17. Benefits of AdWords: Reach Content Publishers Search Partners Google Properties 80% AOL Amazon Earthlink New York Times About.com * Source: comScore Media Metrix (September, 2004) Ads are distributed across other Google sites as well as on partner sites, newsletters and email, reaching over 80% of Internet users. Reach As mentioned earlier, when you use Google, youâre getting relevant, real-time distribution on a massive scale. Other 20% Network
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24. Getting a little Technical Now! AdWords Features in a little More Detail
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28. CTR Examples CTR is how Google measures relevance Clickthrough rate is very important, as it reflects the relevance of your advertising. The more relevant ads are, the more often users will click on them, resulting in a higher CTR. Targeted, relevant advertising will return the best results, and Google encourages AdWords advertisers to create relevant ads and keywords. As such, Google rewards advertisers with a high CTR 2 clicks 1000 impressions = 0.002 = 0.2% Example Advertiser A: 3 clicks 100 impressions = 0.03 = 3% Example Advertiser B:
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34. Thanks. Feel Free to Bug Me for more Info Afterwards ! ⊠. and visit www.mickg.co.nz to view a copy of this presentation and learn more about Google Adwords and What I Offer * email [email_address] * web www.mickG.co.nz * tel 027 713 5913