SlideShare ist ein Scribd-Unternehmen logo
1 von 66
What’s behind the
corner for user
experience?
UX Congress October 2015
Hello!
I am Miika Puputti,
Creative Director at Razorfish
@miikap
3
What does the digital
canvas of tomorrow
look like?
4
The future UX is
going to be even more
fragmented.
5
Screen resolution explosion
6
Micro screens
7
Mega-displays
8
Interactive store experiences
9
Connected products
10
Gestures
11
Voice
12
Fabric
13
Virtual reality
14
Virtual reality blend in with reality
15
These all have an impact how we
design experiences for these
touch points.
16
“The user interface
is everywhere and
no-where."
17
So what does this
mean for Designers
and Brands?
18
1.
Think Beyond The
Screen
19
Digital experiences
connect more and
more to the physical
world.
20
These interactions
should be clear and
obvious with proper
feedback.
21
And technology is the
enabler fading to the
background.
22
23
24
25
26
+
27
28
29
Design with
screens in mind,
not for them.
30
Great brand
experiences liberate
us from screens.
31
“Natural interfaces”
32
33
A few things to
improve…
34
@internetofshit
35
2.
Leverage The Power
Of Computers
36
Let’s take look to the
future…
37
A.I.
38
Mega-displays
39
40
A.I.s are already learning to be
creative.
41
42
43
44
45
46
Liquid design
+
A.I.
47
Designers + Developers + A.I.=
Brand ”singularity”
48
Designers + Developers + A.I.=
Brand ”singularity”
49
Designers + Developers + A.I.=
Brand ”singularity”
50
Designers + Developers + A.I.=
Brand ”singularity”
51
Designers + Developers + A.I.=
Brand ”singularity”
52
A.I. is already being
used to create new
experiences.
53
How could your next
project be augmented
with A.I.?
54
3.
Create Relevance
With Context
55
The devices we carry
will have more
sensors in the future
56
57
58
Optimizing the
experience according
to context will be the
norm.
59
Sensor dataUser data
Contextual personal experiences
60
Progressively enhance
the digital experience
with context
61
Context doesn’t
always indicate intent.
62
And don’t be creepy
63
Source: http://www.richrelevance.com/blog/2015/05/creepy-cool/
64
The Cool vs. Creepy Summary
76% Cool
Mobile product
scan with
recommendations
44% Cool
In-Store Location
Details
55% Creepy
Digital
recommendations
in dressing rooms
74% Creepy
Sales person greets
you by name based on
mobile trigger
75% Creepy
Face recognition
identifies your spending
habits to salesperson
Source: http://www.richrelevance.com/blog/2015/05/creepy-cool/
65
1.
Think Beyond The Screen
2.
Leverage The Power Of Computers
3.
Create Relevance With Context
66
Thank you!
Twitter: @miikap

Weitere ähnliche Inhalte

Ähnlich wie Future of UX Congress 2015

The Future of UX: What designers need to know to stay ahead
The Future of UX: What designers need to know to stay aheadThe Future of UX: What designers need to know to stay ahead
The Future of UX: What designers need to know to stay aheadDoralin Kelly
 
LBi Digital Academy | Class #2
LBi Digital Academy | Class #2 LBi Digital Academy | Class #2
LBi Digital Academy | Class #2 DigitasLBi MENA
 
EuroIA 2016 Designing Connected Products
EuroIA 2016 Designing Connected ProductsEuroIA 2016 Designing Connected Products
EuroIA 2016 Designing Connected ProductsKoen Van Niekerk
 
5 Web Design Trends in 2023
5 Web Design Trends in 20235 Web Design Trends in 2023
5 Web Design Trends in 2023BMN Infotech
 
Frontiers of Interaction '15 - One Click Devices WKS
Frontiers of Interaction '15 - One Click Devices WKSFrontiers of Interaction '15 - One Click Devices WKS
Frontiers of Interaction '15 - One Click Devices WKSCaterina Falleni
 
Navigating the Future of Business Top UXUI Trends
Navigating the Future of Business Top UXUI TrendsNavigating the Future of Business Top UXUI Trends
Navigating the Future of Business Top UXUI TrendsMobio Solutions
 
The Role of Experience Design in Digital Transformation
The Role of Experience Design in Digital TransformationThe Role of Experience Design in Digital Transformation
The Role of Experience Design in Digital TransformationDesignit
 
These ui ux design trends in 2022 will shape the mobile app development
These ui ux design trends in 2022 will shape the mobile app developmentThese ui ux design trends in 2022 will shape the mobile app development
These ui ux design trends in 2022 will shape the mobile app developmentMoon Technolabs Pvt. Ltd.
 
Top 7 UI Design Trends For 2021 - 2022
Top 7 UI Design Trends For 2021 - 2022Top 7 UI Design Trends For 2021 - 2022
Top 7 UI Design Trends For 2021 - 2022Vishal Sinhasan
 
UX: Enhancing Experiences with Animation
UX: Enhancing Experiences with AnimationUX: Enhancing Experiences with Animation
UX: Enhancing Experiences with AnimationAlfredo Aponte
 
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...Bennett King
 
6 take aways from sxsw 2013 by venturethree
6 take aways from sxsw 2013 by venturethree6 take aways from sxsw 2013 by venturethree
6 take aways from sxsw 2013 by venturethreeventurethree
 
Fringe User Experience: Designing for the Future
Fringe User Experience: Designing for the Future Fringe User Experience: Designing for the Future
Fringe User Experience: Designing for the Future Kristin Low
 
The Top 10 UX Trends for 2016
The Top 10 UX Trends for 2016The Top 10 UX Trends for 2016
The Top 10 UX Trends for 2016Idean France
 
Enterprise UX - The "Next" Last Frontier
Enterprise UX - The "Next" Last FrontierEnterprise UX - The "Next" Last Frontier
Enterprise UX - The "Next" Last FrontierPatrick Neeman
 

Ähnlich wie Future of UX Congress 2015 (20)

Kinect
KinectKinect
Kinect
 
The Future of UX: What designers need to know to stay ahead
The Future of UX: What designers need to know to stay aheadThe Future of UX: What designers need to know to stay ahead
The Future of UX: What designers need to know to stay ahead
 
LBi Digital Academy | Class #2
LBi Digital Academy | Class #2 LBi Digital Academy | Class #2
LBi Digital Academy | Class #2
 
EuroIA 2016 Designing Connected Products
EuroIA 2016 Designing Connected ProductsEuroIA 2016 Designing Connected Products
EuroIA 2016 Designing Connected Products
 
5 Web Design Trends in 2023
5 Web Design Trends in 20235 Web Design Trends in 2023
5 Web Design Trends in 2023
 
Frontiers of Interaction '15 - One Click Devices WKS
Frontiers of Interaction '15 - One Click Devices WKSFrontiers of Interaction '15 - One Click Devices WKS
Frontiers of Interaction '15 - One Click Devices WKS
 
Less interaction
Less interactionLess interaction
Less interaction
 
Navigating the Future of Business Top UXUI Trends
Navigating the Future of Business Top UXUI TrendsNavigating the Future of Business Top UXUI Trends
Navigating the Future of Business Top UXUI Trends
 
The Role of Experience Design in Digital Transformation
The Role of Experience Design in Digital TransformationThe Role of Experience Design in Digital Transformation
The Role of Experience Design in Digital Transformation
 
These ui ux design trends in 2022 will shape the mobile app development
These ui ux design trends in 2022 will shape the mobile app developmentThese ui ux design trends in 2022 will shape the mobile app development
These ui ux design trends in 2022 will shape the mobile app development
 
Top 7 UI Design Trends For 2021 - 2022
Top 7 UI Design Trends For 2021 - 2022Top 7 UI Design Trends For 2021 - 2022
Top 7 UI Design Trends For 2021 - 2022
 
UX: Enhancing Experiences with Animation
UX: Enhancing Experiences with AnimationUX: Enhancing Experiences with Animation
UX: Enhancing Experiences with Animation
 
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...
 
6 take aways from sxsw 2013 by venturethree
6 take aways from sxsw 2013 by venturethree6 take aways from sxsw 2013 by venturethree
6 take aways from sxsw 2013 by venturethree
 
Take-aways from sxsw by v3
Take-aways from sxsw by v3Take-aways from sxsw by v3
Take-aways from sxsw by v3
 
UI UX in depth
UI UX in depthUI UX in depth
UI UX in depth
 
Fringe User Experience: Designing for the Future
Fringe User Experience: Designing for the Future Fringe User Experience: Designing for the Future
Fringe User Experience: Designing for the Future
 
The Top 10 UX Trends for 2016
The Top 10 UX Trends for 2016The Top 10 UX Trends for 2016
The Top 10 UX Trends for 2016
 
Invisible ui seminar_short2
Invisible ui seminar_short2Invisible ui seminar_short2
Invisible ui seminar_short2
 
Enterprise UX - The "Next" Last Frontier
Enterprise UX - The "Next" Last FrontierEnterprise UX - The "Next" Last Frontier
Enterprise UX - The "Next" Last Frontier
 

Kürzlich hochgeladen

CAPITAL GATE CASE STUDY -regional case study.pdf
CAPITAL GATE CASE STUDY -regional case study.pdfCAPITAL GATE CASE STUDY -regional case study.pdf
CAPITAL GATE CASE STUDY -regional case study.pdfAlasAlthaher
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioRMG Project Studio
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Rndexperts
 
Niintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxNiintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxKevinYaelJimnezSanti
 
world health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbworld health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbpreetirao780
 
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道yrolcks
 
Sharif's 9-BOX Monitoring Model for Adaptive Programme Management
Sharif's 9-BOX Monitoring Model for Adaptive Programme ManagementSharif's 9-BOX Monitoring Model for Adaptive Programme Management
Sharif's 9-BOX Monitoring Model for Adaptive Programme ManagementMd. Shariful Hoque
 
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxUnit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxNitish292041
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptJIT KUMAR GUPTA
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine CharlottePulte
 
NBA power point presentation final copy y
NBA power point presentation final copy yNBA power point presentation final copy y
NBA power point presentation final copy ysrajece
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssNadaMohammed714321
 
10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024digital learning point
 
The spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyThe spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyChristopher Totten
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfLucyBonelli
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppNadaMohammed714321
 
Map of St. Louis Parks
Map of St. Louis Parks                              Map of St. Louis Parks
Map of St. Louis Parks CharlottePulte
 
guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssNadaMohammed714321
 
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDinGeneral Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDinSamar Hossam ElDin Ahmed
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...Rishabh Aryan
 

Kürzlich hochgeladen (20)

CAPITAL GATE CASE STUDY -regional case study.pdf
CAPITAL GATE CASE STUDY -regional case study.pdfCAPITAL GATE CASE STUDY -regional case study.pdf
CAPITAL GATE CASE STUDY -regional case study.pdf
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project Studio
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025
 
Niintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxNiintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptx
 
world health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbworld health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbb
 
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
 
Sharif's 9-BOX Monitoring Model for Adaptive Programme Management
Sharif's 9-BOX Monitoring Model for Adaptive Programme ManagementSharif's 9-BOX Monitoring Model for Adaptive Programme Management
Sharif's 9-BOX Monitoring Model for Adaptive Programme Management
 
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxUnit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine
 
NBA power point presentation final copy y
NBA power point presentation final copy yNBA power point presentation final copy y
NBA power point presentation final copy y
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssss
 
10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024
 
The spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyThe spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenology
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 ppppppppppppppp
 
Map of St. Louis Parks
Map of St. Louis Parks                              Map of St. Louis Parks
Map of St. Louis Parks
 
guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssss
 
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDinGeneral Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
 

Future of UX Congress 2015

Hinweis der Redaktion

  1. More scenarios, not just wireframes and layouts. We will
  2. Screens
  3. Interactive retail experiences
  4. Connected products (Razorshop)
  5. Siri, Cortana (MS) Google Now
  6. Project Jacquard tests out the invisible
  7. Mixing the real world with virtual reality, “Google Project Tango”
  8. Cognitoys https://cognitoys.com/
  9. Levis is teaming up with google to create connected clothing, still the concept is in it’s infancy but a great idea
  10. Polo Sport Tech Shirt
  11. RL Polotech
  12. There’s many other interfaces than screens.
  13. All of the examples here try to augment the screen experience or replace it where it makes sense. Connecting with the internet without user input.
  14. All of the examples here try to augment the screen experience or replace it where it makes sense. Connecting with the internet without user input.
  15. @internetofshit
  16. Let’s throw artificial intelligence to the mix
  17. Not that A.I. 
  18. The cognitive computing platform from IBM: Watson is built to mirror the same learning process that we have—through the power of cognition. What drives this process is a common cognitive framework that humans use to inform their decisions: Observe, Interpret, Evaluate, and Decide.
  19. as designers in the future we can teach artificial intelligence to apply and interpret this language to different situations. Just a new level of programming and expression.
  20. IBM’s Watson’s Cook Book
  21. Google’s Neural Networks create new images
  22. Researchers from the University of Tubingen created an algorithm that can mimic the style of different artist’s styles 'Thus far the algorithmic basis of this process is unknown and there exists no artificial system with similar capabilities.
  23. The power of quantum computing could dramatically change the ways we can use the cognitive processing, it will be the norm one day. Quantum computing is based on quantum bits or qubits. Unlike traditional computers, in which bits must have a value of either zero or one, a qubit can represent a zero, a one, or both values simultaneously. Representing information in qubits allows the information to be processed in ways that have no equivalent in classical computing, taking advantage of phenomena such as quantum tunneling and quantum entanglement. As such, quantum computers may theoretically be able to solve certain problems in a few days that would take millions of years on a classical computer.
  24. Brands need to become liquid, and we need to create design languages that adapt to almost any situation
  25. Combine responsive design with AI, what could happen?
  26. as designers in the future we can teach artificial intelligence to apply and interpret this language to different situations. Just a new level of programming and expression.
  27. The rule makers, Human behavior consultants, as designers in the future we can teach artificial intelligence to apply and interpret this language to different situations. Just a new level of programming and expression.
  28. The humans that teach the A.I.
  29. A.I. takes all the rules & guides and applies and adapts it to different scenarios, screen size, context.
  30. Next level of “Responsive design” Brands and the messages they convey can become living brands with the support of A.I.
  31. Devices will have more and more sensor technology
  32. Combine different data and sensor info to create meaningful contextual experiences…
  33. Combine different data and sensor info to create meaningful contextual experiences…
  34. Data sources: Analytics, personal preferences and user history… Sensor data: Location, movement, orientation, date, time, ambient…
  35. Data sources: Analytics, personal preferences and user history… Sensor data: Location, movement, orientation, date, time, ambient…