Making a case for Gamification in Corporate Learning - People Matters Social Conclave

ImageCredit:AnurabhDas,Flickr
Mohit Garg
Co-founder, MindTickle
mohit.garg@mindtickle.com
+91 99203 49419
© All Rights reserved, 2013

Here is the gamified agenda for today!
What is Gamification?
Best Practices
Business impact
Q&A
Summary

Everybody starts as beginner, u will soon be a champion

What is Gamification?
“Gamification is the use of game-design techniques and
game mechanics in non-game context.” – Wikipedia
Now lets try it again, this time in English
Gamification is the missing link between what end-users want
and what the business desires
Interested? Let me tell you how…
Gamification provides a scalable framework for encouraging
users to engage in desired behaviours voluntarily
4

5
How does Gamification work?
(1) Source: Philosophy of Motivation, Csikszentmihalyi, BunchBall Whitepaper

Examples of Gamification
6

Why is Gamification Relevant to
Employee Engagement/Learning?
 Short attention span
 Competitive
 Irreverent
 Seek instant gratification
 Tuned to “Social”
 Prefer self-paced
 Accustomed to visually
stimulating user interfaces
Because of the changing attitudes/preference of employees
7

Good going! You are making steady progress…
Congrats! You levelled up…

9
Source: http://www.slideshare.net/dings/from-game-design-elements-to-gamefulness-defining-gamification
Gamification is not “Gaming”
or “Serious Gaming”, for that matter
Gamification is a framework for
designing repeatable and agile
business processes/ technology
Gaming on the other hand
focusses on deep interactions in
game play, resulting in higher
degree of customization but
limited extensibility

Gamification is more suited for today’s
dynamic business environment
Gaming/
Serious Gaming
Gamification
Agility / Time to deploy 3-6 months < 4 weeks
Flexibility Low High
Resources Required
(graphics, servers, manpower)
High Low
Cost Model Upfront Sunk Cost Value Based/Per User
Depth of Simulation High Medium
Gamification modules are customisable, can be deployed in weeks and are easy to
update. There are roles for which gamification works perfectly. As a result, it can
become a critical tool in the hands of the organisation.
- Naveen Narayanan, Global Head Talent Acquisition, HCL
10
Source: http://www.hrzone.com/

The blend of “social”, gamification and
analytics creates highest impact
11
If “Social” and Gamification is an engine to enable change, analytics is the fuel.
Analytics lets you measure impact and identify where further refinement is
needed. Nearly all Gamification efforts are iterative in nature.
- Charlie Bess, Chief Technologist, HP

Social enhances informal learning and participation
 Invites: Makes it viral and increases participation Updates &
 Discussions: Be a part of the larger community
 Likes: Encouragement from peers
 Share: Sharing achievements
 Comments: Informal learning and feedback
Game mechanics motivate and engage the user
 Badges: Sense of achievement, instant gratification
 Levels: Achievable goals and incremental sense of progress
 Challenges: Balance between skill and difficulty
 Points: Differentiate committed learner from casual dabbler
 Leaderboard: Reputation, Bragging Rights
Blended recipe for corporate learning
12

Are you ready to go all the way?

Building the case for Gamification –
Case Studies
1. Identifying the business rationale
2. Success Stories / Business Impact
3. Summary / Key Takeaways
14

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Context: Pre-Join Onboarding / New
Hire Training at HCL
Source: Forrester B2E 2013 Awards Nomination, http://www.hcltech.com/gamification
Case Study 1

Opportunity: Improved employer
branding, engagement and preparation
Case Study 1
1
Connect &
Retain
2
Engage &
Align
4
Involve &
Motivate
Impart
Learning &
Productivity
3
16

Solution: Gamified online platform for
new joiners
Case Study 1
Gamified journey
for creating
awareness about
HCL’s history,
employer value
proposition and
its culture
Achievement
badges for
creating sense of
aspiration and
achievement
Leaderboard for
healthy competition –
acts as a driver of
motivation
Updates/wall for
creating an online
social environment,
an online community
of all joiners
17

User Feedback
Case Study 1
Gamification turned my rejection into acceptance!
“An amazing platform which sheds relevant information about HCL which a
new joiner would like to know. Easy to explore and understand. It actually
created an interest to be a part of HCL family”
– Management Trainee, 25
Being a part of virtual HCL!
“Gamification connects with you at the time when a joiner is confused and
unaware about the company. This tool gives him/her an insight about the
history, culture and business. It is an effective communicator”
- Senior Manager, 48
18

Results and associated Business
Impact
Case Study 1
1. > 60% new hires participated voluntarily
2. The probability of a candidate dropping was
8.4X lower among the cohort who partipated
vs. those who did not
3. Discovery: The participation acts as a renege
predictor
19

Teacher Training at DM Schools, Iowa
Case Study 2
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Results and associated Business
Impact
Case Study 2
1. IT training for 3000 teachers was automated,
resulting in huge $$$ savings
2. 39% drop in support calls to the IT helpdesk
since introduction of the MindTickle gamified
learning platform
3. The IT helpdesk now focuses on issues that
require a higher level of technical expertise
2121

Last lap…

Summary
 Identify the business objectives and metrics
 Gamification for the sake of gamification is likely to fail
 Integrate “social” and “strong analytics”
 Start with a well-defined use case/business problem.
Examples – sales training, policy training, NHT
 Measure, learn and iterate along the way to enterprise
wide gamification
23

100% complete!
Congrats! You have done it!…

Visit http://bit.ly/mindtickle-gamification
Download these slides
View a live online demo
Thank you!
Contact:
mohit.garg@mindtickle.com
@mohgar
(0) 99203 49419
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