40. “Innovation is the specific instrument of
entrepreneurship … the act that endows
resources with a new capacity to create wealth.”!
! ! ! ! ! ! ! ! ! ! ! ! ! ! Peter Drucker!
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41. “Innovation is the central issue e
in economic prosperity.”!
! ! ! ! ! ! ! ! ! Michael Porter!!
! ! ! !
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42. “Just as energy is the basis of life itself, and ideas the source of
innovation, so is innovation the vital spark of all human change,!
improvement and progress.”!
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Ted Levitt!
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43. INNOVATION,!
A DEFINITION !
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44. a definition!
The term innovation means a new way of doing
something. It may refer to incremental, radical,
and revolutionary changes in thinking,
products, processes, or organizations.!
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45. innovation is!
the process of creating and delivering
new customer value in the marketplace!
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50. WHERE DO YOU WANT TO COMPETE?!
• a lot of competitors! • no competitors!
• low margins! • high margins!
• declining market! • rapidly increasing market!
• boring and stable! • undefined and exciting!
ruizmark.com! innovate, Pilipinas!
51. INNOVATION SEEKS THE NEW AND CREATIVE!
NEW MARKETS!
NEW PRODUCTS!
NEW SOLUTIONS!
NEW WAYS OF DOING THINGS!
ruizmark.com! innovate, Pilipinas!
52. INNOVATION UNLEASHES REVOLUTIONARY VALUE!
COMMODITY GOOD SERVICE EXPERIENCE
1 – 2cents 5 – 25cents 75cents to $1.50 $2 to $5
per cup per cup per cup per cup
source : The Experience Economy, Pine and Gilmore
ruizmark.com! innovate, Pilipinas!
