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mind set then method ology
What I want you to do ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
 
 
Simple ,  clear  purpose and principles  give rise to complex   and   intelligent  behaviour.  Complex  rules and regulations  give rise to simple and stupid  behaviour. Dee Hock
Customer-centric ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other-centric ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The “go fetch” model We throw up some content. You go fetch it.
Where are these sites centred? the customer products & services the organisation
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
How many customer-centric? Org/Product Customer
 
13,200 pixels 1,680 pixels
Usability & Accessibility Accessible Usable Web Site Accessible does  not  mean equally unusable for everyone. There is some overlap between usability and accessibility. If it’s not usable, it won’t be accessible (to anyone).
Usability vs. Accessibility Plan/Design/Build: Accessible is boring/LCD. Usability tested. Result: People with impairments frustrated. Plan/Design/Build: Both integral through the complete process.  Fully tested. Result: Maximum reach. Plan/Design/Build: No planning. Not tested. Result: May look pretty, may satisfy a niche audience.  Generally useless. Plan/Design Build: Accessibility bolted on after. Result:  Compliant, theoretically OK   Accessible Usable
Accessibility Myths ,[object Object],[object Object],[object Object],[object Object],[object Object]
Speed of task completion Deaf  Blind  Low vision  Mobility  Reading  4 million careful owners      Beehive       Bioethics Council     Community Net      Companies Office     Department of Labour      Embassies      Employment Relations Service     Ministry for the Environment      GCSB      Good Practice Funding    Government Jobs   
Speed of Completion =  Satisfaction
Accessing a site with impairments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some  principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The common “branding” myth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some  actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customers  don’t care  about your website or  your organisation. They care about themselves . Show them you care about them and then they’ll start to care about you.
Let’s build a site ,[object Object],[object Object],[object Object]
Thank you.
Contact Mike ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Usability & Accessibility - Mindset Then Methodology V1.0

  • 2. mind set then method ology
  • 3.
  • 4.
  • 5.  
  • 6.  
  • 7. Simple , clear purpose and principles give rise to complex and intelligent behaviour. Complex rules and regulations give rise to simple and stupid behaviour. Dee Hock
  • 8.
  • 9.
  • 10. The “go fetch” model We throw up some content. You go fetch it.
  • 11. Where are these sites centred? the customer products & services the organisation
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32. How many customer-centric? Org/Product Customer
  • 33.  
  • 35. Usability & Accessibility Accessible Usable Web Site Accessible does not mean equally unusable for everyone. There is some overlap between usability and accessibility. If it’s not usable, it won’t be accessible (to anyone).
  • 36. Usability vs. Accessibility Plan/Design/Build: Accessible is boring/LCD. Usability tested. Result: People with impairments frustrated. Plan/Design/Build: Both integral through the complete process. Fully tested. Result: Maximum reach. Plan/Design/Build: No planning. Not tested. Result: May look pretty, may satisfy a niche audience. Generally useless. Plan/Design Build: Accessibility bolted on after. Result: Compliant, theoretically OK Accessible Usable
  • 37.
  • 38. Speed of task completion Deaf Blind Low vision Mobility Reading 4 million careful owners     Beehive      Bioethics Council    Community Net     Companies Office    Department of Labour     Embassies     Employment Relations Service    Ministry for the Environment     GCSB     Good Practice Funding   Government Jobs  
  • 39. Speed of Completion = Satisfaction
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. Customers don’t care about your website or your organisation. They care about themselves . Show them you care about them and then they’ll start to care about you.
  • 45.
  • 47.
  • 48.