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SDI MKTG Holiday 2011
- 3. SDI’s most Social (November) Unlike Google we don’t base employee bonuses on Social Media success, yet………………………………………………………………………………………………………………
- 4. Social Media Standing Nov 24, 2011 Like’s Talking About Followers 704 35 686 6,124 1,833 5,436 883 22 301 North 456 78 1,845 America 362 6 640
- 5. What our competitors are doing well Being Personable/ relatable Asking forInvolvement Shared a response
- 6. What Our Competitors are doing poorly Twitter etiquette on Facebook…they No Feedback--Liked their Nice message, Too Long! own post connected accounts Comments
- 7. What is the reach of SDI? The SDI Network: 210, 900 (703 * 130 avg. Facebook friends) 20, 580 (686 * 30 estimated avg. # followers) 20 (2 * 10 friends) The SDI Reach: - Potential: 231, 500 - Actual: 4,850 * Actual Reach is Based on WEEKLY STATS: people talking about- 35, and avg. # Of Twitter interactions-10. We will be growing and growing quickly in 2012…. • Campus Program 2012 • Greater Rep and employee Involvement • Greater presence– i.e; email signatures, signage, etc… • SDI Credibility
- 8. Where are we going in a HURRY with Social Media? Better Pictures and Video! Greater Engagement (including live streaming to the - Greater Rep and SDI Involvement to web/Facebook) build community on Facebook and Twitter. SDI Job Postings Directory Real-Time Updates The Right Content SDI Jobs
- 9. Where are we going with Social Media….Advertising the right way “ 90% of everything is Crap” - Theodore Sturgeon (Sturgeons Law) We want to be the 10% Here’s the good stuff S:InternalSocial MediaSocial Media Artillery
- 10. Teaser
- 11. Social Media Landscape Canada's Digital Landscape: • 79%/26.7 million Canadians online • Avg. 43.5 hours per month spent online • Avg. 251 videos/17.2 viewing hours per month Canada’s Social Media (based on online Canadians) • 70% use social media; ½ use it everyday • 82% use Facebook -- #4 in the world • 18% use Twitter--#6 in the world • 33% of mobile users use Social Media • Whose on? 86% of 18-34 yr olds 64% of 35-54 yr olds 43% of 55+ *source: comScore Emarketer/Ipsos Reid/ Nielsen
- 12. Future of Social Media: Engagement Sells Bigger Audience ≠ higher Engagement rate * AudienceSize will become less important than engagement numbers! Sounds cheesy, but Brands need Friends rather than fans! 26 Million Fans on Facebook * Engagement rate: 0.28% Likes 0.02% comments * Engagement Rate: number of gestures on the post divided by the total number fans.
- 13. Future of Social Media Don’t ask what your consumers can do for you, ask what you can do WITH your consumers! Expect SDI and YOU to become more streamlined on Social Media.
- 14. What do you want to see on SDI’s social media? I’m all Ears….