SlideShare ist ein Scribd-Unternehmen logo
1 von 96
Sports Marketing Quiz
Hosted by
PRELIMS
20 QUESTIONS
WRITTEN ROUND
+1 FOR CORRECT ANSWER
NO NEGATIVES
* MARKED QUESTIONS FOR TIE-BREAKER
1. This image inspired something. What?
2. ID the Brand
• In the sports marketing world, this particular phenomenon has been
called “Xmare” or “The Curse of X” where X is the name of the brand.
• This phenomenon has been closely(Read Unfortunately) related with
a list of athletes of which Maria Sharapova has been the latest one!
• Because of this phenomenon, there was a spoof which trended on
social media which was a sarcastic take on the brand’s tag line!
SPOOF
_________ ____ ____ FUCK THE CONSEQUENCES.
3. ID the tournament and the sponsor
• Description for the tournament goes like this
"A source of vehement disagreements, a security risk for all who attend it and a frequent
focus for unrest and protest, the X is simultaneously the most exhilarating sporting event
on earth and a logistical nightmare for the host nation.“
• Its main sponsor is a bank headquartered in London, England. The motto of
__________Bank is Fortius Quo Fidelius, a Latin phrase that means "Strength through
loyalty”.
• It happens every 4 years and the recent winners are
Recent winners
1994 - Ireland
1998 - Malawi
2002 - Egypt
2006 - Burkina Faso
2010 - Moldova
2014 – Bulgaria
• “Cricket also helped me in a big way by allowing me to travel right
from my childhood to my Ranji Trophy days. Those were the days
when there was no money in cricket. So, we used to travel in
unreserved third class compartments to all parts of the country and
got to see life in India beyond the metros. So, we might have gone to
fancy colleges, but in the train we were equal, shared the dabbas of
travelling families, and shared a berth with people — even as I
garnered invaluable insights. I have so many things to thank for what I
am today; of them, cricket is a huge factor.”
• This person is a well known figure in the marketing and advertising
industry and has been recently awarded the Padma Shri Award.
5.
• Andrew Anthony is a journalist and commentator who has written for
The Guardian since 1990 and The Observer. Anthony is also the
author of two books On Penalties (2000) and The Fall-Out (2007).
• But his claim to fame has been through a significant contribution to a
gaming company which is widely known for making sports video
games.
• What is his contribution?
6*.
• In 2014, a major world sporting event controversially made the host
nation amend a law to boost the sales of one of its sponsors.
• X had been a FIFA backer since the 1986 World Cup in Mexico City.
The brand is so tight with FIFA, in fact, that soccer’s world governing
body forced Brazil to walk back its law banning X’s sales in soccer
stadiums and replace it with a “X law” that allowed its product to be
sold at stadiums hosting last year’s World Cup matches.
• Name the sponsor.
7. PUT FUNDA
• Sharp – 6
• King Power - 1
• Samsung – 3
• McEwan’s Lager - 1
• Emirates Airline - 1
• JVC - 1
• Vodafone – 2
• Etihad - 2
• SEGA - 1
• AIG – 3
• O2 - 1
• AON - 2
8. Connect.
9*.
• Bill James defined the sabermetric approach as "the search for objective
knowledge about baseball." Thus, sabermetric method attempts to answer
objective questions about baseball, such as "which player on the Red Sox
contributed the most to the team's offense?" or "How many home runs will
Ken Griffey hit next year?" It cannot deal with the subjective judgments
which are also important to the game, such as "Who is your favorite
player?" or "That was a great game.“
• Michael M. Lewis’s book _______________, which was made into an Oscar
nominated film in 2011, examines the 2002 Oakland Athletics' use
of sabermetrics to build a competitive baseball team.
• What is the name of the book?
10.
• X and Y signed 'The Pele Pact' in 1970 preventing both companies
from signing Pele, thereby avoiding a bidding war for sponsorship.
• Y eventually violated the pact and got Pele to advertise their product
before the opening of the WC final.
• Name X and Y.
11. Identify the event
• The current logo for the event was created by French designer Joel
Guenoun back in 2002 and it's remained unchanged ever since.
• The playful brush script gives it a distinctly Gallic feel, while the
splash of yellow reflects the famous maillot jaune awarded to the
winner of each stage, but also forms part of a neat little typographic
sketch of the actual sport.
• The event was first organized in 1903 to increase paper sales for a
magazine.
12*. ID X
• X has recently formed a ground breaking global partnership with film
production and distribution company 20th Century Fox.
• Big-money releases including Deadpool, X-Men: Apocalypse and
Independence Day: Resurgence will be among the films promoted on
digital perimeter boards and post-match interview backdrops.
• In a recent twitter post announcing their partnership, X had floated
an image where Deadpool was seen kissing the head of their star
player.
13. Connect.
14.
• While unveiling Joe Hart as the UK face of their global campaign 'Fans
of Steel', this brand leveraged the popularity of former World No. 1
Roger Federer and four time FIFA Ballon d'Or winner Lionel Messi.
• Name the brand.
15. Which campaign?
• This campaign has been viewed 2.3 million times in three weeks, and
has given rise to more response videos and social media
conversations than probably the main event itself.
• The creative team obviously did not know that it would be a long
campaign - four films running presently and hopefully with two more
to come.
• Talking about the role of music, the team said “The entire brief for the
music was that, here was a guy who is searching for the ultimate
chance and has still not been lucky enough to get it. Rather than
making it gimmicky and spoof-like, we wanted to make it soulful.”
16.
• Tata Zica had been renamed at the last moment before its launch
because of the deadly propagation of the Zica virus.
• It was renamed after the son of its brand ambassador.
• Name the brand ambassador and the car.
17.
• Who are the current champions of the Star Sports Pro Kabaddi
League ?
18.
• The iconic IPL strategic time out is sponsored by which RPG company?
19. What is this an exhaustive list of?
• 1930-1970 – Bukta
• 1970-1986 – Umbro
• 1986 – 1994 – Adidas
• 1994 – 2014 – Nike
• 2014 – Present - Puma
20.
• Name the apparel brand owned by cricketing sensation Virat Kohli !
• Mind the spelling
THE ANSWERS ARE HERE
1. This image inspired something. What?
NBA LOGO
2. ID the Brand
• In the sports marketing world, this particular phenomenon has been
called “Xmare” or “The Curse of X” where X is the name of the brand.
• This phenomenon has been closely(Read Unfortunately) related with
a list of athletes of which Maria Sharapova has been the latest one!
• Because of this phenomenon, there was a spoof which trended on
social media which was a sarcastic take on the brand’s tag line!
SPOOF
_________ ____ ____ FUCK THE CONSEQUENCES.
NIKE
3*. ID the tournament and the sponsor
• Description for the tournament goes like this
"A source of vehement disagreements, a security risk for all who attend it and a frequent
focus for unrest and protest, the X is simultaneously the most exhilarating sporting event
on earth and a logistical nightmare for the host nation.“
• Its main sponsor is a bank headquartered in London, England. The motto of
__________Bank is Fortius Quo Fidelius, a Latin phrase that means "Strength through
loyalty”.
• It happens every 4 years and the recent winners are
Recent winners
1994 - Ireland
1998 - Malawi
2002 - Egypt
2006 - Burkina Faso
2010 - Moldova
2014 – Bulgaria
Quidditch World Cup
Gringotts Wizarding Bank, London
4.
• “Cricket also helped me in a big way by allowing me to travel right
from my childhood to my Ranji Trophy days. Those were the days
when there was no money in cricket. So, we used to travel in
unreserved third class compartments to all parts of the country and
got to see life in India beyond the metros. So, we might have gone to
fancy colleges, but in the train we were equal, shared the dabbas of
travelling families, and shared a berth with people — even as I
garnered invaluable insights. I have so many things to thank for what I
am today; of them, cricket is a huge factor.”
• This person is a well known figure in the marketing and advertising
industry and has been recently awarded the Padma Shri Award.
PIYUSH PANDEY
5.
• Andrew Anthony is a journalist and commentator who has written for
The Guardian since 1990 and The Observer. Anthony is also the
author of two books On Penalties (2000) and The Fall-Out (2007).
• But his claim to fame has been through a significant contribution to a
gaming company which is widely known for making sports video
games.
• What is his contribution?
EA SPORTS – ITS IN THE GAME
6*.
• In 2014, a major world sporting event controversially made the host
nation amend a law to boost the sales of one of its sponsors.
• X had been a FIFA backer since the 1986 World Cup in Mexico City.
The brand is so tight with FIFA, in fact, that soccer’s world governing
body forced Brazil to walk back its law banning X’s sales in soccer
stadiums and replace it with a “X law” that allowed its product to be
sold at stadiums hosting last year’s World Cup matches.
• Name the sponsor.
BUDWEISER
7. PUT FUNDA
• Sharp – 6
• King Power - 1
• Samsung – 3
• McEwan’s Lager - 1
• Emirates Airline - 1
• JVC - 1
• Vodafone – 2
• Etihad - 2
• SEGA - 1
• AIG – 3
• O2 - 1
• AON - 2
KIT SPONSORS OF
PREMIER LEAGUE WINNING CLUBS
8. Connect.
SPONSORS FOR INDIAN CONTINGENT –
RIO OLYMPICS 2016
9*.
• Bill James defined the sabermetric approach as "the search for objective
knowledge about baseball." Thus, sabermetric method attempts to answer
objective questions about baseball, such as "which player on the Red Sox
contributed the most to the team's offense?" or "How many home runs will
Ken Griffey hit next year?" It cannot deal with the subjective judgments
which are also important to the game, such as "Who is your favorite
player?" or "That was a great game.“
• Michael M. Lewis’s book _______________, which was made into an Oscar
nominated film in 2011, examines the 2002 Oakland Athletics' use
of sabermetrics to build a competitive baseball team.
• What is the name of the book?
MONEYBALL
10.
• X and Y signed 'The Pele Pact' in 1970 preventing both companies
from signing Pele, thereby avoiding a bidding war for sponsorship.
• Y eventually violated the pact and got Pele to advertise their product
before the opening of the WC final.
• Name X and Y.
• X – ADIDAS
• Y- PUMA
11. Identify the event
• The current logo for the event was created by French designer Joel
Guenoun back in 2002 and it's remained unchanged ever since.
• The playful brush script gives it a distinctly Gallic feel, while the
splash of yellow reflects the famous maillot jaune awarded to the
winner of each stage, but also forms part of a neat little typographic
sketch of the actual sport.
• The event was first organized in 1903 to increase paper sales for a
magazine.
MiQuest - Sports Marketing Quiz
12*. ID X
• X has recently formed a ground breaking global partnership with film
production and distribution company 20th Century Fox.
• Big-money releases including Deadpool, X-Men: Apocalypse and
Independence Day: Resurgence will be among the films promoted on
digital perimeter boards and post-match interview backdrops.
• In a recent twitter post announcing their partnership, X had floated
an image where Deadpool was seen kissing the head of their star
player.
MANCHESTER UNITED
13. Connect.
CITY FOOTBALL GROUP OWNS ALL OF THEM
14.
• While unveiling Joe Hart as the UK face of their global campaign 'Fans
of Steel', this brand leveraged the popularity of former World No. 1
Roger Federer and four time FIFA Ballon d'Or winner Lionel Messi.
• Name the brand.
GILLETTE
15. Which campaign?
• This campaign has been viewed 2.3 million times in three weeks, and
has given rise to more response videos and social media
conversations than probably the main event itself.
• The creative team obviously did not know that it would be a long
campaign - four films running presently and hopefully with two more
to come.
• Talking about the role of music, the team said “The entire brief for the
music was that, here was a guy who is searching for the ultimate
chance and has still not been lucky enough to get it. Rather than
making it gimmicky and spoof-like, we wanted to make it soulful.”
MAUKA MAUKA
16.
• Tata Zica had been renamed at the last moment before its launch
because of the deadly propagation of the Zica virus.
• It was renamed after the son of its brand ambassador.
• Name the brand ambassador and the car.
LIONEL MESSI
TATA TIAGO
17.
• Who are the current champions of the Star Sports Pro Kabaddi
League ?
PATNA PIRATES
18.
• The iconic IPL strategic time out is sponsored by which RPG company?
CEAT
19. What is this an exhaustive list of?
• 1930-1970 – Bukta
• 1970-1986 – Umbro
• 1986 – 1994 – Adidas
• 1994 – 2014 – Nike
• 2014 – Present - Puma
ARSENAL JERSEY/KIT
20.
• Name the apparel brand owned by cricketing sensation Virat Kohli !
• Mind the spelling
WROGN
FINALS
ROUND 2
6 QUESTIONS
BOUNCE/POUNCE
1.
• “Since _________ isn't widely televised in India, brands will find it difficult
to extract value from X if they are only banking on logo coverage during the
event. They will have to create a concept around X. This is the same
problem that Y also faced after Beijing 2008.”
• “That kind of a perfectionist sport requires grit and says a lot about the
athlete’s mental and physical capabilities. X has a sense of panache and
promise that makes for an excellent choice to become an ambassador for a
brand. “
• A nutrition company, a pain-relief brand, a cement company and a
consumer electronics brand are learnt to have already evinced interest in
signing X up for brand association deals.
• Identify X
Dipa Karmakar
2. ID X
• His Instagram account description goes like this :
“Welcome to my Instagram. These images will be posted without
explanation, for your interpretation. Enjoy.“
• He recently posted a picture of a young Virat Kohli wearing India's ODI
jersey with the words 'Bleed Blue' emblazoned in the picture, which
had a completely blue background.
• The interesting thing is that X and Kohli have no connection with each
other but still X used this post to promote something very specific.
• Besides the Kohli post, the other notable one was a particular scene of
the movie 'Matrix‘.
• Identify X and the specific event!
INSTAGRAM POSTS
John Cena was drafted into 'SmackDown' - the 'blue' brand of WWE,
while the other called 'RAW‘ is signified by the colour red.
3. Identify what these Russian students are
talking about!
• “I've always liked drawing animals and all kinds of cartoon characters,”
says Ekaterina, explaining her choice to sign up to the competition.
“Plus I also love watching the game. I decided that I simply couldn't
miss out on the chance to do what I love.
• “They regularly post ads at our university about competitions that
students can get involved in,” Valeria reveals. “Of course, such an
interesting project was no exception. I immediately wanted to take
part, even just for the sake of experience.
• “I didn't have to think twice about whether to work on this project.
Once I found out that they were opening up the competition to
university students, Sofia immediately sent in her application. ”
Official Mascot for the
2018 FIFA World Cup Russia
4.
• Real Madrid had removed the ____ from their official club crest after
signing a lucrative three-year deal with the National Bank of Abu
Dhabi.
• The crest, which was originally designed in 1931, usually contains a
____ but that has been removed for use in the Middle East in order
not to offend Muslim sensibilities in the region.
• The original design will continue to be used in Europe.
• What was removed ?
REMOVED THE CROSS
5.
• Alongside is the logo of which
internationally recognized brand
by a famous sportsperson.
Whose future has been in the
doldrums due to recent events ?
SUGARPOVA
6.
• Jesse Lingard is credited with popularising this form of goal scoring
celebration in the Premier League, though Paul Pogba has already
been doing this in Serie A for a while now.
• Unsurprisingly this is an import from the United States, where it
made its debut at the beginning of the NFL season in September,
when Jeremy Hill scored a touchdown for the Cincinnati Bengals.
What form of celebration are we talking about?
THE DAB
FINALS
ROUND 3
1. GIVE FUNDA
BENSON AND HEDGES/TOBACO
ADVERISEMENT
2.
What was the name adopted by British Airway by popular votes for
it’s aircraft carrying Team GB to and from the RIO Olympics ?
victoRIOus
3.
3What was the name of the official mascot of 2014 FIFA World Cup,
designed on an armadillo.
FULECO
4.
Name the viral campaign centered around Zlatan ?
#DARETOZLATAN
5
• The Lord’s Media Centre, Lord’s Cricket Ground.
• Designed by Future System and cost about 5 million pounds.
• Commissioned in time for the 1999 Cricket World Cup.
• World’s first aluminum, semi-monocoque building.
• Original Sponsor: NATWEST
• From 2007: INVESTEC
• Since May 2011: ?
MiQuest - Sports Marketing Quiz
MiQuest - Sports Marketing Quiz
J.P.MORGAN MEDIA CENTRE
6
• X is a Chinese multinational technology company that designs,
develops, and manufactures smartphones, smartphone accessories,
software, and online services.
• It was founded in 2009 in Dongguan, Guangdong as a sub-brand
of BBK Electronics.
• The brand focuses on providing a high quality audio experience for
users by utilising Hi-Fi chips in its smartphones.
• From 2015 through 2017 X and a sports entity have agreed to
cooperate extensively in terms of sports events, media exposure and
marketing campaigns.
• Identify X.
VIVO
IPL

Weitere ähnliche Inhalte

Was ist angesagt?

Business & Politics Quiz Finals at The Quiz Fest - 17
Business & Politics Quiz Finals at The Quiz Fest - 17Business & Politics Quiz Finals at The Quiz Fest - 17
Business & Politics Quiz Finals at The Quiz Fest - 17TackOn
 
St Thomas Business Quiz
St Thomas Business Quiz St Thomas Business Quiz
St Thomas Business Quiz Shibin Azad
 
BCQC Fundraiser: ELIMS General Open Quiz by Suraj Menon
BCQC Fundraiser: ELIMS General Open Quiz by Suraj MenonBCQC Fundraiser: ELIMS General Open Quiz by Suraj Menon
BCQC Fundraiser: ELIMS General Open Quiz by Suraj MenonBoat Club Quiz Club Pune
 
Around the World Quiz 2019 - Prelims
Around the World Quiz 2019 - PrelimsAround the World Quiz 2019 - Prelims
Around the World Quiz 2019 - PrelimsSahil Gupta
 
IT Quiz - Grand Finale
IT Quiz - Grand FinaleIT Quiz - Grand Finale
IT Quiz - Grand FinaleSomnath Chanda
 
Business Quiz finals : Inceptra 2016
Business Quiz finals : Inceptra 2016Business Quiz finals : Inceptra 2016
Business Quiz finals : Inceptra 2016melbinmna
 
ComArena Business Quiz Prelims
ComArena Business Quiz PrelimsComArena Business Quiz Prelims
ComArena Business Quiz PrelimsGeorge Kakkuzhiyil
 
JQEQ BIZ QUIZ 2021
JQEQ BIZ QUIZ 2021JQEQ BIZ QUIZ 2021
JQEQ BIZ QUIZ 2021Ronisha Das
 
Sheersho's Quizzes - IIT Delhi Business Quiz Prelims 2017
Sheersho's Quizzes - IIT Delhi Business Quiz Prelims 2017Sheersho's Quizzes - IIT Delhi Business Quiz Prelims 2017
Sheersho's Quizzes - IIT Delhi Business Quiz Prelims 2017Sheersho Pramanik
 
Business Quiz Finals at Pragati 2020 (Amrita School of Business, Coimbatore) ...
Business Quiz Finals at Pragati 2020 (Amrita School of Business, Coimbatore) ...Business Quiz Finals at Pragati 2020 (Amrita School of Business, Coimbatore) ...
Business Quiz Finals at Pragati 2020 (Amrita School of Business, Coimbatore) ...Quiz Cetera
 
Synergy 2019 Quiz Finals
Synergy 2019 Quiz FinalsSynergy 2019 Quiz Finals
Synergy 2019 Quiz FinalsKapil Agrawal
 
Quizzitch Cup 2020 M.E.L.A Quiz Finals
Quizzitch Cup 2020 M.E.L.A Quiz FinalsQuizzitch Cup 2020 M.E.L.A Quiz Finals
Quizzitch Cup 2020 M.E.L.A Quiz FinalsQuizIncNITDurgapur
 
Saksham Business Quiz 2020 _Finals
Saksham Business Quiz 2020 _FinalsSaksham Business Quiz 2020 _Finals
Saksham Business Quiz 2020 _FinalsAnand Kumar
 
Incredible India PRELIMS || Independence Day Special || QM: Amit, Amogh, Pars...
Incredible India PRELIMS || Independence Day Special || QM: Amit, Amogh, Pars...Incredible India PRELIMS || Independence Day Special || QM: Amit, Amogh, Pars...
Incredible India PRELIMS || Independence Day Special || QM: Amit, Amogh, Pars...BITS Goa Quiz Club
 
BizTech Quiz Prelims - IIM Ahmedabad Chaos 2020 - by Quiz Cetera
BizTech Quiz Prelims - IIM Ahmedabad Chaos 2020 - by Quiz CeteraBizTech Quiz Prelims - IIM Ahmedabad Chaos 2020 - by Quiz Cetera
BizTech Quiz Prelims - IIM Ahmedabad Chaos 2020 - by Quiz CeteraQuiz Cetera
 

Was ist angesagt? (20)

Business & Politics Quiz Finals at The Quiz Fest - 17
Business & Politics Quiz Finals at The Quiz Fest - 17Business & Politics Quiz Finals at The Quiz Fest - 17
Business & Politics Quiz Finals at The Quiz Fest - 17
 
Not so general quiz
Not so general quiz Not so general quiz
Not so general quiz
 
St Thomas Business Quiz
St Thomas Business Quiz St Thomas Business Quiz
St Thomas Business Quiz
 
BCQC Fundraiser: ELIMS General Open Quiz by Suraj Menon
BCQC Fundraiser: ELIMS General Open Quiz by Suraj MenonBCQC Fundraiser: ELIMS General Open Quiz by Suraj Menon
BCQC Fundraiser: ELIMS General Open Quiz by Suraj Menon
 
Sports quiz
Sports quizSports quiz
Sports quiz
 
Around the World Quiz 2019 - Prelims
Around the World Quiz 2019 - PrelimsAround the World Quiz 2019 - Prelims
Around the World Quiz 2019 - Prelims
 
IT Quiz - Grand Finale
IT Quiz - Grand FinaleIT Quiz - Grand Finale
IT Quiz - Grand Finale
 
Bootup Quiz Finals 2020
Bootup Quiz Finals 2020Bootup Quiz Finals 2020
Bootup Quiz Finals 2020
 
Business Quiz finals : Inceptra 2016
Business Quiz finals : Inceptra 2016Business Quiz finals : Inceptra 2016
Business Quiz finals : Inceptra 2016
 
ComArena Business Quiz Prelims
ComArena Business Quiz PrelimsComArena Business Quiz Prelims
ComArena Business Quiz Prelims
 
S04_E04: SCAM Quiz | Rishabh
S04_E04: SCAM Quiz | RishabhS04_E04: SCAM Quiz | Rishabh
S04_E04: SCAM Quiz | Rishabh
 
JQEQ BIZ QUIZ 2021
JQEQ BIZ QUIZ 2021JQEQ BIZ QUIZ 2021
JQEQ BIZ QUIZ 2021
 
Sheersho's Quizzes - IIT Delhi Business Quiz Prelims 2017
Sheersho's Quizzes - IIT Delhi Business Quiz Prelims 2017Sheersho's Quizzes - IIT Delhi Business Quiz Prelims 2017
Sheersho's Quizzes - IIT Delhi Business Quiz Prelims 2017
 
Business Quiz Finals at Pragati 2020 (Amrita School of Business, Coimbatore) ...
Business Quiz Finals at Pragati 2020 (Amrita School of Business, Coimbatore) ...Business Quiz Finals at Pragati 2020 (Amrita School of Business, Coimbatore) ...
Business Quiz Finals at Pragati 2020 (Amrita School of Business, Coimbatore) ...
 
Synergy 2019 Quiz Finals
Synergy 2019 Quiz FinalsSynergy 2019 Quiz Finals
Synergy 2019 Quiz Finals
 
Quizzitch Cup 2020 M.E.L.A Quiz Finals
Quizzitch Cup 2020 M.E.L.A Quiz FinalsQuizzitch Cup 2020 M.E.L.A Quiz Finals
Quizzitch Cup 2020 M.E.L.A Quiz Finals
 
Cryptics- Tech Quiz
Cryptics- Tech QuizCryptics- Tech Quiz
Cryptics- Tech Quiz
 
Saksham Business Quiz 2020 _Finals
Saksham Business Quiz 2020 _FinalsSaksham Business Quiz 2020 _Finals
Saksham Business Quiz 2020 _Finals
 
Incredible India PRELIMS || Independence Day Special || QM: Amit, Amogh, Pars...
Incredible India PRELIMS || Independence Day Special || QM: Amit, Amogh, Pars...Incredible India PRELIMS || Independence Day Special || QM: Amit, Amogh, Pars...
Incredible India PRELIMS || Independence Day Special || QM: Amit, Amogh, Pars...
 
BizTech Quiz Prelims - IIM Ahmedabad Chaos 2020 - by Quiz Cetera
BizTech Quiz Prelims - IIM Ahmedabad Chaos 2020 - by Quiz CeteraBizTech Quiz Prelims - IIM Ahmedabad Chaos 2020 - by Quiz Cetera
BizTech Quiz Prelims - IIM Ahmedabad Chaos 2020 - by Quiz Cetera
 

Andere mochten auch

Bitotsav' 15 Biz-Sports Quiz Prelims
Bitotsav' 15 Biz-Sports Quiz PrelimsBitotsav' 15 Biz-Sports Quiz Prelims
Bitotsav' 15 Biz-Sports Quiz PrelimsUtsav Giri
 
K Circle - Quiz Of The Month, June 11th 2016
K Circle - Quiz Of The Month, June 11th 2016K Circle - Quiz Of The Month, June 11th 2016
K Circle - Quiz Of The Month, June 11th 2016TackOn
 
Business & Politics Quiz By Vishnu
Business & Politics Quiz By VishnuBusiness & Politics Quiz By Vishnu
Business & Politics Quiz By VishnuTackOn
 
Le Pub Quiz by Qriosity Knowledge Solutions (QKS) at G77
Le Pub Quiz by Qriosity Knowledge Solutions (QKS) at G77Le Pub Quiz by Qriosity Knowledge Solutions (QKS) at G77
Le Pub Quiz by Qriosity Knowledge Solutions (QKS) at G77Qriosity Knowledge Solutions
 
Movie Quiz for Entertainment based on Bollywood Trivia - 2016
Movie Quiz for Entertainment based on Bollywood Trivia - 2016Movie Quiz for Entertainment based on Bollywood Trivia - 2016
Movie Quiz for Entertainment based on Bollywood Trivia - 2016Ravi Handa
 
Materials & Energy Quiz Prelims at The Quiz Fest 17
Materials & Energy Quiz Prelims at The Quiz Fest 17Materials & Energy Quiz Prelims at The Quiz Fest 17
Materials & Energy Quiz Prelims at The Quiz Fest 17TackOn
 
Materials & Energy Online Quiz at The Quiz Fest 17
Materials & Energy Online Quiz at The Quiz Fest 17Materials & Energy Online Quiz at The Quiz Fest 17
Materials & Energy Online Quiz at The Quiz Fest 17TackOn
 
Materials & Energy Quiz Finals at The Quiz Fest 17
Materials & Energy Quiz Finals at The Quiz Fest 17Materials & Energy Quiz Finals at The Quiz Fest 17
Materials & Energy Quiz Finals at The Quiz Fest 17TackOn
 
Rhapsody-Quizeto Grand Finale
Rhapsody-Quizeto Grand FinaleRhapsody-Quizeto Grand Finale
Rhapsody-Quizeto Grand FinaleSomnath Chanda
 
Business & Politics Quiz Prelims at The Quiz Fest - 17
Business & Politics Quiz Prelims at The Quiz Fest - 17Business & Politics Quiz Prelims at The Quiz Fest - 17
Business & Politics Quiz Prelims at The Quiz Fest - 17TackOn
 
What the Football Prelims
What the Football PrelimsWhat the Football Prelims
What the Football PrelimsSoham Mukherjee
 
Inquizzitive - Finals
Inquizzitive - FinalsInquizzitive - Finals
Inquizzitive - FinalsDaktar Vinay
 

Andere mochten auch (20)

Brand-o-mania Marketing Quiz
Brand-o-mania Marketing QuizBrand-o-mania Marketing Quiz
Brand-o-mania Marketing Quiz
 
Business quiz
Business quizBusiness quiz
Business quiz
 
Bitotsav' 15 Biz-Sports Quiz Prelims
Bitotsav' 15 Biz-Sports Quiz PrelimsBitotsav' 15 Biz-Sports Quiz Prelims
Bitotsav' 15 Biz-Sports Quiz Prelims
 
K Circle - Quiz Of The Month, June 11th 2016
K Circle - Quiz Of The Month, June 11th 2016K Circle - Quiz Of The Month, June 11th 2016
K Circle - Quiz Of The Month, June 11th 2016
 
Business & Politics Quiz By Vishnu
Business & Politics Quiz By VishnuBusiness & Politics Quiz By Vishnu
Business & Politics Quiz By Vishnu
 
Le Pub Quiz by Qriosity Knowledge Solutions (QKS) at G77
Le Pub Quiz by Qriosity Knowledge Solutions (QKS) at G77Le Pub Quiz by Qriosity Knowledge Solutions (QKS) at G77
Le Pub Quiz by Qriosity Knowledge Solutions (QKS) at G77
 
Lifestyle quiz finals
Lifestyle quiz finalsLifestyle quiz finals
Lifestyle quiz finals
 
Movie Quiz for Entertainment based on Bollywood Trivia - 2016
Movie Quiz for Entertainment based on Bollywood Trivia - 2016Movie Quiz for Entertainment based on Bollywood Trivia - 2016
Movie Quiz for Entertainment based on Bollywood Trivia - 2016
 
What the Football Final
What the Football FinalWhat the Football Final
What the Football Final
 
Brand Trivia Business Quiz 43
Brand Trivia Business Quiz 43Brand Trivia Business Quiz 43
Brand Trivia Business Quiz 43
 
Materials & Energy Quiz Prelims at The Quiz Fest 17
Materials & Energy Quiz Prelims at The Quiz Fest 17Materials & Energy Quiz Prelims at The Quiz Fest 17
Materials & Energy Quiz Prelims at The Quiz Fest 17
 
Materials & Energy Online Quiz at The Quiz Fest 17
Materials & Energy Online Quiz at The Quiz Fest 17Materials & Energy Online Quiz at The Quiz Fest 17
Materials & Energy Online Quiz at The Quiz Fest 17
 
Internet Marketing Quiz
Internet Marketing QuizInternet Marketing Quiz
Internet Marketing Quiz
 
Business Quiz
Business QuizBusiness Quiz
Business Quiz
 
Materials & Energy Quiz Finals at The Quiz Fest 17
Materials & Energy Quiz Finals at The Quiz Fest 17Materials & Energy Quiz Finals at The Quiz Fest 17
Materials & Energy Quiz Finals at The Quiz Fest 17
 
Rhapsody-Quizeto Grand Finale
Rhapsody-Quizeto Grand FinaleRhapsody-Quizeto Grand Finale
Rhapsody-Quizeto Grand Finale
 
Business & Politics Quiz Prelims at The Quiz Fest - 17
Business & Politics Quiz Prelims at The Quiz Fest - 17Business & Politics Quiz Prelims at The Quiz Fest - 17
Business & Politics Quiz Prelims at The Quiz Fest - 17
 
What the Football Prelims
What the Football PrelimsWhat the Football Prelims
What the Football Prelims
 
Inquizzitive - Finals
Inquizzitive - FinalsInquizzitive - Finals
Inquizzitive - Finals
 
SciTech Quiz, Alcheringa 2017
SciTech Quiz, Alcheringa 2017SciTech Quiz, Alcheringa 2017
SciTech Quiz, Alcheringa 2017
 

Ähnlich wie MiQuest - Sports Marketing Quiz

Amit pgp31131 assignment
Amit pgp31131 assignmentAmit pgp31131 assignment
Amit pgp31131 assignmentamit saini
 
Govt.Engg College,Kalyani-BizQuizFinals
Govt.Engg College,Kalyani-BizQuizFinalsGovt.Engg College,Kalyani-BizQuizFinals
Govt.Engg College,Kalyani-BizQuizFinalsAlekhya Chakrabarty
 
10 Best Sports Billboard Themes Of 2009
10 Best Sports Billboard Themes Of 200910 Best Sports Billboard Themes Of 2009
10 Best Sports Billboard Themes Of 2009Brian Gainor
 
1st peer post 1.) The practice of using a nonviolent approach.docx
1st peer post 1.) The practice of using a nonviolent approach.docx1st peer post 1.) The practice of using a nonviolent approach.docx
1st peer post 1.) The practice of using a nonviolent approach.docxaulasnilda
 
Football Discursive Essay
Football Discursive EssayFootball Discursive Essay
Football Discursive EssayLiz Bundren
 
NIT Calicut tathva spent quiz
NIT Calicut tathva  spent quizNIT Calicut tathva  spent quiz
NIT Calicut tathva spent quizShibin Azad
 
The Pursuit of Busyness
The Pursuit of BusynessThe Pursuit of Busyness
The Pursuit of BusynessDevesh Pandey
 
General Sports Quiz @ Barefoot 2022 - (Prelims+Final).pdf
General Sports Quiz @ Barefoot 2022 - (Prelims+Final).pdfGeneral Sports Quiz @ Barefoot 2022 - (Prelims+Final).pdf
General Sports Quiz @ Barefoot 2022 - (Prelims+Final).pdfSomnath Chanda
 
Case Study Of Coffee Shop
Case Study Of Coffee ShopCase Study Of Coffee Shop
Case Study Of Coffee ShopErica Spivey
 
The Greatest Fight of All Time or the Best Executed Integrated Marketing of A...
The Greatest Fight of All Time or the Best Executed Integrated Marketing of A...The Greatest Fight of All Time or the Best Executed Integrated Marketing of A...
The Greatest Fight of All Time or the Best Executed Integrated Marketing of A...Adrian Naidoo
 
United Games Affiliate and Player Presentation
United Games Affiliate and Player PresentationUnited Games Affiliate and Player Presentation
United Games Affiliate and Player PresentationChris Nicholson
 
United Games Marketing Presentation
United Games Marketing PresentationUnited Games Marketing Presentation
United Games Marketing PresentationLynn Huber
 

Ähnlich wie MiQuest - Sports Marketing Quiz (20)

Amit pgp31131 assignment
Amit pgp31131 assignmentAmit pgp31131 assignment
Amit pgp31131 assignment
 
3810 final
3810 final3810 final
3810 final
 
Govt.Engg College,Kalyani-BizQuizFinals
Govt.Engg College,Kalyani-BizQuizFinalsGovt.Engg College,Kalyani-BizQuizFinals
Govt.Engg College,Kalyani-BizQuizFinals
 
Nike
NikeNike
Nike
 
10 Best Sports Billboard Themes Of 2009
10 Best Sports Billboard Themes Of 200910 Best Sports Billboard Themes Of 2009
10 Best Sports Billboard Themes Of 2009
 
X quiz-it grand finale
X quiz-it grand finaleX quiz-it grand finale
X quiz-it grand finale
 
1st peer post 1.) The practice of using a nonviolent approach.docx
1st peer post 1.) The practice of using a nonviolent approach.docx1st peer post 1.) The practice of using a nonviolent approach.docx
1st peer post 1.) The practice of using a nonviolent approach.docx
 
Football Discursive Essay
Football Discursive EssayFootball Discursive Essay
Football Discursive Essay
 
NIT Calicut tathva spent quiz
NIT Calicut tathva  spent quizNIT Calicut tathva  spent quiz
NIT Calicut tathva spent quiz
 
PARAKH | Moneyball | 10 July 2021
PARAKH | Moneyball | 10 July 2021PARAKH | Moneyball | 10 July 2021
PARAKH | Moneyball | 10 July 2021
 
Sport & Globalization
Sport & GlobalizationSport & Globalization
Sport & Globalization
 
The Pursuit of Busyness
The Pursuit of BusynessThe Pursuit of Busyness
The Pursuit of Busyness
 
Final
FinalFinal
Final
 
General Sports Quiz @ Barefoot 2022 - (Prelims+Final).pdf
General Sports Quiz @ Barefoot 2022 - (Prelims+Final).pdfGeneral Sports Quiz @ Barefoot 2022 - (Prelims+Final).pdf
General Sports Quiz @ Barefoot 2022 - (Prelims+Final).pdf
 
Case Study Of Coffee Shop
Case Study Of Coffee ShopCase Study Of Coffee Shop
Case Study Of Coffee Shop
 
Sport & Commercialisation
Sport & CommercialisationSport & Commercialisation
Sport & Commercialisation
 
The Greatest Fight of All Time or the Best Executed Integrated Marketing of A...
The Greatest Fight of All Time or the Best Executed Integrated Marketing of A...The Greatest Fight of All Time or the Best Executed Integrated Marketing of A...
The Greatest Fight of All Time or the Best Executed Integrated Marketing of A...
 
United Games Affiliate and Player Presentation
United Games Affiliate and Player PresentationUnited Games Affiliate and Player Presentation
United Games Affiliate and Player Presentation
 
United games-marketing
United games-marketingUnited games-marketing
United games-marketing
 
United Games Marketing Presentation
United Games Marketing PresentationUnited Games Marketing Presentation
United Games Marketing Presentation
 

Kürzlich hochgeladen

Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics TradeInstruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics TradeOptics-Trade
 
Euro 2024 Serbia's Return to the European Championship.docx
Euro 2024 Serbia's Return to the European Championship.docxEuro 2024 Serbia's Return to the European Championship.docx
Euro 2024 Serbia's Return to the European Championship.docxEticketing.co
 
NCAA Tournament Free Pick, March 22 From Top March Madness Sports Handicapper
NCAA Tournament Free Pick, March 22 From  Top March Madness Sports HandicapperNCAA Tournament Free Pick, March 22 From  Top March Madness Sports Handicapper
NCAA Tournament Free Pick, March 22 From Top March Madness Sports HandicapperJoe Duffy
 
Nicholas Kodomichalos: A Tale of Sporting Brilliance with Nick Kodos
Nicholas Kodomichalos: A Tale of Sporting Brilliance with Nick KodosNicholas Kodomichalos: A Tale of Sporting Brilliance with Nick Kodos
Nicholas Kodomichalos: A Tale of Sporting Brilliance with Nick KodosNicholasKodomichalos1
 
Kobe Bryant, The story of the "Black Mamba"
Kobe Bryant, The story of the "Black Mamba"Kobe Bryant, The story of the "Black Mamba"
Kobe Bryant, The story of the "Black Mamba"bmfcavalchini
 
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdfTheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdfSocial Samosa
 
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...Sportsnewstec24
 
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...mxmindia
 
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...mxmindia
 

Kürzlich hochgeladen (9)

Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics TradeInstruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
Instruction Manual | Nightforce CFS 6-36x50 F1 | Optics Trade
 
Euro 2024 Serbia's Return to the European Championship.docx
Euro 2024 Serbia's Return to the European Championship.docxEuro 2024 Serbia's Return to the European Championship.docx
Euro 2024 Serbia's Return to the European Championship.docx
 
NCAA Tournament Free Pick, March 22 From Top March Madness Sports Handicapper
NCAA Tournament Free Pick, March 22 From  Top March Madness Sports HandicapperNCAA Tournament Free Pick, March 22 From  Top March Madness Sports Handicapper
NCAA Tournament Free Pick, March 22 From Top March Madness Sports Handicapper
 
Nicholas Kodomichalos: A Tale of Sporting Brilliance with Nick Kodos
Nicholas Kodomichalos: A Tale of Sporting Brilliance with Nick KodosNicholas Kodomichalos: A Tale of Sporting Brilliance with Nick Kodos
Nicholas Kodomichalos: A Tale of Sporting Brilliance with Nick Kodos
 
Kobe Bryant, The story of the "Black Mamba"
Kobe Bryant, The story of the "Black Mamba"Kobe Bryant, The story of the "Black Mamba"
Kobe Bryant, The story of the "Black Mamba"
 
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdfTheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
 
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
IPL 2024 Fixture List Match Dates, Participating Teams, Stadiums, Venues, and...
 
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
 
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
Changing mindsets, rebuilding lives: Celebrating 25 years of First World Cup ...
 

MiQuest - Sports Marketing Quiz

  • 2. PRELIMS 20 QUESTIONS WRITTEN ROUND +1 FOR CORRECT ANSWER NO NEGATIVES * MARKED QUESTIONS FOR TIE-BREAKER
  • 3. 1. This image inspired something. What?
  • 4. 2. ID the Brand • In the sports marketing world, this particular phenomenon has been called “Xmare” or “The Curse of X” where X is the name of the brand. • This phenomenon has been closely(Read Unfortunately) related with a list of athletes of which Maria Sharapova has been the latest one! • Because of this phenomenon, there was a spoof which trended on social media which was a sarcastic take on the brand’s tag line!
  • 5. SPOOF _________ ____ ____ FUCK THE CONSEQUENCES.
  • 6. 3. ID the tournament and the sponsor • Description for the tournament goes like this "A source of vehement disagreements, a security risk for all who attend it and a frequent focus for unrest and protest, the X is simultaneously the most exhilarating sporting event on earth and a logistical nightmare for the host nation.“ • Its main sponsor is a bank headquartered in London, England. The motto of __________Bank is Fortius Quo Fidelius, a Latin phrase that means "Strength through loyalty”. • It happens every 4 years and the recent winners are Recent winners 1994 - Ireland 1998 - Malawi 2002 - Egypt 2006 - Burkina Faso 2010 - Moldova 2014 – Bulgaria
  • 7. • “Cricket also helped me in a big way by allowing me to travel right from my childhood to my Ranji Trophy days. Those were the days when there was no money in cricket. So, we used to travel in unreserved third class compartments to all parts of the country and got to see life in India beyond the metros. So, we might have gone to fancy colleges, but in the train we were equal, shared the dabbas of travelling families, and shared a berth with people — even as I garnered invaluable insights. I have so many things to thank for what I am today; of them, cricket is a huge factor.” • This person is a well known figure in the marketing and advertising industry and has been recently awarded the Padma Shri Award.
  • 8. 5. • Andrew Anthony is a journalist and commentator who has written for The Guardian since 1990 and The Observer. Anthony is also the author of two books On Penalties (2000) and The Fall-Out (2007). • But his claim to fame has been through a significant contribution to a gaming company which is widely known for making sports video games. • What is his contribution?
  • 9. 6*. • In 2014, a major world sporting event controversially made the host nation amend a law to boost the sales of one of its sponsors. • X had been a FIFA backer since the 1986 World Cup in Mexico City. The brand is so tight with FIFA, in fact, that soccer’s world governing body forced Brazil to walk back its law banning X’s sales in soccer stadiums and replace it with a “X law” that allowed its product to be sold at stadiums hosting last year’s World Cup matches. • Name the sponsor.
  • 10. 7. PUT FUNDA • Sharp – 6 • King Power - 1 • Samsung – 3 • McEwan’s Lager - 1 • Emirates Airline - 1 • JVC - 1 • Vodafone – 2 • Etihad - 2 • SEGA - 1 • AIG – 3 • O2 - 1 • AON - 2
  • 12. 9*. • Bill James defined the sabermetric approach as "the search for objective knowledge about baseball." Thus, sabermetric method attempts to answer objective questions about baseball, such as "which player on the Red Sox contributed the most to the team's offense?" or "How many home runs will Ken Griffey hit next year?" It cannot deal with the subjective judgments which are also important to the game, such as "Who is your favorite player?" or "That was a great game.“ • Michael M. Lewis’s book _______________, which was made into an Oscar nominated film in 2011, examines the 2002 Oakland Athletics' use of sabermetrics to build a competitive baseball team. • What is the name of the book?
  • 13. 10. • X and Y signed 'The Pele Pact' in 1970 preventing both companies from signing Pele, thereby avoiding a bidding war for sponsorship. • Y eventually violated the pact and got Pele to advertise their product before the opening of the WC final. • Name X and Y.
  • 14. 11. Identify the event • The current logo for the event was created by French designer Joel Guenoun back in 2002 and it's remained unchanged ever since. • The playful brush script gives it a distinctly Gallic feel, while the splash of yellow reflects the famous maillot jaune awarded to the winner of each stage, but also forms part of a neat little typographic sketch of the actual sport. • The event was first organized in 1903 to increase paper sales for a magazine.
  • 15. 12*. ID X • X has recently formed a ground breaking global partnership with film production and distribution company 20th Century Fox. • Big-money releases including Deadpool, X-Men: Apocalypse and Independence Day: Resurgence will be among the films promoted on digital perimeter boards and post-match interview backdrops. • In a recent twitter post announcing their partnership, X had floated an image where Deadpool was seen kissing the head of their star player.
  • 17. 14. • While unveiling Joe Hart as the UK face of their global campaign 'Fans of Steel', this brand leveraged the popularity of former World No. 1 Roger Federer and four time FIFA Ballon d'Or winner Lionel Messi. • Name the brand.
  • 18. 15. Which campaign? • This campaign has been viewed 2.3 million times in three weeks, and has given rise to more response videos and social media conversations than probably the main event itself. • The creative team obviously did not know that it would be a long campaign - four films running presently and hopefully with two more to come. • Talking about the role of music, the team said “The entire brief for the music was that, here was a guy who is searching for the ultimate chance and has still not been lucky enough to get it. Rather than making it gimmicky and spoof-like, we wanted to make it soulful.”
  • 19. 16. • Tata Zica had been renamed at the last moment before its launch because of the deadly propagation of the Zica virus. • It was renamed after the son of its brand ambassador. • Name the brand ambassador and the car.
  • 20. 17. • Who are the current champions of the Star Sports Pro Kabaddi League ?
  • 21. 18. • The iconic IPL strategic time out is sponsored by which RPG company?
  • 22. 19. What is this an exhaustive list of? • 1930-1970 – Bukta • 1970-1986 – Umbro • 1986 – 1994 – Adidas • 1994 – 2014 – Nike • 2014 – Present - Puma
  • 23. 20. • Name the apparel brand owned by cricketing sensation Virat Kohli ! • Mind the spelling
  • 25. 1. This image inspired something. What?
  • 27. 2. ID the Brand • In the sports marketing world, this particular phenomenon has been called “Xmare” or “The Curse of X” where X is the name of the brand. • This phenomenon has been closely(Read Unfortunately) related with a list of athletes of which Maria Sharapova has been the latest one! • Because of this phenomenon, there was a spoof which trended on social media which was a sarcastic take on the brand’s tag line!
  • 28. SPOOF _________ ____ ____ FUCK THE CONSEQUENCES.
  • 29. NIKE
  • 30. 3*. ID the tournament and the sponsor • Description for the tournament goes like this "A source of vehement disagreements, a security risk for all who attend it and a frequent focus for unrest and protest, the X is simultaneously the most exhilarating sporting event on earth and a logistical nightmare for the host nation.“ • Its main sponsor is a bank headquartered in London, England. The motto of __________Bank is Fortius Quo Fidelius, a Latin phrase that means "Strength through loyalty”. • It happens every 4 years and the recent winners are Recent winners 1994 - Ireland 1998 - Malawi 2002 - Egypt 2006 - Burkina Faso 2010 - Moldova 2014 – Bulgaria
  • 31. Quidditch World Cup Gringotts Wizarding Bank, London
  • 32. 4. • “Cricket also helped me in a big way by allowing me to travel right from my childhood to my Ranji Trophy days. Those were the days when there was no money in cricket. So, we used to travel in unreserved third class compartments to all parts of the country and got to see life in India beyond the metros. So, we might have gone to fancy colleges, but in the train we were equal, shared the dabbas of travelling families, and shared a berth with people — even as I garnered invaluable insights. I have so many things to thank for what I am today; of them, cricket is a huge factor.” • This person is a well known figure in the marketing and advertising industry and has been recently awarded the Padma Shri Award.
  • 34. 5. • Andrew Anthony is a journalist and commentator who has written for The Guardian since 1990 and The Observer. Anthony is also the author of two books On Penalties (2000) and The Fall-Out (2007). • But his claim to fame has been through a significant contribution to a gaming company which is widely known for making sports video games. • What is his contribution?
  • 35. EA SPORTS – ITS IN THE GAME
  • 36. 6*. • In 2014, a major world sporting event controversially made the host nation amend a law to boost the sales of one of its sponsors. • X had been a FIFA backer since the 1986 World Cup in Mexico City. The brand is so tight with FIFA, in fact, that soccer’s world governing body forced Brazil to walk back its law banning X’s sales in soccer stadiums and replace it with a “X law” that allowed its product to be sold at stadiums hosting last year’s World Cup matches. • Name the sponsor.
  • 38. 7. PUT FUNDA • Sharp – 6 • King Power - 1 • Samsung – 3 • McEwan’s Lager - 1 • Emirates Airline - 1 • JVC - 1 • Vodafone – 2 • Etihad - 2 • SEGA - 1 • AIG – 3 • O2 - 1 • AON - 2
  • 39. KIT SPONSORS OF PREMIER LEAGUE WINNING CLUBS
  • 41. SPONSORS FOR INDIAN CONTINGENT – RIO OLYMPICS 2016
  • 42. 9*. • Bill James defined the sabermetric approach as "the search for objective knowledge about baseball." Thus, sabermetric method attempts to answer objective questions about baseball, such as "which player on the Red Sox contributed the most to the team's offense?" or "How many home runs will Ken Griffey hit next year?" It cannot deal with the subjective judgments which are also important to the game, such as "Who is your favorite player?" or "That was a great game.“ • Michael M. Lewis’s book _______________, which was made into an Oscar nominated film in 2011, examines the 2002 Oakland Athletics' use of sabermetrics to build a competitive baseball team. • What is the name of the book?
  • 44. 10. • X and Y signed 'The Pele Pact' in 1970 preventing both companies from signing Pele, thereby avoiding a bidding war for sponsorship. • Y eventually violated the pact and got Pele to advertise their product before the opening of the WC final. • Name X and Y.
  • 45. • X – ADIDAS • Y- PUMA
  • 46. 11. Identify the event • The current logo for the event was created by French designer Joel Guenoun back in 2002 and it's remained unchanged ever since. • The playful brush script gives it a distinctly Gallic feel, while the splash of yellow reflects the famous maillot jaune awarded to the winner of each stage, but also forms part of a neat little typographic sketch of the actual sport. • The event was first organized in 1903 to increase paper sales for a magazine.
  • 48. 12*. ID X • X has recently formed a ground breaking global partnership with film production and distribution company 20th Century Fox. • Big-money releases including Deadpool, X-Men: Apocalypse and Independence Day: Resurgence will be among the films promoted on digital perimeter boards and post-match interview backdrops. • In a recent twitter post announcing their partnership, X had floated an image where Deadpool was seen kissing the head of their star player.
  • 51. CITY FOOTBALL GROUP OWNS ALL OF THEM
  • 52. 14. • While unveiling Joe Hart as the UK face of their global campaign 'Fans of Steel', this brand leveraged the popularity of former World No. 1 Roger Federer and four time FIFA Ballon d'Or winner Lionel Messi. • Name the brand.
  • 54. 15. Which campaign? • This campaign has been viewed 2.3 million times in three weeks, and has given rise to more response videos and social media conversations than probably the main event itself. • The creative team obviously did not know that it would be a long campaign - four films running presently and hopefully with two more to come. • Talking about the role of music, the team said “The entire brief for the music was that, here was a guy who is searching for the ultimate chance and has still not been lucky enough to get it. Rather than making it gimmicky and spoof-like, we wanted to make it soulful.”
  • 56. 16. • Tata Zica had been renamed at the last moment before its launch because of the deadly propagation of the Zica virus. • It was renamed after the son of its brand ambassador. • Name the brand ambassador and the car.
  • 58. 17. • Who are the current champions of the Star Sports Pro Kabaddi League ?
  • 60. 18. • The iconic IPL strategic time out is sponsored by which RPG company?
  • 61. CEAT
  • 62. 19. What is this an exhaustive list of? • 1930-1970 – Bukta • 1970-1986 – Umbro • 1986 – 1994 – Adidas • 1994 – 2014 – Nike • 2014 – Present - Puma
  • 64. 20. • Name the apparel brand owned by cricketing sensation Virat Kohli ! • Mind the spelling
  • 65. WROGN
  • 67. 1. • “Since _________ isn't widely televised in India, brands will find it difficult to extract value from X if they are only banking on logo coverage during the event. They will have to create a concept around X. This is the same problem that Y also faced after Beijing 2008.” • “That kind of a perfectionist sport requires grit and says a lot about the athlete’s mental and physical capabilities. X has a sense of panache and promise that makes for an excellent choice to become an ambassador for a brand. “ • A nutrition company, a pain-relief brand, a cement company and a consumer electronics brand are learnt to have already evinced interest in signing X up for brand association deals. • Identify X
  • 69. 2. ID X • His Instagram account description goes like this : “Welcome to my Instagram. These images will be posted without explanation, for your interpretation. Enjoy.“ • He recently posted a picture of a young Virat Kohli wearing India's ODI jersey with the words 'Bleed Blue' emblazoned in the picture, which had a completely blue background. • The interesting thing is that X and Kohli have no connection with each other but still X used this post to promote something very specific. • Besides the Kohli post, the other notable one was a particular scene of the movie 'Matrix‘. • Identify X and the specific event!
  • 71. John Cena was drafted into 'SmackDown' - the 'blue' brand of WWE, while the other called 'RAW‘ is signified by the colour red.
  • 72. 3. Identify what these Russian students are talking about! • “I've always liked drawing animals and all kinds of cartoon characters,” says Ekaterina, explaining her choice to sign up to the competition. “Plus I also love watching the game. I decided that I simply couldn't miss out on the chance to do what I love. • “They regularly post ads at our university about competitions that students can get involved in,” Valeria reveals. “Of course, such an interesting project was no exception. I immediately wanted to take part, even just for the sake of experience. • “I didn't have to think twice about whether to work on this project. Once I found out that they were opening up the competition to university students, Sofia immediately sent in her application. ”
  • 73. Official Mascot for the 2018 FIFA World Cup Russia
  • 74. 4. • Real Madrid had removed the ____ from their official club crest after signing a lucrative three-year deal with the National Bank of Abu Dhabi. • The crest, which was originally designed in 1931, usually contains a ____ but that has been removed for use in the Middle East in order not to offend Muslim sensibilities in the region. • The original design will continue to be used in Europe. • What was removed ?
  • 76. 5. • Alongside is the logo of which internationally recognized brand by a famous sportsperson. Whose future has been in the doldrums due to recent events ?
  • 78. 6. • Jesse Lingard is credited with popularising this form of goal scoring celebration in the Premier League, though Paul Pogba has already been doing this in Serie A for a while now. • Unsurprisingly this is an import from the United States, where it made its debut at the beginning of the NFL season in September, when Jeremy Hill scored a touchdown for the Cincinnati Bengals. What form of celebration are we talking about?
  • 83. 2. What was the name adopted by British Airway by popular votes for it’s aircraft carrying Team GB to and from the RIO Olympics ?
  • 85. 3. 3What was the name of the official mascot of 2014 FIFA World Cup, designed on an armadillo.
  • 87. 4. Name the viral campaign centered around Zlatan ?
  • 89. 5 • The Lord’s Media Centre, Lord’s Cricket Ground. • Designed by Future System and cost about 5 million pounds. • Commissioned in time for the 1999 Cricket World Cup. • World’s first aluminum, semi-monocoque building.
  • 90. • Original Sponsor: NATWEST • From 2007: INVESTEC • Since May 2011: ?
  • 94. 6 • X is a Chinese multinational technology company that designs, develops, and manufactures smartphones, smartphone accessories, software, and online services. • It was founded in 2009 in Dongguan, Guangdong as a sub-brand of BBK Electronics. • The brand focuses on providing a high quality audio experience for users by utilising Hi-Fi chips in its smartphones.
  • 95. • From 2015 through 2017 X and a sports entity have agreed to cooperate extensively in terms of sports events, media exposure and marketing campaigns. • Identify X.