How to provide a user research: a short guidance for product managers.

1. User Research
by: Vladimir Melnikov (a researcher, product and innovation manager)

2. Time
Depth of product
understanding
Conceptual
design
Detailed
design
Production
and testing
Launch
and promotion
Support and
development
User
research
Opportunity
assessment
Iteration

3. Time
Depth of product
understanding
Conceptual
design
Detailed
design
Production
and testing
Launch
and promotion
Support and
development
User
research
Opportunity
assessment
Iteration

4. Time
Depth of product
understanding
Conceptual
design
Detailed
design
Production
and testing
Launch
and promotion
Support and
development
User
research
Opportunity
assessment
Iteration

5. Research
Production
Evolution
Activity

6. Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven

7. Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven

8. The only important thing
about design is how it relates
to people
— Victor Papanek

11. by Tom Stables

14. Hidden needs

15. 1983...

16. 20 years
of evolution

17. So what?

18. Technology
UX
Classic controller
evolution
New context of usage

19. Wii Remote, 2006

20. Consumers consume,
users use, people live
— Rama Gheerawo

21. DOUG DIETZ

27. Watch
Hear
Try

28. Try

31. Watch

32. instagram.com/gapsight

33. instagram.com/gapsight

34. instagram.com/gapsight

35. instagram.com/gapsight

36. People ignore design
that ignores people
— Frank Chimero

37. instagram.com/gapsight

38. instagram.com/gapsight

39. Wanna try?

40. Hear

41. Needs finding Solution testing

45. Designing a product is
designing a relationship
— Steve Rogers

53. Bo!Arrrrgh! Woof woof
User
Transitions not pages!

56. Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven

57. Always ask yourself:
What do I want to learn about users
by making this prototype?

58. I’ll be back in
an hour. Don’t do
anything stupid.

59. instagram.com/gapsight

60. instagram.com/gapsight

61. Every weapon has a manual, I'm sure this has one, too.

62. Computers are to
design as microwaves
are to cooking
— Milton Glaser

65. You can’t experience
the experience until
you experience it
— Bill Moggridge

67. Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven

68. А
BB
Edward H. Adelson

70. Intermediate step

71. Prototyping

73. Bodystorming

74. Metaphor and analogy

76. Shinkansen

77. Kingfisher

81. JR 500

82. Vice versa

83. 10x

88. A design isn’t finished
until somebody is using it
— Brenda Laurel

89. Just one more time

90. Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven

91. Vladimir Melnikov
this.is.melnikov@gmail.com
instagram.com/gapsight