Our session at the 2016 Connect Week in Pasadena. An interactive session where we covered product design challenges, and the why, how, what of Design Sprints, originally developed by Google Ventures

1. DESIGN BETTER PRODUCTS
IN JUST 5 DAYS
OCT 17, 2016
THE1STMOVEMENT
http://www.the1stmovement.com
@the1stmovement

2. JOE GRAY
CREATIVE DIRECTOR
The1stMovement
joe_gray@the1stmovement.com
MING CHAN
CEO
The1stMovement
ming_chan@the1stmovement.com
@mingAtT1M

3. WE DESIGN, BUILD
AND MARKET
DIGITAL PRODUCTS.

4. GETTING TO KNOW YOU

5. WHAT WE WILL COVER

6. 1. PRODUCT DESIGN CHALLENGES
2. INTRO TO DESIGN SPRINT
3. WHEN TO USE DESIGN SPRINT
4. HOW TO RUN A DESIGN SPRINT
5. DESIGN SPRINT EXERCISES

7. CHALLENGES

8. GOOGLE VENTURES

10. QUALITY

11. WHAT IF...
You could discover what your target customers want,
come up with dozen of UX, UI and feature ideas,
prototype and validate them with real users, together in
just 5 days?

12. BUILD
2
4
3 LAUNCHIDEA
LEARN
1

13. 1
2
4
BUILD
3 LAUNCHIDEA
LEARN
5 DAYS SPRINT
?? WEEKS

14. DESIGN SPRINT IS
FOR YOU IF...

15. I have a product idea,
but I don’t know how
to get started.
“
”

16. I need to quickly
validate a
product idea.
“
”

17. I need to define the
features users want
the most.
“
”

18. I need to quickly
improve an existing
product.
“
”

19. I need to get everyone
on the team aligned
about the product.
“
”

20. DESIGN SPRINT
IS NOT FOR YOU IF...

21. My product is
already well defined.
“
”

22. I need significant
research and user data
to validate the product.
“
”

23. I don’t need validation,
I just need to build the
product.
“
”

24. I don’t believe in MVP,
or anything about
“iterative design”.
“
”

25. I have all the time
and money to fail.
“
”

26. HOW DOES
IT WORK?

27. DAY 1 DAY 2 DAY 3 DAY 4 DAY 5

28. DAY 1 DAY 2 DAY 3 DAY 4 DAY 5
UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST & LEARN
EXERCISES
Pitch Exercise
USP Generator
Stakeholder Interviews
User Interviews
Competitive Analysis
Goals/Anti-Goals
Problem Statement
User Personas
Who/Do
User Journey Mapping
Challenge Maps
Post-it Ideations
8-Up
Mind Mapping
Storyboard
Emotions Mapping
Individual Wireframing
User Stories Mapping
Silent Critique
Group Critique
Dot Voting
Super Vote
$100 Test/Risks
Customer Value Matrix
User Stories Value Matrix
Paper
Powerpoint/
Keynote
Prototyping Digital Tools
(Axure, InVision, etc.)
HTML/JS/CSS
In-person User Testing
Stakeholder Validation
Technical Feasibility Test
Digital Tools
(UserTesting.com,
TryMyUI, WebEx, Zoom,
etc.)

29. BEFORE YOU START

30. 1.
THE RIGHT SPACE

31. 2.
THE RIGHT PEOPLE

32. 3.
THE RIGHT TOOLS

33. DESIGN SPRINT
EXERCISES

34. FOCUS ON SOLVING THE
BIGGEST PROBLEMS.
DAY 1

35. GOALS & ANTI-GOALS
APPROXIMATE TIME: 30 mins
MATERIAL: Whiteboard, markers, large sticky pad, sharpies
SIZE: 3-10
HOW:
1. Draw two columns on whiteboard - “Goals” & “Anti-Goals”
2. Start with “Goals”, and ask the team to brainstorm a goal of the project. The goal
should be high level objective, not feature.
3. Discuss each goal, refine wording and agree. If not, consider moving it to anti-goals
column
4. List 5- 10 goals and then vote and prioritize for the top 3 goals. Underline and
highlight the #1 goal.
5. Capture top 3 goals and anti-goals on a large sticky pad with sharpie and post for
references for future exercises.

36. WHO/DO
APPROXIMATE TIME: 20-30 mins
MATERIAL: Whiteboard, markers
SIZE: 3-10 (if more than 5, recommend split into pairs/teams)
HOW:
1. Draw two columns on Whiteboard: “Who”, “Do”
2. Write a list of “Who” could be using the product
3. For each who, write: What do they need to do, or do differently?
What do they need to do for this project to be successful? Under the “Do” column
4. Group by similarities and prioritize by using one of the “Ideation prioritization”
exercises
TIPS:
For the “Who”, think who are the stakeholders? Whose support is critical to this project’s
success?

37. DAY 2
GENERATING AS MANY
IDEAS AS POSSIBLE.

38. POST-IT IDEATIONS
APPROXIMATE TIME: 30-45 mins
MATERIAL: 3x5 cards, tape, markers
SIZE: 3-8
HOW:
1. Define a specific problem to brainstorm around “How do we…”
2. 5 mins of silence and individually generate ideas to solve the specific problem
3. Go around and post each idea on one card on wall
4. Group by similarities and prioritize by using one of the “Ideation prioritization”
exercises

39. SELECT THE BEST IDEAS.
DAY 3

40. DOT VOTING
APPROXIMATE TIME: 5-15 mins
MATERIAL: marker, dot stickers
SIZE: 3-8
HOW:
1. Determine what you are voting for
2. Each participant gets a fixed number of dot stickers or votes
3. All participants place their votes all at once
4. Prioritize based on votes
5. Discuss if necessary
TIPS:
Use “Super Vote” to break ties

41. PROTOTYPE FOR TESTING.
DAY 4

43. VALIDATE WITH
REAL USERS.
DAY 5

45. DAY 1 DAY 2 DAY 3 DAY 4 DAY 5

46. Discover what your target customers want, come up
with dozen of UX, UI and feature ideas, prototype and
validate them with real users, together in just 5 days.

47. WHAT NOW

49. “Life’s too short
to build
something
nobody wants.”
“
”Ash Maurya, author of “Running Lean”

50. JOE GRAY
CREATIVE DIRECTOR
The1stMovement
joe_gray@the1stmovement.com
MING CHAN
CEO
The1stMovement
ming_chan@the1stmovement.com
@mingAtT1M