Michele Linn

Greater Detroit Area United States

Director of Content Development

Advertising / Marketing / PR

The Content Marketing Institute teaches marketers how to own their media channels. Our goal is simple: we want to help you with the how-to of content marketing. We do this through educational events like Content Marketing World (the largest content marketing event in the world), media properties like Chief Content Officer magazine (the leading trade magazine), and strategic consulting and research for some of the best known brands in the world (like AT&T, Tyco, PTC and others). CMI provides practical, how-to advice for B2B and B2C marketers direction on how to execute all aspects of content marketing: • Content strategy • Content creation • Content promotion and distribution • C...