The Customer Review Affect on Trust, Speed, & Cost
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We take a hard look at how customer reviews affect trust, speed, and cost in 2017. First, we evaluate O'Conner's and Bandura's studies on social proof. Then compare social studies against business data from a local dentist that acquired 300 Google reviews over the course of two years to see how reviews increased social proof, revenue while decreasing customer acquisition costs, and buy cycles.
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The Customer Review Affect on Trust, Speed, & Cost
- 12. How I stumbled into online marketing A little background about myself
- 14. $310,000
- 16. South Park Which dentist would you choose?
- 20. Local SEO Guide Study
- 21. Local SEO Guide Study
- 23. #3 Better click through rates Which result would you choose?
- 25. #4 Better conversion rates Why should I deal with the headache?
- 26. #4 Better conversion rates Why should I deal with the headache?
- 27. #4 Better conversion rates Why should I deal with the headache?
- 31. Which Reviews are Best? Google vs Yelp vs Facebook vs YP vs niche/DemandForce
- 32. Which Reviews are Best? Google vs Yelp vs Facebook vs YP vs niche/DemandForce
- 33. Which Reviews are Best? Google vs Yelp vs Facebook vs YP vs niche/DemandForce
Hinweis der Redaktion
- The Customer Review Affect: How Reviews Affect Trust, Speed, & Cost in 2017
- Influence by Robert Cialdini & Albert Bandura study on Social Proof
- Influence by Robert Cialdini & Albert Bandura study on Social Proof
- Influence by Robert Cialdini & Albert Bandura study on Social Proof
- Influence by Robert Cialdini & Albert Bandura study on Social Proof
- 1st business – cell phone store to 9 – flyers, mailers, thurs & sun paper, radio remotes. 2nd business – consumer electronics. 3rd Trading Software & Foreign Currency Brokerage – Traditional advertising too expensive. Traders scattered all over the world. Doctors & Dentists to online poker players were clients. US to UK to China to Middle East. Lost tens of thousands over and over on ppc and display. Total bath. Started reading everything on the web about SEO from blogs to black hat forums. Bought more than 2000 domains. Built a couple hundred microsites and link wheels to our software and brokerage site. I couldn't believe it when my sites started ranking 1st page. I felt like a god when we started generating a couple dozed leads each day.
- How we turned 310K revenue in March of 2015 to 413K in revenue in March of 2016
- And how we did that with a seasoned, 15 year old dental practice with thousands of loyal customers already. Without any increase in marketing spend or activity.
- That increase in sales/dollars is the result of ”the review effect”. Who would you call for your family dentist upon seeing this search result?
- Its embarrassing to ask. What if I get a negative review? I’m a divorce lawyer, a review is the last thing that my client wants to leave. My client base are baby boomers and not tech savvy enough to leave a review…. And the list of excuses I hear goes on and on.
- By a show of hands how many hear use reviews as reference before buying products and services? http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803
- Local SEO Guide Study looked at 100+ factors across 30,000 businesses to try to figure out how local businesses can rank better in Google.
- Local SEO Guide Study looked at 100+ factors across 30,000 businesses to try to figure out how local businesses can rank better in Google.
- South Park has hundreds of keywords with double digit click through rates since acquiring reviews
- How we generated 600 calls from Google organic results this year
- How we generated 600 calls from Google organic results this year
- 748 from Google local in just last ninety days
- Problems with reviews
- Which reviews are best
- Don’t do this
- Don’t do this
- Don’t do this
- Don’t do this
- Don’t do this
- The Customer Review Affect: How Reviews Affect Trust, Speed, & Cost in 2017
- The Pareto principle, named after economist Vilfredo Pareto (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.
- Trust then
- Trust now