Vertigo 6 Marketing & PR - Agency Deck. Best Small/Midsized Agency in Europe (2019) In 2019 Vertigo was awarded The FONK 50 Award (best small sized agency), SAN Leisure category award (with Ziggo), 2 Cross Media Awards (Best event with FIFA18 & FIFA 19) and the New Kids on the Block Award: the award for best new agency in The Netherlands (younger than 3 years)! “Vertigo 6 is an energetic bunch and they have a strong feeling with the younger generations and the advertising paradigm that is shifting. They respond to this by challenging brands, deviating from well-established paths and going along with creative solutions that challenge the original briefing.

Based on insights and creativity, Vertigo 6 create marketing concepts on a campaign and on a strategic level.

Vertigo 6 create innovative concepts from expertise on the younger audiences. They know exactly what younger generations think is important, through which media they can be reached and how the brand and brand values ​​connect to this.

Combined with a healthy dose of self-reflection, they create buzz for every brand with their dazzling work. "

- From the jury report SAN - New Kids on the Block - Winners Best young agency

1. HELLO,
WE’RE VERTIGO 6!
AN INTRODUCTION TO OUR AGENCY

2. “BEST SMALL/MIDSIZE AGENCY IN EUROPE”
In 2019 Vertigo was awarded The FONK 50 Award (best small sized agency),SAN Leisure category
award (with Ziggo), 2 Cross Media Awards (Best event with FIFA18 & FIFA 19) and the New Kids on the
Block Award: the award for best new agency in The Netherlands (younger than 3 years)!
“Vertigo 6 is an energetic bunch and they have a strong feeling with the younger generations and the
advertising paradigm that is shifting. They respond to this by challenging brands, deviating from well-
established paths and going along with creative solutions that challenge the original briefing.
Based on insights and creativity, Vertigo 6 create marketing concepts on a campaign and on a
strategic level.
Vertigo 6 create innovative concepts from expertise on the younger audiences. They know exactly
what younger generations think is important, through which media they can be reached and how the
brand and brand values connect to this.
Combined with a healthy dose of self-reflection, they create buzz for every brand with their dazzling
work. "
- From the jury report SAN - New Kids on the Block - Winners Best young agency
RECENT AWARDS

3. with an average score of 9,49
Work speed 9,36
Relationship management 9,55
Value for money* 9,55
Efforts & Service 9,45
Administration 9,45
Debriefs 9,64
Creativity 9,27
Effectivity 9,55
Sparring partner 9,36
Pro activity 9,64
Business accelerator 9,45
Overall satisfaction 9,64
Activity Score
In an independent customer survey, our customers rated
us with a staggering 9,64 overall happiness score!
CUSTOMER
SURVEY 2019

4. THE ENTERTAINMENT,
LIFESTYLE & TECH
AGENCY
Our core DNA is in the Benelux and Nordics regions.
Vertigo 6 is based in Arnhem, The Netherlands with
quick access to Germany and key European markets.
Because of big cultural and media consumption
differences we believe in a dedicated approach per
region and we believe that a ‘one size fits all’ approach
does not work. Agencies that can ‘do all of Europe’ do
not exist. For other European regions we work closely
together with partner agencies. And therefore we can
coordinate whole of Europe by a strong local
approach.
REST OF EUROPE
Germany, Austria, Switzerland, France and United
Kingdom via our strong PR partner agencies and if
needed we can add Spain, Portugal and Italy too via
our partner network.
IN BENELUX & NORDICS

5. VERTIGO 6’S ACTIVE
AMPLIFIED CLIENTS

6. MEDIA AND
INFLUENCER
CATEGORIES IN
OUR NETWORK
• Mainstream
• Entertainment
• Gaming
• Technology
• Sport / eSports
• Racing
• Football
• Music
• Lifestyle
• Communication
• Fashion
• News
• Communication
• Beauty
• Retail
• Financial
• And many more….
We have worked hard over the past decade to build great relationships with journalists, influencers, retail and other partners.
With our experience, pro-active and unstoppable enthusiasm we know how to connect brands, consumers and partners.
OUR BIG & WARM MEDIA, INFLUENCER AND RETAIL NETWORK
MEDIA/INFLUENCER
NETWORK
Some of the media outlets we have work with:

7. RONNIE FLEX // LIL KLEINE // ZEFANIO // BOEF // CHIVV // DOPEBWOY // DEFANO HOLWIJN // JACK $HIRAK // HUMBERTO TAN // HEF // SPANKER // YOUNG
ELLENS // JONNA FRASER // PAUL SINHA // FRENKIE DE JONG // MR. POLSKA // B-FRONT // MATS SEUNTJES // GUUS TIL // DALEY BLIND // RUUD GULLIT //
JEREMY HELMER // ADAM MAHER // ROYSTON DRENTHE // KILL THE BUZZ // DARKRAVER // CYRIEL DESSERS // TONY VILHENA // AYOUB // ROLF SANCHEZ //
DEGOS // VINCHENZO // DANNY FROGER // MEMRU // QUCEE // LASTPAQ // GIOVANNI TROUPEE // BRECHT DEJAEGERE // RYAN GRAVENBERCH // BJORN
JOHNSEN // JONAS SVENSSON // JEREMIAH ST. JUSTE // SAM LAMMERS // KENNETH PAAL // MAXIME LESTIENNE // STEFANO DENSWIL // JORRIT HENDRIX //
DIRK KUYT // ERBEN WENNEMARS // KIK PIERIE // LUCAS WOUDENBERG // MIKE HAVEKOTTE // SHAQUILLE PINAS // KASTIOP // 3ROBI // BARTOFSO //
DIGITAL PUNK // MO WW // RENE VAN LEEUWEN // YES-R // RALF SEUNTJES // JAY-ROY GROT // RENE WATZEMA // FIFALOSOPHY // VVBASVV //
LUCKYGRAAF // FC ROELIE // ALTIJDMELVIN // UBERQUINGAMES // LEKKERSPELEN // MAXIMEMXM // MICK // THEDUTCHTERMS // VTHORBEN // BRADLEY
KUWAS // CAZA KIMPEMAN // KELLY ZEEMAN // PRICELESS // MIKE VAN DUINEN // KINGSLEY // YOUNES NAMLI // SJOERD CORNELISSE // TOM & JAME //
ROLLAN // DELIVIO REAVON // SASCHA VISSER // PAUL MAYSON // PARADUZE // URBY EMANUELSON // NANDONVO // VIVALAFIFA // VICHENZO // VALENTINO
KEMPER // OMGITSTIESTO // KINGSIZE // KILLAJ // DNPNL // KAZOOIE 94 // JOZO VOORHEES // JORAN BAWZ // MAX WOBER // MICK // ILLIASOPDEBEAT //
JORDAN JAY // VONOXNL // DANI HAGEBEUK // SLOTTA // BRYAN HESSING // DANNY HAZEBROEK // HEEZERULES // HARTDYNASTY // DJ PAVO // RICARDO
KISHNA // SUB SONIK // THE OVERSLEPT // YIMMIEHD // AAYGUN96 // DJ DYLVYN // DWIGHT DISSEL // KOEN WEIJLAND // JAMES WATTS // LIJPE MISDAAD //
LUUK FC // MADE IN JUNE // MITCHEL DENKERS // NOA LANG // THIJS POT // VALENTINO KEMPER // YUNG NNELG // BASSISTENT // DUTCHFIFAHD // MICHEL
VLAP // WILLIAM BOEVA // ONNEDI // DJ ISAAC // SUNNERY JAMES & RYAN MARCIANO // GIO // PASCAL // STIJN STEYAERT // ROYALISTIQ // THEO
BONGONDA // RICK KARSDORP // COEN & SANDER // DARRYL LACHMAN // RICHAIRO ZIVKOVIC // NASS EL KHAYATI // ADAM MAHER // DE STAAT //
TRIGGERFINGER // ELJERO ELIA // JORDY DE WIJS // KHALID BOUHLAROUZ // JAYJAY BOSKE // SIMON ZIJLEMANS // JOOSTSPEELTSPELLEN // LOUIVOS // KUD
// RONALD VLEDDER // JOEL BEUKERS // DONNIE ROELVINK // LAURA PONTICORVO // PAULIEN TILSTRA // FOODIENESS // MATHIATV // FREQUENCERZ //
WILDSTYLEZ // HEADHUNTERZ // KALVIJN // YARASKY // JOSYLVIO // ESKO // JACIN TRILL // KEIZER // BRACE // DARRYL // SUPERGAANDE // PRANKSTER //
TIM DOUWSMA // AFROJACK // BOKADO // EENHOORNJOOST // TEVEELGEVRAAGD // MICK // JILL VAN DOOREN // TOASTMANGAMES // GAMEMENEER //
MEISJEDJAMILA // DE BELLINGA’S // KOETLIFE // DJUNCAN // CROMOTAG // 808MILLI // CHRIS HORDIJK // BLAUDZUN // THE DAREDEVILS // SANDRO SILVA //
WIBI SOERJADI // REMY BONJASKY // RICO VERHOEVEN // MONIQUE SLUYTER // KILLTHEBUZZ // GIERIGEGASTEN // JAYH // LINKTIJGERX // JAMES WATSS //
TOM CORONEL // TIM CORONEL // MAX VERSTAPPEN // THEKING77NL // FISHANATOR // ROBERT DOORNBOS // ROB VAN GAMEREN // RICHARD VERSCHOOR //
ALLERT VAN DER WAL // MARK TUITERT // SUZANNE SCHULTING // LAURA DE WITTE // LISANNE DE WITTE // NOWAYNL // KOOLEIN // THEDUTCHTERMS //
BARBARA BAREND // JORAPTOR // DIONI // SANDDAYHD // WILKO TERWIJN // MARK & RAMON // DANNY MEMBRE // KOENZ // GREGORY VAN DER WIEL //
GAMES4REAL // MC DA SYNDROME // WARFACE // THE PROPHET // RACHID FINGE // VINCENT IRIE // DJ PAVO // DJ JUNE // PAUL MAYSON // STIJCO //
AMARTEY // DJ JONES // ARJAN POSTMA // ALAIN CLARK // GUIDO VAN DER GARDE // SENNA BELLOD // ENZOKNOL //
OUR LIST OF INFLUENCERS WE HAVE WORKED WITH
AND MANY MORE IN ALL KIND OF CATEGORIES…

8. MEET OUR TEAM
OUR FULL TEAM OF EXPERTS

9. Tom
Bart
JaimyMitchell Jelle
Sjoerd
SAY HI TO
OUR
FULL TEAM
OF EXPERTS
JoostRuben Beppie
FerryRaoul Mike
Ivar Jerry
Sebastiaan
Sandra Niels
Emiel
Chris Marie

10. Paid Media
- Traditional marketing strategy
- Interim marketing management
- ATL Media buy
- Social campaigns
- Influencer campaigns
Earned Media
- Bread & Butter PR
- Free publicity through remarkable stunts & events
- Influencer campaigns
Social Media
- Local social media management (Insta, Facebook,
LinkedIN, TikTok, Snapchat)
- Social content strategy & creation
- Partner deals & content seeding
Owned Media
- Owned media strategy & execution
- Blog strategy & execution
- Website creation and management
- SEO
OUR INTEGRATED MARCOM APPROACH
One of the key elements to building a cohesive (digital) marketing and
PR strategy is to understand the synergy within Earned, Owned, Social
and Paid Media.
PAID
ATTENTION
EARNED
ATTENTION
OWNED
ATTENTION
SOCIAL
ATTENTION
1
2
3
4
1
2
3
4

11. 1. Kick-off & briefing meeting (incl budget indication)
2. Brainstorm & Create concept and plans
3. Present concept & draft plans
4. Debrief/feedback
5. Final plan
13. Track results in media & social
14. (Social) Content (e.g. Aftermovie)
15. Report / Post Mortem
16. Evaluate
6. Ask quotations, look for locations etc
7. Look for partners (retail / influencers / other brands, etc.)
8. Create social media grids, event scripts & scenarios
PHASE 2
PLANNING
9. Create & send out press release
10. Create social posts and events
11. Invite media / influencers / celebs (and follow-up)
12. Event / Stunt / Launch (post on social)
PHASE 1
CONCEPT
PHASE 3
EXECUTION
PHASE 4
AFTERCARE
HOW WE WOULD
ORGANISE PR
AROUND A NEW
PRODUCT
LAUNCH
(EXAMPLE CASE)

12. MEDIA BUY PROCESS

A/B TESTREPORT
OPTIMISE MEASURE &
MONITOR
APPROVALGOALS/
TARGETS
TARGET
AUDIENCE
BUILD/
NEGOTIATE
CAMPAIGN
DIGITAL
ADVERTISING
At Vertigo 6, digital advertising is as effective and
accountably executed as any communications on
a brand’s owned channels.
This kind of execution is available to marketers
willing to craft a tailor made media plan alongside
their scaled digital strategy.
Hand-picked media buying at a granular level can
complement programmatic exposure to support
performance, conversion or branding goals.
Premium advertisers with dual objectives can then
reach their branding objectives with the best of
both worlds: precise targeting in 100% safe
environments without having to compromise on
the scale offered by programmatic.

13. VERTIGO 6
CASE EXAMPLES

14. OWNED ATTENTION
PAID
ATTENTION
EARNED
ATTENTION
OWNED
ATTENTION
SOCIAL
ATTENTION
1
2
3
4
Owned Media
- Owned media strategy & execution
- Blog strategy & execution
- Website creation and management
- SEO
4

16. Paid Media
- Traditional marketing strategy
- Interim marketing management
- ATL Media buy
- Social campaigns
- Influencer campaigns
PAID ATTENTION
PAID
ATTENTION
EARNED
ATTENTION
OWNED
ATTENTION
SOCIAL
ATTENTION
1
2
3
4
1

17. MORE DIGITAL MEDIA BUY EXAMPLES
PERFORMANCE, PROGRAMMATIC AND RESERVATION BUYING

18. VOETBALFESTIVAL
JAARBEURS UTRECHT
FOX Sports & Eredivisie voetbalfestival digital media buy campaign
For voetbalfestival we did a four-month digital media campaign. We used Facebook, Instagram, YouTube and
Google Adwords (±4,7% CTR) to spread the word. This resulted in 1.4M ad impressions, 79 different ads and
over 17,500 clicks were registered.

19. LET’S SING
INFLUENCER + AD CAMPAIGN

20. Music video to promote release of Just Cause 4
To promote the release of Just Cause 4 we created, in collaboration with Wilde Westen, a music video with famous
Dutch rapper 3robi. The video became a big hit with over 789k+ views and 900k stream on Spotify so far.
The artist and the music label repeatedly promoted the music video on social media.
JUST CAUSE 4
KOCH MEDIA

21. ASUS Zenfone Max Plus webisodes ft. Jacin Trill
In six Jacin’s Zenfone Adventures, one of the hottest rapper in The Netherlands, Jacin Trill and his producer 808milli, test
out how well the Zenfone performs during their hectic lives. This led to over 700K+ views and tens of thousands of
engagements per week on Instagram. Also a dozen of media wrote about the collaboration between ASUS and Jacin Trill.
ZENFONE FT. JACIN
CONTENT MARKETING

22. EARNED ATTENTION
PAID
ATTENTION
EARNED
ATTENTION
OWNED
ATTENTION
SOCIAL
ATTENTION
1
2
3
4
Earned Media
- Bread & Butter PR
- Free publicity through remarkable stunts & events
- Influencer campaigns
2

23. BATTLEFIELD V
ELECTRONIC ARTS
Battlefield V launch event in collaboration with Media Markt (trade)
When MediaMarkt wanted to do a VIP launch activation there wasn’t a more perfect location than their HQ on the 37th story of
the ‘de Rotterdam’. Looking out on the old harbour and the White House which are both featured in the game. Over 160
influencers, celebs, media and retailers were invited to be the first to play Battlefield V on the epic location.

24. BATTLEFIELD V
ELECTRONIC ARTS
Battlefield V launch results
We welcomed guests like de Bankzitters, Danny Froger, Frequenzers, Gamekings, NU.nl, AD, Tweaker and Bas van Teylingen.
Additionally, we invited NOS to play the game together with an actual historian. This resulted not only in coverage by NOS but
got picked up by other large outlets as well. In total we reached over 2 million people.

25. HARRY POTTER
DE HARMONIE / SFB
Harry Potter: 20 Year Anniversary pop-up store in Utrecht, The Netherlands.
In honour of the twentieth anniversary of the Dutch Harry Potter books, publisher De Harmonie & Store for Brands opened a
Harry Potter pop-up store in Hoog Catharijne in Utrecht. Additionally, Warner Bros and The Royal Dutch Munt collaborated to
create a unique collectors item. We amplified the opening and the introduction of the coin. Both activations generated lots of
coverage by traditional press, with over 30 articles by the biggest outlets with a media value of €175K and 1.5M reach.

26. CHRIS BROWN
STORE FOR BRANDS
Chris Brown’s Black Pyramid Pop-up Store
For Chris Brown’s new label we realised a Pop-up store in Amsterdam’s famous Kalverstraat. A clothing store with a twist, there weren’t any
clothes at launch! Instead we focused on the brand and vibe. With success. It resulted in media publications by Parool, Radio 538, RTL Boulevard,
Nu.nl, Telegraaf, Linda, Shownieuws, Vogue, AD, Metro, Q-Music, FunX, Puna and much more. Social publications by Laura Ponticorvo, Dioni,
Amartey, Dopebwoy, Amber Celine amongst others. Global news through Chris Brown fan pages all over the world.

27. F1 2019
BEURS VAN BERLAGE
F1 2018 launch “pop-event” at Beurs van Berlage Amsterdam
Besides PR activities, the pop-up store was open to public. In cooperation with Ziggo, consumers had a chance
to win tickets for the Belgium Grand Prix every hour on the first day. Also, we gave away two tickets to the
Belgian GP to the first person named ‘Max’ or ‘Verstappen’.

28. F1 2019
BEURS VAN BERLAGE
F1 2018 launch “pop-event” at Beurs van Berlage Amsterdam
Besides PR activities, the pop-up store was open to public. In cooperation with Ziggo, consumers had a chance
to win tickets for the Belgium Grand Prix every hour on the first day. Also, we gave away two tickets to the
Belgian GP to the first person named ‘Max’ or ‘Verstappen’.

33. VOETBALFESTIVAL
JAARBEURS UTRECHT
FOX Sports & Eredivisie VoetbalFestival influencer campaign
We created and implemented a social media a strategy to introduce the festival to the preset target audience. We created
three videos and multiple posts with four influencers (FC Roelie, DNPNL, Luckygraaf & Qucee) and pushed these through
their channels. Our campaign led to 850K+ views on YouTube with over 40K likes on all posts, stories and videos.

34. ASSASSINS’ CREED
UBISOFT Launch of AC Origins in Utrecht

35. ASSASSINS’ CREED
UBISOFT Launch of AC Origins in Utrecht

37. SOCIAL ATTENTION
PAID
ATTENTION
EARNED
ATTENTION
OWNED
ATTENTION
SOCIAL
ATTENTION
1
2
3
4
Social Media
- Local social media management (Insta,
Facebook, LinkedIN, TikTok, Snapchat)
- Social content strategy & creation
- Partner deals & content seeding
3

38. ELECTRONIC ARTS
SOCIAL MEDIA
ELECTRONIC ARTS
SOCIAL MEDIA
Social media management for Electronic Arts
We manage over five social media accounts for Electronic Arts, including facebook pages and the EA Benelux Twitter
account. We create our own local content, but also push pre-made content according to EA’s social content calendar
that’s based on amplifying key beats.

41. ASUS ROG BENELUX
SOCIAL MEDIA
Started ASUS ROG Instagram account (social media management, content creation and interaction)
We created an effective growth and engagement strategy for the social media accounts of ASUS ROG Benelux.
This resulted in a grow from 200 followers to 13.7K in eight months time. Thanks to the successful strategy we
can now engage and interact more deeply with the community by creating tailored-made content. We are turning
even more users into advocates by doing so.
ASUS ROG BENELUX GROWTH CURVE
0
3500
7000
10500
14000
APR MAY JUN JUL AUG SEPT OCT NOV DEC

42. WE MAKE PEOPLE
TALK ABOUT YOU
Sub title
PLACE - DATE