Wondering why mobile apps fail? Many businesses fall victim to “tried and tested formula”. But when it comes to mobile app development, there is no set formula for success.

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Top 4 Reasons Why Most Mobile Apps Fail To
Perform
Wondering why mobile apps fail? Many businesses fall victim to “tried and
tested formula”. But when it comes to mobile app development, there is no
set formula for success.
The definition of a successful mobile app varies from business to business.
Depending on the type of business even the nature of the app varies. But on
the whole, there are certain key performance indicators which remain
constant no matter what the nature of the app. They are:
● Number of downloads
● Usage statistics and quantitative metrics
● Target customers
● In-app purchases
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● Paid downloads
The above factors are just an indicative measure on the basis of which an
app can be classified as a well-performing app.
Now, in this already overpopulated mobile market, the most important thing
is to develop a mobile app with proper functionality and a great user
interface. You can hire a mobile app development company to help you with
the app development process.
But with the massive amount of mobile apps present in the market, have
you ever thought why users all over the world prefer using the same old
apps over the others?
Well, despite a large number of apps available in the market, a majority of
the mobile apps are not able to fulfil their purpose. So, instead of giving
newly launched apps a try, users prefer going back to the same apps again
and again.
Mobile app development is a time-consuming, complicated and expensive
process. After investing so much time and energy, nobody would like to see
their app not doing well.
So, to make a successful mobile app, the best approach would be to start by
analyzing why mobile apps fail rather than focusing on the reason behind
why certain apps perform so well.
So, let’s find out where other mobile apps lag behind and learn from their
mistakes so that you know which factors to avoid. Here are the top reasons
why mobile apps fail:
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1). Inadequate Conceptualization:
Conceptualization is the first step of mobile app development. Inadequate
conceptualization can lead to the app not performing well and result in the
failure of the app. When we talk about conceptualization for mobile app
development, there are three major factors which come into play:
● Market research
● Understanding audience demands
● Analysis of the existing competition
All the three factors have the potential to make the app a great success.
Here are the consequences of not taking care of the above factors:
Lack of market research — It will straightaway affect the success rate of the
app. Unless and until the app is a problem solving mobile app or addresses a
particular market, chances of the app performing well are very less.
Not understanding the audience’s demands — It will lead you to develop an
app that is redundant and will defeat the purpose. This happens when you
decide to build an app without defining the audience you want to cater to.
Not analysing the existing competition — If the app which you are
developing is similar to an already existing one, chances of the app failing,
increase. So, gathering competitor data will save loads of time and money
for your company.
2). Poorly Executed App Launch
This might appear to be a trivial factor as compared to the other
contributing factors. But, a poorly executed launch for the mobile app can
make visitors lose interest thus increase the bounce off rate.
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Also, a mobile app launch is not just a one-time affair. There is always scope
for improvement as you can relaunch a newer version of the app or release
new updates or features to keep users engaged.
Making an elaborate marketing plan helps a lot. Also, having a preset time
frame and adopting a step by step execution will keep the customers
engaged as well as create an impact on their minds.
3). Lack of a Proper Monetization Strategy
So, after conceptualizing and developing the app, you need to have a proper
monetization strategy to generate revenue out of the app.
Revenue generation occurs from marketing the app, gaining regular
customers, providing a flawless user experience and increasing the number
of downloads.
Having money coming in from the app definitely makes further development
easier. If a user is not satisfied with your app, it will affect the revenue
generated out of the app.
Mobile app monetization involves generating a decent stream of revenue by
maintaining a fine balance between the app quality and the user experience.
Also, there are many different mobile app monetization strategies which
can help you monetize your app effectively.
In addition to it, many mobile app development companies don’t focus on
improving the scalability of the app. Not putting the app on other platforms
or improving advertising options also affect the app monetization and that
constitutes one of the reasons why mobile apps fail.
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4). Improper Testing
A few minor bugs while launching the app is okay, but if the app is loaded
with bugs, it is prone to lags and delays. It also has a negative impact on the
minds of the user.
Not testing properly on different platforms before launching the app can
lead to certain bugs becoming major issues. It may happen that the app runs
well on certain platforms but crashes or stops midway on certain platforms.
Such minor bugs are signs that the app is not performing well.
Also, with so many apps available in the market, people would migrate to
other apps. There is also a chance of users leaving negative
reviews/feedback. So, you lose out on new customers as well.
Well, app testing should not be taken lightly and app testing on all platforms
should be done thoroughly and in a well-documented manner so as to
ensure that there is no reason for the failure of the app.
To sum up:
With so many apps flooding the market, it is unlikely you will get a second
chance if you fail to attract users the first time around. So, businesses need
to be extra careful while developing a mobile app.
Now that you are aware of the reasons due to which mobile apps fail, stay
away from them while planning your next project. That, coupled with a focus
on platform-specific best practices will make your mobile app a huge hit in
the market.
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