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How to Interview Sales Candidates
Interview Strategy
Interview Questions
Interview Process Tips
Select the best person available
Reduce the time spent interviewing
Minimize sales staff turnover
Goals
Change Your Mindset
Interviewer Detective
Resume
Social media
Interview questions
References
Sources of Information
PAST
What they have done
• Experience
• Education
• Accomplishments
• Skills learned
PRESENT FUTURE
Who they are
• Personality traits
• Tendencies
What they want
• Goals
• Aspirations
• Preferences
Interview Strategy
Interview Questions
Interview Process Tips
NEEDS TO HAVE GOOD INTERNET DO YOU HAVE GOOD INTERNET?
WORK-AT-HOME SETUP TELL ME ABOUT YOUR WORKSPACE.
ABLE TO MAKE COLD CALLS HOW DO YOU FEEL WHEN CALLING?
ABLE TO LEARN PROCESSES TELL ME ABOUT A PROCESS YOU HAD TO LEARN.
REQUIREMENTS QUESTIONS
EXPERIENCE EDUCATION
SKILLS PERSONALITY FINANCIAL LOGISTICS
EXPERIENCE PROSPECTING AND COLD CALLING
TELL ME ABOUT YOUR PROSPECTING
EXPERIENCE.
EXPERIENCE SELLING TO MANUFACTURERS
HOW MUCH EXPERIENCE DO YOU HAVE SELLING
TO MANUFACTURERS?
SUCCESS HITTING SALES TARGETS [DISCUSS PREVIOUS SALES PERFORMANCE]
EXPERIENCE REQUIREMENTS EXPERIENCE QUESTIONS
EXPERIENCE
EDUCATION
SKILLS
PERSONALITY
FINANCIAL
LOGISTICS
GOOD COMMUNICATION SKILLS
TELL ME ABOUT A TIME WHEN YOU DISPLAYED
GOOD COMMUNICATION SKILLS.
ABLE TO DELIVER PRESENTATIONS
CAN YOU SHARE SOME EXAMPLES OF
PRESENTATIONS YOU HAVE DELIVERED?
FAMILIAR WITH USING CRM WHAT CRM APPLICATIONS HAVE YOU USED?
SKILLS REQUIREMENTS SKILLS QUESTIONS
EXPERIENCE
EDUCATION
SKILLS
PERSONALITY
FINANCIAL
LOGISTICS
STRONG WORK ETHIC
TELL ME ABOUT A TIME WHEN YOU DISPLAYED A
STRONG WORK ETHIC.
OPERATES WITH INTEGRITY
WHAT DOES THE WORD INTEGRITY MEAN TO
YOU?
ORGANIZED INDIVIDUAL
CAN YOU SHARE AN EXAMPLE OF SOMETHING
THAT YOU KEEP ORGANIZED IN YOUR LIFE?
PERSONALITY REQUIREMENTS PERSONALITY QUESTIONS
EXPERIENCE
EDUCATION
SKILLS
PERSONALITY
FINANCIAL
LOGISTICS
MINIMUM HIGH SCHOOL DIPLOMA TELL ME ABOUT WHERE YOU WENT TO SCHOOL.
BACHELOR’S DEGREE PREFERRED
FORMAL SALES TRAINING BONUS
WHAT FORMAL SALES TRAINING HAVE YOU BEEN
THROUGH?
EDUCATION REQUIREMENTS EDUCATION QUESTIONS
EXPERIENCE
EDUCATION
SKILLS
PERSONALITY
FINANCIAL
LOGISTICS
FIT WITH $60K BASE $60K COMMISION COMP
PLAN
WHAT IS YOUR CURRENT COMP PLAN?
WHAT TYPE OF PLAN ARE YOU LOOKING FOR?
EARNINGS HISTORY OF MORE THAN $100K PER
YEAR
WHAT DID YOU W2 THE PAST 3 YEARS?
FINANCIAL REQUIREMENTS FINANCIAL QUESTIONS
EXPERIENCE
EDUCATION
SKILLS
PERSONALITY
FINANCIAL
LOGISTICS
ABLE TO START IN JANUARY
WHAT TIME FRAME ARE YOU WORKING AGAINST?
WHEN WOULD YOU BE ABLE TO START?
ABLE TO RELOCATE HOW OPEN ARE YOU TO RELOCATING?
LOGISTICS REQUIREMENTS LOGISTICS QUESTIONS
EXPERIENCE
EDUCATION
SKILLS
PERSONALITY
FINANCIAL
LOGISTICS
ABLE TO TRAVEL 50% HOW DO YOU FEEL ABOUT BUSINESS TRAVEL?
DID YOU FIND US OK?
HOW DID YOU FIND OUT ABOUT US?
WHAT DO YOU KNOW ABOUT US?
INTRODUCTION QUESTIONS
TELL ME ABOUT YOURSELF.
HOW IS YOUR DAY GOING?
WHY ARE YOU LOOKING FOR A NEW
OPPORTUNITY?
WHAT CAUGHT YOUR ATTENTION ABOUT THE
POSITION?
EXPERIENCE
EDUCATION
SKILLS
PERSONALITY
FINANCIAL
LOGISTICS
INTRO
WHY IS THIS THE RIGHT POSITION FOR YOU?
HOW DOES THIS POSITION COMPARE TO YOUR
OTHER OPTIONS?
CLOSING QUESTIONS
WHAT QUESTIONS DO YOU HAVE FOR ME?
HOW DO YOU FEEL ABOUT THIS POSITION?
WHAT DO YOU LIKE / DISLIKE?
WHAT OTHER OPTIONS ARE YOU CONSIDERING?
WHERE ELSE ARE YOU INTERVIEWING?
HOW WOULD YOU FEEL ABOUT STAYING WHERE
YOU ARE CURRENTLY AT?
EXPERIENCE
EDUCATION
SKILLS
PERSONALITY
FINANCIAL
LOGISTICS
INTRO
CLOSE
Interview Strategy
Interview Questions
Interview Process Tips
Applicant Scoring
Name Experience Personality Skills Education Financial Close Total
Tom Jones 7 10 4 8 6 10 45
Maria Gonzales 10 5 7 9 10 6 47
Sharley Thoms 4 9 4 10 10 4 41
Reviewing Sales History
Go through each position and get applicant to share
QUOTA AND PERFORMANCE PER YEAR
TACTICS FOR FINDING NEW BUSINESS
MEMORABLE WINS/LOSSES
WHAT THEY LIKED/DISLIKED
LESSONS LEARNED
REASON FOR LEAVING
Make Applicant Go Through Hoops
VM Interview Send Paperwork Watch Training Videos
Reply to Job
Posting
Phone Interview Role Play
Please
Like
Comment
Share
Subscribe
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Follow Us
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@sales_halper
SMART
Sales
System
S
M
A
R
T
ales
essaging
nd
esponse
actics
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
Get your copy here
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How to Interview Sales Candidates

  • 1. How to Interview Sales Candidates
  • 2.
  • 4. Select the best person available Reduce the time spent interviewing Minimize sales staff turnover Goals
  • 7. PAST What they have done • Experience • Education • Accomplishments • Skills learned PRESENT FUTURE Who they are • Personality traits • Tendencies What they want • Goals • Aspirations • Preferences
  • 9.
  • 10. NEEDS TO HAVE GOOD INTERNET DO YOU HAVE GOOD INTERNET? WORK-AT-HOME SETUP TELL ME ABOUT YOUR WORKSPACE. ABLE TO MAKE COLD CALLS HOW DO YOU FEEL WHEN CALLING? ABLE TO LEARN PROCESSES TELL ME ABOUT A PROCESS YOU HAD TO LEARN. REQUIREMENTS QUESTIONS
  • 12. EXPERIENCE PROSPECTING AND COLD CALLING TELL ME ABOUT YOUR PROSPECTING EXPERIENCE. EXPERIENCE SELLING TO MANUFACTURERS HOW MUCH EXPERIENCE DO YOU HAVE SELLING TO MANUFACTURERS? SUCCESS HITTING SALES TARGETS [DISCUSS PREVIOUS SALES PERFORMANCE] EXPERIENCE REQUIREMENTS EXPERIENCE QUESTIONS EXPERIENCE EDUCATION SKILLS PERSONALITY FINANCIAL LOGISTICS
  • 13. GOOD COMMUNICATION SKILLS TELL ME ABOUT A TIME WHEN YOU DISPLAYED GOOD COMMUNICATION SKILLS. ABLE TO DELIVER PRESENTATIONS CAN YOU SHARE SOME EXAMPLES OF PRESENTATIONS YOU HAVE DELIVERED? FAMILIAR WITH USING CRM WHAT CRM APPLICATIONS HAVE YOU USED? SKILLS REQUIREMENTS SKILLS QUESTIONS EXPERIENCE EDUCATION SKILLS PERSONALITY FINANCIAL LOGISTICS
  • 14. STRONG WORK ETHIC TELL ME ABOUT A TIME WHEN YOU DISPLAYED A STRONG WORK ETHIC. OPERATES WITH INTEGRITY WHAT DOES THE WORD INTEGRITY MEAN TO YOU? ORGANIZED INDIVIDUAL CAN YOU SHARE AN EXAMPLE OF SOMETHING THAT YOU KEEP ORGANIZED IN YOUR LIFE? PERSONALITY REQUIREMENTS PERSONALITY QUESTIONS EXPERIENCE EDUCATION SKILLS PERSONALITY FINANCIAL LOGISTICS
  • 15. MINIMUM HIGH SCHOOL DIPLOMA TELL ME ABOUT WHERE YOU WENT TO SCHOOL. BACHELOR’S DEGREE PREFERRED FORMAL SALES TRAINING BONUS WHAT FORMAL SALES TRAINING HAVE YOU BEEN THROUGH? EDUCATION REQUIREMENTS EDUCATION QUESTIONS EXPERIENCE EDUCATION SKILLS PERSONALITY FINANCIAL LOGISTICS
  • 16. FIT WITH $60K BASE $60K COMMISION COMP PLAN WHAT IS YOUR CURRENT COMP PLAN? WHAT TYPE OF PLAN ARE YOU LOOKING FOR? EARNINGS HISTORY OF MORE THAN $100K PER YEAR WHAT DID YOU W2 THE PAST 3 YEARS? FINANCIAL REQUIREMENTS FINANCIAL QUESTIONS EXPERIENCE EDUCATION SKILLS PERSONALITY FINANCIAL LOGISTICS
  • 17. ABLE TO START IN JANUARY WHAT TIME FRAME ARE YOU WORKING AGAINST? WHEN WOULD YOU BE ABLE TO START? ABLE TO RELOCATE HOW OPEN ARE YOU TO RELOCATING? LOGISTICS REQUIREMENTS LOGISTICS QUESTIONS EXPERIENCE EDUCATION SKILLS PERSONALITY FINANCIAL LOGISTICS ABLE TO TRAVEL 50% HOW DO YOU FEEL ABOUT BUSINESS TRAVEL?
  • 18. DID YOU FIND US OK? HOW DID YOU FIND OUT ABOUT US? WHAT DO YOU KNOW ABOUT US? INTRODUCTION QUESTIONS TELL ME ABOUT YOURSELF. HOW IS YOUR DAY GOING? WHY ARE YOU LOOKING FOR A NEW OPPORTUNITY? WHAT CAUGHT YOUR ATTENTION ABOUT THE POSITION? EXPERIENCE EDUCATION SKILLS PERSONALITY FINANCIAL LOGISTICS INTRO
  • 19. WHY IS THIS THE RIGHT POSITION FOR YOU? HOW DOES THIS POSITION COMPARE TO YOUR OTHER OPTIONS? CLOSING QUESTIONS WHAT QUESTIONS DO YOU HAVE FOR ME? HOW DO YOU FEEL ABOUT THIS POSITION? WHAT DO YOU LIKE / DISLIKE? WHAT OTHER OPTIONS ARE YOU CONSIDERING? WHERE ELSE ARE YOU INTERVIEWING? HOW WOULD YOU FEEL ABOUT STAYING WHERE YOU ARE CURRENTLY AT? EXPERIENCE EDUCATION SKILLS PERSONALITY FINANCIAL LOGISTICS INTRO CLOSE
  • 20.
  • 22. Applicant Scoring Name Experience Personality Skills Education Financial Close Total Tom Jones 7 10 4 8 6 10 45 Maria Gonzales 10 5 7 9 10 6 47 Sharley Thoms 4 9 4 10 10 4 41
  • 23.
  • 24. Reviewing Sales History Go through each position and get applicant to share QUOTA AND PERFORMANCE PER YEAR TACTICS FOR FINDING NEW BUSINESS MEMORABLE WINS/LOSSES WHAT THEY LIKED/DISLIKED LESSONS LEARNED REASON FOR LEAVING
  • 25. Make Applicant Go Through Hoops VM Interview Send Paperwork Watch Training Videos Reply to Job Posting Phone Interview Role Play
  • 27. Follow Us @salesscripter / @sales_halper @salesscripter / @michael_halper @salesscripter www.linkedin.com/in/mhalper/ @sales_halper
  • 29. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Pain Questions Name Drop Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 30.
  • 31. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Pain Questions Name Drop Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 32.
  • 33. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Pain Questions Name Drop Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 34.
  • 35. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Pain Questions Name Drop Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 36.
  • 37. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Pain Questions Name Drop Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 38. Get your copy here https://www.amazon.com/dp/0578615762