1) The document discusses how organizations typically progress through stages of usability maturity from initial hostility to widespread reliance on user research.
2) It provides an overview of techniques an organization can use to embed usability practices, including conducting user research, usability testing, creating personas, and integrating UX processes into agile development.
3) The author details how their own organization has progressed from occasional usability surveys to having a dedicated UX team and standardized processes, highlighting the importance of starting small, gaining buy-in from stakeholders, and using data to demonstrate the value of usability
2. “As their usability approach matures, organisations typically progress through the same sequence of stages, from initial hostility to widespread reliance on user research.” Jakob Nielsen
18. If you have budget available and decide to use external expertise
19. Work collaboratively Find a supplier who’ll work collaboratively And help transfer skills to in-house teams Photo by Lollyman: http://www.flickr.com/photos/lollyman/4424552903
29. 55 %of visits from search engines 9%of visits include the home page
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33. Data sources Google analytics Heat maps e.g. CrazyEgg Customer feedback Web transactions Call centre Demographic research Usability testing User interviews
46. User Experience: Method Cards User Experience: Method Cards Technique 15: Expert Review Technique 14: User Flow/Journey Map Summary Summary An expert evaluation of an existing site or application, to provide a high-level summary of usability/accessibility issues. A design technique used to illustrate the steps a user might take when completing a task, process or transaction. Resource: 1x Web Strategy Team Resource: 1x Web Strategy Team Time: 1 day Time: 1/2 day Cost: Not applicable Cost: Not applicable Suitable for: Suitable for: New sites/applications New sites/applications Existing sites/applications Existing sites/applications www.cambridgeshire.gov.uk www.cambridgeshire.gov.uk
47. User Experience: Method Cards User Experience: Method Cards Technique 15: Expert Review Technique 14: User Flow/Journey Map What What Used to illustrate the typical steps of a user within a given concept/design. Each screen is mapped out in sequence in which the task or process should ideally follow. An expert evaluation of an existing site or application, using heuristics to guide the reviewer and identify potential usability/accessibility issues. Why Why To better understand the steps a typical user would take, to achieve a particular goal. Allows designers and stakeholders to explore the flow of a concept/design. Allows for a quick and detailed expert analysis of a site or application, requiring little time or resource. Will provide a summary of issues and recommendations. When When Where time/budget constraints would make it difficult to conduct full user testing. Can take place at short notice, involving minimal resource and yield fairly detailed results. Used during the design phase user flows are relatively quick to pull together and can easily accommodate rapid changes. www.cambridgeshire.gov.uk www.cambridgeshire.gov.uk
51. “No matter how impassioned your approach, it’s impossible to take a company straight from UX indifference to UX maturity. The demands are too disruptive. Focus, as the undercover manifesto suggests, on big change through small victories, slowly winning the hearts and minds and convincing your team of the need for UX approaches .” Cennydd Bowles, James Box
52. Thanks for listening! Photo by brieuc_s http://www.flickr.com/photos/brieuc/4225881624/
53. Get in touch Michele Ide-Smith Web Strategy Manager Cambridgeshire County Council michele.ide-smith@cambridgeshire.gov.uk 01223 699710 www.ide-smith.co.uk www.twitter.com/micheleidesmith http://www.linkedin.com/in/micheleidesmith
Hinweis der Redaktion
When I first experienced user testing it was a real eye opener. I enrolled on a Master’s degree in Human Computer Interaction just as I started working at the Council.
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