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Twitter Tips for Tourism and LGBT Travel Marketing

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miss604
miss604

The document provides guidance on using Twitter for tourism and LGBT travel marketing. It discusses setting goals and determining your voice and target audience on Twitter. Key recommendations include hosting events, creating dedicated profiles, and engaging with influencers to promote destinations to LGBT travelers. Metrics like followers, engagement, and website traffic are suggested for measuring Twitter marketing success.

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REBECCA BOLLWITT Miss604.com/contact
Twitter for Tourism & LGBT Travel
Twitter Goals Voice Audience Outreach Measure Intro to Twitter for Tourism Set Your Voice/Content Set Your Goals Determine How Your Audience Uses Twitter Outreach + Stand Out Measure Success
Twitter Goals Voice Audience Outreach Measure What and Why of Twitter
Twitter Goals Voice Audience Outreach Measure
Twitter Goals Voice Audience Outreach Measure
Twitter Goals Voice Audience Outreach Measure
Twitter Goals Voice Audience Outreach Measure Saying as much as you can... 140 characters at a time...
Twitter Goals Voice Audience Outreach Measure • Sign up with a good name    
Twitter Goals Voice Audience Outreach Measure • Sign up with a good name   • Setup your profile   Link your website!
Twitter Goals Voice Audience Outreach Measure • Sign up with a good name   • Setup your profile • Start marking updates  
Twitter Goals Voice Audience Outreach Measure • Sign up with a good name   • Setup your profile • Start marking updates • Find people to follow   http://wefollow.com/twitter/lgbt
Twitter Goals Voice Audience Outreach Measure • Sign up with a good name   • Setup your profile • Start marking updates • Find people to follow   Twitter Lists & Followers
Twitter Goals Voice Audience Outreach Measure • Sign up with a good name   • Setup your profile • Start marking updates • Find people to follow • Promote your account  
Twitter Goals Voice Audience Outreach Measure Anatomy of a Tweet Click to Reply How it was Bookmark Click to Share posted
Twitter Goals Voice Audience Outreach Measure Don’t Get Lost in the Shuffle The Hashtag #
Twitter Goals Voice Audience Outreach Measure Don’t Get Lost in the Shuffle The Hashtag #
Twitter Goals Voice Audience Outreach Measure
Twitter Goals Voice Audience Outreach Measure
Twitter Goals Voice Audience Outreach Measure
Twitter Goals Voice Audience Outreach Measure How Tourism Promoters Use Twitter Announcements About Upcoming Local Events & News Social Tweets 10% Replies to Followers Deals (Both Travel & Non-Travel) Re-Tweets from Community Partners 13% 41% 15% 21% Development Counsellors International (DCI) http://www.ideahatching.com/2009/10/twitter-for-tourism/
Twitter Goals Voice Audience Outreach Measure Networking + Customer Relationships Answer Questions & Provide Customer Service Make New Connections Followers Might Already Have a Connection with You
Twitter Goals Voice Audience Outreach Measure Determine Your Goals
Twitter Goals Voice Audience Outreach Measure ROI
Twitter Goals Voice Audience Outreach Measure Event Attendees? Sales? Online Buzz? Followers? Engagement? Build Trust? Public Relations? Recruitment?
Twitter Goals Voice Audience Outreach Measure “We’ve found that Twitter has been a great way for us to connect on a more personal level with our employees and customers. We use it to help build our brand, not drive direct sales. It’d be like asking how does providing a telephone number for customer service translate into new business when they are mostly non-sales-related calls. In the long term, Twitter helps drive repeat customers and word of mouth, but we’re not looking to it as a way of driving immediate sales.” Tony Hsieh, CEO of Zappos.com
Twitter Goals Voice Audience Outreach Measure “A trusted referral is the Holy Grail of advertising” Mark Zuckerberg, Facebook New word of mouth An accessible company is a trustworthy company Build Relationships
Twitter Goals Voice Audience Outreach Measure http://www.zendesk.com/blog/keeping-up-with-twitter-customer-service-questions
Twitter Goals Voice Audience Outreach Measure Queries #1 • Connect with customers and potential customers   • Position yourself as the “go to” resource • Have knowledgeable staff at the helm • Create a blog post with FAQ, expand the conversation  
Twitter Goals Voice Audience Outreach Measure Make a Plan • Create a schedule (Google Calendar, HootSuite scheduling)   • Have a content theme (#WineWednesday #TravelTuesday) • Determine your voice, your audience • Be prepared for engagement  
Twitter Goals Voice Audience Outreach Measure Start Free Then Invest • Start with Twitter and other free tools   • Pay for “pro” upgrades once you’re familiar with the platform  
Twitter Goals Voice Audience Outreach Measure Determine Your Voice
Twitter Goals Voice Audience Outreach Measure Determine Your Voice • Who is updating? Identify team members   • Personality, character, authority? • Be the expert on your region, community, brand  
Twitter Goals Voice Audience Outreach Measure Determine Your Voice
Twitter Goals Voice Audience Outreach Measure Determine Your Voice
Twitter Goals Voice Audience Outreach Measure Post to be Shared
Twitter Goals Voice Audience Outreach Measure Post to be Shared
Twitter Goals Voice Audience Outreach Measure Post to be Shared 3 big advantages of Twitter from Duct Tape Marketing founder John Jantsch: (1) I get great insight when I ask questions, (2) let’s face it, I get traffic and (3) people on Twitter spread my thoughts to new places
Twitter Goals Voice Audience Outreach Measure Share Posts
Twitter Goals Voice Audience Outreach Measure How Does Your Audience Use Twitter
Twitter Goals Voice Audience Outreach Measure http://mashable.com/2012/03/09/social-media-demographics/
Twitter Goals Voice Audience Outreach Measure HubSpot
Twitter Goals Voice Audience Outreach Measure http://mashable.com/2012/03/09/social-media-demographics/
Twitter Goals Voice Audience Outreach Measure Keyword Search
Twitter Goals Voice Audience Outreach Measure Target Specifically • What is your demographic looking for online?   • Reach out to influencers & their audiences  
Twitter Goals Voice Audience Outreach Measure Target Specifically • What is your demographic looking for online?   • Reach out to influencers & their audiences  
Twitter Goals Voice Audience Outreach Measure Target Specifically • What is your demographic looking for online?   • Reach out to influencers & their audiences • Launch a social media campaign  
Twitter Goals Voice Audience Outreach Measure Target Specifically
Twitter Goals Voice Audience Outreach Measure Target Specifically • What is your demographic looking for online?   • Reach out to influencers & their audiences • Launch a social media campaign • Ask questions  
Twitter Goals Voice Audience Outreach Measure Stand Out to LGBT Travellers http://www.radian6.com/blog/2012/06/pride-month-lgbt-travel-love/
Twitter Goals Voice Audience Outreach Measure Twitter = Traffic • @Miss604 Twitter use vs Miss604.com traffic 2008  
Twitter Goals Voice Audience Outreach Measure Twitter = Traffic Companies that blog have 55% more traffic to their websites Avg. Monthly Visits for Companies that Blog   Avg. Monthly Visits for Companies that Don’t Blog 1,480 2,250 http://imbuemarketing.com/2012/small-business-blogs-infographic/
Twitter Goals Voice Audience Outreach Measure Stand Out to LGBT Travellers • Offer a dedicated site and profile   http://www.tourismvancouver.com/vancouver/gay-friendly-vancouver/ http://www.visitseattle.org/Visitors/Discover/LGBT-Travel.aspx
Twitter Goals Voice Audience Outreach Measure Stand Out to LGBT Travellers • Offer a dedicated site and profile  
Twitter Goals Voice Audience Outreach Measure Stand Out to LGBT Travellers • Offer a dedicated site and profile  
Twitter Goals Voice Audience Outreach Measure Stand Out to LGBT Travellers • Sponsor, attend, or host a pride event • Share photos and updates to Twitter (& social media accounts)  
Twitter Goals Voice Audience Outreach Measure Stand Out to LGBT Travellers • Sponsor, attend, or host a pride event • Share photos and updates to Twitter (& social media accounts)  
Twitter Goals Voice Audience Outreach Measure Stand Out to LGBT Travellers • Learn about where LGBT hotspots are - you might have a property, flight, vacation package, in or around it. Promote it with #LGBT & #GayTravel   http://www.radian6.com/blog/2012/06/pride-month-lgbt-travel-love/
Twitter Goals Voice Audience Outreach Measure Be Relevant & Consistent • Post year-round, post often • Use HootSuite, Buffer, or other services to schedule posts  
Twitter Goals Voice Audience Outreach Measure Create a Guide for Your City
Twitter Goals Voice Audience Outreach Measure Create Your Own Twitter Lists
Twitter Goals Voice Audience Outreach Measure Host a Contest with Partner Blogs
Twitter Goals Voice Audience Outreach Measure Go Back to Your Goals
Twitter Goals Voice Audience Outreach Measure Go Back to Your Goals • Engagement, conversations, followers, likes, re-tweets • Track clicks with Short Links • Track campaigns, keywords • Google Analytics  
Twitter Goals Voice Audience Outreach Measure Go Back to Your Goals • Engagement, conversations, followers, likes, re-tweets • Track clicks with Short Links • Track campaigns, keywords • Google Analytics  
Twitter Goals Voice Audience Outreach Measure Go Back to Your Goals • Engagement, conversations, followers, likes, re-tweets • Track clicks with Short Links • Track campaigns, keywords • Google Analytics  
Twitter Goals Voice Audience Outreach Measure Go Back to Your Goals • Engagement, conversations, followers, likes, re-tweets • Track clicks with Short Links • Track campaigns, keywords • Google Analytics  
Twitter Goals Voice Audience Outreach Measure Go Back to Your Goals • Engagement, conversations, followers, likes, re-tweets • Track clicks with Short Links • Track campaigns, keywords • Google Analytics   Over the span of 12 days More than 8,600 people visited the Facebook page More than 18,000 times Generating 1,600 new Facebook fans & increased fanbase 60%
Twitter Goals Voice Audience Outreach Measure Have a Plan Target Your Audience Be Consistent Engage
REBECCA BOLLWITT Miss604.com/contact

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Twitter Tips for Tourism and LGBT Travel Marketing

  • 1. REBECCA BOLLWITT Miss604.com/contact
  • 2.
  • 3.
  • 4. Twitter for Tourism & LGBT Travel
  • 5. Twitter Goals Voice Audience Outreach Measure Intro to Twitter for Tourism Set Your Voice/Content Set Your Goals Determine How Your Audience Uses Twitter Outreach + Stand Out Measure Success
  • 6. Twitter Goals Voice Audience Outreach Measure What and Why of Twitter
  • 7. Twitter Goals Voice Audience Outreach Measure
  • 8. Twitter Goals Voice Audience Outreach Measure
  • 9. Twitter Goals Voice Audience Outreach Measure
  • 10. Twitter Goals Voice Audience Outreach Measure Saying as much as you can... 140 characters at a time...
  • 11. Twitter Goals Voice Audience Outreach Measure • Sign up with a good name    
  • 12. Twitter Goals Voice Audience Outreach Measure • Sign up with a good name   • Setup your profile   Link your website!
  • 13. Twitter Goals Voice Audience Outreach Measure • Sign up with a good name   • Setup your profile • Start marking updates  
  • 14. Twitter Goals Voice Audience Outreach Measure • Sign up with a good name   • Setup your profile • Start marking updates • Find people to follow   http://wefollow.com/twitter/lgbt
  • 15. Twitter Goals Voice Audience Outreach Measure • Sign up with a good name   • Setup your profile • Start marking updates • Find people to follow   Twitter Lists & Followers
  • 16. Twitter Goals Voice Audience Outreach Measure • Sign up with a good name   • Setup your profile • Start marking updates • Find people to follow • Promote your account  
  • 17. Twitter Goals Voice Audience Outreach Measure Anatomy of a Tweet Click to Reply How it was Bookmark Click to Share posted
  • 18. Twitter Goals Voice Audience Outreach Measure Don’t Get Lost in the Shuffle The Hashtag #
  • 19. Twitter Goals Voice Audience Outreach Measure Don’t Get Lost in the Shuffle The Hashtag #
  • 20. Twitter Goals Voice Audience Outreach Measure
  • 21. Twitter Goals Voice Audience Outreach Measure
  • 22. Twitter Goals Voice Audience Outreach Measure
  • 23. Twitter Goals Voice Audience Outreach Measure How Tourism Promoters Use Twitter Announcements About Upcoming Local Events & News Social Tweets 10% Replies to Followers Deals (Both Travel & Non-Travel) Re-Tweets from Community Partners 13% 41% 15% 21% Development Counsellors International (DCI) http://www.ideahatching.com/2009/10/twitter-for-tourism/
  • 24. Twitter Goals Voice Audience Outreach Measure Networking + Customer Relationships Answer Questions & Provide Customer Service Make New Connections Followers Might Already Have a Connection with You
  • 25. Twitter Goals Voice Audience Outreach Measure Determine Your Goals
  • 26. Twitter Goals Voice Audience Outreach Measure ROI
  • 27. Twitter Goals Voice Audience Outreach Measure Event Attendees? Sales? Online Buzz? Followers? Engagement? Build Trust? Public Relations? Recruitment?
  • 28. Twitter Goals Voice Audience Outreach Measure “We’ve found that Twitter has been a great way for us to connect on a more personal level with our employees and customers. We use it to help build our brand, not drive direct sales. It’d be like asking how does providing a telephone number for customer service translate into new business when they are mostly non-sales-related calls. In the long term, Twitter helps drive repeat customers and word of mouth, but we’re not looking to it as a way of driving immediate sales.” Tony Hsieh, CEO of Zappos.com
  • 29. Twitter Goals Voice Audience Outreach Measure “A trusted referral is the Holy Grail of advertising” Mark Zuckerberg, Facebook New word of mouth An accessible company is a trustworthy company Build Relationships
  • 30. Twitter Goals Voice Audience Outreach Measure http://www.zendesk.com/blog/keeping-up-with-twitter-customer-service-questions
  • 31. Twitter Goals Voice Audience Outreach Measure Queries #1 • Connect with customers and potential customers   • Position yourself as the “go to” resource • Have knowledgeable staff at the helm • Create a blog post with FAQ, expand the conversation  
  • 32. Twitter Goals Voice Audience Outreach Measure Make a Plan • Create a schedule (Google Calendar, HootSuite scheduling)   • Have a content theme (#WineWednesday #TravelTuesday) • Determine your voice, your audience • Be prepared for engagement  
  • 33. Twitter Goals Voice Audience Outreach Measure Start Free Then Invest • Start with Twitter and other free tools   • Pay for “pro” upgrades once you’re familiar with the platform  
  • 34. Twitter Goals Voice Audience Outreach Measure Determine Your Voice
  • 35. Twitter Goals Voice Audience Outreach Measure Determine Your Voice • Who is updating? Identify team members   • Personality, character, authority? • Be the expert on your region, community, brand  
  • 36. Twitter Goals Voice Audience Outreach Measure Determine Your Voice
  • 37. Twitter Goals Voice Audience Outreach Measure Determine Your Voice
  • 38. Twitter Goals Voice Audience Outreach Measure Post to be Shared
  • 39. Twitter Goals Voice Audience Outreach Measure Post to be Shared
  • 40. Twitter Goals Voice Audience Outreach Measure Post to be Shared 3 big advantages of Twitter from Duct Tape Marketing founder John Jantsch: (1) I get great insight when I ask questions, (2) let’s face it, I get traffic and (3) people on Twitter spread my thoughts to new places
  • 41. Twitter Goals Voice Audience Outreach Measure Share Posts
  • 42. Twitter Goals Voice Audience Outreach Measure How Does Your Audience Use Twitter
  • 43. Twitter Goals Voice Audience Outreach Measure http://mashable.com/2012/03/09/social-media-demographics/
  • 44. Twitter Goals Voice Audience Outreach Measure HubSpot
  • 45. Twitter Goals Voice Audience Outreach Measure http://mashable.com/2012/03/09/social-media-demographics/
  • 46. Twitter Goals Voice Audience Outreach Measure Keyword Search
  • 47. Twitter Goals Voice Audience Outreach Measure Target Specifically • What is your demographic looking for online?   • Reach out to influencers & their audiences  
  • 48. Twitter Goals Voice Audience Outreach Measure Target Specifically • What is your demographic looking for online?   • Reach out to influencers & their audiences  
  • 49. Twitter Goals Voice Audience Outreach Measure Target Specifically • What is your demographic looking for online?   • Reach out to influencers & their audiences • Launch a social media campaign  
  • 50. Twitter Goals Voice Audience Outreach Measure Target Specifically
  • 51. Twitter Goals Voice Audience Outreach Measure Target Specifically • What is your demographic looking for online?   • Reach out to influencers & their audiences • Launch a social media campaign • Ask questions  
  • 52. Twitter Goals Voice Audience Outreach Measure Stand Out to LGBT Travellers http://www.radian6.com/blog/2012/06/pride-month-lgbt-travel-love/
  • 53. Twitter Goals Voice Audience Outreach Measure Twitter = Traffic • @Miss604 Twitter use vs Miss604.com traffic 2008  
  • 54. Twitter Goals Voice Audience Outreach Measure Twitter = Traffic Companies that blog have 55% more traffic to their websites Avg. Monthly Visits for Companies that Blog   Avg. Monthly Visits for Companies that Don’t Blog 1,480 2,250 http://imbuemarketing.com/2012/small-business-blogs-infographic/
  • 55. Twitter Goals Voice Audience Outreach Measure Stand Out to LGBT Travellers • Offer a dedicated site and profile   http://www.tourismvancouver.com/vancouver/gay-friendly-vancouver/ http://www.visitseattle.org/Visitors/Discover/LGBT-Travel.aspx
  • 56. Twitter Goals Voice Audience Outreach Measure Stand Out to LGBT Travellers • Offer a dedicated site and profile  
  • 57. Twitter Goals Voice Audience Outreach Measure Stand Out to LGBT Travellers • Offer a dedicated site and profile  
  • 58. Twitter Goals Voice Audience Outreach Measure Stand Out to LGBT Travellers • Sponsor, attend, or host a pride event • Share photos and updates to Twitter (& social media accounts)  
  • 59. Twitter Goals Voice Audience Outreach Measure Stand Out to LGBT Travellers • Sponsor, attend, or host a pride event • Share photos and updates to Twitter (& social media accounts)  
  • 60. Twitter Goals Voice Audience Outreach Measure Stand Out to LGBT Travellers • Learn about where LGBT hotspots are - you might have a property, flight, vacation package, in or around it. Promote it with #LGBT & #GayTravel   http://www.radian6.com/blog/2012/06/pride-month-lgbt-travel-love/
  • 61. Twitter Goals Voice Audience Outreach Measure Be Relevant & Consistent • Post year-round, post often • Use HootSuite, Buffer, or other services to schedule posts  
  • 62. Twitter Goals Voice Audience Outreach Measure Create a Guide for Your City
  • 63. Twitter Goals Voice Audience Outreach Measure Create Your Own Twitter Lists
  • 64. Twitter Goals Voice Audience Outreach Measure Host a Contest with Partner Blogs
  • 65. Twitter Goals Voice Audience Outreach Measure Go Back to Your Goals
  • 66. Twitter Goals Voice Audience Outreach Measure Go Back to Your Goals • Engagement, conversations, followers, likes, re-tweets • Track clicks with Short Links • Track campaigns, keywords • Google Analytics  
  • 67. Twitter Goals Voice Audience Outreach Measure Go Back to Your Goals • Engagement, conversations, followers, likes, re-tweets • Track clicks with Short Links • Track campaigns, keywords • Google Analytics  
  • 68. Twitter Goals Voice Audience Outreach Measure Go Back to Your Goals • Engagement, conversations, followers, likes, re-tweets • Track clicks with Short Links • Track campaigns, keywords • Google Analytics  
  • 69. Twitter Goals Voice Audience Outreach Measure Go Back to Your Goals • Engagement, conversations, followers, likes, re-tweets • Track clicks with Short Links • Track campaigns, keywords • Google Analytics  
  • 70. Twitter Goals Voice Audience Outreach Measure Go Back to Your Goals • Engagement, conversations, followers, likes, re-tweets • Track clicks with Short Links • Track campaigns, keywords • Google Analytics   Over the span of 12 days More than 8,600 people visited the Facebook page More than 18,000 times Generating 1,600 new Facebook fans & increased fanbase 60%
  • 71. Twitter Goals Voice Audience Outreach Measure Have a Plan Target Your Audience Be Consistent Engage
  • 72. REBECCA BOLLWITT Miss604.com/contact

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