Personal Information
Unternehmen/Arbeitsplatz
Greater Chicago Area, IL United States
Beruf
VP, Group Strategy Director at Critical Mass
Branche
Advertising / Marketing / PR
Webseite
www.depthondemand.com
Info
I have held leadership positions in advertising, promotions and digital agencies. My approach is to infuse digital strategy with consumer insights; I call it shaping the white space.
Accomplishments include launching and naming LendingTree.com, developing and launching the U.S. Army brand in an Effie-winning effort, building cultural relevance and share for DiGiorno pizza and launching eCRM innovations for Philip Morris iconic brands Marlboro and L&M.
My work has earned awards from The One Show, CyberLions, Effies, Art Director’s Club of New York, New York Advertising Festival, Addys, Reggies, POPAI, Yahoo! Big Idea Chair and ad:tech.
Specialties: Brand-building ideas, consumer insig...
Tags
social media
planning
strategy
mobile
hispanics
trends
youth
internet marketing
portfolio
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