How to Create an MLM Sales Script

1. How to Create an MLM Sales Script

2. DISCLAIMER

3. Sales Message
Sales Process
Sales Scripts
Objections

4. BUSINESS OPPORTUNITY
You Need Two Messages
PRODUCT BEING SOLD

5. You Need Two Messages
PRODUCT BEING SOLD
BUSINESS
OPPORTUNITY
PRODUCT BEING SOLD

6. You Need Two Messages
BUSINESS
OPPORTUNITY
PRODUCT BEING SOLD
BUSINESS
OPPORTUNITY

7. PRODUCT TARGET VALUE PAIN QUESTIONS NAME DROP

8. PRODUCT
Business opportunity
FEATURES
• Distributor of [product]
• Pays X commission
• Recurring passive income
DIFFERENTIATION
• Work for yourself
• Have more scalable income
• Create second income
stream
COMPANY FACTS
• Been in business for 25 years
• Best product on market
• Won awards for _____

9. PRODUCT TARGET VALUE PAIN QUESTIONS NAME DROP

10. Unemployed
People working as employees
Young professional
Retirees
End of career
Student

11. PRODUCT
business opportunity
FEATURES
• Distributor of [product]
• Pays X commission
• Recurring passive income
DIFFERENTIATION
• Work for yourself
• Have more scalable income
• Create second income
stream
COMPANY FACTS
• Been in business for 25 years
• Best product on market
• Won awards for _____
TARGET BUYER
people working as
employees

12. PRODUCT TARGET VALUE PAIN QUESTIONS NAME DROP

13. PRODUCT
• Business opportunity
FEATURES
• Distributor of [product]
• Pays X commission
• Recurring passive income
DIFFERENTIATION
• Work for yourself
• Have more scalable income
• Create second income
stream
COMPANY FACTS
• Been in business for 25 years
• Best product on market
• Won awards for _____
VALUE POINTS
• Increase wealth by creating a second income stream
• Create a stream of recurring passive income
• Achieve their personal financial goals and reduce financial stress
• Work for themself and on their own schedule
• We make it easier start a business
• Have more free time to do the things in life that they want to do
TARGET BUYER
people working as
employees

14. PRODUCT TARGET VALUE PAIN QUESTIONS NAME DROP

15. PRODUCT
• Business opportunity
FEATURES
• Distributor of [product]
• Pays X commission
• Recurring passive income
DIFFERENTIATION
• Work for yourself
• Have more scalable income
• Create second income
stream
COMPANY FACTS
• Been in business for 25 years
• Best product on market
• Won awards for _____
VALUE POINTS
• Increase wealth by creating a second income stream
• Create a stream of recurring passive income
• Achieve their personal financial goals and reduce financial stress
• Work for themself and on their own schedule
• We make it easier start a business
• Have more free time to do the things in life that they want to do
TARGET BUYER
people working as
employees
PAIN POINTS
• Not making as much money as would like
• Salary increases are slow and not enough
• Difficult to start a business
• It is not fun working for other people
• Difficult to stay ahead of expenses and
make progress toward financial goals
• Work a lot and never having free time

16. PRODUCT TARGET VALUE PAIN QUESTIONS NAME DROP

17. PRODUCT
• Business opportunity
FEATURES
• Distributor of [product]
• Pays X commission
• Recurring passive income
DIFFERENTIATION
• Work for yourself
• Have more scalable income
• Create second income
stream
COMPANY FACTS
• Been in business for 25 years
• Best product on market
• Won awards for _____
VALUE POINTS
• Increase wealth by creating a second income stream
• Create a stream of recurring passive income
• Achieve their personal financial goals and reduce financial stress
• Work for themself and on their own schedule
• We make it easier start a business
• Have more free time to do the things in life that they want to do
TARGET BUYER
people working as
employees
PAIN POINTS
• Not making as much money as would like
• Salary increases are slow and not enough
• Difficult to start a business
• It is not fun working for other people
• Difficult to stay ahead of expenses and
make progress toward financial goals
• Work a lot and never having free time
PAIN QUESTIONS
• How interested are you in finding new ways to
increase your income?
• Are you making progress toward your financial goals?
• Would a side project that produces a second source
of income be interesting?
• Have you ever had interest to start your own
business or be your own boss?
• Would you rather work for yourself or as an employee
if you had your choice?
• Do you ever feel like you are working too much or
missing out on life?
CURRENT STATE QUESTIONS
• What do you do? How long have you been doing that?
• How much do you like it? What did you do before?
• What do you like most about what you do?
• Is there something that motivated you to get into that type of work?
• How long have you been working there?
• Is there an opportunity for growth?
• Is it what you want to do long-term?
• When was the last time you looked at other options?

18. PRODUCT TARGET VALUE PAIN QUESTIONS NAME DROP

19. PRODUCT
• Business opportunity
FEATURES
• Distributor of [product]
• Pays X commission
• Recurring passive income
DIFFERENTIATION
• Work for yourself
• Have more scalable income
• Create second income
stream
COMPANY FACTS
• Been in business for 25 years
• Best product on market
• Won awards for _____
VALUE POINTS
• Increase wealth by creating a second income stream
• Create a stream of recurring passive income
• Achieve their personal financial goals and reduce financial stress
• Work for themself and on their own schedule
• We make it easier start a business
• Have more free time to do the things in life that they want to do
TARGET BUYER
people working as
employees
PAIN POINTS
• Not making as much money as would like
• Salary increases are slow and not enough
• Difficult to start a business
• It is not fun working for other people
• Difficult to stay ahead of expenses and
make progress toward financial goals
• Work a lot and never having free time
PAIN QUESTIONS
• How interested are you in finding new ways to
increase your income?
• Are you making progress toward your financial goals?
• Would a side project that produces a second source
of income be interesting?
• Have you ever had interest to start your own
business or be your own boss?
• Would you rather work for yourself or as an employee
if you had your choice?
• Do you ever feel like you are working too much or
missing out on life?
NAME DROP
• I recruited Tom and he was working as an accountant.
• He felt like there was not career and financial growth.
• He signed up as a distributor and was able to create second income stream and was
able reach his financial goal of paying off his house.
CURRENT STATE QUESTIONS
• What do you do? How long have you been doing that?
• How much do you like it? What did you do before?
• What do you like most about what you do?
• Is there something that motivated you to get into that type of work?
• How long have you been working there?
• Is there an opportunity for growth?
• Is it what you want to do long-term?
• When was the last time you looked at other options?

20. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP PRODUCT
Building Blocks

21. Sales Message
Sales Process
Sales Scripts
Objections

22. INTERACTION
CONVERSATION
EXPLANATION

23. INTERACTION
CONVERSATION
EXPLANATION

24. I
C
E

25. I
C
E
FORMAT
• Cold calls
• Cold emails
• Networking
• Inbound calls
• Inbound emails
• Website chat
• Social media
STRUCTURE
• 2 to 5 minutes
• 80% on prospect
• 20% on you
GOALS
• Pre-Qualify
• Build interest in
talking
• Close for conversation
QUESTIONS
• Pain
• Current State
INTERACTION

26. I
C
E
FORMAT
• Appointment
• Online meeting
• Meet for coffee, drink,
food
• Extended cold call
• Meet at event
STRUCTURE
• 10 to 60 minutes
• 50% on prospect
• 50% on you
GOALS
• Qualify
• Build interest in
product
• Close for Explanation
QUESTIONS
• Pain
• Current State
• Qualifying
CONVERSATION

27. I
C
E
FORMAT
• Presentation
• Demonstration
• Proposal
• Quotation
• List of options
STRUCTURE
• 30 minutes to 2 hours
• 20% on prospect
• 80% on you
GOALS
• Qualify
• Build interest in
product
• Close for purchase
QUESTIONS
• Pain
• Current State
• Qualifying
• Closing
EXPLANATION

28. INTERACTION
CONVERSATION
EXPLANATION

29. INTERACTION
CONVERSATION
EXPLANATION
Instant
Explanation

30. INTERACTION
CONVERSATION
EXPLANATION
Instant
Meeting

31. INTERACTION
CONVERSATION
EXPLANATION
One-Call-Close

32. Sales Message
Sales Process
Sales Scripts
Objections

33. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP PRODUCT
Building Blocks

34. Cold Call Script (Formal)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE

35. Hello, [Contact’s Name]. This is [Your Name] with [Your Company].
Have I caught you in the middle of anything?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
Cold Call Script (Formal)

36. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
Reason for the call is that I help people that are working as employees to:
• Increase wealth by creating a second income stream
• Create a stream of recurring passive income
• Achieve their personal financial goals and reduce financial stress
• Work for themself and on their own schedule
• We make it easier start a business
• Have more free time to do the things in life that they want to do
But I am not sure if you are interested in any of those and that is why I am reaching out.
Cold Call Script (Formal)

37. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
If I could ask you real quick:
• How interested are you in finding new ways to increase your income?
• Are you making progress toward your financial goals?
• Would a side project that produces a second source of income be interesting?
• Have you ever had interest to start your own business or be your own boss?
• Would you rather work for yourself or as an employee if you had your choice?
• Do you ever feel like you are working too much or missing out on life?
Cold Call Script (Formal)

38. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
If I could ask you real quick:
• What do you do?
• How much do you like it?
• How long have you been working there?
• Is there an opportunity for growth?
• Is it what you want to do long-term?
• When was the last time you looked at other options?
Cold Call Script (Formal)

39. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
A lot of people I talk to with complain about:
• Not making as much money as would like
• Salary increases are slow and not enough
• Difficult to start a business
• It is not fun working for other people
• Difficult to stay ahead of expenses and make progress toward financial goals
• Work a lot and never having free time
Are you concerned about any of those areas?
Cold Call Script (Formal)

40. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
Based on what you have shared, it might make sense to talk more because as I
mentioned, I am with [Company] and we provide a business opportunity which includes
• Distributor of [product]
• Pays X commission
• Recurring passive income
Some ways we differ are:
• Work for yourself
• Have more scalable income
• Create second income stream
Other details about us:
• Been in business for 25 years
• Best product on market
• Won awards for _____
Cold Call Script (Formal)

41. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
• I recruited Tom and he was working as an accountant.
• He felt like there was not career and financial growth.
• He signed up as a distributor and was able to create second income stream and was able
reach his financial goal of paying off his house.
Cold Call Script (Formal)

42. But I have called you out of the blue and I am not sure if this is the best time to discuss this.
Are you available for a brief 15 to 20-minute meeting where I can share some examples of
how we have helped people that are working as employees to:
• Increase wealth by creating a second income stream
• Create a stream of recurring passive income
• Achieve their personal financial goals and reduce financial stress
• Work for themself and on their own schedule
• We make it easier start a business
• Have more free time to do the things in life that they want to do
Are you available on Tuesday or Thursday morning? Or are you available to continue
talking about this now?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
Cold Call Script (Formal)

43. Cold Call Script (Social)
CLOSE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO

44. Hello, [Contact’s Name]. This is [Your Name].
Have I caught you in the middle of anything?
CLOSE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
Cold Call Script (Social)

45. Great. Reason I am reaching out to you is that I wanted to talk to you about something I am
working on.
Are you free to get together for [coffee, lunch]?
CLOSE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
Cold Call Script (Social)

46. I am working on something that helps people that are working as employees to:
• Increase wealth by creating a second income stream
• Create a stream of recurring passive income
• Achieve their personal financial goals and reduce financial stress
• Work for themself and on their own schedule
• We make it easier start a business
• Have more free time to do the things in life that they want to do
CLOSE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
Cold Call Script (Social)

47. If I could ask you real quick:
• How interested are you in finding new ways to increase your income?
• Are you making progress toward your financial goals?
• Would a side project that produces a second source of income be interesting?
• Have you ever had interest to start your own business or be your own boss?
• Would you rather work for yourself or as an employee if you had your choice?
• Do you ever feel like you are working too much or missing out on life?
CLOSE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
Cold Call Script (Social)

48. If I could ask you real quick:
• What do you do?
• How much do you like it?
• How long have you been working there?
• Is there an opportunity for growth?
• Is it what you want to do long-term?
• When was the last time you looked at other options?
CLOSE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
Cold Call Script (Social)

49. A lot of people I talk to complain about:
• Not making as much money as would like
• Salary increases are slow and not enough
• Difficult to start a business
• It is not fun working for other people
• Difficult to stay ahead of expenses and make progress toward financial goals
• Work a lot and never having free time
Are you concerned about any of those areas?
CLOSE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
Cold Call Script (Social)

50. Based on what you have shared, it might make sense to talk more because as I
mentioned, I am with [Company] and we provide a business opportunity which includes
• Distributor of [product]
• Pays X commission
• Recurring passive income
Some ways we differ are:
• Work for yourself
• Have more scalable income
• Create second income stream
Other details about us:
• Been in business for 25 years
• Best product on market
• Won awards for _____
CLOSE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
Cold Call Script (Social)

51. • I recruited Tom and he was working as an accountant.
• He felt like there was not career and financial growth.
• He signed up as a distributor and was able to create second income stream and was able
reach his financial goal of paying off his house.
CLOSE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
Cold Call Script (Social)

52. Conversation Script (Meeting)
CURRENT
STATE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
NAME DROP
PRODUCT
INTRO
CLOSE

53. CURRENT
STATE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
NAME DROP
PRODUCT
INTRO
CLOSE
Conversation Script (Meeting)
• How is your day going so far?
• [Ask a question regarding the weather, sports, recent current event, etc.]
• Where are you from?

54. • What do you do?
• How long have you been doing that?
• How much do you like it?
• What did you do before?
• What do you like most about what you do?
• Is there something that motivated you to get into that type of work?
• How long have you been working there?
• Is there an opportunity for growth?
• Is it what you want to do long-term?
• When was the last time you looked at other options?
CURRENT
STATE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
NAME DROP
PRODUCT
INTRO
CLOSE
Conversation Script (Meeting)

55. • How interested are you in finding new ways to increase your income?
• Are you making progress toward your financial goals?
• Would a side project that produces a second source of income be interesting?
• Have you ever had interest to start your own business or be your own boss?
• Would you rather work for yourself or as an employee if you had your choice?
• Do you ever feel like you are working too much or missing out on life?
CURRENT
STATE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
NAME DROP
PRODUCT
INTRO
CLOSE
Conversation Script (Meeting)

56. A lot of people I talk to complain about:
• Not making as much money as would like
• Salary increases are slow and not enough
• Difficult to start a business
• It is not fun working for other people
• Difficult to stay ahead of expenses and make progress toward financial goals
• Work a lot and never having free time
Are you concerned about any of those areas?
CURRENT
STATE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
NAME DROP
PRODUCT
INTRO
CLOSE
Conversation Script (Meeting)

57. I help people that are working as employees to:
• Increase wealth by creating a second income stream
• Create a stream of recurring passive income
• Achieve their personal financial goals and reduce financial stress
• Work for themself and on their own schedule
• We make it easier start a business
• Have more free time to do the things in life that they want to do
But I am not sure if you are interested in those improvements.
CURRENT
STATE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
NAME DROP
PRODUCT
INTRO
CLOSE
Conversation Script (Meeting)

58. Based on what you have shared, we could probably help because we provide a business
opportunity which includes
• Distributor of [product]
• Pays X commission
• Recurring passive income
Some ways we differ are:
• Work for yourself
• Have more scalable income
• Create second income stream
Other details about us:
• Been in business for 25 years
• Best product on market
• Won awards for _____
CURRENT
STATE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
NAME DROP
PRODUCT
INTRO
CLOSE
Conversation Script (Meeting)

59. • I recruited Tom and he was working as an accountant.
• He felt like there was not career and financial growth.
• He signed up as a distributor and was able to create second income stream and was able
reach his financial goal of paying off his house.
CURRENT
STATE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
NAME DROP
PRODUCT
INTRO
CLOSE
Conversation Script (Meeting)

60. • What do you think of what we have discussed so far?
• How do you think this fits with what you are needing?
• How would this help you?
• Is this something you could see your organization using?
• Are we heading in the right direction?
CURRENT
STATE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
NAME DROP
PRODUCT
INTRO
CLOSE
Conversation Script (Meeting)

61. Sales Message
Sales Process
Sales Scripts
Objections

62. No problem at all. We can get together down the road when your schedule lightens up. There
is no rush on this.
What do you think about penciling something in down the road?
I don’t have time to meet. (Interaction)
CLOSE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO

63. I don’t have time to work on this. (Explanation)
CURRENT
STATE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
NAME DROP
PRODUCT
INTRO
CLOSE
I understand. You can spend as little or much time on this as you want.
You could start out just working on this on the side with a little here and a little there.
• Would having a second stream of income be worth working on this a little on the side?
• Would replacing your job with something like this long-term be interesting to you?

64. I hear you. We often help to:
• Increase wealth by creating a second income stream
• Create a stream of recurring passive income
• Achieve their personal financial goals and reduce financial stress
• Work for themself and on their own schedule
• We make it easier start a business
• Have more free time to do the things in life that they want to do
Would any of those help you to justify investing in this area?
CURRENT
STATE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
NAME DROP
PRODUCT
INTRO
CLOSE
I can’t afford this. (Explanation)

65. CURRENT
STATE
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
NAME DROP
PRODUCT
INTRO
CLOSE
I am not interested. (Explanation)
I understand. If I could ask you:
• How interested are you in finding new ways to increase your income?
• Are you making progress toward your financial goals?
• Would a side project that produces a second source of income be interesting?
• Have you ever had interest to start your own business or be your own boss?
• Would you rather work for yourself or as an employee if you had your choice?
• Do you ever feel like you are working too much or missing out on life?

66. Please
Like
Comment
Share
Subscribe
Thank You!!!

67. Follow Us
@salesscripter / @sales_halper
@salesscripter / @michael_halper
@salesscripter
www.linkedin.com/in/mhalper/
@sales_halper

68. SMART
Sales
System
S
M
A
R
T
ales
essaging
nd
esponse
actics

69. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

70. Get your copy here
https://www.amazon.com/dp/0578615762

71. www.salesscripter.com