MAGNE Consulting presents their Customer Connect Program, which aims to bridge the gap between brands and customers. The program consists of three main components: Customer Data Management, Online and Offline Marketing Activities, and Analytics. Customer Data Management involves collecting and analyzing customer data to better understand demographics. Marketing Activities work to engage customers through both digital and offline channels based on their interests. Analytics provides insights into marketing performance, trends, and customer preferences to refine business strategies. The presentation outlines the program's benefits and shares examples of its implementation for retailers.

1. .
© 2012 MAGNE Consulting. and/or its affiliates. All rights reserved.
MAGNE CONSULTING Pvt. Ltd
“MAGNE’s Customer Connect Program”
- Creating Bridges to Reach your Customers

2. 1
Agenda
■Our Offering’s
■The MAGNE Story
■Our Credentials

3. 2
Customer Connect Program @ Before
WHO IS MY
LOYAL
CUSTOMER
WHY IS MY
CUSTOMER
NOT COMING
BACK?
HOW DO I
REMAIN IN MY
CUSTOMERS
“MINDSPACE
WHAT DOES
MY
CUSTOMER
LIKE/ DISLIKE
DOES MY ITEM
X APPEAL
MORE TO A
YOUNG
CUSTOMER?
HIS
ASSORTMENT IS
SO BORING ….
WHERE ARE MY
GOODIES
THIS RETAILER
DOESN‟T CARE….
WHERE ARE MY
GOODIES

4. 3
Customer Connect Program @ After

5. 4
Customer Connect Program @ Why
■ Bridges the gap between the Brand and Customers ,
helps
– Increases Brand Recall
– Helps to massage customers regularly so that they ask” What Next? “Or
“When do you come next?”
– Helps identify Market Trends
– Customer Analysis –
– For Example Customer Segmentation &
Usage Analysis
– Customer Feedback.
– Customer Service.

6. 5
Customer Connect Program @ What
MARKET
TRENDS
MARKET EFFICACY
TARGETED
PARAMETERS
BRAND RECALL CUSTOMER SERVCE CUSTOMER ANALYSIS
DESIGN &
IMPLEMENTATION OF
ONLINE MR
CUSTOMER
SEGMENTATION &
USAGE ANALYSIS
COMMUNICATION
FRAMEWORK
MULTI CHANNEL
CUSTOMER SUPPORT
CUSTOMER MODEL
DESIGN
DESIGNING INTERFACES
FOR MULTI CHANNEL
CUSTOMER DATA
CAPTURE
DESIGNING OF
COMMUNICATION
TEMPLATE
HELPDESK
CUSTOMER
RELATIONSHIP
MANAGEMENT
CUSTOMER
APPLICATIONS
CUSTOMER LOYALTY
PROGRAM
STORE WALK-INS WEBSITE SOCIAL MEDIA HELPDESK

7. 6
Customer Connect Program @ What
Connecting you
with your
Customers
Customer Data
Management
- Objective : To know your customer
demographics better.
- To- Do: Collection and sanitization of
relevant customer data
Online and Offline
Marketing Activities.
- Objective : To bridge the
gap between the Retailer
and Customer.
-To- Do :To run marketing
activities based on the likes
/ dislikes of customer
Analytics
- Objective: A detail study
to understand the
customers better.
- To-Do: To analyse
available data

8. 7
Customer Connect Program - Customer Data Management
- Sanitized Customer Data
- Designing Interfaces For Multi Channel Customer Data Capture
- Customer Profiling
- Designing Communication Templates
Customer
Details from
Offline Marketing
Activities
Customer
Details from
POS and Customer
Loyalty Program
Customer
Details from
Digital Profile (Portal,
Social networking
channel , Business
Networking channel
etc)

9. 8
Customer Connect Program - Marketing Activities
Digital
Platform
Online Brand
Management
(Social Media
Networking, Business
networking, blogging
etc)
Creating an Customer
Forum to capture
customer feedback/
Helpdesk.
Reaching to your
customers – The
Guerrilla way (We miss
you, Newsletter, Here
we come Again!)
Offline
Promotions
Sending Offline
Invitations/
Newsletter
In-Store Marketing
Activities
Contest and Polls
Planning and Managing
Marketing Events

10. 9
Customer Connect Program - Analytics
‒ Tracking Return on Investment on various marketing
activities.(A cost benefit analysis)
‒ Co- creation of Innovation ( Understanding Market trends
and needs and looking for “Innovative “ Solutions.)
‒This platform can also be used to test Product / Service
Ideas
‒Customer Analytics – Creating a dashboard to get a BEV
(Birds Eye View) of customer data and other parameters –
their likes, dislikes, fastest moving style etc
‒Providing inputs to review and refine business Strategies

11. 10
Customer Connect Program -What Retailer See‟s – Data Collection Templates(Sample)

12. 11
Customer Connect Program -What Retailer See‟s – Weekly Reports (Snapshots)

13. 12
Customer Connect Program -What Retailer See‟s – Implementation of CLP (1)
Hello Mr.Tom
Hanks? How are
you?
I am good . Thank you. Its
so nice of you to remember
my name
We have been waiting for you
. You last came in over a
month ago.
I have been traveling
a lot. Couldn‟t wait to
come back to my
favorite store

14. 13
Customer Connect Program -What Retailer See‟s – Implementation of CLP (2)

15. 14
Customer Connect Program -What Retailer See‟s – The Dashboard

16. 15
Our Team
Project Manager
(A Business Analyst )
ZOHO CRM Specialists
(MAGNE‟S CRM Partner)
Marketing Specialists
(A marketing Specialist , who will help ideate and
head the team of Social Marketers)
Graphic Designers and
Content Writer
(To Design the Standard Communication to be
sent to the customer)

17. 16
Our Success Story
Brand’s Need: To understand customer profile better to enable the brand sponsor to add the
“personal touch” and improve shopping experience.
MAGNE’s Solution:
Customer Data Management
•Define customer data model
•Migrate historical data into the
ZOHO.
•Sanitizing Customer Data.
•Sending promotional /
personalized emails / sms(This
is an Ongoing Activity.)
•Execute some PR
Integration
•Integration with POS (Manual )
(Please note Automatic
Integration can also be done)
•Launch / Integrate Customer
Loyalty program
•Integrate CRM with Social
Media Channels
Analytics
•Provide some Customer
analytics to the sponsor after
mapping the data captured and
Brands requirement.

18. 17
Agenda
■Our Offering‟s
■The MAGNE Story
■Our Credentials

19. 18
Every Organization has a „Story‟ which defines its Inception, Sustainability & Growth
Innovation is the differentiator
■ MAGNE practices Innovation in every aspect of its existence
■ Solving Client issues
■ Rolling out new business models view more..
Collaboration is the key
■ Focus & build on the core and develop long standing partnerships to deliver
holistic value to the client view more..
Long term partnership based model is what we seek
■ Over the last one year of inception we have kept an eye on opportunities which can transform
into long term relationship and have always had a bias for them  . We perform the best when
we work on „Strategic Engagement‟ compared to a „Need Based‟ one. view more..
■ Our key focus area : RETAIL
■ Our key strengths : Domain
Understanding, Enterprise Architecture,
Product Development, Long term
customer association, Branding &
Marketing
Have Fun
■ As an organization we want to have fun in everything we do and that is
something we just don‟t want to compromise on. view more..

20. 19
Every Story needs Numbers to demonstrate Authenticity and Power
Client Acquisition (15)
■ MAGNE has acquired 15 Customers in a span on almost 10 months since its Inception. It
started with small ticket „Business Consulting‟ work but over the time has successfully
acquired mid scale customers.
Line Of Service (5)
■ Retail Consulting
■ Retail Branding & Marketing
■ Retail Operational Consulting ( People, Process, Technology)
■ XBRL
Team Strength (12)
■ Started with 2 Partners
■ The current MAGNE team composition
■ Partners (2)
■ Principal Consultant (5)
■ Senior Consultant (1)
■ Consultant (2)
■ Shared Services (2)
■ Our key focus area : RETAIL
■ Our key strengths : Domain
Understanding, Enterprise Architecture,
Product Development, Long term
customer association, Branding &
Marketing

21. 20
Every Story needs Numbers to demonstrate Authenticity and Power
Operations (3)
■ Company Secretary Firm (Mamta Binani & Co.) for managing Statutory Compliance
■ Chartered Accountancy Firm for Financial Audits
■ Resourcing firm for staffing
X-LOS Partnership(3)
■ Knowledge Partner to ICA for XBRL Training
■ Partner to CA firm in XBRL Space
■ IT advisor to WBNUJS for developing and managing IT application in law
space
Recognition & Awards (3)
■ Active member of NEN
■ Member of Mentor Edge Network
■ Awards for rolling out awareness session and seminars on XBRL – Pan India
■ Our key focus area : RETAIL
■ Our key strengths : Domain
Understanding, Enterprise Architecture,
Product Development, Long term
customer association, Branding &
Marketing

22. 21
Numbers never give you a complete picture , it‟s all about the Customers
CLAT 2011 – Shamnad Basheer (Client Sponsor)
■ “Mitul was my finest discovery of 2010. I had been through a number of IT initiatives, and had always felt the
need for an IT consultant who would bridge the gap between me (the client) and the service provider (website
developer). Mitul impressed not only with his deep knowledge of IT, but his fantastic communication skills and
his eminently likable personality. He was able to gauge my requirements with uncanny accuracy and translate
them into a language understandable to the web developer. He even helped me come up with a much more
sophisticated version of the original idea that I had in mind. On the other side of the fence, his IT expertise
enabled him to work closely with the web developer, monitor their every step during design and
implementation and push them to standards of excellence that even they never knew to exist within. The net
result has always been a product close to near perfection. We (NUJS) first hired him and his partner (Ayesha)
for the CLAT (Common law admission test) website, which he enabled through a web developer in a very short
window. Despite the tight timelines and speed of execution, the website received rave reviews from many. In
short, Mitul and Ayesha are rare gems and I will recommend them to any one who wishes to translate any idea
or concept into an IT format, without having to worry about the hassle of dealing directly with web developers.”
Shopster– Amit Karia (Proprietor)
■ “Mitul and me associated for a new business venture which I was looking to start up. Mitul provided great
insight, knowledge and a professional approach about what this business will need, how we can streamline
every aspect of the business moving forward and even detailed what might be needed in time to come. It was
his personal interaction, belief and dedication that helped me take the plunge and while this is an on-going
project, I am glad I made the decision to work with Mitul and his team. I wish him all the success and hope we
can continue to work long after this project is completed.”
Blue and Blues – Rohit Surana (Client Sponsor)
■ ““Ayesha is a diligent and hard working lady. She is result oriented and good to work with.”
■ Our key focus area : RETAIL
■ Our key strengths : Domain
Understanding, Enterprise Architecture,
Product Development, Long term
customer association, Branding &
Marketing

23. 22
Creating a mutual platform – Retail Workshop -2012 in collaboration IISWBM -13.02.2012
Creating an Awareness
■ We believe that to facilitate the structured growth of the Retail Sector of India we must bring together
Retailers, Academicians, Service Providers and Students on one platform where thy can voice and
discuss their experiences and concerns.

24. 23
Our Team – Executive Directors
Mitul Das
■ Mitul has got around 11+ years of experience and brings to the table a unique combination
of working on almost all aspects of IT value chain. He has journeyed from being a Solution
Architect specializing in SOA to heading the Sales & Marketing for an Indian IT SME ; in the
path traversed he has also worked as a lead consultant for strategic consulting
engagements
■ Mitul brings in a strong domain knowledge in „Retail‟ and has design and development of
Retail point solutions
■ Mitul is a MCA from Jadavpur University, Kolkata and has done diploma in Strategic
Management from IIM-C
Ayesha Hazra
■ Ayesha has got around 12+ years of experience and brings to the table a comprehensive
experience in “Retail Domain” along with “Product Strategy & Planning” and has lead
several initiatives in conceiving business solutions for Retail Vertical.
■ She has got comprehensive experience of handling Retail SME accounts like Blue & Blues,
BRL, HUNT, Touristor, Steel Junction etc. whereby she led the engagement right from sales
, consulting to product deployment
■ Ayesha has co-authored articles on „SToRAI‟ the flagship publication of RAI on „Adoption of
analytics for Indian Retail SMEs‟
■ Ayesha is an Electrical Engineer from Jadavpur University, Kolkata and has done her
management from SPJMR,Mumbai

25. 24
We at MAGNE believe in becoming a true trusted partner in the transformational journey –
and not just advise recommendations those are not implementable
We are not “power-point” consultants
■ We believe in delivering outcomes, and not reports or software solutions
■ We are fact-based – and always keep long-term, sustainable profitability at the heart of
every outcome we design
■ We get “hands-on”, and draw from our experience in similar clients as well as
larger/international benchmarks
We are independent
■ Whilst we have capabilities in managing large, transformational IT-enabled
programmes and solutions, we have no "downstream" commitments to any one
product, vendor, solution or system integrator. Our recommendations are based
solely on your needs.
We are young, and we are hungry
■ You may not have heard of MAGNE, but we are backed up by seasoned and experienced
profiles from blue-chip firms who have been there, done that – but coming with an
entrepreneurial vigour to make a difference

26. 25
Agenda
■Our Offering‟s
■The MAGNE Story
■Our Credentials

27. 26
Some of our Clients

28. .
© 2012 MAGNE Consulting. and/or its affiliates. All rights reserved.
MAGNE CONSULTING Pvt. Ltd
MAGNE Consulting Pvt. Ltd
www.magneconsulting.com
www.facebook.com/magneconsulting
reachus@magneconsulting.com
Ph:+913324432101
Contacts