1. Problem:
Jam the following into one logo.
WORLD-CLASS
REVOLUTIONARY
CROSS-FUNCTIONAL
ICONIC
DISTINGUISHABLE
INNOVATIVE
DESIGN-DRIVEN
FLEXIBLE/SCALEABLE
FILIPINO
ELECTRONICS
2. There were too many ideas so
I decided to focus on a few of the
most important factors.
Innovative/Revolutionary
Functional
Iconic but Distinguishable
3. Innovative and Revolutionary
Inovent stands for innovation and new, funky ideas. The logo has
to be something innovative and smart — it should make a man say,
“Cool! I should have thought of that!”
4. Functional
Yes, Inovent makes new and cool products, but do they
actually work? The Inovent logo must be able to convey a sense of
functionality. It must tell the consumers that our products are not
only new and cool, they do actually make life easier and fun!
5. Iconic but Distinguishable
The logo will be placed in the smallest of gadgets that is why it
must really be iconic, simple, distinguishable and scaleable. The
logo must be able to capture audiences at a single glance.
6. The Challenge:
Piece it Together!
Logos usually lose their uniqueness when they are simplified
and made iconic because the features become universal. The
challenge was for the logo to be distinguishable and easily
identifiable even at very small sizes. At the same time, they should be
shouting innovative, functional and revolutionary to the consumer.
It also matters that it should look good on a gadget.
10. On the Color Green
ELECTRONICS
Green for growth, creativity and environmental responsibility.
Also, for differentation purposes, there aren’t too many green
logos for electronics companies out there.
11. On the Typeface
ELECTRONICS
Inspired by NeoTech, the custom typeface is somewhat high-tech
and futuristic, but not trendy. The large x-height and the round
corners of the squarish letterforms complement the logo and
communicate revolutionary, design-centered and innovative.
