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The art of promoting your iOS app 
Filip Miłoszewski 
Listonic.com
App Store – 1 300 000+
The art of promoting your iOS app
The art of promoting your iOS app
Make 
remarkable 
apps! 
@marco
Pre launch
The art of promoting your iOS app
Networks 
Cheap / Low value / High volume 
High value / Consistent volume
Top Charts 
LTV > CPI 
Clear target 
Networks
FacebookMobile App Installs Ads 
Facebook's mobile ad revenue accounts 
for more than 59% of its overall ad 
revenue ($1.3bn in mobile advertising 
revenue) 
350 million app installs to date 
Used by more than 60% of the top 
grossing apps
Analytics + Tracking Installs 
Onboarding links
ASO 
According to Forrester, 63% of apps are discovered through app store searches.
ASO Cheat Sheet 
bit.ly/aso-cheat-sheet
Testing icons 
+ screenshots
Reviews 
Read and Act on your Reviews 
"My friends who use Facebook for iPhone" 
Choose your moment 
5 reviews minimum
Prompting for App Reviews 
More -> http://dancounsell.com/articles/prompting-for-app-reviews
What’s new 
„If you like Castro, please take the time to give us a nice review: it really helps.” 
Castro 
„We don't feel comfortable interrupting your game experience to ask for reviews, 
but if you are feeling generous with your time please take a moment and let us 
know what you think of the game ^__^” Threes
App localizaton
Localizaton keywords 
Keywords Localized In Spanish Will Be 
Indexed In The US Store (50% of the time) 
App Store Search Suggest 
Google Adwords Keyword Tool (GKWT) 
Xyo.net, SensorTower
Don’t forget 
Smart app banners 
App size under 100MB 
Great video
Really Great Video
“If your product doesn’t have a 
compelling story that is easy for 
people who use it to explain to 
people who don’t, your growth will 
stall.” 
Josh Elman (Twitter)
Case Listonic 
Make 
most of 
your 
groceries
Thank you 
Filip Miłoszewski 
fmiloszewski@listonic.com 
@milof

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The art of promoting your iOS app