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New and Social Media for Retail

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Mike McDowell
Mike McDowell

Strategies and tactics for using new and social media specifically as it relates to retail. Includes Facebook, blogging, consumer review sites like Yelp and FourSquare, text messaging and smart phone applications, video/YouTube. Presentation given by Mike McDowell (KPS3 Marketing) at Reno City Hall in May of 2010.

BusinessTechnologie
1 von 70
New Media for Retail Mike McDowell
 
 
 
It’s not that scary
All media was “new media” at some point
Things are changing quickly
IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50 years combined.
Want proof?
Time to reach 50 million users: RADIO 38 Years TELEVISION 13 Years INTERNET 4 Years FACEBOOK 9 MONTHS
A communication SHIFT from a BROADCAST model to a MANY-TO-MANY model
Broadcast Style
Broadcast Style
Many-to-Many Style
Genuine Conversation
You have a LOT of choices when it comes to new media tools: Blogs Microblogs Social Networks RSS Feeds Mobile Widgets PodCasting Video Mashups Social Bookmarking Applications Photo Sharing Wikis SMS Geo-marketing
 
WHY?
Why social media for retail? - Brand Awareness - Brand Loyalty - Brand Advocacy - Engage Customers
What are you afraid of? “What if people say bad things about us?” “We can’t control them.”
What do they want from you? - Info on Deals - Info on Products - Slice of Life - Brand Association - Customer service (only 5%)
 
Strategy FIRST
- 400+ Million People - Largest Social Network - 500 Billion Minutes per Month - Avg User - 70 Pieces of Content/month
 
 
 
 
 
 
 
 
Blogging
Blogging
Blogging
Blogging
[object Object],[object Object],[object Object],[object Object],[object Object],Why Blog? (Mike’s top 5 reasons)
Cell Phones
Smartphones - Smartphones - 18% - Internet and applications - Approx 170,000 apps (iPhone) - Avg user has 65 apps (iPhone)
Mobile Marketing/Text Messaging
Mobile Marketing/Text Messaging
Mobile Marketing/Text Messaging Text to be notified before a price change
Mobile Marketing/Applications
 
 
 
 
 
 
 
 
 
- Customers “Check In” - Game; Awarded Badges - Offer Tips/Reviews - Find New Places and People
- Mayor Specials - Check-in Specials - Frequency Specials - Wildcard Specials
 
 
 
 
 
 
- Search is the #1 online activity - 65-70% use Google - Opportunity to be found - Local Listings
 
 
 
 
 
 
Making it Work ,[object Object],[object Object],[object Object],[object Object]
Questions?
 

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