Vertigo 6 agency deck 2021: Best agency in Europe, Highest Rated Agency in the Netherlands of all time.

1. //// VERTIGO 6
PR & MARKETING AGENCY DECK
AGENCY DECK - NOVEMBER 2021

2. VIEW OUR SHOW
REEL ON VIMEO

3. ×01. About us
×02. Our integrated marcom approach
×03. Campaign examples & PR standouts
×04. Social media management (growth) examples
/× INDEX
OUR TOPICS
INDEX

4. CHAPTER × 01
ABOUT VERTIGO 6
ABOUT VERTIGO 6

5. //// BEST AGENCY IN EUROPE
AND BEST CROSS MEDIA AGENCY IN NL

6. OUR
AMPLIFIED
CLIENTS
ABOUT VERTIGO 6 - OUR CURRENT AMPLIFIED CLIENTS

7. WE’RE MARKET LEADER IN VIDEO GAME
MARKETING & PR IN BENELUX.
We supported the launch of over 300 games in Benelux & Nordics! From
indie games to blockbusters like FIFA, F1, Battlefield, The Sims and Star Wars.
We’ve diversified our client portfolio by applying our knowledge about
youngsters and their media consumption to other industries such as sports,
lifestyle, tech and education.

8. Each year our customers rate us in an
independent customer survey.
In 2021 they rated us with a staggering 9,83
overall score, making us the highest rated
agency in The Netherlands of all time!
Activities
Sparring partner
Debriefs
Work speed
Efforts & service
Creativity
Effectivity
Administration
Value for money*
Pro activity
Business accelerator
Relationship management
Overall satisfaction in 2021 9,83
Survey by
ABOUT VERTIGO 6
CUSTOMER
SURVEY OF 2021
Score
9,82
9,71
9,88
10,00!
9,76
9,88
9,76
9,76
9,88
9,82
9,94

9. Raoul Mike Ferry Anniek Sebastiaan Bart Ruby
Jaimy
Jelle
Mitchell
Tom
Emiel
Joost
Beppie
Ivar Michel
Sandra
Sjoerd
Myrna Maaike
Ruben
THE
FULL
TEAM
AT
VERTIGO
6
with
work
experience
at...

10. //// CHAPTER × 02
OUR INTEGRATED MARCOM APPROACH
OUR INTEGRATED MARCOM APPROACH

11. OUR INTEGRATED
MARCOM APPROACH (PESO)
One of the key elements to building a cohesive (digital) marketing and PR strategy
is to understand the synergy within Earned, Owned, Social and Paid Media.
Paid Media
- Traditional marketing strategy
- Interim marketing management
- ATL Media buy
- Social campaigns
- Influencer campaigns
Earned Media
- Bread & Butter PR
- Free publicity through remarkable stunts & events
- Influencer campaigns
Social Media
- Local social media management (e.g. IG, FB, LI, TT, SC)
- Social content strategy & creation
- Partner deals & content seeding
Owned Media
- Owned media strategy & execution
- SEO
- Blog strategy & execution
- Website creation and management
1
2
3
4
PAID
ATTENTION
EARNED
ATTENTION
OWNED
ATTENTION
SOCIAL
ATTENTION
1
2
3
4
DESIGN
OUR INTEGRATED MARCOM APPROACH

12. PESO MODEL
PAID
OUR PR & MARKETING SERVICES PESO: PAID
We offer the
following marketing services:
● Traditional marketing strategy
● Interim marketing management
● (ATL) Media buy
● Social campaigns
● Influencer campaigns
1
The old ways-run-of-the-mill TV commercials, ads in
popular magazines and so on don’t work like they used
to because such messages are so plentiful that
consumers have tuned them out. This means you have
to toss out everything you know and do something
“remarkable” to have any effect at all.
The theory of marketing has morphed into a multi-dimensional
discipline with techniques analysing all aspects of the organisation,
where integration has become customary. The evolving nature of
integrated marketing communications will continue to transform
its concepts especially with marketing technologies being
developed at a fast pace. Organisations are seeking strategic
approaches to gain competitive advantage which Vertigo 6’s
integrated marketing approach delivers through combining the
most dynamic elements and incorporating media such as social
networks, influencers and media.
Vertigo 6 embraces this integrated MarCom approach and starts all
strategies with defining the customer and their media
consumption.
Radio
TV + Cinema Editorial content
Influencers
Out of home

13. Influencer deals
and execution
Influencer marketing allows for you to develop relationships
with highly influential bloggers, social network contributors
and content creators, who can introduce your brand to their
trusted audience. These influencers drive awareness and
sales to your brand through a highly engaged and relevant
audience. We build on continuity and authenticity when
working with influencers to create maximum effect.
Vertigo 6 develops strategies to align your products with some
of the most relevant and influential publishers reaching
consumers across your target audience. We work with the most
relevant influencers to ensure the most authentic brand
engagement and storytelling to share your product with their
audience. As a performance driven agency, we take reach and
engagement metrics into account for each of our
recommended influencers.
Establish key and relevant
influencers.
Profile, select and reach out to
relevant influencers for
collaboration opportunities
Prepare ‘influencer’-kits to make
sure they have everything they
need
Collect social output from
influencers and report on coverage
OUR PR & MARKETING SERVICES PESO: PAID

14. THE SOCIAL PLATFORMS
WE HAVE MANY YEARS OF EXPERIENCE WITH SMART AND INNOVATIVE MIX OF SOCIAL PLATFORMS.
WE LAUNCHED SUCCESSFUL INFLUENCER CAMPAIGNS ON THE FOLLOWING PLATFORMS:
Snapchat
twitter
Pinterest

15. Celebrities + Creators
● Awareness Spike
● Most expensive
xOURx
xINFLUENCERx
xMODELx
BASED ON GOOGLE’S HERO,
HYGIENE AND HUB CONTENT
STRATEGY
Champions (+ Content creators)
● Targeted at interests
● Keep brand top of mind
● Content push for longer period of time
Enthusiasts + Communities
● Constant information flow
● Credibility
● Likeability brand
HERO
HUB
HYGIENE

16. We believe that PR has an integrated and substantial
role into the overall marketing and communications
strategy. PR crafts an organisation’s message(s) to its
diverse publics including customers, prospects,
investors, employees, suppliers, distributors,
media/journalists, social media networks, the
government and the public. However (and therefore)
PR should never be a goal by itself but it should always
contribute to companies’ overall goals and targets.
The most popular definition of PR is “maximising favourable
mentions of your company, brands, products or websites in third
party media”, indicating that current PR objectives are more
outreach and engagement-based rather than involving identifying,
listening to and understanding stakeholders. In our definition PR
stands for Positive Reality.
Keeping up with technology has never been as important as it is
today following the rise of social networks which have rocked the
PR industry to its core. Identifying how and to whom to
communicate your message is becoming ever more challenging,
at Vertigo 6 we know what works through many years of
experience and by staying up to date with the latest trends and
developments.
PESO MODEL
EARNED
2 We offer the
following PR services:
● Concept, strategy and execution of PR objectives
● Bread & Butter PR, including:
○ Press Releases, media alerts and story pitching to media
○ Creating relevant (special interest) media target lists
○ Building media and partner relations
○ Seeding products for reviews, previews, interviews, etc.
○ Sample management
● Free publicity through remarkable stunts and events
○ Creating and developing unique stories
○ Story pitching to media and influencers
○ Photography, aftermovie, invitations, staffing and more...
● Influencer campaigns
○ Influencer strategy and execution
○ Matching influencers with campaign/brand
○ Seeding / sample management
● Measure and report on the performance of your PR strategy
OUR PR & MARKETING SERVICES PESO: EARNED

17. PESO MODEL
SOCIAL We offer the following
social media management services:
● Social content strategy & creation, including:
○ In-depth (growth) strategy relevant to your audience
○ Social media Calendar for execution
○ Tone-of-voice / Style book
○ Collaborations with partners and/or influencers
● Content writing of posts/stories in different languages
○ Dutch
○ English
○ French
● Creation of social media assets, including:
○ Images/Photos
○ Video (1:1, 16:9)
● Measure, analyze and report on the performance of your content
3
With Vertigo 6, you will never have to worry about
updating or growing your own social media accounts.
We professionally manage our clients’ social media
channels to increase engagement, implement effective
lead generation campaigns and increase the social
presence altogether!
We work closely with our clients by setting up meetings to go over
strategy & execution for different social media marketing
campaigns. Our top priority is implementing the correct local (!)
strategy for your business to help you accomplish your goals. Next
to Dutch, we have native French speaking colleagues in our team.
We write and create highly engaging social media posts for
Facebook, Instagram, Twitter, TikTok, LinkedIN, YouTube. The
content will be made to your social media channels on a regular
basis and will include high quality articles, images, videos and text.
All of the posts will be relevant to your audience. We typically
create promotional posts, educational posts and engaging posts
and keep the overall marketing strategy & goals in mind with
everything we do.
OUR PR & MARKETING SERVICES PESO: SOCIAL

18. At the central core and backbone of each PR strategy, we will maximise exposure through
fundamental PR activities by:
★ Press releases
Blasting our relevant press releases from AMD and partners to special interest,
gaming, business, mainstream media and other media outlets. The selection criteria
of media depends on the content of the press release.
★ Media seeding and sample management
We will reach out to major and relevant outlets for reviews and coverage of end
consumer products with AMD technology. We can handle the full sample
management process, from sendings to returns.
★ Storytelling and news angles
We’re always on the lookout for the perfect story or news angle around upcoming
and important happenings. This can be a product launch, (third party) events,
(media) happenings, special holidays or celebrations and many more. We will target
and select media and influencers from different areas and do story pitching.
★ Digital press kit + reporting dashboard
We can facilitate a Dutch digital press kit: either open for the world, or personal and
private (secured with a password). Our digital reporting dashboard will give you
inside information on how a campaign is performing. We monitor all of the above
PR fundamentals with several KPI’s: reach, number of articles, media outlets, direct
links and more.
The PR
fundamentals
PR & MARKETING AGENCY
VERTIGO 6
Social media
management
We professionally build and manage your social media channels to increase
engagement, implement effective lead generation campaigns and increase the
social presence all together.
★ Social content strategy
We will work closely with you to write the perfect social media strategy and
execution for different social media campaigns to grow awareness and to
create a pull from consumers towards selected computer brands.
★ Social content creation
We write and create highly engaging social media posts for your Facebook
and Instagram channels. The content will be made for your social media
channels on a regular basis and will include high quality articles, images,
videos and text. All of the posts will be relevant to your audience. We
typically create promotional posts, educational posts and engaging posts
and keep the overall marketing strategy & goals in mind with everything
we do.
★ Monitoring and reporting of social channels
We will monitor your social channels closely and can send you reporting
dashboards or weekly coverage reports with information about how your
social media posts and channels are performing. Based on the output, we
adapt and optimise the strategy ongoing.

19. PESO MODEL
OWNED
We offer the following
services for company owned media:
● Content writing strategy
○ Strategy and execution of owned content
○ Content calendar
○ Tone of Voice
○ Writing e.g. blog articles or case studies
○ Website copy
● Translation services for corporate content
○ Dutch
○ English
○ French
● Search Engine Optimization
○ SEO research, incl. technical audits.
○ Keywords research (discovery & optimization)
○ Engaging SEO content strategy with content calendar
○ Technical and on-page SEO optimization
○ Tag manager, Search Console & Analytics implementation
○ Monitor & further enhancements
○ SEO for Wordpress
● Measure, analyze and report on SEO & content performance
4
We’re experienced content marketeers.
Owned media are at the core of your integrated marcom strategy
and is the only part in the PESO that you fully control. You are in
charge of the content, design and technique. Owned includes web
properties owned by the business such as the website, webshop,
mobile site, app, direct mails, and blog. We choose to put social
channels in the earlier mentioned Social category, because you
don’t own nor control the platform itself and you are only in charge
of the content.
Content marketing and blog strategy are an important part of the
owned media strategy. Next to that a website or web shop has no
use if there is no traffic. So SEO plays an important role in the
owned strategy as well. With over 20 years of experience in search
engine optimisation (we’ve been creating and optimising website
since 1997!) we can make sure your website is found and gets the
visits you want.
OUR PR & MARKETING SERVICES PESO: OWNED

20. //// CHAPTER × 03
CAMPAIGN EXAMPLES & PR STANDOUTS
CAMPAIGN EXAMPLES & PR STANDOUTS

21. Pokémon and Asmodee wanted to include influencer marketing in
their marketing strategy to attract Pokémon fans to their new
Pokémon Darkness Ablaze Trading Cards. To successfully reach the
audience, we wanted to do something special with four popular
influencers in The Netherlands by adding crossover content which
supports the message of trading with friends.
Hundred-thousands of Pokémon fans (100% organic) watched the
Pokémon Darkness Ablaze Trading Cards branded videos on YouTube
with 2.1 million impressions. By sampling influencers who did TCG
unpackings before, we encourage them to share their experience. Note
that we can’t guarantee exposure, but the selected creators would have
a higher chance of success. To make the seeding extra 🔥, we included
hot stuff like spicy food in the package as a special price to the creator
who pulled a VMAX Charizard. This is an extra incentive for them to film
the unpacking and will add to the emotions on screen.
The product sampling resulted in over 25 mentions and > 2.5 million
impressions.
POKEMON DARKNESS ABLAZE
Client: Pokémon/Asmodee
VIEW DYLAN’S
POKEMON VIDEO

22. F1 LIVE VIEWING ZIGGO DOME
Client: ZIGGO
We supported Vodafone-Ziggo with the first
F1 Live viewing ever in a sold out Ziggo Dome.
At the same time we launched F1 2019!

23. HAPPY NEW GEAR CAMPAIGN
Client: Logitech G / Logitech
To close-off the strange year of 2020 there was an extra big
motivator to come up with a unique concept to celebrate Happy
New Gear with the gaming community this year.
Introducing: G-man! G-man is a superhero that believes Logitech G
is the answer to all your problems. The words that G-Man uses are
tailored to gaming communities and their language and memes.
G-man was co-created by teaming up with Twitch gaming
streamers egbertlive and Daniël Lippens. They produced their very
own track and music video called Happy New Gear.
The full track and music video were released on YouTube and Spotify,
with a epic live reveal on Twitch! Furthermore, several short cuts were
made focussing on the promotion at retailers with a cool voice-over
from G-man himself. These short cuts were pushed on Facebook,
Instagram, YouTube and Twitch, driving traffic to the retailers.
As a result we realised almost 200.000 organic views, millions of paid
views, got thousands of likes and positive comments from the
community and even received a bunch of fan art!
CHECK OUT THE HAPPY
NEW GEAR VIDEOCLIP
MUSIC VIDEO
TRACK
SOCIAL ADS

24. FIFA 20: LAUNCH EVENT
Client: EA Sports
The #FIFA20VILLA was a two-day activation inside a beautiful
spacious country house.
Located on the outskirts of Amsterdam away from all the traffic and
busy lives of the Dutch capital, We welcomed special guests, like
football stars, artists, celebrities , street legends and even FIFA icons
who came over to play FIFA 20 for the first time. We honoured Ronald
Koeman with his icon card, thanked Evert ten Napel for his years of
service and celebrated the new talents Sierd & Jeroen. The over 200
guests shared over 500 social media posts/stories with a total
cumulative reach of over 2 million.

25. THE SIMS 4 HOLIDAY CAMPAIGN
Client: Electronic Arts
For the holidays, Electronic Arts (EA) asked us to design and
execute an influencer campaign. The goal was to raise awareness
and emotional connection with Gen Z.
We proposed a big and extensive influencer campaign in which
talented creators and storytellers share a “only-in-the Sims”
moment in the real world. After concluding the target audience
could be reached most effectively through Instagram via Reels, we
chose five influencers who were a natural fit for the game. They
showed Gen Z all the amazing and fun stories they can create in
the Sims!
The chosen creators and storytellers - Dylan Haegens, Furtjuh,
MeisjeDjamila, CEMI and Bibi Speek - created a ton of crazy
imaginative content on Instagram in the period from December 8th
until January 6th. The results were impressive: the campaign
generated nearly 2.5 million views!
PRESS THE SCREENS
TO CHECK OUT THE REELS

26. FORTNITE TCG INFLUENCER CAMPAIGN
Client: PANINI/FORTNITE
PANINI wanted to include influencer marketing in their marketing
strategy to attract Fortnite players to their new Fortnite Reloaded
Official Trading Cards. Regions: Nordics and Benelux
To successfully reach the audience, we wanted to do something
special with three awesome Fortnite influencers in Benelux and the
Nordics: Royalistiq from The Netherlands, GargeFPS from Finland,
Nordavinden from Norway and Figgehn & Whippet from Sweden.
Their fans got to watch the three influencers unpacking the cards and
picking a skin from the cards to use it inside their Fortnite gameplay.
Fans were extremely interested since they finally could buy the
Fortnite Reloaded Official Trading Cards in the Nordics and Benelux.
Over 400k unique Fortnite fans (100% organic) watched the Fortnite
Reloaded Official Trading Cards videos on YouTube. The influencers
shared the Fortnite Reloaded Official Trading Cards at SnapChat and
Instagram as well.
VIEW ROYALISTIQ’S
FORTNITE VIDEO

27. HARRY POTTER 8TH BOOK
LAUNCH (CURSED CHILD)
We were responsible for
driving the PR during launch.
Over 500 people showed up
and a dozen of media
attended the launch at
midnight.

28. RUNS IN THE FAMILY
Client: New Balance
A get together at sneaker boutique Bijsmaak for influencers &
stylists. Great food, music, games and drinks. Guests included
celebrities, content creators, musicians, athletes, fashionistas and
more.
We had a DJ, award winning cocktail shaker, luxurious catering and
branded craft beers. There was even the opportunity to be tattooed!
Guests had a great time, shared lots of stories and showed off their
love for New Balance. Everybody went home with a personally tailored
goodie bag. Their combined social output had a reach of over 3,5
million.

29. STANDARD DE LIÈGE KIT LAUNCH
Client: New Balance
Royal Standard de Liège launched their new Home- and Away kit…
We supported New Balance Royer in the creation of a launch video,
social assets and PR support.
Results: high quality assets which caused a wow effect among
Standard fans and media alike. On social the positive response was
massive. Various national- and international football sites posted the
new kits using the assets we created.

30. #ShareYourSpot
Client: National Geographic - Planet
Possible
This year, as the world begins to gradually reemerge
from the COVID-19 pandemic, National Geographic is
launching Planet Possible, a new multiplatform,
multiyear initiative aimed at helping consumers build
on the scientific and environmental gains of the past
year and empower them to live more lightly on the
planet.
On this Earth Day, 22nd of April, National Geographic
asked people around the world to #ShareYourSpot -
the places that bring you happiness, hope, and
optimism to support the launch of Planet Possible.
We asked influencers to join in our global expression of love
for the planet by sharing the place that fuels their positivity as
well as pointing their fans to Planet Possible to become more
planet-conscious consumers.
CARICE VAN HOUTEN
1.3M Instagram followers
ROB DEKAY
55K Instagram followers

31. A retail release activation in collaboration with Coca-Cola hosted at
the Albert Heijn store in Amersfoort…
The FIFA 20 activation was the opportunity for long-time fans of the
franchise to familiarise themselves with the latest instalment being
available at the Albert Heijn and play a match against the famous FIFA
YouTubers LuckyGraafNL, DNPNL and HartDynasty while enjoying an
ice-cold Coca-Cola. It was also possible to take pictures with the new
Dutch FIFA commentator Sierd de Vos who provided live commentary
for a few matches.
FIFA 20 x ALBERT HEIJN x Coke
Client: EA Sports
VIEW FIFA 20 VIDEO
BY COCA-COLA

32. An influencer seeding campaign
MX Anywhere 3 stands for ultimate versatility with incredible performance. The compact mouse is designed for mobile
work: from home, in a cafe or in an airport lounge. We approached several influencers for this campaign. We asked
them to use the mouse and share their review with their followers. Resulting in very positive feedback and content.
MX ANYWHERE 3
LOGITECH

33. //// CHAPTER × 05
SOCIAL MEDIA MANAGEMENT (GROWTH) EXAMPLES
SOCIAL MEDIA MANAGEMENT (GROWTH) EXAMPLES

34. ASUS ROG BENELUX
SOCIAL MEDIA
Started ASUS ROG Instagram account
(social media management, content
creation and interaction)
We created an effective growth and engagement strategy for the
social media accounts of ASUS ROG Benelux. This resulted in a grow
from 200 followers to 13.7K in eight months time. Thanks to the
successful strategy we can now engage and interact more deeply with
the community by creating tailored-made content. We are turning
even more users into advocates by doing so.
PR & MARKETING AGENCY
VERTIGO 6

35. Social content strategy and creation for
Studiekeuze123
We took over the Instagram and Facebook accounts from
Studiekeuze123 in June 2019 and we grew their Instagram channel
from 290 followers to 32.000 followers in 6 months (+1103%).
PR & MARKETING AGENCY
VERTIGO 6
OUR SUCCESSFUL APPROACH
- Relatable (funny) content
- Recognisable content (design)
- Grow followers with small budget
- Grow followers through relevant
(partner) channels

36. New Balance Benelux social media content
strategy and creation
Took over content strategy for New Balance Benelux to target a
younger audience. We took over the Instagram and Facebook
accounts from New Balance in January 2020 and we grew their
Instagram channel from 2900 to 35.000 followers in 12 months. That’s
an increase of 1206%.
PR & MARKETING AGENCY
VERTIGO 6
OUR SUCCESSFUL APPROACH
- Relatable (local) content
- Adaptation of global content
- Grow followers with small budget
- Grow followers through relevant channels
BEFORE OUR CONTENT

37. VERTIGO 6 PR & MARKETING AGENCY
GET IN TOUCH WITH US
ZIJPENDAALSEWEG 12
6814 CK ARNHEM
THE NETHERLANDS
CONTACT US
info@vertigo6.nl
+31 (0)85 - 888 77 50
/VERTIGOSIX
OFFICE