KFC Marketing Plan Targets Working Adults

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IMC 201 Miriam College Foundation Inc.
KFC – Integrated Marketing Communication Plan
Integrated Marketing Communication Plan
Submitted by
Maria Karen Zubiri

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Table of Contents
EXECUTIVE SUMMARY ...................................................................................................................................... 4
HISTORY................................................................................................................................................................ 5
SITUATION ANALYSIS........................................................................................................................................ 7
I. HEADLINE ............................................................................................................................................. 7
II. COMPETETIVE LANDSCAPE............................................................................................................. 7
SWOT ANALYSIS................................................................................................................................................. 9
1. Strengths ............................................................................................................................................... 9
2. Weakness .............................................................................................................................................. 9
3. Opportunities ...................................................................................................................................... 10
4. Threats ................................................................................................................................................. 10
STRATEGIC CAMPAIGN DECISIONS ............................................................................................................ 11
OBJECTIVES................................................................................................................................................... 11
I. Target Audience...................................................................................................................................... 11
I. Decision Maker Grid............................................................................................................................... 12
II. MARKET NEEDS ..................................................................................................................................... 13
III. MARKET TRENDS............................................................................................................................... 13
IV. BRAND POSITIONING ........................................................................................................................ 14
PRODUCT MIX .................................................................................................................................................... 15
I. Original Recipe Chicken........................................................................................................................ 15
II. Sandwiches and Toasted Lines ........................................................................................................... 15
MARKETING MIX................................................................................................................................................ 17
I. PRODUCT................................................................................................................................................. 17
II. PRICING.................................................................................................................................................... 18
III. PROPOSITION ......................................................................................................................................... 18
IV. PLACE ...................................................................................................................................................... 18
COMPETETOR’S BACKGROUND ................................................................................................................... 19
I. JOLLIBEE ............................................................................................................................................ 19

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II. MCDONALD......................................................................................................................................... 19
CURRENT MARKETING CAMPAIGN ................................................................. Error! Bookmark not defined.
I. OBJECTIVES....................................................................................................................................... 22
II. STRATEGIES ...................................................................................................................................... 22
III. Budget Allocation .............................................................................................................................. 23
PUBLIC RELATIONS ......................................................................................................................................... 24
I. OVERVIEWS........................................................................................................................................ 24
II. OBJECTIVES....................................................................................................................................... 24
III. STRATEGIES ...................................................................................................................................... 24
DIGITAL MARKETING ....................................................................................................................................... 25
I. OVERVIEW .......................................................................................................................................... 25
II. DIRECT MARKETING OBJECTIVES ............................................................................................... 25
III. MARKETING TACTICS ...................................................................................................................... 25
CURRENT MARKETING CAMPAIGN .............................................................................................................. 19
I. EMAIL TEMPLATE ADVERTIZING .................................................................................................. 26
II. SOCIAL MEDIA CAMPAIGN ............................................................................................................. 26
SALES PROMOTION ......................................................................................................................................... 27
I. OVERVIEW .......................................................................................................................................... 27
II. OBJECTIVE ......................................................................................................................................... 27
III. STRATEGIES ...................................................................................................................................... 27
IV. RECOMMENDATION ......................................................................................................................... 27
CONCLUSION ..................................................................................................................................................... 28
BIBLIOGRAPHY ................................................................................................................................................. 29

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EXECUTIVE SUMMARY
This is an Integrated Marketing Communication Plan for KFC Corporation a
company under HEUBLEIN, INC. The plan will cover marketing communication
strategies that are specific for Philippine market.
KFC is currently sharing its market to brands like McDonald’s and Jollibee for
under Chicken Dishes category. Garnering 30% share in 2009.
Currently, the leading fast food chain industries (Mc Donald’s and Jollibee) are all
investing in advertizing. This marketing communication plan aims to make KFC
stand out from the competition by improving current advertising perspective to
make it more appealing to the market in efficient and effective way.
To achieve this, a new tagline will be introduced and all other marketing effort
under it such as merchandizing, online marketing and events. The coverage of the
integrated marketing plan will evolve in the theme “so good” to further develop
the appeal of the brand. To make the KFC brand more impactful, personifying the
brand message to make it more appealing to target market (working adults) -
which is associated with.
In serving the chosen market of the brand all the advertisement will emphasize the
value of “relationship”- it’s either with family or with friends serving in a bucket is
streetwise decision. This proposition will manifest to press releases and support
materials created for KFC.
In strengthening the proposition of “relationship” through marketing channels and
efforts will secure brand loyalty and brand switchers.

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HISTORY
1890 – Hardland Sanders is born just outside Henryville, Indiana
1936 - Kentucky Governor Ruby Laffoon makes Harland Sanders an honorary
Kentucky Colonel in recognition of his contributions to the state's cuisine.
1940 - Birthdates of the Original Recipe.
1952 - He Colonel begins actively franchising his chicken business by traveling
from town to town and cooking batches of chicken for restaurant owners and
employees.
The Colonel awards Pete Harman of Salt Lake City with the first KFC franchise. A
handshake agreement stipulates a payment of a nickel to Sanders for each
chicken sold.
1957 - Kentucky Fried Chicken first sold in buckets.
1964- Kentucky Fried Chicken has more than 600 franchised outlets in the United
States, Canada and the first overseas outlet, in England.
Sanders sell his interest in the U.S. Company for $2 million to a group of investors
headed by John Y. Brown Jr., future governor of Kentucky. The Colonel remains a
public spokesman for the company.
1966 - The Kentucky Fried Chicken Corporation goes public.
1967 – KFC Philippines started its operation in 1967; it was managed by different
franchisees
1994 – Manuel U Agustine obtained the sole franchise over the sale distribution of
KFC products locally, under corporate KFC Quick Service restaurants

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2008 - The Colonel has a new look! KFC updates one of the most recognized,
respected and beloved brand icons with a new logo. The new logo depicts Colonel
Sanders with his signature string tie, but for the first time, replaces his classic
white, double-breasted suit with a red apron. The apron symbolizes the home-style
culinary heritage of the brand and reminds customers that KFC is always in the
kitchen cooking delicious, high-quality, freshly prepared chicken by hand, just the
way Colonel Sanders did 50 years ago.

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SITUATION ANALYSIS
HEADLINE
 2014 KFC China, sales crash 36% in April on bird flu scares.
 KFC is investing their marketing effort through online and
television advertisement. Taking media personalities such as
Doug Kramer of PBA and the partnership of Daniel Padilla and
Kathleen Bernardo.
 China suspends McDonald's and KFC's meat supplier.
COMPETETIVE LANDSCAPE
 KFC was ranked #6 out of 50 fast food restaurant in United States
with sales exceeding $4.3M and leading in chicken dish category
having 55.2 % market share.
 By 2000, KFC grew to 11,000 locations in 85 countries, under the
brand new ownership Yum Brand previously known as Tricon
Global Restaurant with 30,000 outlets.
 When the market becomes saturated over fast food chain,
diversifying in other country has been needed. And by 2002 Yum
Brand acquires KFC along with other fast food chain with chicken
category.
 January 1, 2014, Yum Brand will combine yum brand Inc division,
for KFC, Pizza hut and Taco bell excluding India and china, as
strategic growth reform. Changes in leadership structure which
enable the retirement and shuffle of leadership to global
divisions.

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 Currently KFC has over 13,900 restaurants, with 4000 in USA and
more than 9000 outside its domain and 100 in China and India.
 KFC is still the Market Leader under chicken category in
emerging market such as Indonesia, Vietnam, Malaysia and
Thailand. And investing its portfolio in emerging market like
Russia, Turkey and South Africa. As Russia Market is growing
with the aim of 400 stores by
2014.

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SWOT ANALYSIS
Strengths
- KFC has been in the industry for 25 years, which enable it to
provide quality of products, services making it the Market Leader
and trusted in chicken category.
- Integration to Online Medias, such as website, ecommerce
options, twitter with 601K followers, facebook with 34M likes,
YouTube, 8,051 subscribers and Instagram 100k followers,
allowing it to provide online market to easily access the products
and services.
- Diversifying its portfolio into un-top and emerging markets
around the world and considering expanding to large areas such
as China and India.
- Strengthening its partnership to personalities that would
promote KFC Corporation’s products and services, in both online
and television.
- Changes in leadership to further pave way to new ideas and
innovation as strategic move.
Weakness
- 25 years allow under dogs in fast food chain industries to pile up
and compete with KFC. Some compete in different category such
as sandwiches.
- Integration to online media will make KFC accessible to online
basher that could easily tarnish their reputation.
- Since KFC need to compete to local brands that is been there for
years, The company also need to adjust base on the preference of
the market to beat the local competition.
- Changes in structure means adjustments in the system, gaining
trust of people in the organization and trust of stakeholders.

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Opportunities
- The emerging markets could help the growth of the brand.
- The technology could provide speed to its workforce and reach to
its user.
- Emerging personality online could help KFC promote its product
lower than T.V personalities.
- Globalization can bring different people to the organization and
different ideas that could help KFC’s growth.
Threats
- The emerging markets have culture to consider in their
expansion that could slow their growth.
- Technology could be replicated or depreciated; it would also be
costly to invest into because it is fast changing.
- Preferences of personality online could change from time to time
because of other influence.
- Language barrier and culture barrier could be a seen as threat.

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STRATEGIC CAMPAIGN DECISIONS
OBJECTIVES
- Improve online presence to brand awareness capturing online
market
- Develop Marketing program that will engage consumers using
different marketing communication tools by the end of 4th
quarter.
I. Target Audience
Target Group Attribute Purchase Rationales
Working
- 25-35 working
professionals
professionals
- -rushing to go to work
- A segment of family or
friends
- They could not
cook for their
family hence they
takeout instead.
- They work more
than allotted time
hence they need
heavy meals
Students - College students taking
their lunch outside with
friends
- Likes to hang- out with
friends and preferred
good ambiance
- Student study hard
enough to grab fast
meals.
- They enjoy
company of friends
hence more likely
to purchase meals.
The primary target audience of Kentucky fried chicken would be the working
class, between 25-35 years old where they need to dealt with fast pace day to
day activities weather it’s for work or hang-out with friends. They need to buy
food from fast food chain to catch up with work, to avoid skipping meals.

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The working sector also needs to take out food because; they are already
exhausted from day to day activities and taking out would allow them to just
relax after work. They are either mom who would like to take home food for
the family meal or friends who would buy to save for the next meal.
Demand for fast food meals is rampant in the cities where fast pace living is
occurring and thus needs for takeout meals, to attend in other responsibilities.
To tap the demand for online growth for global reach, the marketing
communication plan will emphasize the benefit of online and offline marketing
for KFC chains.
Working Professionals – They are the one who is working more than 40
hours per week and take OT for their job. They don’t have much time to eat
breakfast in the morning because they rush to work and don’t have much time
to cook dinner either hence prefers to takeout food.
Some of them take out some lunch outside the workplace for the ambiance
reason and for new scenery out of the stressful set up of the working place.
Student- Student taking lunch would somehow prefer to take lunch in KFC
because of the services.KFC servers its meal in a dine-in, fresh from the oven
with side dishes that would satisfy customers craving.
I. Decision Maker Grid
These are the roles of decision makers when it comes to deciding what and
how to order:
Initiator A person working in a demanding job such
as, call centers, sales and marketing, They
are the one that needs fast and easy access to
meals and majority of them are
professionals.
Influencer T.V personalities that advertise in billboards,
bus advertisements, subway stations, radios and

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flyers.
Decider and Purchaser
Person who works is the decider as they are the
one who prefer base on needs and wants in fast
food chains.
Consumer They are the one who purchase the item either
for friends or family member.
II. MARKET NEEDS
KFC is needed by the market because of its serving that satisfies the taste buds of the
customer. The serving of KFC chicken is fresh and juicy; with graving that suits the taste
buds of its custom. The fully loaded with salad mush potato fries and coleslaw and other
garnish dishes would definitely satisfy the customer who after long hours of work would just
grab it for a meal.
Student on the other hands who after long hours of school would just like to go to KFC with
friends or classmates. They would seek KFC because they would like to enjoy chatting or
doing homework with friends while grabbing some bite of KFC chicken and enjoy servings
and more bite from other dishes.
III. MARKET TRENDS
Professionals would just like to takeout food before and after work, because of the busy
schedule now a days, people don’t get a lot of work done at home including cooking and
preparing meals.KFC has everything that is needed for a meal, They could order bucket for
take-home after work and still enjoy it with their whole family or with buddies.
Students are also a good target for this because they are the one who loves to enjoy meals
with friends after work. They like to do assignments while enjoying with buddies. And the
more they study the more they need to eat with the limited budget they have as an allows
they need kfc meals.

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IV. BRAND POSITIONING
“sogood” - is current brand position of KFC. It is stressing out the taste of the
chicken they serve with goodness to friends and family, giving the value of
goodness in KFC’s servings, giving consumer the greater value of their money.
The campaign will capitalize on being the top of the mind among other food chain
brands persevered as the pioneer, tasted and trusted chicken chain in the
industry.
The IMC campaign will focus in achieving brand attitude and purchase intention
objectives. The campaign will stimulate recognition through proving visual package
association with brand, through print advertisement, point of purchase advertising,
likewise through social media campaigns, hastags, images and logos.
The IMC campaign will focus on achieving brand usage and brand loyalty that will
persuade consumer to purchase KFC products, enjoy their services and eliminate
competition and still be number one in the market.

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PRODUCT MIX
Currently, KFC has 11 Product Lines offers namely
 The chicken
 boxed meals
 bucket meals
 Sandwiches and toasted Line
 bowl snack
 fixins
 salads
 Krushers
 Desert and Breakfast
All the product of KFC prices ranges and all service in chicken.
I. Original Recipe Chicken
A chicken dish makes KFC taste so good, it is the original signature recipe that makes
customers comes back. The recipe is a world famous recipe that never changes regardless
of the location of the store.
Other innovations such as the graving to suit the taste buds of the country they serving are
invented, while complimenting the KFC chicken recipe.
KFC also take pride of serving freshly made chicken, where the chicken fresh from the pan
are served to ensure fresh taste and juiciness.
II. Sandwiches and Toasted Lines
KFC is also known for serving sandwiches; these sandwiches are all made of chicken as a
main filling such as Zinger made of hot and spicy chicken fillet, Chicken burger, Cali Maki
Twister, Pizza Twister, Chicken Fillet, BBQ Chicken Burger.

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III. Boxed Meal
KFC is also known for serving sandwiches; these sandwiches are all made of chicken as a
main filling such as Zinger made of hot and spicy chicken fillet, Chicken burger, Cali Maki
Twister, Pizza Twister, Chicken Fillet.BBQ Chicken Burger.
Products of KFC rate from 90 to 1200, and people can enjoy all the added value meals
that was included in it.

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MARKETING MIX
The most recent campaign of KFC is an advocacy campaign “Pass the red
cup” campaign which includes actors such as Christina Aguilera. The
intention of the campaign is to end hunger in the world.
Yum started the campaign to challenge corporations to be concerned with
hunger rate and by placing food on their table will help people.
KFC also use print out flyers, social media and website for their marketing
effort.
I. PRODUCT
KFC offers different product propositions, which includes buckets meals
with up sell side dishes such as follows:
 Mashed Potato
 Cole Slaw
 Mac & Cheese
 Wedge
 Green Beans
 Biscuits
 Whole Kernel Corn
 Corn on the Cob
KFC serving are complete set of meals with drinks and side dishes, they
have craving that suit the taste buds of the market, aside from wide
variety of options they also serve bucket which the target market needs,
when they decide to take out food for take home.
Further, KFC serving is fast and reliable.

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Added value of the KFC, One of kfc’s best offering would be that they offer a
center that allows people to contact them and delivery services.
II. PRICING
Major product of KFC ranges from PHP 1200- PHP59 from different category,
though the pricing of KFC are higher than other fast food chain, with the
combination of products and services.
An extra offer that makes them more competitive would be the salad fries, potato
and coleslaw, brownies, cheesecake and mousse.
III. PROPOSITION
The proposition KFC offers would be the Nutritional value of its serving, the
freshness, health cautiousness it offers to customers.
It also offers different products in its website that allows anyone to see how
much nutrition they get from its meals.
As for services, it allows people to contact them through their centers, and
delivery services.
IV. PLACE
Places where KFC is available would be near schools and offices hence the
passerby could easily locate the store for a take orders.
It is also available in different distribution channels such as Malls, since people
goes to malls more often, after class for student and after work for working
professionals.
The definition of the KFC from the rest of other distribution channel would be
their nice friendly environment setting where they can relax and unwind with
friends.

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COMPETETOR’S BACKGROUND
JOLLIBEE
The original owner tony tan and his family opened a Ice cream parlor. In 1975. In 1978,
he and his siblings engaged the services of a management Consultant Manuel Lumba,
who shifted the business focus from ice cream to hotdogs after his studies showed a
much larger market waiting to be served.Lumba was Tan’s last business and
management mentor.
Throughout its three decade history, Jollibee became a success enjoying rapid growth
and already open different branches worldwide.
MCDONALD
The mcdonald Corporation is the world’s largest chain of fast food chain of restaurant
serving million of customers worldwide with 35,000 outlets.The company began in
1940 started by rey kroc joined the company as a franchisee agent in 1955.
He subsequently purchased the chain from mc donald brothers and oversaw its world
wide growth..
KFC is currently targeting same market and enjoying about 30% of the Marketshare.
Though they offer the same product line the company differs by sticking in their
original recipe which is chicken with graving.
Jolibee on the otherhand, are also competing with the same line of product by
providing wide variety of choices like BBQ chicken and more.

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CURRENT MARKETING CAMPAIGN
Unlike the mother company, KFC doesn’t have an ecommerce platform
where people could purchase products of KFC.
However, an added value proposition would be that they place contact
centers for people who would like to purchase products. These services
give convenience to customers as they could easily be contacted likewise
delivery services.
The disadvantage of this strategy would be the availability of the agents.
Since, there are more people are into online purchases, they might as well
allow the customer to purchase the products through their own platform, this
would give them advantage as they could purchase one click away.

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Currently KFC is promoted in different media such as news paper, social
platform and more.
KFC is currently running its promotional effort to different media such as TV
advertisement, website and print advertisement like news paper, coupons
and social media.
For TV advertisement they have “passtheredcup” where they take two
personalities like Daniel Padilla and Kathryn Bernardo are two people that

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could attract young generation to participate to a cause, likewise to make
sure that their wholesome image could attract more participants.
OBJECTIVES
 To capture the 26% of shifting market from television to online.
 Using social media for wider reach
 Utilize outdoor advertising to target potential customers and passerby.
STRATEGIES
 Magazines for advertisements.
 Banner that integrates to flyers and brochures.
 Radio stations, Bus Wrap and Billboards.
Flyers – are marketing tactics that KFC will use. It will create presence to
different strategic places, from places like malls to traffic area.
Magazine – is also effective way to market because of its capabilities to
reach audience. Several magazines to target would be the following:
 Social Media Strategy
 Facebook – Paid advertisement
 Twitter – Paid advertisement
 Instagram – paid advertisement

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Budget Allocation
The following are the breakdown of advertizing budget
Allocation Specification Price Supplier
Magazine $2,535 $2,535x3
Flyers (10.98" x 8.5")
2000pcs
$424.99

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PUBLIC RELATIONS
OVERVIEWS
KFC public relations effort will focus on earning positive media coverage for
their advertizing placement and its advocacy to support peace, through
social media and offline marketing campaign.
OBJECTIVES
 Increase awareness about current event in Gaza strip that will run for
12 months.
 Positive campaign toward its advocacy of peace and generate
participation from the target market by
 Positive feedback about its current event.
STRATEGIES
 Press Releases – sending press releases prior to the start of
Marketing campaign, sending press releases to media such as , manila
bulletin , Philippine star, search engines such as yahoo news and
Google news and bloggers.
 Radio Station – Every 7- 9 A.M. In the morning, shout-out from
different radio station.

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DIGITAL MARKETING
OVERVIEW
Digital Marketing is a portion of integrated marketing communications
campaign for KFC that will involve Search Engine Optimization, Cross
promotion, Social Media Marketing and email marketing.
DIRECT MARKETING OBJECTIVES
 To ensure that the online market will receive KFC latest events,
menu and news regarding their product and service offer on time.
 Create reputation to target market through social medias
 Promoting the products and services through indirect target
competitor.
 To increase in sales by 25% by the end of 4th quarter.
MARKETING TACTICS
The company will utilize its market through subscription pages that will
allow market to subscribe to KFC. It will also allow people who orders
online to receive same email as the subscribers.

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EMAIL TEMPLATE ADVERTIZING
To further create alliance to other network and channels, KFC would gather
email addresses and shall do cross promotion to secondary competitors
who render same market but serve different products. Such competitor
would be Wendy’s, Max’s, Big Burger and More…
SOCIAL MEDIA CAMPAIGN
This social media campaign will allow people to create awareness about
KFC. A banner would be up and running until the 4th quarter of the year. All
the post is with regards to current, events from different social media
websites such as facebook, twitter, instagram and site.
All the post in social media websites are about kfc events and updates.
These involve all the bad and good campaigns with regards to the company.
It would be consistently posted in all social media sites.

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SALES PROMOTION
OVERVIEW
Sales promotion will allow gaining awareness about different program and
events of KFC, such as print advertisement, events, buckets, gift certificate
and referrals, campus tour and more.
OBJECTIVE
 Create awareness and gain market share in through areas that
is not reach by other marketing media.
STRATEGIES
 KFC will continue giving bucket meals to its customer.
They will allow, referral form would come from KFC online
subscriptions. They will continue to improve their online
distributions on a weekly if not bi weekly send out.
RECOMMENDATION
To further utilize the promotion media of KFC and reach wide range of
audience. The passerby and the digital audience would be the target,
persuading them to subscribe and participate in the twitting, liking in
facebook, instagram campaign and more..

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CONCLUSION
Final differentiation of the product from its competitor is very important it
gives them the values of services and the campaign.
Integrating to online is the best move of KFC, allowing people to access
their product and services to online user. This will give people to reach large
audience, likewise to serve their target market more conveniently.
Improving the website from its current website to an ecommerce website
that would allow market at home to order online would be a great benefit
,for kfc because target market could contact them more.
Aside from, ecommerce like website they should also consider, subscription
pages where people could subscribe to their latest events, promos and
news.
Lastly, kfc would hound success through combination of offline and online
campaign; they just need to maximize their resources to ensure that they
could achieve their goals.

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BIBLIOGRAPHY
Source: http://www.kfc.com.ph/history
Head Line
http://business.inquirer.net/176082/chickensad-kfc-jollibee-fight-the-chicken-war
http://business.inquirer.net/121561/kfc-china-sales-crash-36-in-april-on-bird-flu-fears
http://www.mb.com.ph/nba-star-leads-kfc-shootout/
http://www.juanmanilaexpress.com/san-miguel-beermen-doug-kramer-toronto-raptors-demar-derozan-
kfc-fully-loaded-shootout/
SITUATION ANALYSIS
http://business.inquirer.net/121561/kfc-china-sales-crash-36-in-april-on-bird-flu-fears
http://www.showbiznest.com/2013/01/daniel-padilla-for-kfc-streetwise.html
http://www.hoo.ph/2013/04/08/nba-and-kfc-announce-multi-year-marketing-partnership-expansion/
http://www.philstar.com/sports/512539/kfc-renews-support-pba-rp-cup
http://www.exampleessays.com/viewpaper/89405.html
http://en.wikipedia.org/wiki/KFC
http://www.yum.com/brands/kfc.asp
COMPETETORS & BACKGROUND
http://www.gmanetwork.com/news/story/348508/economy/companies/jollibee-reports-2013-net-income-
up-25-p100b-sales-mark-breached
http://www.strategicmanagementinsight.com/swot-analyses/kfc-swot-analysis.html
http://www.kfc.com
http://popeyes.com/
http://www.chick-fil-a.com/Company/Highlights-Fact-Sheets
http://www.fastfoodmenuprices.com/kfc-prices/
Social Media
http://www.bhatkallys.com/user-articles/raising-children-islam-raise-children-responsible-muslim-adults/
http://www.stitcher.com/stitcher-list/business-and-industry-podcasts-top-shows
http://www.neuron-webagency.com/shop/eng/email-templates-packages-for-marketing-and-newsletter/
sale/SALES70_01
Media Objectives
http://www.socialmediatoday.com/content/blogconomy-blogging-stats-infographic
http://www.inquirer.com.ph/pdf/pdi_classified_rates.pdf
Online Advertisement
http://digiday.com/publishers/what-online-ads-really-cost/
PUBLIC RELATIONS
http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-
2012/

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Budget Allocation
https://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=
ognl-jhkif33aM&tbnid=L1en3XfB-x0FVM:&
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2F&ei=EcD2U8PfCpHkiwLHo4Aw&bvm=bv.73373277,d.cGE&psig=AFQjCNG2jX5vcShMOTjZoI
agsT5yzarKlA&ust=1408766349805392
R_qSoovT1AuLgM&tbnid=TS2Aguk-7WjI-M:&
ved=0CAQQjB0&url=http%3A%2F%2Fwww.huffingtonpost.co.uk%2F2011%2F11%2F10%2Fuk-rejects-
big-brand-advertising_
n_1085518.html&ei=or_0U4jzCIGziwKQw4CwDw&psig=AFQjCNFTW7-
CAEnWu17gL1AG2i_4BMK0eg&ust=1408634741315071
MZMcMuTAhgNOYM&tbnid=esJIEIe-wv12kM:&
ved=0CAQQjB0&url=http%3A%2F%2Fwww.practicalecommerce.com%2Farticles%2F336
9-Ecommerce-Comes-to-
Twitter&ei=8L_0U8LHD8qGjAKYiICgDg&psig=AFQjCNFPS50yTM1ZqEvnYx1T-
3kEVOQjrg&ust=1408635217675279
http://www.quirks.com/advertise/print/adrates.aspx

KFC Marketing Plan Targets Working Adults

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