful for the customers. Sadly, smartphones are currently just a piece of glass and not playing to our full set of sens- es. Liquid screens are about to emerge in five to ten years and make a online shopping tour touchable and by that fully bi- directional. © MLOVE ConFestival 2012 26
  27. 27. Publishing Jan Sobota, Andrew Hyde Jan Sobota of Condé Nast Digital gave an insight on how their over 100 brands world- wide are brought into the digi- tal world. As a large printing company, Conde Nast has a huge heritage, which needs to be transformed into sexy ”We try to build a new universe for us. – Jan Sobota and desirable online content. like WIRED may help to get Responsive smart design or into those designer handbags enhanced replica magazines again. ”You do have stuff at home that owns you, I don’t. – Andrew Hyde Digital Nomad Andrew Hyde home? Andrew described the challenged the MLOVE audi- learnings he made from self- ence during his presentation publishing an e-book on the with two important questions: travel adventures he’s been ex- What is mobile? What means periencing for two years now. © MLOVE ConFestival 2012 27
  28. 28. Africa Monty Monford ”Africa isn’t any longer the dark continent of live aid. – Monty Monford Too long Africa has been the dark continent of live aid to us in the west. Monty Munford showed the MLOVE audience that the things going on in Af- rica might change our lives as well. More than 735 million mobile phones are currently used between the Sahara and Cape Town. Even in remote landscapes people have access to finance products via mo- biles and SMS. © MLOVE ConFestival 2012 28
  29. 29. Africa Chris Locke, Wolfram Putz GSMA’s Chris Locke gave more detail on the impact of mobile in developing coun- tries and emerging markets. A very basic 3G phone can give access to finance, agricultural information, health advice, learning opportunities and ”Access to a phone can change a live. – Chris Locke even enable gender equality. into the country’s larges audio In Kenya, a BBC platform for blogging service by the users. learning English was turned lar business unit benefits from the sun’s endless flow of energy and provides green power and private communication to re- mote villages. The first round The idea of Solarkiosk was of financing has been success- premiered and a prototype fully completed. Solarkiosk was shown for the first time at has now started in six African ”Over 1,5 billion people have no access to electricity. – Wolfram Putz MLOVE 2011. This year, Wol- countries and helps to develop fram Putz of Graft architects local manufacturers, who then gave insight into the develop- lease the product and repay ments over the last 365 days. the upfront investment within The autonomous solar modu- three to five years. © MLOVE ConFestival 2012 29
  30. 30. MLOVE Future Cubes Ideation Workshop What do we need to shape creative ideas on how mobile Using intrinsic motivation the the future? An old barn popu- technology will influence our groups very much enjoyed the lated with white cubicles, lego thinking about: creation process instead of bricks, paint and post-its plus performing tasks. Although passionate minds from all over - Africa brainstorming is widely used the world that are passionate - Art and Culture in established organizations, it about mobile and its impact - Music has some shortcomings. Most- on our lives. - Education ly only one person can speak, - Design and UI but the MLOVE Future Cubes - Communication enabled simultaneous work- - Advertising ing and sharing, which are also - eCommerce some important skills for each - Connected Cars attendees personal future. From the outside it might have looked surreal, when about 200 entrepreneurs, in- vestors, creatives and vision- aries took the challenge and rethought mobile in the year During the idea generation After the presentation in front 2020. Thinking about a future process the groups solely fo- of the barn MLOVE kicked into including some high-tech gad- cused on the topic of their another gear. Almost secretly gets in a barn of an old castle cube. Cognitive flexibility was other people had arrived at the seems a rather stark con- sparked by the remoteness of castle, while the others were trast at first, but soon creates the barn as well as the ability working in the Future Cubes. its own dynamic at the very to freely use space and materi- The newbies were mostly par- unique MLOVE ConFestival. als around you without being ticipants of the Hackcamp, tied to an organizational order. which was about to start the The MLOVE Future Cubes Cognitive flexibility and moti- next day. inspired the attendes with vation are important resourc- enough room to generate, ex- es in an ideation process and Mixing creative ideas with change and share brilliant enhance the chance of highly technology surely can ideas spanning beyond every- original ideas for newproducts change the world as we one’s personal comfort zone. or new ways of using mobile know it. In different teams the attend- technology in the future. ees worked on solutions and © MLOVE ConFestival 2012 30
  31. 31. MLOVE HackCAMP The MLOVE Confestival Eu- During the main HackCAMP Todd and Tobias Sasse came rope 2012 invited hackers to event, the developers formed up with a virtual message in participate in the unusual ex- five development teams and the bottle. People can dis- perience of inspiration and worked on projects that could cover the world one moment passionate MLOVE Future change the way we interact at a time and see what others Cubes. For the first time, with each other in a highly thought and even could re- MLOVE introduced the Hack- positive way. sponse on the thoughts and CAMP as an official extension throw it back into the ocean format of the main MLOVE At the end of the day, we got again. Confestival. 3 winning teams plus a team that was awarded with a spe- Tuna Jua (Special Prize: cial price: Flights to visit Tech Wildcat- ters, Dallas) IntelliTasks (Winner of a Sebastian Stiffel and Tom Founder’s Institute scholarship) Jaster developed a video and Carl Ambroselli and Stephan image portal for emerging Schultz developed an intel- countries wherein people can ligent task management app, ask questions in a visualized that helps to find the right form. That makes it easier for Hosted by Thibaut Rouffineau people for the right task to less educated people to un- from WIP connector and Jo- shorten the overall task plan- derstand the question and re- hannes Georg, a passionate ning time and to enhance the spond to it in a proper form to mobile developer, the devel- productivity of a project team educate the questioner. The opers joined the evening en- or an enterprise. response can also be uploaded tertainment, discussed mo- as video or picture. bile developer related topics, Tansparent (Winners of heard about the twilio API and NOKIA Lumia Phones) Another team experimented started to realized their ideas Moritz Schröder, Nils Blum- with the API from twilio and around the HackCAMP topic Öste and Tobias Sturm devel- came up with a new approach ‘How will Mobile change the oped a billboard system that of voice guided health checkup world?’ on Saturday. links to petitions about local or other agents. Their voice in- issues to comment on them or teraction is completely tran- The moment the participants support solving the local issue. scribed and email as follow up arrived at the MLOVE castle Thematic fitting issue partners of the call. was very special – soon they could sponsor these bills. realized that the MLOVE During the closing BBQ, the HackCAMP is a different kind Yonder (Winner of Tickets to HackCAMP participants came of mobile hackathon. The de- MLOVE ConFestival Japan) up with only positive feedback: velopers stayed at the castle Stephen O’Conner, Travis MLOVE is different and they over their two days to enhance all like to join another MLOVE their MLOVE experience. © MLOVE ConFestival 2012 HackCAMP! 31
  32. 32. MLOVE Teencamp Panel The MLOVE Teencamp of mobile, the impact of global the teens engaged in a lively brought impressive insight warming or the upbringing discussion with the MLOVE into how younger people are of children. During their pre- crowd on how digital our lives thinking of mobile. For three sentation, which reflected the should be. Although kids can days the group has been dis- pros and cons of heavy mo- take a much more active role cussing topics like the future bile usage in a very young age, now in shaping their future, they urge their fellows to en- joy spending time playing out- ”We are judging with our values, side. Ironically, mobile apps could very much help to inter- est kids in topics like nature or not with those of past or a healthier diet. future generations. – Toni Neidhardt © MLOVE ConFestival 2012 32
  33. 33. Partners Sponsors & Partners © MLOVE ConFestival 2012 33
  34. 34. Speakers MLOVE ConFestival 2012 Alexander Nolte Ben Jones Innovation Designer, Co-Founder Head of Technology, Europe PCH Innovations AKQA Andrew Hyde Björn Woltermann Author & Digital Nomad VP Emerging Technologies, Deutsche Telekom Andrew J Scott Co-Founder, Bobby Gardiner Taploid Co-Curator, MLOVE TeenCamp Antonia Neidhardt Co-Curator, Chester Santos MLOVE TeenCamp US Memory Champion Benjamin Rabe Chris Locke Media Artist Managing Director, GSMA Development Fund © MLOVE ConFestival 2012 34
  35. 35. Speakers MLOVE ConFestival 2012 Conrad Fritzsch Patrick Bosteels CEO CEO & Co-Founder, tape.tv TCS Digital World Eva Peter Borchers Singer / Songwriter Head of hub:raum, Supported by Fontaine Burnett Deutsche Telekom Felix Petersen Ralf-Dieter Wagner CEO & Co-Founder, Partner, Accenture Amen Maks Giordano Ramzi Rizk Gabriella Draney Managing Partner, Founder & CTO, Co-Founder & Managing Partner, Nunatak EyeEM Tech Wildcatters Mara Balestrini Stefanie Hoffmann Hanna Toivonen University Pompeu, Barcelona Co-Founder, CEO, Mukava Music Ideas for Change GABI / Loui Apps Performing Artist, Phantom Marguerite Imbert Stefan Liske Harald Neidhardt Editor in Chief, Innovation Designer, Co-Founder Founder MLOVE, Venture Village PCH Innovations Curator, MLOVE ConFestival Martin Inderbitzin Sylvie Barak Ivo Wessel Lead R&D Department, Editor App Developer & Projektil EE Life / EE Times Art Collector Maximillian Scherer Tobias Sturm Jan Sobota Developer / Co-Founder, Developer / Co-Founder, Director Business Development Team Echo, K.I.T. Team Lauffeuer, K.I.T. Digital, Condé Nast (Germany) Michael Breidenbrücker Tommi Koskinen Co-Founder & CEO, CEO, Audiodraft Jessi Baker RJDJ, Reality Jockey Performing Artist, Phantom Designer TBWA / Being Monty Munford Willi Daubner Editor & Founder DJ, nudisco Jonathan MacDonald Mob 76 Co-Founder Wolfram Putz this fluid world Nicolas Roope Founder, Creative at Poke & Hulgar, GRAFT Architects Korbinian Molitorisz Chairman Lovie Awards Mentor & PhD Candidate, K.I.T. Yuri van Geest Dutch Ambassador, Louisa Heinrich Singularity University Group Director, Strategy Fjord © MLOVE ConFestival 2012 35
  36. 36. User Experience ”Great people, great atmosphere, great ideas. Thank you for this amazing experience. – Mikela Eskenazi, Galixo ”MLOVE brought us three memorable days meeting innovators and entrepreneurs from multiple disciplines, visionaries, artists, pioneers, and artists. – Charlotte Bilzer, Berlin Startup Academy ”I had very interesting experiences from morning to midnite. I loved the MLOVE atmosphere. – Noriko Osumi , Dentsu ”A little Mobile Zen for our Soul: MLOVE demonstrated the progression of technology in its most human and altruistic form – to make the world better, a point often forgotten as we use our social networks to spread gossip or devour the hottest new game. – Lindsay C. Holmes, Techcocktail © MLOVE ConFestival 2012 36
  37. 37. User Experience ”Loved everything and everyone! See you soon @ Tokyo! – Haruko Minagawa, Hakuhodo ”Great event, inspiring people, beautiful location, amazing experience! – Arash Houshmand, 10stamps ”You rock, MLOVE! Just loved it! See you in Tokyo! – Raphael Heiner, PricewaterhouseCoopers ”An amazing place. Amazing people. Amazing insight. Definitely the TED for Mobile. – Ben Jones, AKQA ”Namaste. What an amazing experience for all of us! – Lindsey C. Holmes, Tech Cocktail © MLOVE ConFestival 2012 37
  38. 38. MLOVE ConFestival 2012 Imprint This report and the MLOVE ConFestival 2012 are productions of MLOVE ConFestival UG, Hamburg © copyright 2012, All Rights Reserved www.mlove.com | info@mlove.com Harald Neidhardt, Curator & Founder MLOVE Ewa Opolski, Event Producer Sebastian Weiss, Creative Director, Online & Mobile Gianfranco Chicco, Stage Producer & Speaker Coordinator Philipp von Roeder, Media Director Kateryna Redka, Project Coordinator Felix Wieduwilt, Sponsoring Chris Weidenbaum, On-Site Organization Advisory Board MLOVE Report MLOVE has established itself an in- Stefanie Hoffmann Henning Neidhardt, CI & Art Director spiring new platform to collaborate Jonathan MacDonald Dr. Jan Rode, Editor and ideate about the Future of Mo- René Bellack Gregor Peetz, Photos bile and beyond. We are full of grati- Andrew J. Scott tude for the amazing speakers, a Marc O. Schmöger Graphic Recording fantastic audience and hardworking Holger Nils Pohl team that was supported by great Future Cubes sponsors and partners – as well as Jonathan MacDonald, this fluid world Projektil, Visual Art Show many volunteers; all of which made Julia Leihener, Telekom Creation Center Roman Beranek it possible to establish the MLOVE Yasmina Haryono, Fjord Martin Inderbitzin ConFestival. Sasha Wolff, Dark Horse MLOVE HackCAMP We invite you to share this report, Teen Camp Curators Johannes Georg send us your feedback and become Toni Neidhardt Thibaut Rouffineau, WIP part of MLOVE – as a participant at Bobby Gardiner our events, as a volunteer or part- MLOVE Volunteers ner and online in our community at Open Space Daniel Doherty mlove.com. Jonathan MacDonald Johannes Georg Stefanie Hoffmann Stefan Hanke Namaste! Gloria Gracia MLOVE TV Julia Kern Michelle Uhlig, Editor Martyna Kreft Ralph Hector, Producer Philipp Deprez Claudia Klenke Darja Gutnick Mark Hurt Sonja Schönburg Thomas Degel Aydan Mehmed Sook-Ja Rebecchi Tomasz Trela © MLOVE ConFestival 2012 38
  39. 39. ConFestival 2012 Feedback, ideas and contact: feedback@mlove.com Register Now: MLOVE Japan 2012 Kamakura / Tokyo, November 14-16, 2012 www.mlove.com/japan2012 MLOVE Mobile x Music Hamburg, September 20, 2012 www.mlove.com/mobilexmusic Save The Date: MLOVE ConFestival Europe June 2013 MLOVE ConFestival USA April 2013 For sponsorships and inquires about custom, corporate workshops please send an email to sponsor@mlove.com How will mobile change your future? The MLOVE ConFestival has been named a ‘TED for Mobile’, ‘The Best Event in Mobile’ and a meet-up of the ‘IT avantgarde’. MLOVE creates an engag- ing and inspiring format in the setting of a 19th century castle in the former Eastern Germany, a beach-side Resort in Monterey, CA or in Kamakura, the former capital of Japan. The MLOVE ConFestival is focussing on innovative mobile opportunities for brands, entertainment and advertising and the im- pact of mobile as a social catalyst for positive change. The MLOVE ConFestival brings together CEOs, innovators and entrepre- neurs from across multiple disciplines to share, learn and cross-pollinate ideas with an array of scientists, artists and other thought leaders. The event exposes the mobile industry to the best minds outside of mobile to maximize the opportunity of creating life-changing services and applications that can impact us all for the better. The MLOVE tribe started grass roots by an international group of “mobile passionistas” in 2008. Through MLOVE “camps” in Andorra, Barcelona, San Francisco, Munich, London, New York and Singapore the agenda for MLOVE evolved into more than mobile: the goal is to stimulate new ideas and think- ing which you can apply to your life, your business and to inspire others. For more information please visit: www.mlove.com | www.mlove.tv 39

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