1. 1
• What is given project?
Formation Of Private Limited Company And Design a Business Plan.
o Is final goal achieved?
Yes by the grace of Allah and with corporation and team spirit of our members we
achieved our goal
o Sources of Information?
We All members Gather information through all possible means like from internet ,
we personally met some people through which we can get information, we visit to
different markets, and all possible print and electronic media.
o Hurdles to get the Goal?
We as individual and as together had to faced a lot of hurdles to get the goal.
Sometime time management problem, sometime some personal problems of group
members sometime problems to find our related markets and many more but despite
of all these problems we get our Goal.

2. 2
THE BUSINESS PROFILE
1. Introduction
The company is founded in the 4th quarter of Feb,2010 in Lahore Pakistan by the
President and CEO Mr. Nabeel Waseem with the board of directors Mr.Asad Sattar, and
Mr.Ahsan Aman.
This is an entrepreneur company & emerged with a new idea of manufacturing “ Lamps”
with sound sensor system.
The CEO Mr.Nabeel planed to form company for his business. It is his intention to grow
the business with international relationships. The initial and ongoing costs of operation
will be a necessary business expense. Also, since a properly run company will afford him
some limits of liability, he feel this is right form of business for him. He intended to
depend on his attorney to handle all aspects of setting up the company and maintaining
proper records.
In the company all are bounded to perform their duty according to the Memorandum &
Article of Association attached with this plan.
2. Company Name
We decided that “Flare Lamp Private Limited” will be name of our company.
3. Vision
Enriching quality of life by ensuring safe, efficient and convenient use of electricity has
been our guiding force in development of new and better products. Our culture of
innovation and constant change has played a key role in our success.
4. Mission Statement
The mission statement of the FLARE LAMPS company is “To form relationships with
our customers and provide solutions to their lighting and decorative problems through
unique products and services. It was mentioned by publications and media that we want
to be the world's best lighting company. Being the best means providing outstanding
quality, design, and value, so that we make every customer happy.

3. 3
5. Goal & Objectives
The goal and objective of this company is to develop new design tools that effectively
link the lighting technology and products developed through the sound sensor system to
lighting design practice and existing design tools. These design tools will enable quicker
application in the marketplace.
6. Logo
7. Sources of competitive advantages
We have the advantage of introducing a very innovative idea of using sound sensor
technology in antique clay lamps. Which will be available in different designs & colors
with very affordable and feasible prices.
8. The key success factors that will dictate the success of your business
• Passion for Design
• Passion for making our customers happy
• Passion for quality product
LOCATION

4. 4
1.Define the location
The location of our out let is in the liberty market. With in the shop of 10 ft. front and 12
ft. depth. Near by there are many other markets like Pace, Sadiq center, City tower.
2. Target Market
Our customers will be discount departmental store chains with good credit ratings and
reputations of prompt-payments, means upper middle and elite class customers.
Mainly females are our target because they were found of decoration antique things and
want to decorate their houses in different ways.
3. SWOT Analysis
Strengths:
1 Introduce new technology in clay lamps
2 Give an addition to cultural touch
3 Available in very cheap rates
4 Attractive artwork
5 Available in every color
6 Quality product
Weaknesses:
1 Not repairable in any case of crack
2 Not replaced in case of any damage
4. Combination of input / Resources
clay pots
Bulbs
sound sensor
Road Iron Stand

5. 5
spray paint
jute sheet
pot pure
Electric wire
small clay pot(handy)
Bulb holder
uhoo glue
Tape
Flowers n stick for decoration
6. Cost Structure
• Per unit cost
clay pots......... ..Rs.200 per piece ( 2 pieces)
Bulbs.................Rs.60 per piece (2 pieces)
sound sensor.......Rs. 175
Road Iron Stand....Rs. 450
spray paint...........Rs. 150
jute sheet............Rs. 90
pot puri...............Rs. 470
Electric wire.........Rs. 30 ------------> 6ft
small clay pot(handi) Rs. 20
Bulb holder ..........Rs. 30 (2 pieces)
uhoo glue............Rs 50
Tape.................Rs. 35
Flowers n stick for decoration....Rs. 200
Hard Board.....Rs. 50
----------------------------------------------------
total per unit cost Rs.2300
8. Pricing Strategies
We will not initially enjoy pricing power in marketing our lamp. Discount chain will be
primarily interested in price. In order to achieve lower costs than our large competitors

6. 6
we plan to lower our price. The price which competitors are giving that is Rs. 3000.
Our ultimate goal is to build a line so unique and prompt it so effectively that consumers
will be willing to pay a premium. Our long-term objective is to built a market that is not
entirely based on price.
• Price per unit
Rs. 2800
• Profit Calculation
The profit will be 22% of per unit cost.
Competitive Analysis
Our biggest competitors is Shafaq Lamps Corporation LTD , which has 25 years history
of success and has gained strong brand-recognition. But they have large overhead
structure, which we will not have.
They are also slow to make changes and upgrades to their line of products. We plan to
overcome their leadership with fresh new designs and attractive artwork and to be priced
very competitively.
We intend to continually introduce new additions in both technology and designs.
We know we can gain a foothold in this market.
Channels Of Distribution
• Personal Contacts
• Net
Advertisement and Promiotion
Short range plan (1 to 3 months):
Initially our advertising and promotion will be done on an entirely personal basis without
any budget for paid advertising. Our customers require personal visitation by the CEO's
of their vendors.

7. 7
It will be our plan to limit our advertising budget to personal travel expenses in making
these presentations and follow-up presentations.
Mid Range Plan (3 - 6 months):
To establish brand recognition at the retail level, we plan to budget 15% of our sales to
joint advertising with our discount department store customers. We will solicit
presentations from local advertising agencies. As well as through internet and magazines.
Long Range Plan:
We plan to aggressively build brand recognition and loyalty by budgeting 35% of sales,
which will be allocated between space advertising in trade journals, appropriate consumer
magazines and though media joint advertising with our customers.
Financial Plans
• Build-out program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rs. 2,31,500
Includes:, furniture, fixtures, accessories, paint, carpet, tile, plumbing,
electrical, exterior and interior neon signage, logo doormat, counter manual,
lighting, all freight and installation
• Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rs. 30,000
Includes: stamp set, office supplies
• Security deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rs. 150,000
• Additional funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Rs. 200,000
Includes: ongoing advertising, deposits, rent, working capital, miscellaneous expenses

8. 7
It will be our plan to limit our advertising budget to personal travel expenses in making
these presentations and follow-up presentations.
Mid Range Plan (3 - 6 months):
To establish brand recognition at the retail level, we plan to budget 15% of our sales to
joint advertising with our discount department store customers. We will solicit
presentations from local advertising agencies. As well as through internet and magazines.
Long Range Plan:
We plan to aggressively build brand recognition and loyalty by budgeting 35% of sales,
which will be allocated between space advertising in trade journals, appropriate consumer
magazines and though media joint advertising with our customers.
Financial Plans
• Build-out program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rs. 2,31,500
Includes:, furniture, fixtures, accessories, paint, carpet, tile, plumbing,
electrical, exterior and interior neon signage, logo doormat, counter manual,
lighting, all freight and installation
• Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rs. 30,000
Includes: stamp set, office supplies
• Security deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rs. 150,000
• Additional funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Rs. 200,000
Includes: ongoing advertising, deposits, rent, working capital, miscellaneous expenses

9. 7
It will be our plan to limit our advertising budget to personal travel expenses in making
these presentations and follow-up presentations.
Mid Range Plan (3 - 6 months):
To establish brand recognition at the retail level, we plan to budget 15% of our sales to
joint advertising with our discount department store customers. We will solicit
presentations from local advertising agencies. As well as through internet and magazines.
Long Range Plan:
We plan to aggressively build brand recognition and loyalty by budgeting 35% of sales,
which will be allocated between space advertising in trade journals, appropriate consumer
magazines and though media joint advertising with our customers.
Financial Plans
• Build-out program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rs. 2,31,500
Includes:, furniture, fixtures, accessories, paint, carpet, tile, plumbing,
electrical, exterior and interior neon signage, logo doormat, counter manual,
lighting, all freight and installation
• Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rs. 30,000
Includes: stamp set, office supplies
• Security deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rs. 150,000
• Additional funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Rs. 200,000
Includes: ongoing advertising, deposits, rent, working capital, miscellaneous expenses