4. Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy
5. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
6. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
7. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech
8. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech
9. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
2
10. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech
11. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech
12. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech
13. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech
14. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech
15. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech
16. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech
17. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech
18. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
19. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1997 1998 2001 2003 2006 ~
• • • • •
•
•
- •
•
•
-
-
•
Turnaround Innovation
20. Agenda
Apple Inc. Overview
Implications
Forecasting Apple’s future strategy
21. Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy
22. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
• •
• •
• •
• •
23. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
24. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod
25. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
MP3 Value
MP3
Curve
5.0
3.8
2.5
Why?
1.3
0
UI
26. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
MP3 Value
MP3
Curve
5.0
3.8
2.5
Why?
1.3
0
UI
27. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
5.0
3.8
2.5
1.3
0
UI
28. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
5.0
3.8
2.5
1.3
0
UI
29. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
30. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Cannibalization
31. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod Value Curve
iPod iPod nano
5.0
3.8
2.5
1.3
0
UI
32. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod Value Curve
iPod iPod nano
5.0
3.8
2.5
1.3
0
UI
33. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod
34. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
itunes Store
35. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Digital Music Value Chain
Aggre Client
Record DRM
-gation Billing Device
Industry System
Hosting Marketing
36. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
itunes eco system
/
Market Place
iTunes
37. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod iPod
iPod ( : )
11000.0
8250.0
5500.0
2750.0
0
2006 2007 2008
itunes
itunes ( : )
4000.0
3000.0
2000.0
1000.0
0
2006 2007 2008
38. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod/itunes iPod/itunes
39. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
MP3
DRM Free
40. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPhone
41. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
All in one!
E-mail Music Player Video Player
Game SMS
42. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
HW Spec UX
43. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
44. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3
45. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3 2 4
46. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3 2 4 4
47. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3 2 4 4
48. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3 2 4 4
49. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
50. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
51. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
52. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Quality control
53. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
54. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Built-in
55. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
56. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
57. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
58. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
59. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1 1
2 2
60. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Appstore
61. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
Open Platform
Customer
62. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
Open Platform
Customer
63. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
SW
Open Platform
Customer
64. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
SW
Open Platform
SW
Customer
65. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
SW
Open Platform
SW
Customer
66. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Apple 3rd Party
67. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1 2
3 4
68. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1
2
3
69. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPhone Appstore
13%
3% Nokia
5% RIM
40% Apple
HTC
Fujitsu
18% Others
21%
70. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPad
71. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
72. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
73. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iMac
Macbook
iPhone
74. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iMac
Macbook
iPad
iPhone
75. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPad JooJoo Kindle Sony Reader iRex Nook
76. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPad JooJoo Kindle Sony Reader iRex Nook
77. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1
2
3
78. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iBookstore
79. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
80. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
81. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
82. Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Forecasting Apple’s future strategy
83. Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy
84. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
85. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
UX
86. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Needs
87. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
HW/SW
88. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Brand value
89. Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
90. Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy
91. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Product line-up
92. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Lock-in