As a company or a developer what tactics and technology you use to skyrocket your app downloads matter the most. Learning new technologies and using it to implement apps has become the lifestyle of most of the mobile app development companies and software development companies.

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The 4 Core Principles of Good UX for Augmented
Reality
Augmented Reality is the technology that transforms imagination into the
realm. It gives you the vision to tour the real world with a power of gestures.
With the advances and shifts in technology, the perception of user
experience also changes. As said, “The secret of great design is not visuals,
it’s the look and feel.” Yes, it is a fact!. Your reason to harness the app is the
design, technology and features. With every app, there is an expectation
linked.
For instance, the popular social app called Snapchat is soaring the app store
charts because of the user experience it offers to its snap chatters. This

2. mobile app development companies
enthralling app gives users a fun filled experience while filming the snaps in
different styles and shapes.
Recently, Snapchat gave snap-chatters a gift of World Lense which has a
touch of AR technology. Users are required to click a snap in focus with the
rare camera and tap on the screen for the collection of lenses to appear,
giving them a complete new experience of how they would look in their new
avatar.
This was a glance of how SnapChat enhanced the app’s user experience
introducing a new feature implemented in ever demanding technology.
HOW YOU CAN DO IT
As a company or a developer what tactics and technology you use to
skyrocket your app downloads matter the most. Learning new technologies
and using it to implement apps has become the lifestyle of most of the
mobile app development companies and software development
companies.
So why not start with it? The only thing you need to do is keep reading this
blog ;)
→ Study The User Behaviour: User is the significant factor that influences
big industries or companies to develop and design an app that becomes a
medium of communication. For that, it is required to analyse the user
behavior in terms of the use, expectation and time spent sorted below
different age-groups. This gives you a useful insight about what features you
require to entice users to download your app.
Studying the user behavioral pattern depends upon the app concept. If it’s a
chat concept or a shopping concept then Gen Y i.e. millennials will dive into
it first to know which feature is unique and give them the best they need.

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Generation Y users are eager to dive into the peppy and enthralling features
that build a zeal in them.
Here’s a look;
Apps like these are simple in design that help them to understand the
functionalities and features easily without any hassle.
→ The Concept: There is not every time where clients come up with unique
ideas. For instance social media apps. There are a number of social media
networking sites like Facebook, Instagram, Twitter, Tumblr, etc… which have
more mobile active users than the web. Therefore, what new they can
implement to keep users engaging. It’s a huge question to ponder upon.
The year 2016 was a successful year for VR and AR technology. We came
across various apps and games that compelled us to believe in the existence

4. mobile app development companies
of these technologies. The best example is Nintendo’s Pokemon GO. It’s an
AR and AI based game that builds zeal in the players to fetch the Pokemon
by tracking their google account and location. The USP that influenced users
was the experience which had all the fun and enthusiasm to catch the
Pokemon out of their locality and earn points.
→ The Features & Functionalities: The concept is understood, the analytics
report is prepared and studied thoroughly. What Next? Clients may
approach you with the same concept but what unique you can give to them
is where you can make a difference. Like mentioned above, clients will
demand an app like Whatsapp, Tinder, SnapChat, Instagram, Uber, Amazon,
etc… but what unique and advanced features you can provide leaves a
remarkable impression on your clients.
The use of Augmented Reality is evolving the way users communicate, play,
shop, track the location and do everyday things. For instance, Field trip is a
location tracking AR app that helps users to locate the places they are
interested in. The app notifies the near locations in a popup dialogue box
that contains complete information about the place. Furthermore, users can
view the places on the map, tag them as favorites and permit the app to
read out the cards aloud while driving.
→ The Design: It’s a good practice to be transparent with the app idea,
client needs, and utilization. The user experience for upcoming technologies
is a cornerstone and that’s where things become complex.
If you walk through different AR apps like IKEA you will find the design to be
simple and easy going. It’s an app helping users to opt for furniture with an
appropriate height and width along with different shades of color that blend
with the color of the walls.
Designing an experience is a tough task to do. To understand what users are
looking for, as a designer you yourself need to act like one as the perception

5. mobile app development companies
of both differs. While designing you look into concept, functionality and
features whereas users look into the concept, design and user-friendliness.
Thus, this is where the things get complicated and though being an expert
UI/UX designer you lose UX points.
There are various tutorials and resources available to help you to understand
your clients’ requirements better like empathy map, UX canvas persona, user
journey maps, affinity diagram etc…
Furthermore, there are plethora tools available across the web such as
Daqri, Wikitude, Aurasma, Layar, etc.. to help you design a unique
experience for your AR apps.
What more do you want?
Ending Note:
This is the series we have started to help you dive deep into the intriguing
topic and fetch what profits you. Feel free to share your thoughts in the
comment section below.
Originally Published at:
https://www.linkedin.com/post/edit/how-you-do-user-experience-augmented-reality-goodfirms-co