How i Use MailChimp for Email Drip Marketing

1. How I Use MailChimp for Email Drip Marketing

2. Segmenting Contacts
Creating Content
Building Opt-In List
Creating Email Campaigns
Following Up

3. COLD
PROSPECTS
WARM
PROSPECTS
CURRENT
CUSTOMERS
PAST
CUSTOMERS
REFERRAL
PARTNERS
Segment Contacts Into Different Groups

4. COLD
PROSPECTS
WARM
PROSPECTS
REFERRAL
PARTNERS
CURRENT
CUSTOMERS
PAST
CUSTOMERS

5. Segmenting Contacts
Creating Content
Building Opt-In List
Creating Email Campaigns
Following Up

6. PRODUCT INFORMATIVE
• Product features
• Product updates
• Company information
• Press releases
• Case studies
• Tips and best practices
• Industry updates
• Trends and statistics
ABOUT YOU ABOUT THEM

10. Product Selling Consultative Selling
Company
Product
Features
Benefits
Goal: Get Customers
Value
Pain Points
Questions
Product
Company
Name Drop
Goal: Starting Conversations

11. VALUE POINTS
• Increase the revenue generated through their
website
• improve website conversion rates
• Increase website traffic
TARGET BUYER
Small businesses
PAIN POINTS
• Need to generate more revenue through the website
• Website visitors are not converting to customers
• There is a need to increase website traffic
PAIN QUESTIONS
• How important is it to get more revenue out of your
website traffic?
• How important is it for you to improve your website
conversion rates?
• Do you need to increase website traffic and visitors?
CURRENT STATE
• Do you currently have someone that can make changes to your website?
• Are you currently working with a web design agency?
• How happy are you with person working on your website?
• When was the last time you refreshed your website?
• How much traffic are you currently getting to your website?
• What CMS platform is your website built on?
• When was the last time you considered redoing your website?
• How many different websites do you currently have?
• Are you the person to that makes decisions regarding your website?
NAME DROP
• We worked with an accounting firm and helped them to
do a complete refresh of their corporate website.
• This helped to improve how they told the story of what
they do and the services they provide to website
visitors.
• After only 6 months, they increased the number of
leads that they were generating through their website
by over 500% and increase their overall revenue by
20%.
OBJECTIONS / FAQs
• It is too difficult to change the because of the platform
we use
• We don’t have time to work on this
• It is not a priority, it is good enough
PRODUCT
Web design services
FEATURES
• Design and build websites
• Graphic design
• Copywriting
DIFFERENTIATION
• We only work with
accountants
• We use AI to develop the
optimum website layout
• We guarantee results
COMPANY FACTS
• Won design awards 5 years
• In business for 30 years
• Woman owned business

12. Segmenting Contacts
Creating Content
Building an Opt-In List
Creating Email Campaigns
Following Up

14. Segmenting Contacts
Creating Content
Building an Opt-In List
Creating Email Campaigns
Following Up

15. 2 Types of Email Formats
PLAIN TEXT HTML
• One-to-one appearance
• From email real person
• One-to-many appearance
• From email company name

16. COLD
PROSPECTS
WARM
PROSPECTS
CURRENT
CUSTOMERS
PAST
CUSTOMERS
REFERRAL
PARTNERS
PRIMARY CONTENT SECONDARY CONTENT
PRODUCT
INFORMATIVE
PRODUCT
INFORMATIVE
INFORMATIVE
PRODUCT
PRODUCT
INFORMATIVE
INFORMATIVE
PRODUCT
FORMAT TIMING
1 to 2 weeks
between
emails
2 to 3 days
between
emails
2 to 3 days
between
emails
Monthly
Monthly

18. Segmenting Contacts
Creating Content
Building an Opt-In List
Creating Email Campaigns
Following Up

20. Please
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Thank You!!!

21. Follow Us
@salesscripter / @sales_halper
@salesscripter / @michael_halper
@salesscripter
www.linkedin.com/in/mhalper/
@sales_halper

22. SMART
Sales
System
S
M
A
R
T
ales
essaging
nd
esponse
actics

23. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

24. Get your copy here
https://www.amazon.com/dp/0578615762

25. www.salesscripter.com