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Dynamic Subtitles:
The User Experience
University of Dundee
Michael Crabb
Robert Gordon University
BBC R&D
Andy Brown
BBC R&D
James Sandford
BBC R&D
Mike Armstrong
BBC R&D
Rhia Jones
BBC R&D
Matthew Brooks
University of Manchester
Caroline Jay
Dynamic Subtitles:
The User Experience
University of Dundee
Michael Crabb
Robert Gordon University
BBC R&D
Andy Brown
BBC R&D
James Sandford
BBC R&D
Mike Armstrong
BBC R&D
Rhia Jones
BBC R&D
Matthew Brooks
University of Manchester
Caroline Jay
Why Subtitles!?
Hasn’t it all been done before?
Surrounded by black box
Tiresias Font
‘Lovely’ Colours
Audible gasp!
(not so)
College Chums (1907)
Texting and the
Internet in Film
https://www.youtube.com/
watch?v=uFfq2zblGXw
Dynamic text
exists in television
Previously at TVX2014
information to measure the
qualitative
of using dynamic subtitles
user experience
capture
Participants26
use subtitles on a daily basisAll
choose to watch television with subtitles in their own homesAll
BBC R&D
USABILITY LABin media city - Salford
Conversation about
Dynamic Subtitles
Conversation about
subtitles in general
Watch Dynamic
Subtitles Clip
[demo]
Sherlock
A study in pink (2010)
involvement
aesthetics familiarity
ATTENtion endurability
perceived
usefulness
perceived
usability
Qualitative Coding
First Impressions
I hated them, really hated them. It made me feel
tense waiting to see where they would appear.
Loved it. With this you knew who was talking
straight away. You felt more sucked into the
television.
I hated them, really hated them.
Loved it.
First Impressions
I hated them,
really hated them.
Loved it.
xx x xx
xx x x x x
General Comments
General Comments
They seem really well integrated and its easy to switch between the
subtitles and the visuals without feeling like it was disjointed
involvement
aesthetics familiarity
ATTENtion endurability
perceived
usefulness
perceived
usability
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived
usefulness
perceived
usability
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived
usefulness
perceived
usability
I wouldn’t have caught a lot of the small social cues
if I were watching this with traditional subtitles
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived
usefulness
perceived
usability
With traditional subs you have to split your
attention, but with this …you can also get a lot of
the physical body language of what people are
saying
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived
usefulness
perceived
usability
Reading subtitles can be tiring, so I’ve got a limited
span, I can watch a couple of films and that’s about
it. I think that this is a lot gentler on the eye.
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived
usefulness
perceived
usability
Its like a new pair of glasses
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived
usefulness
perceived
usability
Very useful, [Normally] I don’t know whether the
actor has done anything when I’ve been reading...this
time I’m reading and also catching the movement in
the same field.
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived
usefulness
perceived
usability
It felt new, I feel like I would have to concentrate
but I think that would disappear over continued use
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived
usefulness
perceived
usability
This shows you everything that you want to see and
is pleasing on the eye. This gives me time to read
what is going on and not having to move.
onePosition subtitles to be easily associated with the speaker
Take care when positioning text over ‘busy’ backgrounds
two
Don’t obscure the actors or the action
three
a slight preference in text on the right of the screen
four
30 second
takeaway
With traditional subtitles you
feel too focused and cant veg
out on television, with this it
makes it a lot easier to relax.
Dynamic Subtitles:
The User Experience
University of Dundee
Michael Crabb
Robert Gordon University
BBC R&D
Andy Brown
BBC R&D
James Sandford
BBC R&D
Mike Armstrong
BBC R&D
Rhia Jones
BBC R&D
Matthew Brooks
University of Manchester
Caroline Jay

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Dynamic Subtitles: The User Experience