"You The Online Brand" - Social Media & Personal Branding Workshop by Michelle Villalobos

You: The Online
Brand

Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

4


What Is A
Personal Brand?
(& why do you need one?)


I. DEFINE Your Brand

4


DEFINE Your Brand
(short & sweet)

(BPS, USP, BIS, blah-blah-blah)
4


Who Am I?
Why Am I Here?
What Do I Believe In?
What VALUE do I give?
For whom?
= You: The Brand
4


“Photography”

vs.

“Beautiful & effective photography
– for advertising & editorial”

4


II. Own Your Name

4


Pick your name
• Can you own your actual name?
• Is your name very common?
• Can you add a middle initial or middle name?
• What about a descriptor or a pseudonym?
• Consider your brand.
• Coin a term/phrase.
• Is geography a consideration?
3


Pick your name

3


Check availability

www.UserNameCheck.com

Stake your claim
www.YourName.com

www.YourNameSomething.com
3


III. Spread The Word

4


1

Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com

So HOW can you
spread the word?


1


go

yourself
1


Start with the easy stuff

1


http://www.google.com/proﬁles

Put your name on everything
you put onto the internet.

2


Find ways to deliver value

1


Content ideas
News
How-To’s Opinions (expert)

Interviews VALUE Fun

Opportunities Information

Introductions 2


Write articles

1


Article “do’s”
• Title is everything
- Communicate More Powerfully (Without Being a Bitch)
- I’m Not Crazy, It’s Just My Personality Type

• Use numbers
- The Perfect 10 in Sales,The First 10 Seconds,The Next 10
Minutes,10 Days Later
- 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous

• Tell the beneﬁt (not the process)
- Lose 10 Pounds in 1 Day – Without Diet or Exercise!
- vs. How To Use Yoga & Crunches for 90 Minutes Every Day 1


Choose sites that make sense

1


Find industry-specific communities

1


...or directories

1


Find industry-specific directories

And stand out!

1


Monitor...

1


Monitor...

http://www.google.com/alerts
1


Monitor.

1


Get interviewed

1


Get
creative

1


Don’t hide

1


Upload a media kit/bio

1


Be a person

1


The Importance
of your
Proﬁle Picture
5

First Impressions

5

First Impressions
Key Elements
• Eye Contact
• Expression
• Attitude
• Body Language
• Clothes
• Neatness
• “Props”
• Greeting/Handshake
• Your BRAND 5

Tracey Hagen Photography

Before

“I specialize in photographing people; capturing your
personality with an artistic vision. I can make you look
good and create a piece of ﬁne art to hang on your wall.
Art Photography for the people who matter most!”

Tracey Hagen
(photographed by Little’s Classic American Portraits)

Gina Nordqvist
Nordqvist Creative Agency

Jessica Lurie
Yoga Enthusiast (& Mivista Partner)

Marla Acosta
Makeup Artist For Film & Photography

Jessica Suito
Niso, Corp. Accounting &
Controller Services for Small Business

Your Home Base

1


Exposure vs. Leads

1

Website basics

• Useful trumps cool • No auto-play music
• “The Power of One” • Update often
• Clarity • Check links:
• Design = identity. www.linkalarm.com
• Type • Titles matter
• Simple, clean • 3-clicks
• Consistent theme • Objective?
3


Maintaining & Managing
Your Brand

1


Facebook tips
• Be a person
• Use a great image – more personal
• Create lists to separate
• Be conversational, not promotional
• Import your blog, link to your site
• Be reachable
• Groups? Name is everything.
• Pay attention. Listen, respond, post.

Twitter

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

Listen First.
TweetBeep.com,
Twitter Search,
Seesmic Application


Ask Questions:
ToAnswer.com,


When you communicate,
deliver value. How? Educate,
inform, entertain, ask, relate...
Especially if it’s speciﬁc to a
niche or industry.


Here’s
where you
can send
stuff out
daily (instead
of email)


Great
tweets give
value but
entice
people to
seek
more...


Tim Ferris – “The Four-Hour Workweek”

Notice
how Tim
mixes it up.
And just one
promotional
tweet, the
rest: All
Value.


No one cares if you're:
sitting in trafﬁc, just
woke up, going to bed,
tired, hungry, happy or
sad... unless you’re
hilarious (or famous).


Here’s a
great
example of
how to get
people to
unfollow
you...


Update simultaneously

www.UserNameCheck.com

To Do...


Own Your Name
• Reveal yourself, be human, be authentic
• Build trust, be market-oriented
• Educate, entertain, inform
• Build trust by delivering value regularly
• Have a consistent theme, go narrow & deep
• Repeat that message
• Be social
• Listen ﬁrst, listen most
• Put your name everywhere you post
2


Todd Paton
CEO Paton Marekting

Thank You

Todd Paton
CEO Paton Marekting

Want More?
Sign up for my network... I send out
slideshows & free valuable info on a
regular basis.

http://www.MichelleVillalobos.com

(888) 531-3830

Questions? Jessica@MivistaInc.com


QUESTION:

I need to simplify the marketing process - Twitter, My space,
Linked in all are time consuming and sounds like you have to
spend your life dealing with each circle of friends/associates -
did I mention PLAXO? Come on, enough!

ANSWER:

Pick ONE aligned, appropriate thing, and do it consistently and
well. Use the rest (social media) to be yourself, consistent to your
brand, authentic and to drive trafﬁc (without “promoting” all the
time).


QUESTION:

How to use Social Media for marketing my business.

ANSWER:

MONITOR, listen, jump in, deliver value to those
WHO WANT IT.
Stop promoting.
Stop spamming.
Nobody cares about you, it’s all about THEM.


QUESTION:

I want to know the way to tie various networking sites
together, i.e., updating one to update all, can you do that?

ANSWER:

Ping.fm. But careful... Sometimes what’s appropriate for
one isn’t for all... An update that makes sense in LinkedIn
doesn’t necessarily translate well to Facebook or Twitter,
or vice versa.


QUESTION:

Some big money company scooped my domain name
from me... How can I use SEO techniques, on-line PR/
marketing, blogging/FB-ing, Twittering to own my name on
line even if I don't own my URL/domain name anymore?

ANSWER:

You can still own your BRAND even if you can’t own
your exact given name. Perhaps brand yourself with a
middle initial, or better yet, with your title (i.e., “Dr” +
name) or christen yourself with a moniker (i.e., “Miami’s
sports chiropractor.”)


QUESTION:

I'd like to know where in a web page, where in a FB page,
where in a blog do search engines look when ranking a
search...?

ANSWER:

Without getting too detailed, search engines crawl within
the content, and especially the title tags. So title your pages
and everything you upload with your NAME. For example, a
photographer uploading images to Flickr would want to
title each image with his/her name and company. [FYI: They
don’t crawl interior Facebook pages, just the public proﬁle.
They do crawl ALL of Twitter.]


QUESTION:

How can I generate quality leads, with my online brand. I
am trying to get rid off all that spam.

ANSWER:

ANSWER: Position yourself as an expert, and become top
of mind to the people that generate your business. Listen,
monitor, engage, deliver value on a consistent basis, and
above all, be patient and don’t give up.


QUESTION:

How to use Facebook, etc to ﬁnd a job. I am currently
unemployed and would like to know what resources I can use to
help me ﬁnd a job.

ANSWER:

What you SHOULDN’T do is simply say “hey I’m looking does
anybody know about anything? If you hear about something good
let me know...” That’s the worst, because it puts people in the
position of doing you a favor. You want to turn the tables – you’re
a catch!! Make sure you have a strong position or brand that
you’re putting into people’s minds, take a couple of weeks to build
that up before saying “Anyone know a ____ that needs a ____?”


QUESTION:

How to use the social networks for non-profit
organizations and events.

ANSWER:

Like the job seeker, don’t position it as charity or alms, make sure
you focus on the value to the giver. In other words, if you’re
targeting businesspeople, make sure you focus on how an
INVESTMENT in the community pays off long term. There’s really
no difference between a non-profit and a for-profit in terms of
how you use social networks. You’re still a business – you just give
away your profits for a good cause. Focus on the RESULTS you
provide, touch people’s heartstrings, connect emotionally.


QUESTION:

What type of weekly blurbs to send out to the audience
to keep them interested?

ANSWER:

Weekly is a lot, so you’d better be providing real value in small
chunks that people can use right away. If you’re just sending an
inspirational quote, that’s more suited to a Tweet, but a weekly
recipe, weekly horoscope, these are all things people might look
forward to. Daily is a lot... think about what you’d be okay with
receiving daily, weekly, monthly, quarterly, annually... the level of
immediate usability goes down, but depth goes up...


"You The Online Brand" - Social Media & Personal Branding Workshop by Michelle Villalobos

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