New Media Strategies for Public Health
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My deck for the 2010 Sex::Tech conference highlighting innovation around sexual health, tech and youth. Held in San Francisco.
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New Media Strategies for Public Health
- 1. New Media Strategies + Public Health Sex::Tech Conference 2010 February 26 - 27
- 3. “The most exciting breakthroughs of the 21st century will not occur because of technology but because of an expanding concept of what it means to be human.” ~John Naisbitt
- 4. What Is It All About? Sharing Information Content Distribution Community Activism
- 6. And this matters because….
- 7. No Longer About Information Gatekeepers [One Way] Conversation Participation Activation [Two Way]
- 8. Social Media in Public Health Communications Advantages: Inexpensive Immediate Personal and targeted High impact when there is a plan Credible information for the public Increased awareness What Is Social Media?...
- 9. Social Media in Public Health Communications Limitations: Limited control of the message Difficult to measure Quality vs. quantity—substance before tools Possible misuse due to lack of understanding What Is Social Media?...
- 10. Tools of the Trade
- 12. Videos
- 13. Photos
- 14. Notes/Blog
- 15. Widgets (interactive applications)
- 19. Micro Blogging 140 Characters Sharing interesting links Interacting with other likeminded Twitter users Engaging with Twitter followers
- 20. Search.Twitter.com for keyword searching Connect with those people discussing a topic that you or your organization focus on Find thought leaders and engage with them to further to develop your network/community Build lists to keep track of those thought leaders
- 23. Main hub for content creation and sharing (text, video, photos)
- 24. Unlimited options for subject matter, points of view, opinions
- 25. Your voice to become part of an online community
- 26. Technorati, Google Blog SearchTools of the Trade...
- 27. Summary of Tools Many tools from which to choose for interaction/ engagement Think about the assets you have, how best they can be leveraged, and how they will be managed for optimal engagement with targeted audiences
- 28. Social Media Public Health Campaigns
- 29. Tie Back to Home Page
- 30. Show off your expertise, talent & resources Make yourself available to your community Mix online with offline events for solid engagement/recognition
- 31. Centers for Disease Control and Prevention Salmonella/PB crisis H1N1 flu virus Department of Health and Human Services Flu.gov Flu prevention PSA contest (video)
- 34. Create opportunities for those already talking about it to come to you
- 35. Social Media Public Health Campaigns…
- 36. Let others come up with content [crowdsourcing] Competition Ideas Innovation
- 37. Breast Cancer//Facebook Social Media and Act Against AIDS…
- 38. Create “awareness evangelists” that resonate with the audience Badges/Widgets/Status Updates
- 39. Things to Keep in Mind: Tools need people + time Keep information up to date and check in regularly Engage in the community, your audience and the conversation Be truthful, accurate and up front about the information you are providing
- 40. We cannot always build the future for our youth, but we can build our youth for the future. - Franklin D. Roosevelt
- 42. CONTACT: Andre M. Blackman Mindofandre@gmail.com http://pulseandsignal.com
Editor's Notes
- Looking at this light bulb – has evolved, changed with the times. Still effective but energy efficient now!
- Content Distr. – videos, photos, etc.Community – building them, sustaining themActivism – building awareness in those communities and then empowering them for behavior change/action
- Andre to speak to the use of blog aggregator sites such as Technorati – a real-time search for blogs and other user generated content based on tags/keywords. Also the use of Google Blog search that helps locate blogs based on keywords
- Andre to briefly speak about the bra color status, breast cancer awareness phenomenon. Women enlisted all of their female friends to post the color of their bra to their status’ in the name of breast cancer awareness. But kept it a secret from men to see how long it took them to catch on. The story got picked up by traditional media sources in less than 24 hours. Although the Susan G. Komen Breast Cancer Foundation DID NOT originate the messages, they greatly benefited from the campaign. At the start of Friday, they had exactly 135 fans on their Facebook page. By 5:30 in the evening, they had 135,000.