The New Facebook Business Manager - State of Search 2014

@michellemsem
@clixmarketing
www.clixmarketing.com
The New
Facebook
Business
Manager
P R E S E N T E D B Y MI C H E L L E MO R E H O U S E
D I R E C T O R : A C C O U N T S , E F F I C I E N C Y , C OMMU N I T Y – C L I X MA R K E T I N G
S T A T E O F S E A R C H – N O V EMB E R 1 7 , 2 0 1 4

@michellemsem
@clixmarketing
Starring
THE DOCTOR COMPANION

@michellemsem
@clixmarketing
Earth:
Early 2014
OPTIONS ACCORDING TO SKILL SET

@michellemsem
@clixmarketing
Beginner
 Log in/out of each individual account.

@michellemsem
@clixmarketing
Intermediate
 Multiple browsers open.

@michellemsem
@clixmarketing
Advanced
 Multiple Users within Chrome.

@michellemsem
@clixmarketing
Planet Facebook
 Hi new client! I liked your page. Can you add me at
doctorhoooorulz@gmail.com? My personal Facebook is
awesome.
This Sucks.

@michellemsem
@clixmarketing
Show of Hands
 Business with multiple accounts/pages.
 Business manager with multiple businesses.
 Business manager with multiple employees
working on accounts.
 Business who uses an agency to manage ads.
 Business manager with multiple businesses and
uses different agencies for each.
 Agency with multiple clients.
 Agency with multiple employees who manage
client ads.

@michellemsem
@clixmarketing
Time Lord
It’s bigger on the inside.

@michellemsem
@clixmarketing
Earth:
November 17, 2014
WELCOME TO YOUR TARDIS

@michellemsem
@clixmarketing
The Rundown
 Why Facebook Business Manager?
 Why Should You Care?
 How Do You Use It?
 Are There Any Drawbacks?

Why Business Manager?
 Centralize access and management under a single login.
 Shift page and ads ownership from individual user to
@michellemsem
@clixmarketing
Business Manager.
 Invite and manage co-workers and employees; control
account access per individual.
 Individuals can be linked to multiple Business Managers.
 Agencies can request access to pages and ads accounts
directly from Business Manager.

Sound
Familiar?
MCC’s FTW!!!
@michellemsem
@clixmarketing

@michellemsem
@clixmarketing
Why Should You Care?
 Ownership of pages and
ads accounts are no longer
associated with individuals.
 New employees.
 New agencies.

@michellemsem
@clixmarketing
How Do You Use It?
 Whoever manages (admin) your
business’s Facebook page should
head to business.facebook.com.
 Remain logged in to personal account.
 Click the persistent down arrow
and click “Create Business.”
 Fill in the requested information and link
your primary Facebook page.
 The individual will then enter their
name and desired business email
address.
 Yes! Login with your personal Facebook
account, but be identified within
Business Manager (and receive
notifications) as your business email!

@michellemsem
@clixmarketing
Accessing the Account
 Start from your personal login.
 Able to access Business Manager through drop down.

@michellemsem
@clixmarketing
Add Accounts
PAGES! ADS!

@michellemsem
@clixmarketing
Request Access
REQUEST ACCESS TO ADS REQUEST ACCESS TO PAGES

@michellemsem
@clixmarketing

Power Editor for Business
@michellemsem
@clixmarketing
Manager
Yes, It Still Rocks.

Settings Manage People
@michellemsem
@clixmarketing
Michelle has been upgraded to John Lee.

@michellemsem
@clixmarketing
Adding Users
Add Another Admin
◦ This is how you pass the “keys” of
Business Manager ownership from
one person to another.
Add Employees
◦ Always need companions.

@michellemsem
@clixmarketing
Potential Drawbacks
 New “business manager” paradigm isn’t always intuitive or
obvious.
 Once accounts are linked, who owns it? Who can see it?
 Link existing Facebook account groups to Business Manager.
 If you continue to add accounts to these groups, you have to manually
update the link in Business Manager. Tedious!
 Business Manager page or ad account access request is
predicated on the recipient also using Business Manager.
 There’s no way of knowing who is or is not using FBM. #shotinthedark
 There are bugs when using Power Editor.
 Glitchy when switching between accounts. Edit correct campaigns, ad
groups, ad sets - but the editor tries to upload to a different account.

@michellemsem
@clixmarketing
Moral of the Story?
Get your sonic screwdriver
and stay clever.
Facebook Business
Manager is a great time
saver, but isn’t 100%
perfect yet!

@michellemsem
@clixmarketing
Get Started!

@michellemsem
@clixmarketing
Questions?
BUSINESS MANAGER OR DOCTOR WHO

@michellemsem
@clixmarketing
Thank You!
Have Questions?
@michellemsem
michelle@clixmarketing.com

The New Facebook Business Manager - State of Search 2014

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The New Facebook Business Manager - State of Search 2014