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How to Create Email Templates that Save Time and Boost Sales

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We spend a lot of our day sending emails to prospects. Imagine if there were a way to use templates and automation to not only decrease how much time we spend in that area, but what if this process also improved your ability to get engaged and sell to these prospects. Would that be helpful to you?

If so, join us for our next webinar on “How to Use Email Templates to Save Time and Boost Sales” where will show you a methodology for creating and implementing sales prospecting email templates into your sales process.

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How to Create Email Templates that Save Time and Boost Sales

  1. 1. How to Use Email Templates to Save Time and Boost Sales Michael Halper Founder and CEO SalesScripter
  2. 2. Save Time Boost Sales
  3. 3. The same situations happen again and again and again.
  4. 4. You need to call someone but decide to send them an email first (or instead). You just left a voicemail and should follow-up your voicemail with an email. You speak to a prospect and they ask you to send them some more information. You just had a meeting, appointment, presentation, demonstration and need to send a follow-up. You received an email with a frequently asked question. You received an inbound inquiry through your website. The customer purchased your product. You received a request for a demo, presentation, pricing, proposal. You have not heard from your contact and you want to check in. You are about to walk away but want to send one last email.
  5. 5. Wasted Time
  6. 6. Wasted Time
  7. 7. Wasted Time
  8. 8. Use tools that allow you to send email templates to multiple contacts at the same time.
  9. 9. Use tools that allow you to send email templates to multiple contacts at the same time.
  10. 10. Use tools that allow you to send email templates to multiple contacts at the same time.
  11. 11. Automate the delivery of future emails.
  12. 12. Save Time Boost Sales
  13. 13. You need to call someone but decide to send them an email first (or instead). You just left a voicemail and should follow-up your voicemail with an email. You speak to a prospect and they ask you to send them some more information. You just had a meeting, appointment, presentation, demonstration and need to send a follow-up. You received an email with a frequently asked question. You received an inbound inquiry through your website. The customer purchased your product. You received a request for a demo, presentation, pricing, proposal. You have not heard from your contact and you want to check in. You are about to walk away but want to send one last email.
  14. 14. Product Selling Sales Pitch Consultative Selling Sales Pitch Company Product Features Pricing Goal: Closing sale Benefits (Value) Common problems (Pain) Questions probing for problems (Pre- Qualify) Customer examples (Name Drop) Differentiation (Product) ROI (Product) Goal: Starting conversation
  15. 15. Product Gym Membership Treadmills Weights Classes Personal Training Lap pool Sauna Steam room Yoga Studio
  16. 16. Product Benefits Lose weight Get healthier Get on and stay on a workout schedule Transition to a healthier lifestyle Feel better Become more attractive Improve self-confidence Decrease stress Become happier Gym Membership Treadmills Weights Classes Personal Training Lap pool Sauna Steam room Yoga Studio
  17. 17. Product Benefits Lose weight Get healthier Get on and stay on a workout schedule Transition to a healthier lifestyle Feel better Become more attractive Improve self-confidence Decrease stress Become happier Problems Need to lose weight and get in better shape Not healthy and do not feel good Difficult to get on and stay on a workout schedule Do not feel good and often get sick Not happy with physical appearance Do not have a very good self-image and level of self-confidence Often feel stressed and depressed Gym Membership Treadmills Weights Classes Personal Training Lap pool Sauna Steam room Yoga Studio
  18. 18. Product Benefits Lose weight Get healthier Get on and stay on a workout schedule Transition to a healthier lifestyle Feel better Become more attractive Improve self-confidence Decrease stress Become happier Problems Questions Need to lose weight and get in better shape Not healthy and do not feel good Difficult to get on and stay on a workout schedule Do not feel good and often get sick Not happy with physical appearance Do not have a very good self-image and level of self-confidence Often feel stressed and depressed Gym Membership Treadmills Weights Classes Personal Training Lap pool Sauna Steam room Yoga Studio How do you feel about your physical appearance or level of fitness? How important is it for you to lose weight or get in better shape? Have you ever had difficulty getting into a routine of working out? How do you feel about your overall level of health or how you generally feel on a daily basis? How would you describe your image of yourself or your level of self-confidence? How often do you find yourself stressed out or depressed?
  19. 19. Product Benefits Lose weight Get healthier Get on and stay on a workout schedule Transition to a healthier lifestyle Feel better Become more attractive Improve self-confidence Decrease stress Become happier Problems Questions Example Need to lose weight and get in better shape Not healthy and do not feel good Difficult to get on and stay on a workout schedule Do not feel good and often get sick Not happy with physical appearance Do not have a very good self-image and level of self-confidence Often feel stressed and depressed Gym Membership Treadmills Weights Classes Personal Training Lap pool Sauna Steam room Yoga Studio How do you feel about your physical appearance or level of fitness? How important is it for you to lose weight or get in better shape? Have you ever had difficulty getting into a routine of working out? How do you feel about your overall level of health or how you generally feel on a daily basis? How would you describe your image of yourself or your level of self- confidence? Helped a 35 year old man to lose 40 pounds. He ended up getting a new job, a new girlfriend, and says he is happier than he has ever been.
  20. 20. Product Benefits Lose weight Get healthier Get on and stay on a workout schedule Transition to a healthier lifestyle Feel better Become more attractive Improve self-confidence Decrease stress Become happier Problems Questions Example Need to lose weight and get in better shape Not healthy and do not feel good Difficult to get on and stay on a workout schedule Do not feel good and often get sick Not happy with physical appearance Do not have a very good self-image and level of self-confidence Often feel stressed and depressed Gym Membership Treadmills Weights Classes Personal Training Lap pool Sauna Steam room Yoga Studio How do you feel about your physical appearance or level of fitness? How important is it for you to lose weight or get in better shape? Have you ever had difficulty getting into a routine of working out? How do you feel about your overall level of health or how you generally feel on a daily basis? How would you describe your image of yourself or your level of self- confidence? Helped a 35 year old man to lose 40 pounds. He ended up getting a new job, a new girlfriend, and says he is happier than he has ever been.
  21. 21. Using an Email Thread Value Message Email #1 Pain Message Email #2 Delay (1 or 2 weeks) Name Drop Message Email #3 Delay (1 or 2 weeks) Qualify Message Email #4 Delay (1 or 2 weeks) Product Message Email #5 Delay (1 or 2 weeks) Last Attempt Message Email #6 Delay (1 or 2 weeks)
  22. 22. SMART Sales System S M A R T ales essaging nd esponse actics
  23. 23. SMART Sales System Sales Methodology Software Platform Professional Services
  24. 24. SMART Sales System Sales Methodology Software Platform Professional Services
  25. 25. SMART Sales System Sales Methodology Software Platform Professional Services Sales Training • Recorded Training Videos • Live Sales Training (virtual) • Live Sales Training (in-person) • Custom Sales Training
  26. 26. SMART Sales System Sales Methodology Software Platform Professional Services • Sales Pitch Builder • Library of Scripts and Templates • CRM Functionality • Email Automation
  27. 27. SMART Sales System Sales Methodology Software Platform Professional Services Sales Consulting • Sales Pitch Development • Sales Process Mapping • Script Assessment Sales Coaching • One-on-One Sales Coaching • Weekly coaching • Coaching Hour Blocks
  28. 28. • By creating clarity for what to say and do, we will help you (your salespeople) to be SMART. • By asking good questions, you will appear SMART. • By appearing SMART, you will be able to make a better impression with the prospects you talk to. • Having more information will make you SMART and this will help you to make better decisions regarding what you do with your time and the prospects your pursue. • By making SMART decisions, you will be more able to use your time wiser and get the most out each day and week. • By being SMART, you will position yourself to sell more and your job will be easier and less stressful. SMART Sales System
  29. 29. SMART Sales System Pricing • Software - $49 per user per month (40% discount for annual subscription) • Sales Training – No cost on YouTube • Scripter Walk-Through (2 hour engagement to create your pitch) - $200 For $249, you will get a full library of sales scripts, emails, and tools
  30. 30. Contact Us Michael Halper Founder and CEO SalesScripter mhalper@salesscripter.com @salesscripter

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