The Marketing industry is evolving - based on a radical transition of how humans live, shop and learn. No longer can marketers focus solely on the tactics of “outbound” marketing. In fact, in many instances, outbound marketing can be viewed as loud and impersonal. This new reality requires a different way of thinking about marketing: Inbound Marketing.
During this presentation, Brian discusses ways companies can benefit from Inbound Marketing, leveraging important marketing assets such as Twitter, Facebook and LinkedIn communities, as well as the power of website linking – all in a way that attracts people to a brand. Brian also discusses how Inbound Marketing is a particularly appealing solution for small businesses seeking creative ways to build brand loyalty, while keeping marketing costs at a minimum.
Going to Market – Case – HubSpot: Inbound Marketing
1. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To Market
Hi
Hi Harvard innovation lab
#innovationlab @mjskok #startupsecrets www.mjskok.com
START UP Case Example: HubSpot
SECRETS
An insider’s guide to unfair competitive advantage
Inbound Marketing
Going To Market (GTM)
MICHAEL J SKOK
North Bridge Venture Partners
twitter: @mjskok mjskok.com
1
2. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To Market
Hi www.mjskok.com
#innovationlab @mjskok #startupsecrets
For context and more information:
• The entire “Going to Market” presentation can
be found here.
2
24. MIT 15.S16 Special Seminar in
Management: Entrepreneurial
Product Marketing and
Development (Spring)
25. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To Market
Hi www.mjskok.com
#innovationlab @mjskok #startupsecrets
For context and more information:
• The entire “Going to Market” presentation can
be found here.
25
26. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To Market
Hi
Hi Harvard innovation lab
#innovationlab @mjskok #startupsecrets www.mjskok.com
START UP
SECRETS
An insider’s guide to unfair competitive advantage
Going to Market
MICHAEL J SKOK
North Bridge Venture Partners
twitter: @mjskok mjskok.com
26
Hinweis der Redaktion
With inbound, you succeed by loving up your marketplace, not irritating your marketplace.I have a guy at a Software QA co that cold calls me every Monday and Thursday at 8:07am…not only is that technique not effective, but it is ruining his co’s brand.You want your potential customers to love your brand and talk about them like LuLuLemon, Whole Foods, or Charity Water.
1st part is content…need to think of yourself as a content creation studio – cnn, hbo, pbs.