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Tips for the beginning enthusiast Columns and Blogs
Never be boring In all cases there is one cardinal sin; being boring. The columnist must have something to say and appealing style that captures the reader and demands a reaction… Everyone has one column, maybe six, in them. But column writing week in and week out, let alone at more regular intervals, is demanding professional work. [Al Morison,  Intro , p. 309]
The purpose and the point ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s OK to have an opinion ,[object Object],[object Object],[object Object]
The obligatory Orwell slide I write it because there is some lie that I want to expose, some fact to which I want to draw attention, and my initial concern is to get a hearing.  But I could not do the work of writing a book, or even a long magazine article, if it were not also an aesthetic experience. ….  So long as I remain alive and well I shall continue to feel strongly about prose style, to love the surface of the earth, and to take a pleasure in solid objects and scraps of useless information. George Orwell ,  Why I Write ,  1946
Write about what you know A column or blog has to be believable A good opinion piece is based on relevant facts Do your homework Have a point of view
Choosing a topic ,[object Object],[object Object],[object Object],[object Object],[object Object],CraftJuice  – Nerida K
Find your voice ,[object Object],[object Object],[object Object],[object Object],[object Object],I dropped Maria off in front of the tattoo parlor just before midnight. There was no place to park on the street, so I sent her inside and found a place on the sidewalk, in front of a house with no lights. Why not? I figured. Black car, dark sidewalk, nothing but cranked Chinese teenagers on the street…and we did, in fact, need the story. The week had been too long and fast for wise and considered reflection. I had lectured for something like 166 straight hours on morals and manners and politics, in addition to drugs and violence. I had been awake for too long. ‘ Saturday Night in The City’ , Generation of Swine , HST
Types of columns ,[object Object],[object Object],[object Object],[object Object]
Opinion column ,[object Object],[object Object],[object Object],[object Object]
The outcome was so remarkable, you almost dare to imagine a day when Blair and Bush are in a cell with Karadzic, arguing about whose turn it is to slop out. But mostly, I wonder if, when the computers hit the ground, they flickered, “You have performed an illegal operation”. Mark Steel, W/H 26-07-08, p.21
 
Journalistic column ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Winston Peters has to be brought to his senses. So the Prime Minister has been holding the smelling salts under his nose. Judging from yesterday’s angry press conference, they are taking some time to work. If he has to go, he will have to go. On yesterday’s evidence, he will not go quietly. But there are no surprises in that.
Personal column ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
How do you write a column? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practice makes perfect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top of hourglass ,[object Object],[object Object],As I wash dishes at the kitchen sink, my husband paces behind me irritated. “Have you seen my keys?” he snarls, then huffs a loud sigh and stomps from the room with our dog Dixie, at his heels, anxious over her favourite human’s upset. Now, I focus on the wet dish in my hands, I don’t turn around. I don’t say a word I’m using a technique I learned from a dolphin trainer
Middle - variable ,[object Object],[object Object],[object Object],These minor annoyances are not the stuff of separation and divorce, but in sum they began to dull my love for Scott So, like many wives before me, I ignored a library of advice books and set about improving him…. Then something magical happened.
Expand into bottom ,[object Object],[object Object],I listened, rapt, as professional trainers explained how they taught dolphins to flip and elephants to paint. Eventually it hit me that the same techniques might work on that stubborn but loveable species, the American husband. The central lesson I learned from exotic animal trainers is that I should reward behavior I like and ignore behavior I don’t. After all, you don’t get a sea lion to balance a ball on the end of its nose by nagging. The same goes for the American husband.
The big finish ,[object Object],[object Object],Back in Maine, I began thanking Scott if he threw one dirty shirt into the hamper… I was using what trainers call “approximations”, rewarding the small steps to learning a whole new behavior. One morning, as I launched into yet another tirade…Scott just looked at me blankly… He finally smiled, but his L.R.S. had already done the trick. He’d begun to train me, the American wife.
Column or blog post? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stoltz’ five top tips for newbieloggers ,[object Object],[object Object],[object Object],[object Object],[object Object]
What the blogger gets out of it ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tip No. 1 cannot be emphasized  enough  among journalists and journalism students.  Writing a blog will make you better at everything related to being a good journalist.  Word.  You will become a better writer, researcher, investigator, skeptic, listener, communicator — and editor.  You will also become better at everything concerning the Web, if you really apply yourself to blogging. I speak from personal experience on this. Teaching online journalism [Mindy McAdams]
Make your headlines “dead clear” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tip No. 2 has a direct relationship to No. 3, and I think we could learn something from Stolz’s own post. His post title: “Five Lessons from a Year of Blogging.” My title for this post: “5 tips for blog beginners.” Now, think about a person typing search terms into Google.  Lessons  and  blogging ? Or  tips  and  blog ?  Your choice of keywords in the post title is of paramount importance to the findability of the post itself.  Every word counts. The title also needs to be short — five or six words is an ideal length. Mindy McAdams
Realistic expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Attract lightning ,[object Object],[object Object],[object Object],[object Object]
 
Write short, use pictures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Have fun, don’t be boring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Columns and-blogs-

  • 1. Tips for the beginning enthusiast Columns and Blogs
  • 2. Never be boring In all cases there is one cardinal sin; being boring. The columnist must have something to say and appealing style that captures the reader and demands a reaction… Everyone has one column, maybe six, in them. But column writing week in and week out, let alone at more regular intervals, is demanding professional work. [Al Morison, Intro , p. 309]
  • 3.
  • 4.
  • 5. The obligatory Orwell slide I write it because there is some lie that I want to expose, some fact to which I want to draw attention, and my initial concern is to get a hearing. But I could not do the work of writing a book, or even a long magazine article, if it were not also an aesthetic experience. …. So long as I remain alive and well I shall continue to feel strongly about prose style, to love the surface of the earth, and to take a pleasure in solid objects and scraps of useless information. George Orwell , Why I Write , 1946
  • 6. Write about what you know A column or blog has to be believable A good opinion piece is based on relevant facts Do your homework Have a point of view
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  • 11. The outcome was so remarkable, you almost dare to imagine a day when Blair and Bush are in a cell with Karadzic, arguing about whose turn it is to slop out. But mostly, I wonder if, when the computers hit the ground, they flickered, “You have performed an illegal operation”. Mark Steel, W/H 26-07-08, p.21
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  • 30. Tip No. 1 cannot be emphasized enough among journalists and journalism students. Writing a blog will make you better at everything related to being a good journalist. Word. You will become a better writer, researcher, investigator, skeptic, listener, communicator — and editor. You will also become better at everything concerning the Web, if you really apply yourself to blogging. I speak from personal experience on this. Teaching online journalism [Mindy McAdams]
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  • 32. Tip No. 2 has a direct relationship to No. 3, and I think we could learn something from Stolz’s own post. His post title: “Five Lessons from a Year of Blogging.” My title for this post: “5 tips for blog beginners.” Now, think about a person typing search terms into Google. Lessons and blogging ? Or tips and blog ? Your choice of keywords in the post title is of paramount importance to the findability of the post itself. Every word counts. The title also needs to be short — five or six words is an ideal length. Mindy McAdams
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