A presentation I gave to the Tea Association of Canada in September 09 on how to embrace social media.

1. Tea 2.0

6. What is Web 2.0? Web 1.0 Web 2.0 You will read what we publish. We will publish what you tell us to.

7. Web 1.0 was about Web 2.0 is about Writing Communities Peer-to-peer XML Blogs RSS Folksonomies Wireless Sharing Google Web applications Broadband-High Speed Reading Companies Client-server HTML Taxonomy Home pages Portals Wires Owning Netscape Web forms Dial up

14. The question...

15. ...the answer. Source: Newsmedia Report, February 2009

18. 99% of social media is crap Have to find that 1% than means something to your audience

19. Emergence of Social Networking 1995 1997 1999 2005 – Social networking really began to flourish 2009 - There are now over 400 social networking sites using existing and emerging models

21. 26% of the top search results for the world’s 20 largest brands are on consumer-generated content - Jupiter Research User-generated content is now critical…

22. If you are targeting the under 30 market, you cannot avoid the social media space

24. Mobilization of communities

27. Over 56,000,000 views

30. Results?

31. Some examples...

41. The launch of the cube

49. “ Launching the cube via social media created some measurement challenges for us, but also opportunities. Typically, we’d estimate reach and frequency, but (now) we’re able to track awareness and engagement with our audience based on their online activity .” Jeff Parent VP Sales and Marketing Nissan Canada

50. Selling computers via

54. Stephanie Nelson, Marketing Manager, Dell Outlet (U.S.)

56. That’s great, Dave, what can I do now?

59. 2. Identify your key communities

60. 3. Identify your key influencers

63. Your tea site.com

65. Thanks.