We spend a lot of our day sending emails to prospects. Imagine if there were a way to use templates and automation to not only decrease how much time we spend in that area, but what if this process also improved your ability to get engaged and sell to these prospects. Would that be helpful to you? If so, join us for our next webinar on “How to Use Email Templates to Save Time and Boost Sales” where will show you a methodology for creating and implementing sales prospecting email templates into your sales process.

1. How to Use Email Templates to Save Time
and Boost Sales
Michael Halper
Founder and CEO
SalesScripter

2. Save Time
Boost Sales

3. The same situations happen again and
again and again.

4. You need to call someone but decide to send them an email first (or instead).
You just left a voicemail and should follow-up your voicemail with an email.
You speak to a prospect and they ask you to send them some more information.
You just had a meeting, appointment, presentation, demonstration and need to send a
follow-up.
You received an email with a frequently asked question.
You received an inbound inquiry through your website.
The customer purchased your product.
You received a request for a demo, presentation, pricing, proposal.
You have not heard from your contact and you want to check in.
You are about to walk away but want to send one last email.

5. Wasted Time

6. Wasted Time

7. Wasted Time

8. Use tools that allow you to send email
templates to multiple contacts at the
same time.

9. Use tools that allow you to send email
templates to multiple contacts at the
same time.

10. Use tools that allow you to send email
templates to multiple contacts at the
same time.

11. Automate the delivery of future emails.

13. Save Time
Boost Sales

14. You need to call someone but decide to send them an email first (or instead).
You just left a voicemail and should follow-up your voicemail with an email.
You speak to a prospect and they ask you to send them some more information.
You just had a meeting, appointment, presentation, demonstration and need to send a
follow-up.
You received an email with a frequently asked question.
You received an inbound inquiry through your website.
The customer purchased your product.
You received a request for a demo, presentation, pricing, proposal.
You have not heard from your contact and you want to check in.
You are about to walk away but want to send one last email.

15. Product Selling
Sales Pitch
Consultative Selling
Sales Pitch
Company
Product
Features
Pricing
Goal: Closing sale
Benefits (Value)
Common problems (Pain)
Questions probing for problems (Pre- Qualify)
Customer examples (Name Drop)
Differentiation (Product)
ROI (Product)
Goal: Starting conversation

16. Product
Gym Membership
Treadmills
Weights
Classes
Personal Training
Lap pool
Sauna
Steam room
Yoga Studio

17. Product
Benefits
Lose weight
Get healthier
Get on and stay on a workout schedule
Transition to a healthier lifestyle
Feel better
Become more attractive
Improve self-confidence
Decrease stress
Become happier
Gym Membership
Treadmills
Weights
Classes
Personal Training
Lap pool
Sauna
Steam room
Yoga Studio

18. Product Benefits
Lose weight
Get healthier
Get on and stay on a
workout schedule
Transition to a healthier
lifestyle
Feel better
Become more attractive
Improve self-confidence
Decrease stress
Become happier
Problems
Need to lose weight and get in better shape
Not healthy and do not feel good
Difficult to get on and stay on a workout schedule
Do not feel good and often get sick
Not happy with physical appearance
Do not have a very good self-image and level of
self-confidence
Often feel stressed and depressed
Gym Membership
Treadmills
Weights
Classes
Personal Training
Lap pool
Sauna
Steam room
Yoga Studio

19. Product Benefits
Lose weight
Get healthier
Get on and stay on a
workout schedule
Transition to a healthier
lifestyle
Feel better
Become more attractive
Improve self-confidence
Decrease stress
Become happier
Problems
Questions
Need to lose weight
and get in better shape
Not healthy and do not
feel good
Difficult to get on and
stay on a workout
schedule
Do not feel good and
often get sick
Not happy with
physical appearance
Do not have a very
good self-image and
level of self-confidence
Often feel stressed
and depressed
Gym Membership
Treadmills
Weights
Classes
Personal Training
Lap pool
Sauna
Steam room
Yoga Studio
How do you feel about your physical
appearance or level of fitness?
How important is it for you to lose weight
or get in better shape?
Have you ever had difficulty getting into a
routine of working out?
How do you feel about your overall level of
health or how you generally feel on a daily
basis?
How would you describe your image of
yourself or your level of self-confidence?
How often do you find yourself stressed
out or depressed?

20. Product Benefits
Lose weight
Get healthier
Get on and stay on a
workout schedule
Transition to a healthier
lifestyle
Feel better
Become more attractive
Improve self-confidence
Decrease stress
Become happier
Problems Questions Example
Need to lose weight
and get in better shape
Not healthy and do not
feel good
Difficult to get on and
stay on a workout
schedule
Do not feel good and
often get sick
Not happy with
physical appearance
Do not have a very
good self-image and
level of self-confidence
Often feel stressed
and depressed
Gym Membership
Treadmills
Weights
Classes
Personal Training
Lap pool
Sauna
Steam room
Yoga Studio
How do you feel about
your physical appearance
or level of fitness?
How important is it for
you to lose weight or get
in better shape?
Have you ever had
difficulty getting into a
routine of working out?
How do you feel about
your overall level of
health or how you
generally feel on a daily
basis?
How would you describe
your image of yourself or
your level of self-
confidence?
Helped a 35 year
old man to lose
40 pounds.
He ended up
getting a new job,
a new girlfriend,
and says he is
happier than he
has ever been.

21. Product Benefits
Lose weight
Get healthier
Get on and stay on a
workout schedule
Transition to a healthier
lifestyle
Feel better
Become more attractive
Improve self-confidence
Decrease stress
Become happier
Problems Questions Example
Need to lose weight
and get in better shape
Not healthy and do not
feel good
Difficult to get on and
stay on a workout
schedule
Do not feel good and
often get sick
Not happy with
physical appearance
Do not have a very
good self-image and
level of self-confidence
Often feel stressed
and depressed
Gym Membership
Treadmills
Weights
Classes
Personal Training
Lap pool
Sauna
Steam room
Yoga Studio
How do you feel about
your physical appearance
or level of fitness?
How important is it for
you to lose weight or get
in better shape?
Have you ever had
difficulty getting into a
routine of working out?
How do you feel about
your overall level of
health or how you
generally feel on a daily
basis?
How would you describe
your image of yourself or
your level of self-
confidence?
Helped a 35 year old
man to lose 40 pounds.
He ended up getting a
new job, a new
girlfriend, and says he
is happier than he has
ever been.

22. Using an Email Thread
Value Message
Email #1
Pain Message
Email #2
Delay
(1 or 2 weeks)
Name Drop
Message
Email #3
Delay
(1 or 2 weeks)
Qualify Message
Email #4
Delay
(1 or 2 weeks)
Product Message
Email #5
Delay
(1 or 2 weeks)
Last Attempt
Message
Email #6
Delay
(1 or 2 weeks)

23. SMART Sales System
S
M
A
R
T
ales
essaging
nd
esponse
actics

24. SMART Sales System
Sales Methodology Software Platform Professional Services

25. SMART Sales System
Sales Methodology Software Platform Professional Services

26. SMART Sales System
Sales Methodology Software Platform Professional Services
Sales Training
• Recorded Training Videos
• Live Sales Training (virtual)
• Live Sales Training (in-person)
• Custom Sales Training

27. SMART Sales System
Sales Methodology Software Platform Professional Services
• Sales Pitch Builder
• Library of Scripts and Templates
• CRM Functionality
• Email Automation

28. SMART Sales System
Sales Methodology Software Platform Professional Services
Sales Consulting
• Sales Pitch Development
• Sales Process Mapping
• Script Assessment
Sales Coaching
• One-on-One Sales Coaching
• Weekly coaching
• Coaching Hour Blocks

29. • By creating clarity for what to say and do, we will help you (your salespeople) to be SMART.
• By asking good questions, you will appear SMART.
• By appearing SMART, you will be able to make a better impression with the prospects you talk to.
• Having more information will make you SMART and this will help you to make better decisions
regarding what you do with your time and the prospects your pursue.
• By making SMART decisions, you will be more able to use your time wiser and get the most out
each day and week.
• By being SMART, you will position yourself to sell more and your job will be easier and less
stressful.
SMART Sales System

30. SMART Sales System
Pricing
• Software - $49 per user per month (40% discount for annual subscription)
• Sales Training – No cost on YouTube
• Scripter Walk-Through (2 hour engagement to create your pitch) - $200
For $249, you will get a full library of sales scripts,
emails, and tools

31. Contact Us
Michael Halper
Founder and CEO
SalesScripter
mhalper@salesscripter.com
@salesscripter