Digital Content Marketing Strategy for Small Business

Small Business
Digital Marketing for Small Business
Content Marketing
Content Optimization
Content Distribution
Content Examples
Digital Marketing
for Small Business
2015

Define Content (Digital Setting)
The content is a focus oriented, insightful, well researched
information published on the web
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Type of Contents
Content are valuable message
published on a website. It can
comes in different types such as
•Articles
•Images
•Videos
•Audios
•ShortText
Small Business

Different Kind of Contents
Contents are showcase through the
following medium:
•Blogs
•Photo
•Videos
•Whitepapers
•Podcast
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Factors of a
Good Content
There are several factors for
good content, these factors
makes readers come back to
your published content.
•Well Researched
•Informative & Helpful
•Well Written
•Good Source
•Personalize
Small Business

Who Need Content?
Content marketing is used by
many websites whether it is a
product base or services base
business.
These companies create content
either to their website or across
platform that their target audience
use.
Small Business

What is Content Marketing?
A strategy where you use articles, images., audio and videos to inform your
audience about your company, products and services.
The content should be focus oriented, insightful, well researched enough
to engage your target audience
Small Business

How does it works
It is a process to provide content to its
audience. Process are as follows:
•Marketers should conduct thorough
research about the topic and its sub-
topic, should research target
audience.
•Providing content that is informative
and helpful to its reader and not
present to other platform.
•Provide images, videos and audios to
entice your target audience anywhere
they go.
Small Business
360 Digital Marketing for Small Business

Setting Objective
Setting objective for your digital
content is important several factor why
you need to create digital campaign are
as follows:
Lead Generation
Create Awareness
Manage Reputation
Minimize Marketing Cost
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Conduct Industry
Analysis
This is where you research the industry
your business are targeting, likewise
the sub-industry hence you could
provide the need of your target market.
Knowing what they like and knowing
what they research that would give a
hint of what audience to read.
Small Business

Keyword Analysis
Finding the right keyword to use for
your website would help your website
gain momentum indifferent channels.
These means using different website
that could provide easily the keyword
use.
Small Business

Keyword Tools
For keyword tools the most popular to
use would be
• Google Adwords
• MarketSamurai
• Senuke
Small Business

Competitor
Research
Knowing what your competitor would
help you plan your strategy.
You would also know how to take
advantage on the opportunity missed
by competitors.
Knowing the primary and the
secondary competitors would help you
know if partnership would arise.
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Content Optimization
This is an internal factor of your website that you need to optimize
hence you could attract audience.
The optimization includes but not limited to articles, videos,
audios and images.
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Page Optimization
A process where you optimize the
content on the website for your
target audience making it user
friendly.
These include the navigations (no
broken links),The basics, title tag,
meta tags, keywords are all present.
Grammar of Contents.
Social links are present on the
website to stay engage with your
target audience.
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Title/Meta tags/ meta
description/ sub domains
Keywords are use to categorize your
website ,it is often use to create links to
another topic, at times it is your guide in
choosing what niche to target hence
providing targeted keyword is important.
Placing meta tags and title tags would
help your website seen on searches,
likewise your subdomains. This is
because search engines first index
website through its title and meta tags.
Small Business

Articles
Invest your time editing your grammar
and the information in your content.
Onpage backlinkg is a process where
you link you page to another page on
your website. It would guide your
audience to a certain topic.
Further, keyword density would help
your article in engine indexing. Title
tags , descriptions and meta tags also
should be in place
… Continue
Small Business

Articles
Audience keep coming back to your
website because of the information
shared and leave with good impression
because of the well written articles.
Publishing article on a daily basis makes
readers visit the website frequently as
they are looking forward for new topic
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Images
Images plays important role in your
content it should be optimized for your
target audience.
Placing tags on every images to
categorize would help in indexing
content
Images are often link from one website to
another hence linking it with the right
description, caption would be beneficial
to your website.
… Continue
Small Business

Images
The image in your website should be
optimized. It should be consistent, it
should be align to your topic.
Further, Image bear a lot when it comes
to loading of your website, The weight of
the image should be minimize but yet still
be clear for the readers.
Consistency plays important role when it
comes to attracting readers making the
size, type of image, color should be in
place.
Small Business

Videos
The videos are another attraction in your
website.
Showing what the company do on its day
to day operation create more personalize
interaction with the readers/ visitor of
your website.
Like other optimization process where
you need to place tags, links and
description to optimize the videos.
The video should also be a clear copy of
your company
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Audio
Audio is another personalize content
where you create with effort for your
subscriber/ listener.
The content of the audio should are
usually mobile subscribers
Optimization base on clear sound, meta
tags , and description Optimizing the
beginning and ending of the audio would
make it more personalize for your
business.
Small Business

White papers
Whitepaper are at times
necessity of a website, to provide
about the company, industry,
products /services and such
needed to showcase about the
business.
•Tickets
•Invoice
•Magazine
•Forms
•Presentations
•Reports
Whitepapers are usually
downloadable
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Short text
Short text are often use to provide
comments, suggestions or
shoutout and usually practiced in
social interactions.
Sample of short text would be
reviews and blog commenting.
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Content Channels
The distribution channels where content are distributed to share
information about the company, product and services.
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Distribution Channels
There are different channels for
different kind of content.
•Major Search Engines
•Video Sites
•Image hosted sites
• Forum sites,
•blogging platform,
•listings/directories,
•audio site and others.
Small Business

Major Search Engines
Search Engines are often use to search
for websites, pictures, books, audio,
businesses, people, video, news and
other searches.
Major Search Engines are
Yahoo
Google
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Video Websites
Video websites are engine for videos
Example are:
Vimeo
youtube
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Image Websites
Image websites are website that
provide platform for images.
Are example of image website:
Pinterest
Instagram
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Forum Websites
Forums are platform where people
share information about specific topic.
They ask and answer question, they
collaborate for business, they share
insight and experience.
Sample of forum are
Warriorforum – Marketing & Digital
Business
SeoChat – Search Engine Optimization
Other platform are available for
niches like medicine, auto, Real Estate,
Small Business

Blogging Platforms
There are different kind of blogging
platform, some are hosted ones such
as:
•Blogger
•Weebly
•Tumblr
•Wordpress
These platform are usually called web
2.0 properties.
Small Business

Listing Websites
Another popular channel would be the
listing website where individual can
leave reviews about businesses.
Google Business Listing
Yahoo listing
Bing listing
Are among popular ones..
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Audio Websites
Audio website such as soundcloud
provide avenue to marketers to market
their audios through mobile
application.
Small Business

Content Distribution Strategy
This is a process where you distribute content about your business, product
and services to build your brand online, create awareness about your
products and services, manage reputation
The distribution channel use depends on the media use by your audience
Small Business

Article Distribution
Articles are informative and helpful to
audiences most especially when it is well
researched and well written
Distributing the articles would give
audience idea about your business,
company, products or services.
Distribution Channels would be as
follows:
Articles/Blogging website
Forum Websites
Small Business

1. Guest Blogging
To get extra exposure for your website it
would be easy to network your articles
and contribute it to other website with
good online standing
There are website that allow article
contributions. with a good traffic it
would be advantage to your article to be
place on those websites.
Small Business

2. Article Posting
There are website that is meant for
informative articles this website are
created for business base or product and
service base
These article engines are created to
provide information and being in this
websites are advantage
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3. Forum Posting
Forums are created to be an interactive
media to exchange information in the
form of content. It is a targeted website
for specific niches.
Posting to help other forum members
would benefit your website in a long run.
Small Business

Video Distribution
The use of video is to stay engage to their
target audience.
Example used of this media would be
events, product lunch, conference,
bazzars .These is where companies
update their audience making them feel
part of their day to day operation
Small Business

1. Branded Videos
Having a channel on your own where
your audience can remember and can
go back to it to keep up to date about
your products and services.
These is also a good way to showcase
your company, product, information,
ideas.
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2. Webinar
Webinar is to create an exclusive and
scheduled conference to a targeted
audience with a specific topic.
For live discussion about a certain topic
webinar is a good way to invite people.
Small Business

3. Video Blogging
(Business)
Video blogging is a video version of
blogging where you use video to provide
informative content.
Being focus on a specific niche and
theme could benefit your website on a
long run.
The most common videos now a days
are tutorials and how to.
Craigslist TV is the best video blog I can
think of
Small Business

Image Distribution
There are a lot of Photo websites, these
platform provide avenue for Photo
lovers
Who like to take photo and show it to
their friends.
Small Business

1. Image Engines
Every post on website are indexed by
search engine and that is where google
image came from.
Creating a website with well optimized
images would have a chance to be
viewed on search engines
Small Business

2. Pinterest
Every post on website are indexed by
search engine and that is where google
image came from.
Creating a website with well optimized
images would have a chance to be
viewed on search engines
Small Business

Audio Distribution
Audio is another part of content that is
becoming popular. It is a way to
distribute content
•Advantage of audios it can be
downloaded on mobile phone
•Promotion of your audio to another
podcasting site would ease the process
of audio promotion.
Small Business

1. Podcast
Podcast is where you use to distribute
your content through interactive audio.
Majority of these kind of marketing
comes along with an application
downloadable through their mobile.
Radio stations, bloggers, TV station used
these to distribute their content.
Samples:
smartpassiveincome, rxmonster93.1
Small Business

2. Audio Engine
This is a podcast hosting where you
can distribute the podcast content
and be downloaded by the target
audience.
The audio engines allow to host
audio files and market it in their
platform . sample of business that
can use this platforms are as
follows:
Radio
Podcaster
Small Business

White paper
White papers are present on the
following engines:
•Digital Marketing Website
•Distributed through emails
•Promoted through other website
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Examples of Creative Content
There are several ways to showcase content and these
has been use by different companies for their business
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Info-Graphic
Distribute content creatively
through info graphic just to stay
engaged, Company provide
information such as tips and trivia
about the product and service or
about the industry they are in.
These information is helpful to
readers.
Small Business

Source
Piktochart is a medium for
presentation, informative content
It is one way to distribute
informational about the industry of
the business, the products and
services information and other
information that is related to the
company.
Small Business

Magazines
Magazine is a good way to distribute
content.
Digital magazine is a digital version
of magazine that is commonly
distributed through mobile & tablet.
Sample of distribution channel are,
joomag and issuu.
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Source
There are several other magazine
website of course this is aside
from publisher
•Issuu
•Joomag
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Document
Templates
Business templates or documents
are often use to presentation,
giveaways and such that needs to
brand hence recognizable.
•Proposals
•Invoices
•Other documents
•Company Materials
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Finally!
Just an overview of digital
marketing and the channels use to
distribute content to create
awareness, build online presence
and manage online reputation.
There are different strategies per
niches. It would depends on the
need of the industry and the
resources. Mixing and matching
the strategy would give a good
result specialist.
Small Business

Resources
Images Source
Smartpassiveincome.com
SearchEngineJournal.com
Joomag.com
Issuu.com
Soundcloud.com/social_media_marketing
soundcloud.com/askpat
Picktochart.com
Tumbler.com
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PORTFOLIO
With years of experience in digital
marketing from search engine optimization,
local business listing, affiliate marketing.
Email marketing, mobile marketing and
other marketing there is online.
www.geomarketingservice.com
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THANK YOU!
#21 Inventor Street Pleasant Hills Subdivision
City of San Jose Del Monte Bulcan
CONTACT US: 044.769.0109 | 09296110560

Digital Content Marketing Strategy for Small Business

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