Content is becoming one of the most important elements for both sales and marketing. But how do you generate powerful and engaging content? In this presentation, we break down what good content looks like and how to generate it.
5. Content Marketing Topic Examples
Value Topic
Objections Topic
• 4 Keys to Improve Your Conversion Rate
• To Script or Not Script? That is the
question.
Pain Topic
• 5 Ways to Decrease Sales Staff Turnover
Interest Topic
• Benefits of a CRM and Email Marketing in
One Database
Qualify Topic
• Are you concerned about sales staff
turnover?
Credibility Topic
• How Wilson Tech Improved Inventory
Turnover
6. Building Content Marketing Emails
• Subject line – some version of content topic
• 5 Ways to Decrease Sales Staff Turnover
• Body of email
• Portion of content piece – one to two paragraphs
• Link to access more
• Email format
• HTML formatted or plain text
10. Distributing the
Content
Social Media
1. Create social media accounts
2. Post content as shared links/status updates
3. Post similar external content produced by other companies
11. Distributing the
Content
Social Media
• Google Plus Personal Profile
• Tumbler
• Google Plus Business Page
• Pinterest
• LinkedIn Personal Profile
• Digg
• LinkedIn Company Page
• Reddit
• Facebook Personal
• Delicious
• Facebook Business Page
• Chime.in
• Twitter Personal Account
• Wordpress
• Twitter Business Account
• Blogger
• Diigo
12. Distributing the
Content
Search Engine Optimization
• Content will add pages to your website
• Additional pages and keywords to that will get indexed
• Will increase inbound traffic
13. Step 1: Traffic comes in from
social media and search
engines
Step 2: Visitor opts in to
receive your content
Step 3: Schedule tier 2
campaign
Interest Email
“Benefits of a CRM and Email
Marketing in One Database”
Step 4: Identify and call
“clicks”
nv
Step 5: Schedule
appointment / meeting