Between boomers, Generation X, Millennials, and Generation Z, there are lots of accusations thrown around. But here I take a look at how distinctly each generation approaches technology. I start with understanding the technology people had when they were 14, and apply that through quantitative and qualitative data to unlock trends that help us empathize with the unique qualities of why these generation understand systems and technology so differently.
9. 99
Between 12 and 18, We
Build and Rebuild Identity In Our Peer Groups
Understand Our Adult Place in Society
Cement Vocal Accent
Frame Our Mental Model of Systems
28. 2828
What Boomers and GenXers Buy is Similar
Generation X Boomers
Food and drink Clothing
Clothing Food and drink
Subscription services Subscription services
Pet Products Pet products
Sports and outdoors Sports and outdoors
Health and beauty Household products
Household products Health and beauty
Home and garden Home and garden
Business purchases Business purchases
Kids products Kids products
Source: Datalogix, Epsilon and Acxiom
38. 3838
Access > Food
Generation X Millennials
Food and drink Subscription services
Clothing Clothing
Subscription services Food and drink
Pet Products Kids products
Sports and outdoors Sports and outdoors
Health and beauty Health and beauty
Household products Pet Products
Home and garden Household Products
Business purchases Business purchases
Kids products Home and garden
Source: Datalogix, Epsilon and Acxiom