Current

1. SOCIAL MEDIA UPDATE 2012
Mike Eldredge
tekOrange
April 11, 2012

2. ABOUT YOUR PRESENTER – MIKE ELDREDGE
 Founder of tekOrange
 BS in Business Administration from The
Ohio State University (MIS)
 19 Years Web Industry Experience
 Services include Web Design/Web Hosting
/Web Marketing
 Chief Infrastructure Architect for former
payments company - Internet Transaction
Solutions.
 Liberty Township resident since 1997

3. SOCIAL MEDIA
A category of sites that are
based on user participation
1
and user-generated content.
1. http://searchenginewatch.com/define

4. SOCIAL MEDIA – 2011
Two-thirds of Americans now use
Facebook, Twitter, MySpace, and
other social media sites, up about 230%
from the 20% penetration in 2007, and
43% are visiting these sites more than
once a day. 1
1. http://www.socialnetworkingwatch.com/all_social_networking_statistics/

5. SOCIAL MEDIA - 2012
 Usage in the US remains strong with
about 2/3 of Web users using Social
Media in 2012
 More than 90% of social network users
will be on Facebook in 20121
 Big three still – Facebook, Twitter,
LinkedIn
 New player - Google+
1. http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx

6. SOCIAL MEDIA PLATFORMS
 Facebook
 Twitter
 LinkedIn
 Google+

8. FACEBOOK
 2011, 500 million active users
 2012, 845 million active users and
growing2
 50% of active users log on to Facebook in
any given day
 Average user has 130 “Friends”
 Each month, people spend over 700
billion minutes on Facebook1
 425 million Facebook users on mobile
devices3
1. http://www.facebook.com/press/info.php?statistics
2. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
3. http://www.nytimes.com/2012/02/27/technology/for-facebook-risk-and-riches-in-user-data.html?_r=1&ref=facebookinc

9. FACEBOOK: A CLOSER LOOK
Need individual account
Account is tied to an email address
Object of Facebook is to connect
with former associates and current
friends.
Posts by you or your “Friends” will
appear on your Wall
Chat

10. FACEBOOK GLOSSARY
 Friend
 people you connect and share with on Facebook.
 Like
 A way to give positive feedback and connect with things you care about.
 Networks
 affiliations with schools or workplaces on Facebook
 Subscribe
 A way to hear from people you’re interested in, even if you’re not friends. The Subscribe button is also
a way to fine-tune your News Feed to get the types of updates you want to see
 Page
 Allow businesses, brands, and celebrities to connect with people on Facebook. Admins can post
information and News Feed updates to people who like their pages.
 Badge
 A box you can create to share your Facebook profile (timeline), photos or Page on other websites.
http://www.facebook.com/help/glossary

11. FACEBOOK - BUSINESS FOCUS
 Business application - Pages
 Multiple Administrators
 Potential Administrator must first like page prior to being
added as an administrator
 Administrators can send email to their friends to
notify them of the page
 Add Images (Usually your company logo)
 Provide Basic Information
 Post Updates about your company
 Set up a Link from your web site
 Display Page Apps

12. FACEBOOK – PAGE APPS
 Page Apps provide additional functionality to your Page
 Available Functionality includes
 RSS Feeds
 YouTube Video
 Twitter
 Flickr
 PDF
 Presentation
 File Gallery
 Coupons
 Feedback
 FAQs
 Google Maps
 And many others

13. FACEBOOK PAGE - CONTINUED
 Need at least 25 fans of a page to have a
personalized Facebook URL.
 Once a personalized URL exists, Text
Messages can be used to add friends by
texting the URL name to 32665

14. FACEBOOK – NEW FEATURES
Timeline
 Cover Photo
 Featured Posts
 Call out posts on Main Page
 Page Apps
 Ability to add apps to Main page
 About Section
Additional Details to help customers
connect with your business

15. FACEBOOK FAN PAGE EXAMPLE

16. FACEBOOK
Questions?

18. TWITTER
 Twitter is a communication platform that helps businesses stay
connected to their customers.
 Business Uses
 Share information with customers or prospects
 gather real-time market intelligence and feedback
 build relationships with customers, partners and other people
 Twitter lets you write and read messages (Tweets) of up to 140
characters, or the very length of this sentence, including all
punctuation and spaces.
 The messages are public and you decide what sort of messages
you want to receive (follower)
 2011, More than 200 million members worldwide1
 2012, Twitter is adding 11 new accounts per second and could
pass 500 million2
1. http://business.twitter.com/basics/what-is-twitter
2. http://thenextweb.com/twitter/2012/01/16/twitter-is-adding-11-new-accounts-per-second-and-could-pass-500-million-in-february-say-report/

19. TWITTER: A CLOSER LOOK
 Hash Tags
 hashtag symbol # before relevant keywords in their Tweet
to categorize those Tweets in Twitter Search.
 Clicking on a hashtagged word in any message displays all
other Tweets in that category.
 Hashtags can occur anywhere in the Tweet.
 Hashtagged words that become very popular are often
Trending Topics.

20. TWITTER GLOSSARY
 Mention
 Referencing another user in your Tweet by including the @
sign followed directly by their username
 Retweet
 A Tweet by another user, forwarded to you by someone
you follow. Often used to spread news or share valuable
findings on Twitter.
 Message
 privately Tweet to a particular user who's already following
you, start your Tweet with DM or D to direct-message
them, eg: "DM @joesmith234 what is your order number?"
 Hashtag
 The # symbol is used to mark keywords or topics in a
Tweet. It was created organically by Twitter users
https://business.twitter.com/en/basics/glossary/

21. TWITTER – BUSINESS FOCUS
 Custom Backgrounds
 New Enhanced Profile Pages
 Like Facebook Fan Pages, users can view the profile page
without joining or logging into Twitter.
 Header image
 Featured Tweet

22. TWITTER – NEW FEATURES
 Enhanced profile pages
 Companies can now put their brand on display by setting
up their own page.
 Keyboard shortcuts
 You can compose a new tweet by using “N” and retweet a
tweet by just using “T” on your keyboard.
 Photo Feature
 Easier way to share photos
1. http://www.techsling.com/2012/03/twitters-new-look-and-new-features/

23. TWITTER ENHANCED PROFILE PAGE EXAMPLE

24. TWITTER
Questions?

26. LINKEDIN
 Community dedicated to business professional
 Special Interest Groups for networking with
people of similar interests
 Company Search
 Full time Resume listing
 2011, 100+ Million Subscribers1
 2012, 150+ Million Subscribers2
1. http://blog.linkedin.com/2011/03/22/linkedin-100-million/
2. http://press.linkedin.com/about

27. LINKEDIN: A CLOSER LOOK
 Company Profiles
 Post Company Overview
 List products or services on company profile to attract,
showcase and list recommendation from your clients and
customers.
 Associate Employees
 List Jobs (lower cost than traditional job posting outlets)
 Groups
 Groups are communities of professionals who share a common
experience, passion, interest, affiliation or goal. Can aid sales
through online networking.
 Can be public or private

28. LINKEDIN GLOSSARY
 Introduction
 Messages that allow members to contact to be contacted through a shared
or mutual connection.
 Connection
 A contact you know personally and who you trust on a professional level.
Once you've "connected" to them on LinkedIn, you can communicate with
them directly and see their profile.
 Network
 A group of users that can contact you through connections up to three
degrees away
 Group
 A place for professionals in the same industry or with similar interests to
share content, find answers, post and view jobs, make business contacts, and
establish themselves as industry experts.
 Skill
 Expertise in a certain field or area associated with your LinkedIn profile.
 InMail
 Private message that allow you to directly contact any LinkedIn member
while protecting the recipients' privacy (Premium and Fee based).

29. LINKEDIN – BUSINESS FOCUS
 Company Pages
 Company Information
 Overview of Company
 Pictures
 Products/Services Listing
 Careers
 Page displays when search of network is performed

30. LINKED IN – NEW FEATURES
 LinkedIn Today – Daily digest with the most relevant
headlines, the articles that your LinkedIn connections
and industry peers are sharing and reading.
 Company Search – Now displays whether related
company is related to a direct connection or part of
your extended network
 Company Status Updates – Now companies can post
status updates link individuals
 Group Polls – Polls can now be submitted to specific
groups.
 New Event System – Events are easier to find.
 Skills – Search your network for resources with
specific skillsets
1. http://windmillnetworking.com/2012/01/06/new-linkedin-features-2011-2012/

31. LINKEDIN COMPANY PAGE

32. LINKEDIN
Questions?

34. GOOGLE+
 Launched in June 2011
 90 Million Users with 60% active on a daily basis1
 Share your thoughts, links and photos with friends
and associates
 Easy video chat for talking with up to nine people at
once.
 Simple group chat.
 Search brings updates from circles, around the web
and public Google+ posts.
1. http://arstechnica.com/gadgets/news/2012/01/google-claims-90-million-google-users-60-active-daily.ars

35. GOOGLE+ GLOSSARY
 Circles
 Circle is a concept similar to group but in a more restricted
manner. You can create a circles based on your interest,
activities, culture and whatever way you like.
 Sparks
 Sparks is designed to provide you the information based on your
interests
 Hangout
 Impromptu meetings between friends and associates. People
can join the conversation at any time in whichever manner
they’re comfortable with i.e. video, voice and text chat .
 +1
 the +1 button to give something your public stamp of approval.
Then, if you want to share right away, add a comment and send it
to the right circles on Google+.
http://digg.com/newsbar/topnews/google_plus_guide_all_you_need_to_know_about_google_terminology

36. GOOGLE+ - BUSINESS FOCUS
 Google+ Page
 Business profile
 +1 recommendations appear on your website, display ads,
search ads, Google search results and now, your Google+
Page.
 Group customers in circles
 Use Hangouts to communicate directly
 Link to other related sites (up to 20)
 Up to 5 photos on the main page
 Promote to circles

37. GOOGLE+ PAGE

38. GOOGLE+
Questions?

39. UPDATE TOOLS
 Manage Multiple Social Media Feeds with a
Single tool
 Tweetdeck
 http://www.tweetdeck.com
 Manage Feeds via Columns
 Schedule Tweets
 Support for Twitter, Facebook
 Hootsuite
 http://hootsuite.com
 Insight into Followers
 Support for LinkedIn, Facebook, Twitter, Google+, & More

40. REVIEW
 State of Social Media in 2012
 Facebook
 Twitter
 LinkedIn
 Google+
 Update Tools

41. WHAT IS TEKORANGE
 Powell Based Internet Business
 Internet Experts
 We do web sites
 New & Redesign
 Vertical Markets
 Home Owner Associations
 Ecommerce
 Manufacturing
 We are hosting experts
 Domain Registration, Basic Web Site Hosting
 Virtual Server hosting, Hosted Exchange
 Co-Location
 Host over 2000 Web Sites, 85 Virtual Servers, 100
Physical Servers out of Hilliard Based data center

42. QUESTIONS
?