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Happiness as Your Biz Model
why happiness?
welcome to the ‘me’ era
but it’s not just the millennials...
...every ‘generation’ seems to be searching for
happiness...
pampering and relaxing
leisure time and hobbies
work/life balance
world travel and adventure
health and fitness
books
movies

  what movie
  isn’t about
  the search
for happiness?
happiness is a multi-billion dollar industry
people are very conscious of every decision they
make towards becoming happier
so, how does your business fit into this?
the sad truth is...
while this is how companies
      see themselves.
this is how people talk
      about them.
the craziest part of all of this is that
companies
    are
  run by
  people
people who, like everyone else, are pursuing their
own happiness...
so, then, what makes
people happy?
what makes people happy?

 • autonomy (feeling that your activities are self-chosen and
   self-endorsed)

 • competence (feeling that you are effective in your
   activities)

 • relatedness (feeling a sense of closeness with others)

 • self-esteem (set-point, or the person’s natural propensity
   to happiness)


from the Journal of Personality and Social Psychology, published by the American Psychological Association (APA).
autonomy
autonomy includes:

•feeling in control of one’s surroundings

•understanding one’s own resilience

•feeling of agency

•empowerment
competence
competence includes:

•confidence in one’s abilities/knowing one’s strength’s

•feedback from others on one’s performance

•learning and growing skills

•self-actualization

•doing meaningful work

•getting into flow
relatedness
relatedness includes:

•interacting with others

•connecting with people and connecting people

•giving to others/being generous

•feeling loved

•emotional security

•acknowledgement and support (mentorship)
self-esteem
self-esteem includes:

•your ‘set-point’ or natural (genetic) confidence level

•something you can work on through cognitive
 behavioral therapy, meditation or medications

•not influenced from the outside world, but apparent
 when triggered by events from the outside world
what are the barriers
to happiness?
barriers to happiness

• fear (anxiety of failure, ignorance, mistrust)

• confusion (noise, paradox of choice, lack of good
  information)

• loneliness (isolation, disconnection from others)

• lack of control (feeling of loss of control over one’s life and
  surroundings, secrecy, loss of agency)

• struggle for survival (basic needs not met)
fear
contributors to fear

•ignorance

•misinformation

•insecurity

•inexperience

•fear-mongering

•mistrust
pew internet research noted that the majority of
people ages 50+ who are not online are not online
because of the scary stories they hear.
confusion
what leads to confusion

•paradox of choice

•noise ratio

•lack of clear information

•secretiveness

•half-truths
loneliness
what causes loneliness

•isolation

•distrust of others

•fear of rejection

•lack of acceptance

•insecurity
lack of control
what leads to lack of control

•loss of control over the circumstances of one’s life

•loss of agency

•withheld information

•secrecy

•uncontrollable circumstances
struggle for survival
remember maslow’s hierarchy of needs
you
 can’t
get here

           without
             all of
            these
            being
            taken
           care of
and your business model?
in order to be an agent of happiness, you need to
either create the environment for happiness OR
intervene in the barriers to happiness...
ideas?
Happiness as Your Business Model
http://www.slideshare.net/missrogue
About those rockin’ images
• Many of them are purchased from iStockPhoto.com (yay! iStockPhoto is an
  awesome Canadian company!)


• Except for:
   • book covers, movie posters (from Amazon.com)


• And the Flickr photos used from:
   • Starbucks Cup: http://www.flickr.com/photos/mjb/118418786/
   • Starbucks Globalism: http://www.flickr.com/photos/thorinside/55362248/
Tara Hunt
     tara@citizenagency.com
          415.694.1951
        skype: tarahunt747




 www.citizenagency.com
www.horsepigcow.com (tara)

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Happiness as Your Business Model