Email Marketing for Small and Medium Size Businesses

EMAIL MARKETING
Email Marketing is a marketing campaign that provides personalize
message to the audience. It offers the exclusivity of the message about the
business, products and services and other information that meets marketing
objective of the company.
Digital Marketing
Email Marketing for Small & Medium Size

Introduction
Who uses Email Marketing
Businesses who uses digital as part of their marketing campaigns.
They use digital marketing to reach clients anywhere and everywhere.
Why use Email Marketing
Several advantage of companies who uses email marketing are;
who opt to received the message. the messages are exclusive to its target
audience/niche. Companies use it to promote offerings, be up to date and
leverage their offering.
Digital Marketing

Email Platforms
Email platforms are use to create email marketing campaigns, they provides different
features that enhance the campaign to make it effective, convenience, efficient and
align to the brand.
There are different email platforms that provides different solution, some are paid ,
open source and can be integrated to Content Marketing System, these variety of
choices would help a company choose base on its objective.
Digital Marketing

Email Paid Platforms
VerticalResponse is a paid email platform that
provides email campaign & social media
integration, Email management and
measurement. It is a customizable platform
that offers different solution for its partner
companies.
Features
Professional Template
Drag and Drop Down
Integration to Social Media
Integration to other platforms
Support System

Open Source
Email Platforms
Phplist is an open source email platform that
provides same features like other paid
platforms. Phplist can be customized and
branded for the company.
Features:
Customizable Template
Integration of images, reach text
Easy to use Interface
Schedule Campaign
Analytic Presence
Subscription & Unsubscribe

Email Platform Features
Templates
Templates are use to align to companies campaigns and objectives. The templates are customizable
from the color, the logo, the message and links to ensure that the representation is integrated to
the company’s brand.
Integration
The integration of campaign is rampant in the message send to audience. Several integration are
company profiles ,recipient profiles links, social medias profile and other that will help the business
send the message while retaining and gaining and audiences
Digital Marketing

Email Platform Features
Campaigns
The campaigns are send on a manner that catches the attention of
the audience with the
consideration of time, location, message and target audience.
Analytics
Each campaigns are measurable, from the open rate, bounce rate,
action and other measurement that allows the business to analyses
the campaign and improve them.
Digital Marketing

Email Templates
Template Color is consider to be align to
the business, the color represent the
company hence should be integrated to
the email campaign.
Template Logo another that a business can
placed to the templates and majority of
platforms allows to would be the logo. The
logo is a great representation of the
company to any message it send out.

Email Templates
Business Taglines are recognizable hence
it being placed in the message would add
to the branded message.
Business Message is a consistent message
of the business to its target audience.
Having a consistent message would allows
the business to be recognized easily.
Email Marketing for Small & Medium

Email Templates
Template Color is consider to be align to
the business, the color represent the
company hence should be integrated to
the email campaign.
Template Logo another that a business can
placed to the templates and majority of
platforms allows to would be the logo.
The logo is a great representation of the
company to any message it send out.

Email Templates
Business Taglines are recognizable hence
it being placed in the message would add
to the branded message.
Business Message is a consistent message
of the business to its target audience.
Having a consistent message would allows
the business to be recognized easily.

Email Integration
Template Integration provides the
campaign a personalize approach. It
integrate the business to the message
hence recipient would be able to
recognize the business. It also gives the
recipient the benefit of exclusivity of the
message.
Business Profile is a profile of the business
that is included in the email templates. It
includes the name , phone, email, address,
logo, taglines, images and other that
would easily recognize the business.

Email Integration
Recipient Profile the profile of the recipient
allowing them to read the message
intended to them.
Social Media Profiles are links from the
message to the business social media pages.
This is to allow the recipient to follow even
in different platforms.

Email Campaigns
Email Campaigns are messages that are
send to recipients. The campaigns are
with great consideration with the
message, time and location of the
recipient.
Time is when the message send to the
recipient. It is important because each
market segment have their own
preference
in opening their emails.

Email Campaigns
Location is considered depends on the
business size and target audience. It is
applicable when the business operate in
different location other than recipient.
Message of the campaign is important as
every campaign has different objectives.
The campaign can be an updates, to
promote offering, to ask for feedback and
other.

Email Analytics
Email Analytics provides measurement
for the business improve their email
marketing campaign.
Sent are number of emails who received
the message.
Open Rates is part of analytics that
provides how many open the emails and
what time they open the emails and other
information's that can be use to analyze
the target market.

Email Analytics
Click Through Rates are measurement
base on clicks to the links included in
the message.
Bounce Rate is where the email bounce
back or have not received by the
recipient.

Email Optimizations
Email optimization is a way to optimize email message for the recipient. After
establishing the target audience for email marketing, businesses should have an insight
what platform and message preference target audience use hence the message could
be designed according to the preference of the target audience.
Some messages use text and some use email templates and these should be optimized
accordingly.
Digital Marketing

Template Optimization
Email Templates are often consist of
banners, logos, texts and even videos hence
it should be optimized to make the email
load faster.
•Banners or images should be in minimized
format to make it appealing yet visible.
•Texts/messages are consist of the messages
that target audience would read making it
clear and concise would help the campaign.
•Email Videos are used by businesses but
makes the email load slower using the right
platform to send the message would help
the email marketing campaigns.

Text Optimization
Email Message that are text should be
concise and clear to its target audience.
•Texts/messages are often short, concise,
clear.
•Text Formatting beneficial to readers
having a bulleted form makes the message
easy and to scan the message.
•Text with links are provided as call to
action links.

Email Campaign Plan
The Email Campaign Plan is a thorough plan with timeline that consider the time, location, target
audience, message, company objectives and the projected result. It allows the business to
effectively and efficiently implement the campaign.
Setting Objectives
The company set to meet for business marketing gain. Several objectives are with regards to
customer, business partners, enhancing company’s awareness and products and services.
Creating the Message
The message is important it consider the target audience and the preference of the audience
Digital Marketing

Setting Objective
Email Marketing Objectives are with
regards to the business such as the target
audience, business partners, business
information, products and services.
Lead Generation is a marketing objective to
gain new customers. Email marketing is use
to gain new audience/customer.
Business Updates is where the company use
to updated it business partners

Setting Objective
Product Promotion is another objective
where the company send email to promote
products and services.
Reputation Management is another
objective for email marketing campaign.
Email campaign is use to gain and send the
message accordingly hence would gain
good impression.

Email Marketing Message is a message that
company send to its audience. It consist of
the following;
Subject Lines are implemented differently to
gain attention and also base for message
open rate.
Message is consist of the message a
company to its recipients.

Signatures is the business representations to
the message. it signify that the certain
business/person send the message.
Links are present to make the recipient take
action to. It is present from the header, body
of the message or the footer.

Email Campaign Strategy
Email Campaign Strategy is a strategic move that allows to achieve its business
objectives. Through sending email to its target audience. There are different
objectives that company like to achieve.
Digital Marketing

Email Campaign Strategy
Call to Action is a message that company
placed in their email campaigns that gain
attention and call for action to the readers.
Auto Responder is the response the readers
get when they act upon the email message.
Redirects is where the readers land when
they take action upon the message
Shorten URLs are use to remember the links
provided in the message.

Resources: Images are Courtesy of the following website
Email Platforms
Vertical Response
Phplist
MailChimp
Zalora
Linkedin
Chrispooner
Goodreads
Centris
Sendwithme
Email Optimization
Goodreads
Social Media Examiner
Email Campaign Plan Strategy
MeetUp-StartUpGrind
Social Media Examiner
Rsform Pro
Autoresponder – Rappler
Digital Marketing
Email Marketing is meant to Promote Business without
Depriving Ones Right to Privacy.

PORTFOLIO
Geo Marketing is a Digital Marketing Agency that provides
Digital Marketing Services and Workshop. With 3 years of
experience showcasing services to local and international
client, from different industries, and niches such as Politics,
Real Estate, Personal Development, Automotive,
Marketing, and Business Development, Health and
Wellness and Information and Technology.
Started in Odesk in 2010, rendering its services to
international client as freelancer and became a business in
May 2015,backed up with experience in digital marketing, it
is offering different workshops and services..
The services includes but not limited to content marketing,
search engine optimization, social media marketing,
affiliate marketing, email marketing, mobile marketing,
white paper marketing and Latest Marketing Strategy..
www.geomarketingservice.com
Small Business

THANK YOU!
#21 Inventor Street Pleasant Hills Subdivision
City of San Jose Del Monte Bulacan
044.769.0109 | 09296110560
karenzubiri@yahoo.com
Written by: Karen Zubiri

Email Marketing for Small and Medium Size Businesses

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