Social Media Sept 2010
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Objectives: Introduce you to Web 2.0, social networking/media, and cloud computing concepts, tips and possible pitfalls Share specific examples of social media and social networking Discuss communication opportunities
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Social Media Sept 2010
- 1. Molly Immendorf Instructional Technology Specialist Cooperative Extension Technology Services Social Networking/Media, Web 2.0 and cloud Computing
- 2. Contact information molly.immendorf@ces.uwex.edu Presentation available on SlideShare.net: http://www.slideshare.net/mimmendorf
- 3. Introduce you to Web 2.0, social networking/media, and cloud computing concepts, tips and possible pitfalls Share specific examples of social media and social networking Discuss communication opportunities Today’s Objectives
- 4. Do you text message? Yes No
- 5. Do you Facebook? Yes, doesn’t everybody? No, it’s not for me
- 6. Do you Twitter? Yes- tweet, tweet! No
- 7. Do you have a Google account? Yes No
- 8. Do you read at least one blog regularly? Yes, I subscribe to 1 or more No way
- 9. Do you have a blog? Yes, on fyi.uwex.edu and/or Coop Connection Yes, on a third party blog server Not yet
- 10. Do you use YouTube? Yes, for work (ex. I upload work-related videos to YouTube) Yes, for personal use No Not yet
- 11. What is Social Networking? “A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade.”
- 12. What is Social Media? “Social media is information content created by people using highly accessible and scalable publishing technologies.”
- 13. Social Media Revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
- 14. Web 2.0 tools Participatory Collaborative Integrated, often using RSS Real Simple Syndication
- 16. Cloud computing
- 17. Computing on the cloud cautions Stability Finding your content Accountability Usernames and passwords Data breeches Hackers/Accidents Read the Terms of Service agreements You are personally liable Ownership
- 18. Workplace Responsibility Trust Individual accountability & consequences
- 19. Questions?
- 20. Ways to use social networking/media
- 21. Social Media Advantages Usually free Can reach new audiences, new networking Levels the playing field Other advantages?
- 22. Social Media Disadvantages Too much information Little separation between work & life Easy for users to overlook content Other disadvantages?
- 23. Social Media Opportunities Turn press releases into blogs Use impact reports for podcasts Opportunities for cross-promotions, link traditional promotional outlets with social media What social media opportunities have you created?
- 24. Your Social Media Challenges What challenges do you face when trying to use/establish social media to promote your programs?
- 25. Questions?
- 26. Ways to connect on Facebook Separate accounts (work and home) Combined account Use Privacy Settings to limit who sees what Fan Page Groups (public or private)
- 30. Promote your progam, your office, you Wall “Fans” instead of “friends” Status can be linked to Twitter account Events Photos http://www.facebook.com Facebook Fan Pages
- 34. Questions?
- 36. Comments by readers, optional
- 39. Podcasting
- 40. Static pages
- 41. Integrate other web 2.0 content like Slideshare.net
- 42. Cooperative Extension public, educational content
- 45. Choosing Educational Technologies Technology Teaching Tips and Tools: http://fyi.uwex.edu/edtech/
- 48. Questions?
- 49. What is Twitter? Microblog, 140 character limit Integrates with other Web 2.0 tools http://www.twitter.com Web and mobile phone tools Twitter, Tweets, and Tweeps
- 50. Twitter uses Breaking news Marketing Grassroots organizing Thought ticklers Ask questions Meeting/conference “backchannel” Integrate with Facebook status Twitter, Tweets, and Tweeps
- 53. Questions?
- 55. Tech Tuesdays -Archives Online Tools for Creating, Collaborating & Sharing PowerPoint Presentations Facebook Tips Twitter Tips Bring the Web to You, RSS A Podcasting Primer Manage Your Photos and Images with Flickr Organizing the Internet with Tags and Social Bookmarks Online Security Savvy Surfing Archives at http://fyi.uwex.edu/edtech (not restricted)
- 56. Contact information molly.immendorf@ces.uwex.edu Presentation available on SlideShare.net: http://www.slideshare.net/mimmendorf
Hinweis der Redaktion
- In a nutshell, it’s people getting together because they share a common bond in some way, shape or form and we’ve been doing it since birth. It’s just that some of the tools we use have gotten better.
- In a nutshell, it’s grassroots marketing primarily using the Internet
- Also called the Social Web or Social Internet
- Examples of many Web 2.0 tools currently availableWe are focusing on four tools today: Social Networks, Micromedia, Blogs and Video
- 3rd party applications hosted on the web – convenient, low cost or free
- From Horizon Report 2009: cloud- based applications are services offered by companies and service providers in real time. Entrusting your work and data to the cloud is also a commitment of trust that the service provider will continue to be there, even in face of changing market and other conditions.Coop Cloud Computing policy:http://fyi.uwex.edu/it/2009/12/15/using-3rd-party-hosted-applications/
- Finding new connections with othersReach new audiencesPagesGroupsEvent announcements
- Instant feedbackTell your story to interested audiencesAdvantages of Social MediaPeople can find us easier and follow usTwo-way communicationNot relying on traditional mediaRelationships and conversationBuilds brand identityBuilds credibilityCreativity and re-mix cultureEmbrace your passion and identityCommunity, sharing, and connectingIncrease transparency in our organization.
- Criticisms of Social MediaTakes a lot of time!Current lack of good filters creates problems finding the best content.Writers have problems delivering content consistently.Anonymity can engender polarization and hate.Information overload and social networking overload.Lose control of message is not only from the top down – can also be a positive thing!As society and technology moves forward we stand at a watershed moment and history, so it is vitally necessary to stop and think about our societal trajectory. Thoughts? Did I miss an advantage or disadvantage?
- Use different names for work and home (perhaps use your nickname for home use)Combined accounts mix work and after-work – may find new connections with co-workers and friends (use the example of Ryan Schmessing, national 4-h looking for autism researchers)Fan page advantages: no automatic connection to your personal site, multiple admins, updates automatically fed to your “fans”Groups: connected to your personal FB page, can be private. No auto updates, tho
- My Profile
- Kenosha profile
- Fan page
- This is a Fan page – note contest.
- This is a group page.Show that group members can add photos, posts, etc.
- Wordpress.comBlogger.com
- Show handout – refer to it