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Change, Inc.           Text

                         How Social Businesses
                      Can Help Build a Better World

                                Mark Joaquin Ruiz
                                 @TEDx Manila

                                     12.05.09



http://ruizmark.com                                 image credit : http://metacosm.com/cgi-bin/re3port/download/earth.sunrise.test.02.jpg
3
Marie So, Co-Founder
Ventures in Development
Mikko Vakiparta, Chairman
Braz Foundation
Dispanadda Diskul, Director
Mae Fah Luang Foundation
Anant Kumar, Chief Executive Officer
Lifespring Hospitals
A NEW APPROACH
SOCIAL ENTREPRENEURSHIP
TWO WORLDS, TWO APPROACHES


NGO’S	
  &	
  SOCIAL	
     BUSINESS	
  &	
  
DEVELOPMENT                ENTREPRENEURSHIP

      DEVELOPMENT	
         “CORPORATE	
  SOCIAL	
  
       PROGRAMS               RESPONSIBILITY”


               SOCIAL PROBLEMS
WHY NOT MERGE BOTH ?



NGO’S	
  &	
  SOCIAL	
              BUSINESS	
  &	
  
DEVELOPMENT                         ENTREPRENEURSHIP

                INNOVATIVE	
  SOLUTIONS	
  
                WITH	
  A	
  BUSINESS	
  MODEL


              SOCIAL PROBLEMS
a social business enterprise
FOUNDING BOARD OF DIRECTORS



      BAM            WILLIE
     AQUINO           UY             FRANCO
                                     SEVILLA

              RAPA
 MANNY        LOPA            MARK              JIM   PERRY   DR. ARIS
DE-LUNA                       RUIZ             LOPA   VILLA    ALIP
FOUNDING BOARD OF DIRECTORS



  GOVERNMENT
                    REAL ESTATE
    & MEDIA                        ADVERTISING


 CONSUMER         NGO &
                               TRADE
   GOODS       FOUNDATIONS                        DISTRIBUTION   MICROFINANCING
                             MARKETING
(ACTIVATION)

                                            NGO &
                                         MANAGEMENT




               “DO-GOODERS” + “CAPITALISTS”
               SOCIAL DEVELOPMENT + BUSINESS
THE SARI-SARI STORE




…	
  	
  is	
  the	
  smallest	
  unit	
  of	
  retail	
  in	
  the	
  country,	
  with	
  
          an	
  average	
  of	
  P500	
  sales	
  per	
  day
…	
  	
  is	
  run	
  and	
  managed	
  by	
  a	
  microentrepreneur,	
  
          with	
  very	
  limited	
  educa=on	
  and	
  lack	
  of	
  business	
  
          know-­‐how
THERE	
  ARE	
  600,000+	
  SARI-­‐SARI	
  STORES	
  IN	
  THE	
  PHILIPPINES




                =	
  30%	
  -­‐	
  40%	
  OF	
  TOTAL	
  RETAIL	
  SALES
WHAT IF?
WHAT IF?
WHAT IF?




we	
  can	
  empower	
  the	
  smallest,	
  most	
  marginalized	
  unit	
  of	
  retail?
WHAT IF?




we	
  can	
  empower	
  the	
  microentrepreneur?
INTRODUCING




??????
INTRODUCING
AN ORGANIZED NETWORK OF SARI-SARI STORES,
OWNED AND RUN BY MICROFINANCING BORROWERS
THE HAPINOY PACKAGE

  MICROLOAN         ACCESS TO BEST PRICE &
                       NEW BUSINESSES




   TRAINING &         STORE BRANDING
CAPACITY-BUILDING
THE HAPINOY ECOSYSTEM
                                                                       TRAINING
                                                                   INSTITUTIONS

                             FINANCING                                 SCHOOLS
            SUPPLY OF                              SYSTEMS &
            PRODUCTS                                TRAINING




MARKETING                                                      INSTITUTIONAL
 SUPPORT                                                          SUPPORT

                         PRODUCTS | SERVICES |
                        BUSINESS OPPORTUNITIES |
                                                                           NGO’S
                              COMMUNITY
                                                                    FOUNDATIONS

                                                                           LGU’S
150
HAPINOY COMMUNITIES
REACHING 10,000+
STORES BY
END 2009
EMPOWERMENT
EXPANSION
EVOLUTION
COMMUNITY	
        SUB
                      DISTRIBUTOR
        STORE




  +	
  NICHE
                                    ABANGAN!
CATEGORIES
AN ORGANIZED NETWORK OF SARI-SARI STORES,
OWNED AND RUN BY MICROFINANCING BORROWERS
HAPINOY IS BUILDING THE HIGHWAYS
TO REACH THE BASE-OF-THE-PYRAMID
AN INTEGRATED SUPPLY CHAIN


PRODUCTION     DISTRIBUTION    RETAIL      MARKET




        BACKWARD & FORWARD INTEGRATION :
       FROM RETAIL TO PRODUCTION
HAPINOY IS A PLATFORM FOR MICROENTREPRENEURS
WE ASPIRE THE HAPINOY STORE …




TO BE A LIGHT OF THE COMMUNITY
WE ASPIRE FOR THE COUNTRY …

                               SEC	
  AB,	
  
                               UPPER	
  C
         SEC	
  AB,	
  
         UPPER	
  C




          SEC              BROADER	
  
       LOWER	
  C,	
  D
                          MIDDLE	
  CLASS

         SEC	
  E
                               SEC	
  E

A CHANGE IN THE SOCIO-ECONOMIC PYRAMID
Social      Large-Scale
Enterprises   Businesses




                       59
FOR-PROFIT
BUSINESS




                                     SIZE &
                                     SCALE

FINANCIAL VALUE




                    SOCIAL
                  BUSINESSES




                                                       NON-
                                                       PROFIT
                    SOCIAL VALUE



                                                                60
                                   credit : Marie So
What “Big Business” Had Arguably Wrought




                  Social                                                  Financial                                         Environmental
                  Crisis                                                   Crisis                                                       Crisis             61
image credit : http://stanfordreview.org/wp-content/uploads/Liberia.jpg   image credit : BusinessWeek, Sept 29 2008 issue    image credit : http://openbord.com/images/world.jpg
The Landscape is Shifting
63
64
65
66
67
Change, Inc.  Text

    How Social Businesses
 Can Help Build a Better World




                     image credit : http://metacosm.com/cgi-bin/re3port/download/earth.sunrise.test.02.jpg
A Revolution on the Tipping Point
that Could Change Business Forever
the Social Business Revolution
Thank You




Mark Joaquin Ruiz @TEDx Manila
   http://www.ruizmark.com

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Change, Inc : How Social Business Can Help Build A Better World

  • 1. Change, Inc. Text How Social Businesses Can Help Build a Better World Mark Joaquin Ruiz @TEDx Manila 12.05.09 http://ruizmark.com image credit : http://metacosm.com/cgi-bin/re3port/download/earth.sunrise.test.02.jpg
  • 2.
  • 3. 3
  • 6. Dispanadda Diskul, Director Mae Fah Luang Foundation
  • 7. Anant Kumar, Chief Executive Officer Lifespring Hospitals
  • 10. TWO WORLDS, TWO APPROACHES NGO’S  &  SOCIAL   BUSINESS  &   DEVELOPMENT ENTREPRENEURSHIP DEVELOPMENT   “CORPORATE  SOCIAL   PROGRAMS RESPONSIBILITY” SOCIAL PROBLEMS
  • 11. WHY NOT MERGE BOTH ? NGO’S  &  SOCIAL   BUSINESS  &   DEVELOPMENT ENTREPRENEURSHIP INNOVATIVE  SOLUTIONS   WITH  A  BUSINESS  MODEL SOCIAL PROBLEMS
  • 12.
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  • 15. a social business enterprise
  • 16. FOUNDING BOARD OF DIRECTORS BAM WILLIE AQUINO UY FRANCO SEVILLA RAPA MANNY LOPA MARK JIM PERRY DR. ARIS DE-LUNA RUIZ LOPA VILLA ALIP
  • 17. FOUNDING BOARD OF DIRECTORS GOVERNMENT REAL ESTATE & MEDIA ADVERTISING CONSUMER NGO & TRADE GOODS FOUNDATIONS DISTRIBUTION MICROFINANCING MARKETING (ACTIVATION) NGO & MANAGEMENT “DO-GOODERS” + “CAPITALISTS” SOCIAL DEVELOPMENT + BUSINESS
  • 18.
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  • 20. THE SARI-SARI STORE …    is  the  smallest  unit  of  retail  in  the  country,  with   an  average  of  P500  sales  per  day …    is  run  and  managed  by  a  microentrepreneur,   with  very  limited  educa=on  and  lack  of  business   know-­‐how
  • 21. THERE  ARE  600,000+  SARI-­‐SARI  STORES  IN  THE  PHILIPPINES =  30%  -­‐  40%  OF  TOTAL  RETAIL  SALES
  • 24. WHAT IF? we  can  empower  the  smallest,  most  marginalized  unit  of  retail?
  • 25. WHAT IF? we  can  empower  the  microentrepreneur?
  • 26.
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  • 28.
  • 31. AN ORGANIZED NETWORK OF SARI-SARI STORES, OWNED AND RUN BY MICROFINANCING BORROWERS
  • 32. THE HAPINOY PACKAGE MICROLOAN ACCESS TO BEST PRICE & NEW BUSINESSES TRAINING & STORE BRANDING CAPACITY-BUILDING
  • 33. THE HAPINOY ECOSYSTEM TRAINING INSTITUTIONS FINANCING SCHOOLS SUPPLY OF SYSTEMS & PRODUCTS TRAINING MARKETING INSTITUTIONAL SUPPORT SUPPORT PRODUCTS | SERVICES | BUSINESS OPPORTUNITIES | NGO’S COMMUNITY FOUNDATIONS LGU’S
  • 34.
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  • 44.
  • 45.
  • 46. COMMUNITY   SUB DISTRIBUTOR STORE +  NICHE ABANGAN! CATEGORIES
  • 47. AN ORGANIZED NETWORK OF SARI-SARI STORES, OWNED AND RUN BY MICROFINANCING BORROWERS
  • 48.
  • 49.
  • 50.
  • 51. HAPINOY IS BUILDING THE HIGHWAYS TO REACH THE BASE-OF-THE-PYRAMID
  • 52. AN INTEGRATED SUPPLY CHAIN PRODUCTION DISTRIBUTION RETAIL MARKET BACKWARD & FORWARD INTEGRATION : FROM RETAIL TO PRODUCTION
  • 53. HAPINOY IS A PLATFORM FOR MICROENTREPRENEURS
  • 54.
  • 55. WE ASPIRE THE HAPINOY STORE … TO BE A LIGHT OF THE COMMUNITY
  • 56.
  • 57.
  • 58. WE ASPIRE FOR THE COUNTRY … SEC  AB,   UPPER  C SEC  AB,   UPPER  C SEC BROADER   LOWER  C,  D MIDDLE  CLASS SEC  E SEC  E A CHANGE IN THE SOCIO-ECONOMIC PYRAMID
  • 59. Social Large-Scale Enterprises Businesses 59
  • 60. FOR-PROFIT BUSINESS SIZE & SCALE FINANCIAL VALUE SOCIAL BUSINESSES NON- PROFIT SOCIAL VALUE 60 credit : Marie So
  • 61. What “Big Business” Had Arguably Wrought Social Financial Environmental Crisis Crisis Crisis 61 image credit : http://stanfordreview.org/wp-content/uploads/Liberia.jpg image credit : BusinessWeek, Sept 29 2008 issue image credit : http://openbord.com/images/world.jpg
  • 62. The Landscape is Shifting
  • 63. 63
  • 64. 64
  • 65. 65
  • 66. 66
  • 67. 67
  • 68. Change, Inc. Text How Social Businesses Can Help Build a Better World image credit : http://metacosm.com/cgi-bin/re3port/download/earth.sunrise.test.02.jpg
  • 69. A Revolution on the Tipping Point that Could Change Business Forever
  • 70. the Social Business Revolution
  • 71. Thank You Mark Joaquin Ruiz @TEDx Manila http://www.ruizmark.com